wood filler white
Skip itPrices mostly outside the sweet spot ($2.66–$12.87) — this niche doesn't clear our bar today.
Conversion
Incredible16.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay2,448.46avg incumbent reviews — the moat a new listing must climb
Market size
Okay£137K£137K/yr · 108K searches
Avg price
Bad£7.55avg listing price — sweet spot $15–$100
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-14.4%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Price range
Bad£2.66–£12.87cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, wood filler white is a £137K/yr Amazon United Kingdom market (108K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 41/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
wood filler white market data
- Units sold / yr
- 20K–25K
- avg 1,250–1,500/product
- Revenue / yr
- £151K–£189K
- units × avg price
- Conversion rate
- 16.8%
- Avg BSR
- #98
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 38%
- Out of stock
- 0.0%
- Avg brand age
- 54 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
67
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
4%
- Ronseal36%
- Bartoline31%
- Sika16%
- ZUNAX8%
- PackPioneer3%
- Roxil3%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.4% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 4.0×
Top wood filler white search terms
- wood filler white68K/yr
- white wood filler33K/yr
- white wood filler interior4K/yr
- woodfiller white3K/yr
Top wood filler white products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bartoline Ready Mixed Wood Filler White 500g
Bartoline£2.664.2★875 rev
Everbuild Multipurpose Wood Filler Suitable For Indoor And Outdoor Use Sandable White 250ml
Sika£3.474.4★2,888 rev
Ronseal RSLMPWFL250G 100g Multi-Purpose Wood Filler Tube - White
Ronseal£5.034.0★2,829 rev
RONSEAL 34739 Ronseal Multi-Purpose Wood Filler - White 250g
Ronseal£5.914.1★4,631 rev
Bartoline Ready Mixed Wood Filler White 330gm Tube with 2 Spreaders and 2 Sandpapers - 5pcs Wood Filler Set - Ideal for Interior and Exterior Hardwood and Furniture Repair(Packaging may vary)
ZUNAX£9.914.3★203 rev
Newest
by launch date
Wood Filler - Wood Putty for Furniture Repair Wooden Cabinet Door Table
easyputty£10.55176 rev
Wood Filler White Ready Mixed 500g + 3 Filling Knife & Sandpaper Interior & Exterior Wood Putty for Cracks Holes & Gaps | Fast-Drying Weather-Resistant & Paintable White Wood Repairs
PackPioneer£8.1836 rev
Bartoline Ready Mixed Wood Filler White 330gm Tube with 2 Spreaders and 2 Sandpapers - 5pcs Wood Filler Set - Ideal for Interior and Exterior Hardwood and Furniture Repair(Packaging may vary)
ZUNAX£9.91203 rev
Roxil Two-Part Wood Filler White - 220cm Coverage. Premium High-Strength Wood Repair Filler for Interior & Exterior Timber Fully Stainable & Sandable Superior Moulding Low Hazard Formula
Roxil£9.181,313 rev
Bartoline Ready Mixed Wood Filler White 500g
Bartoline£2.66875 rev
Trending
90-day click momentumWood Filler White Ready Mixed 500g + 3 Filling Knife & Sandpaper Interior & Exterior Wood Putty for Cracks Holes & Gaps | Fast-Drying Weather-Resistant & Paintable White Wood Repairs
PackPioneer£8.184.5★
RONSEAL 34739 Ronseal Multi-Purpose Wood Filler - White 250g
Ronseal£5.914.1★
Bartoline Ready Mixed Wood Filler White 500g
Bartoline£2.664.2★
Ronseal MPWFW465 Multi-Purpose Wood Filler Tub - white 465 g
Ronseal£9.024.2★
Ronseal MPWFW310 310ml Multi-Purpose Wood Filler Cartridge - White
Ronseal£7.324.3★
What buyers say about wood filler white
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“Its well-made, fit for purpose, and significantly less stressful than trying to mix your own powder and ending up with something the consistency of lumpy porridge”
“Just what i needed”
“Reasonable price”
“Finish”
“Does the job”
“Decent woodfiller”
“Quick drying and durable”
“The texture is smooth”
“Quick drying time”
What buyers complain about
“It is a little harder to sand”
“cannot be used”
“No impressed at all”
“much more expensive”
“How small is this”
“It's more grainy”
“Arrived having completely leaked out into the box”
“Went off before had chance to use it”
“it comes out the tube as a soft consistency then once applied it runs like thick paint”
“Not for exterior use”
Top return reasons
Common questions
- Is wood filler white profitable to sell on Amazon United Kingdom?
- The niche generates £137K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.4%. Flapen's verdict: Skip it (41/100).
- How competitive is the wood filler white niche?
- 8 brands and 67 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in wood filler white?
- Top complaints mined from reviews: Hard Feel, Ease Of Use, Quality-Overall. The return rate is 0.4%.
- When does demand for wood filler white peak?
- Demand peaks in Oct–Nov; the busiest month runs 4.0× the quietest.
- What does it cost to enter the wood filler white niche?
- Listings span £2.66–£12.87; the average listing price is £7.55 (sweet spot $15–$100). The average incumbent carries 2,448 reviews — the moat a new listing must climb.