Wood Filler White
FailPrices span $2.66–$12.87, mostly outside the sweet spot, so Wood Filler White is a Fail.
- Flapen Score
- 41 / 100Ranks 1,774 of 2,225 DIY & Tools niches · −8 vs the category median of 4941
- Market size
- £137K/yr108K searches / yr
- 90-day growth
- -14.4%search demand this quarter
- Competition
- 77%top-5 click share · 8 brands · 67 sellers
Flapen Score
Wood Filler White against its category
The dotted line is the DIY & Tools average. Past it, Wood Filler White is stronger. Inside it, weaker.
Market
The Wood Filler White market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wood Filler White 108K times last year and spent an estimated £137K. The top 5 brands take 94% of clicks. Demand peaks in Oct–Nov. Flapen scores it 41 out of 100, a Fail.
01 · Demand
16.8% of searches ended in a purchase last week.
Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £137K a year.
- Searches, last 12 months
- 108K
- Growth, 90 days vs prior 90
- -14.4%
- Conversion, latest week
- 16.8%
- Market size, estimated
- £137Ka year
- Peak month
- October4.0× the quietest month
- Top search term
- wood filler white68K searches a year
02 · Price
A sale here is worth £7.55.
Listings sell for £7.55 on average, from £2.66 to £12.87. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £7.55 that is £9K to £11K a year per listing.
- Average price
- £7.55under the $15 to $100 sweet spot
- Price range
- £2.66–£12.87
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £9K–£11K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #98 within Building Supplies. It carries 2,448 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 38%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #98in Building Supplies
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,448per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Wood Filler White products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bartoline Ready Mixed Wood Filler White 500g
- Price
- £2.66
- Rating
- 4.2/5
- Reviews
- 875
- Age
- 6y ago

Everbuild Multipurpose Wood Filler Suitable For Indoor And Outdoor Use Sandable White 250ml
- Price
- £3.47
- Rating
- 4.4/5
- Reviews
- 2,888
- Age
- 14y ago

Ronseal RSLMPWFL250G 100g Multi-Purpose Wood Filler Tube - White
- Price
- £5.03
- Rating
- 4.0/5
- Reviews
- 2,829
- Age
- 19y ago

RONSEAL 34739 Ronseal Multi-Purpose Wood Filler - White 250g
- Price
- £5.91
- Rating
- 4.1/5
- Reviews
- 4,631
- Age
- 19y ago

Bartoline Ready Mixed Wood Filler White 330gm Tube with 2 Spreaders and 2 Sandpapers - 5pcs Wood Filler Set - Ideal for Interior and Exterior Hardwood and Furniture Repair(Packaging may vary)
- Price
- £9.91
- Rating
- 4.3/5
- Reviews
- 203
- Age
- 1y ago
Trending
90-day click momentum
Wood Filler White Ready Mixed 500g + 3 Filling Knife & Sandpaper Interior & Exterior Wood Putty for Cracks Holes & Gaps | Fast-Drying Weather-Resistant & Paintable White Wood Repairs
- Price
- £8.18
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 1y ago

RONSEAL 34739 Ronseal Multi-Purpose Wood Filler - White 250g
- Price
- £5.91
- Rating
- 4.1/5
- Reviews
- 4,631
- Age
- 19y ago

Bartoline Ready Mixed Wood Filler White 500g
- Price
- £2.66
- Rating
- 4.2/5
- Reviews
- 875
- Age
- 6y ago

Ronseal MPWFW465 Multi-Purpose Wood Filler Tub - white 465 g
- Price
- £9.02
- Rating
- 4.2/5
- Reviews
- 456
- Age
- 12y ago

Ronseal MPWFW310 310ml Multi-Purpose Wood Filler Cartridge - White
- Price
- £7.32
- Rating
- 4.3/5
- Reviews
- 479
- Age
- 19y ago
Newest
by launch date
Wood Filler - Wood Putty for Furniture Repair Wooden Cabinet Door Table
- Price
- £10.55
- Rating
- 4.4/5
- Reviews
- 176
- Age
- 10mo ago

Wood Filler White Ready Mixed 500g + 3 Filling Knife & Sandpaper Interior & Exterior Wood Putty for Cracks Holes & Gaps | Fast-Drying Weather-Resistant & Paintable White Wood Repairs
- Price
- £8.18
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 1y ago

Bartoline Ready Mixed Wood Filler White 330gm Tube with 2 Spreaders and 2 Sandpapers - 5pcs Wood Filler Set - Ideal for Interior and Exterior Hardwood and Furniture Repair(Packaging may vary)
- Price
- £9.91
- Rating
- 4.3/5
- Reviews
- 203
- Age
- 1y ago

Roxil Two-Part Wood Filler White - 220cm Coverage. Premium High-Strength Wood Repair Filler for Interior & Exterior Timber Fully Stainable & Sandable Superior Moulding Low Hazard Formula
- Price
- £9.18
- Rating
- 4.4/5
- Reviews
- 1,313
- Age
- 5y ago

Bartoline Ready Mixed Wood Filler White 500g
- Price
- £2.66
- Rating
- 4.2/5
- Reviews
- 875
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
67
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
4%
- Ronseal36%
- Bartoline31%
- Sika16%
- ZUNAX8%
- PackPioneer3%
- Roxil3%
- Open — no brand owns it (2 brands, 4%)
Demand
Wood Filler White search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 4.0×
Search terms
Top Wood Filler White search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wood filler white68K/yr
- white wood filler33K/yr
- white wood filler interior4K/yr
- woodfiller white3K/yr
Reviews and returns
What reviews say buyers love and hate about Wood Filler White
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It is a little harder to sand
Top of tube hard
Very hard, once dry, less shbkage, than some Ive ried
cannot be used
Impossible to squeeze
Hard to get out
No impressed at all
Poor product
Used better
much more expensive
Overpriced failure
thought a bit expensive for what it is
How small is this
Small pot
Tiny tube
Love
Easy to use
Easy to apply
easy to follow
Its well-made, fit for purpose, and significantly less stressful than trying to mix your own powder and ending up with something the consistency of lumpy porridge
Good quality
Great product
Just what i needed
Does the job perfectly
Does exactly what it claims to do
Reasonable price
Good price
Great value
Finish
Good finish
Happy with the finish
Return
0.4% Return rate 23% Fixable by listing
Arrived having completely leaked out into the box
The product arrived broken open and leaking, even though the seal was unbroken
It is a little harder to sand
Top of tube hard
Very hard, once dry, less shbkage, than some Ive ried
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wood Filler White questions
Answered from the same tracked data.








