Wood Filler Oak
FailPrices span $3.64–$11.62, mostly outside the sweet spot, so Wood Filler Oak is a Fail.
- Flapen Score
- 42 / 100Ranks 1,704 of 2,225 DIY & Tools niches · −7 vs the category median of 4942
- Market size
- £60K/yr82K searches / yr
- 90-day growth
- -22.5%search demand this quarter
- Competition
- 67%top-5 click share · 10 brands · 63 sellers
Flapen Score
Wood Filler Oak against its category
The dotted line is the DIY & Tools average. Past it, Wood Filler Oak is stronger. Inside it, weaker.
Market
The Wood Filler Oak market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wood Filler Oak 82K times last year and spent an estimated £60K. The top 5 brands take 81% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
11.0% of searches ended in a purchase last week.
Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.
- Searches, last 12 months
- 82K
- Growth, 90 days vs prior 90
- -22.5%
- Conversion, latest week
- 11.0%
- Market size, estimated
- £60Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- oak wood filler24K searches a year
02 · Price
A sale here is worth £6.61.
Listings sell for £6.61 on average, from £3.64 to £11.62. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £6.61 that is £3K to £5K a year per listing.
- Average price
- £6.61under the $15 to $100 sweet spot
- Price range
- £3.64–£11.62
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #27 within Adhesives & Sealers. It carries 2,264 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 92%
- Out of stock, average day
- 2.8%
- Average rank
- #27in Adhesives & Sealers
- Average rating
- 4.29 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,264per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Wood Filler Oak products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Everbuild Multipurpose Wood Filler Suitable for Indoor and Outdoor Use Sandable Light Oak 250ml
- Price
- £3.67
- Rating
- 4.5/5
- Reviews
- 6,861
- Age
- 14y ago

Rustins Plastic Wood Oak
- Price
- £4.41
- Rating
- 4.3/5
- Reviews
- 3,712
- Age
- 19y ago

Everbuild Multipurpose Wood Filler Suitable for Indoor and Outdoor Use Sandable Light Stainable 250ml
- Price
- £3.64
- Rating
- 4.5/5
- Reviews
- 9,053
- Age
- 14y ago

Ronseal MPWFO100G 100 g Multi-Purpose Wood Filler Tub - oak
- Price
- £3.99
- Rating
- 3.7/5
- Reviews
- 333
- Age
- 10y ago

Brummer Wood Filler Medium Oak 250g 2 Sizes & Assorted Shades | Ideal for DIY Wood Repairs & Restorations
- Price
- £6.60
- Rating
- 4.3/5
- Reviews
- 715
- Age
- 2y ago
Trending
90-day click momentum
Wood Filler - Wood Putty for Furniture Repair Wooden Cabinet Door Table
- Price
- £10.70
- Rating
- 4.4/5
- Reviews
- 176
- Age
- 10mo ago

Furniture Clinic Wood Stain (Natural Oak) Fast Drying Highly Concentrated and Easy-to-Apply Light Oak Wood Stain for All Indoor & Outdoor Wood Water Based & Non-Toxic 250ml
- Price
- £8.18
- Rating
- 4.3/5
- Reviews
- 2,244
- Age
- 6y ago

Everbuild Multipurpose Wood Filler Suitable for Indoor and Outdoor Use Sandable Light Stainable 250ml
- Price
- £3.64
- Rating
- 4.5/5
- Reviews
- 9,053
- Age
- 14y ago

Brummer Wood Filler Medium Oak 250g 2 Sizes & Assorted Shades | Ideal for DIY Wood Repairs & Restorations
- Price
- £6.60
- Rating
- 4.3/5
- Reviews
- 715
- Age
- 2y ago

Wood Repair Kit 12 Colour Wood Fillers Furniture Repair Kit Repair Scratch Cracks Stains Discoloration for Wood Furniture Door Cabinet Floor Table Surface Wood Touch up Filler Wood Paint
- Price
- £11.62
- Rating
- 4.2/5
- Reviews
- 1,039
- Age
- 2y ago
Newest
by launch date
Wood Filler - Wood Putty for Furniture Repair Wooden Cabinet Door Table
- Price
- £10.70
- Rating
- 4.4/5
- Reviews
- 176
- Age
- 10mo ago

Wood Furniture Repair Kit Brown Cream Off-White Oak Touch Up Filler Wood Putty Oak Laminate Floor Repair Kit for Scratches Cracks Holes Stains Easy to use
- Price
- £4.95
- Rating
- 4.3/5
- Reviews
- 607
- Age
- 1y ago

Wood Repair Kit 12 Colour Wood Fillers Furniture Repair Kit Repair Scratch Cracks Stains Discoloration for Wood Furniture Door Cabinet Floor Table Surface Wood Touch up Filler Wood Paint
- Price
- £11.62
- Rating
- 4.2/5
- Reviews
- 1,039
- Age
- 2y ago

Brummer Wood Filler Medium Oak 250g 2 Sizes & Assorted Shades | Ideal for DIY Wood Repairs & Restorations
- Price
- £6.60
- Rating
- 4.3/5
- Reviews
- 715
- Age
- 2y ago

Brummer Wood Filler Light Oak 250g 2 Sizes & Assorted Shades | Ideal for DIY Wood Repairs & Restorations
- Price
- £6.80
- Rating
- 4.3/5
- Reviews
- 715
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
63
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
13%
- Everbuild44%
- RUSTINS15%
- Brummer8%
- Sika7%
- Ronseal7%
- easyputty6%
- Open — no brand owns it (4 brands, 13%)
Demand
Wood Filler Oak search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Wood Filler Oak search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- oak wood filler24K/yr
- wood filler oak25K/yr
- light oak wood filler11K/yr
- oak filler7K/yr
- coloured wood filler4K/yr
- medium oak wood filler4K/yr
- wood floor filler4K/yr
- wood filler light oak3K/yr
Reviews and returns
What reviews say buyers love and hate about Wood Filler Oak
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not white
Inconsistent colour
Wrong colour from one stated on label
it had gone rock hard
Rock hard inside
hard on arrival
Product ok little expensive
Waste of money
it's still £5 wasted
hard to use
no good for its intended use
I must say it does go hard
the colour dries off white its nearer white than the internal oak doors I was working on hope it will take a little oak staining
hard to tell once painted if an area has been filled
easily scratched - this paint has covered the mess
Love
Excellent product
This furniture repair kit is excellent, good selection of colours that you can mix together to create different shades, looks great, adhesion is good too
its a reasonably good match
Decent price
Great value
Good value
true to the colour shown
Good colour
great range of colours
The filler was easy to work with
Easy To Use
It was easy to apply with a pallet knife
Solid as wood
It's my ultimate go to for all issues wood
Great woodfiller, great price
Return
0.6% Return rate 67% Fixable by listing
Not white
Inconsistent colour
Wrong colour from one stated on label
Not effective in my view
Really disappointing quality control — do not buy
Not very satisfied with the outcome
Awful
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wood Filler Oak questions
Answered from the same tracked data.








