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Wood Filler White

Fail

Prices span $2.66–$12.87, mostly outside the sweet spot, so Wood Filler White is a Fail.

Flapen Score
41
41 / 100
Ranks 1,774 of 2,225 DIY & Tools niches · −8 vs the category median of 49
Market size
£137K/yr108K searches / yr
90-day growth
-14.4%search demand this quarter
Competition
77%top-5 click share · 8 brands · 67 sellers

Flapen Score

Wood Filler White against its category

The dotted line is the DIY & Tools average. Past it, Wood Filler White is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wood Filler White market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wood Filler White 108K times last year and spent an estimated £137K. The top 5 brands take 94% of clicks. Demand peaks in Oct–Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

16.8% of searches ended in a purchase last week.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £137K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
-14.4%
Conversion, latest week
16.8%
Market size, estimated
£137Ka year
Peak month
October4.0× the quietest month
Top search term
wood filler white68K searches a year

02 · Price

A sale here is worth £7.55.

Listings sell for £7.55 on average, from £2.66 to £12.87. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £7.55 that is £9K to £11K a year per listing.

Average price
£7.55under the $15 to $100 sweet spot
Price range
£2.66–£12.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
£9K–£11K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #98 within Building Supplies. It carries 2,448 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#98in Building Supplies
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,448per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Wood Filler White products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£14K£27K£41K£55K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

67

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

4%

  • Ronseal36%
  • Bartoline31%
  • Sika16%
  • ZUNAX8%
  • PackPioneer3%
  • Roxil3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Wood Filler White search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 4.0×

Search terms

Top Wood Filler White search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wood filler white68K/yr
  • white wood filler33K/yr
  • white wood filler interior4K/yr
  • woodfiller white3K/yr

Reviews and returns

What reviews say buyers love and hate about Wood Filler White

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Hard Feel18%−0.19

It is a little harder to sand

Top of tube hard

Very hard, once dry, less shbkage, than some Ive ried

Ease Of Use17%+0.53

cannot be used

Impossible to squeeze

Hard to get out

Quality-Overall13%−0.06

No impressed at all

Poor product

Used better

Value For Money8%+0.28

much more expensive

Overpriced failure

thought a bit expensive for what it is

Size-Overall7%−0.03

How small is this

Small pot

Tiny tube

Love

Ease Of Use17%+0.53

Easy to use

Easy to apply

easy to follow

Quality-Overall16%−0.06

Its well-made, fit for purpose, and significantly less stressful than trying to mix your own powder and ending up with something the consistency of lumpy porridge

Good quality

Great product

Advertised Vs Actual Product14%+0.72

Just what i needed

Does the job perfectly

Does exactly what it claims to do

Value For Money11%+0.28

Reasonable price

Good price

Great value

Stitch/Finish/Polish4%+0.64

Finish

Good finish

Happy with the finish

Return

0.4% Return rate 23% Fixable by listing

Leak-Proof18%██▂▇▃▇

Arrived having completely leaked out into the box

The product arrived broken open and leaking, even though the seal was unbroken

Defective Material/Parts17%█▇▄▄▆▆
Color12%▂▂█▄▅▄
Functionality-Overall9%▆▇▆█▃▄
Hard Feel9%▂█▅█▅▄

It is a little harder to sand

Top of tube hard

Very hard, once dry, less shbkage, than some Ive ried

FAQ

Common Wood Filler White questions

Answered from the same tracked data.