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Wood Filler Oak

Fail

Prices span $3.64–$11.62, mostly outside the sweet spot, so Wood Filler Oak is a Fail.

Flapen Score
42
42 / 100
Ranks 1,704 of 2,225 DIY & Tools niches · −7 vs the category median of 49
Market size
£60K/yr82K searches / yr
90-day growth
-22.5%search demand this quarter
Competition
67%top-5 click share · 10 brands · 63 sellers

Flapen Score

Wood Filler Oak against its category

The dotted line is the DIY & Tools average. Past it, Wood Filler Oak is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wood Filler Oak market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wood Filler Oak 82K times last year and spent an estimated £60K. The top 5 brands take 81% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

11.0% of searches ended in a purchase last week.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
-22.5%
Conversion, latest week
11.0%
Market size, estimated
£60Ka year
Peak month
November1.4× the quietest month
Top search term
oak wood filler24K searches a year

02 · Price

A sale here is worth £6.61.

Listings sell for £6.61 on average, from £3.64 to £11.62. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £6.61 that is £3K to £5K a year per listing.

Average price
£6.61under the $15 to $100 sweet spot
Price range
£3.64–£11.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #27 within Adhesives & Sealers. It carries 2,264 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
92%
Out of stock, average day
2.8%
Average rank
#27in Adhesives & Sealers
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,264per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Wood Filler Oak products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

63

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

13%

  • Everbuild44%
  • RUSTINS15%
  • Brummer8%
  • Sika7%
  • Ronseal7%
  • easyputty6%
  • Open — no brand owns it (4 brands, 13%)

Demand

Wood Filler Oak search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Wood Filler Oak search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oak wood filler24K/yr
  • wood filler oak25K/yr
  • light oak wood filler11K/yr
  • oak filler7K/yr
  • coloured wood filler4K/yr
  • medium oak wood filler4K/yr
  • wood floor filler4K/yr
  • wood filler light oak3K/yr

Reviews and returns

What reviews say buyers love and hate about Wood Filler Oak

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color31%−0.20

Not white

Inconsistent colour

Wrong colour from one stated on label

Hard Feel11%−0.11

it had gone rock hard

Rock hard inside

hard on arrival

Value For Money9%−0.04

Product ok little expensive

Waste of money

it's still £5 wasted

Ease Of Use8%+0.37

hard to use

no good for its intended use

I must say it does go hard

Paint Quality7%

the colour dries off white its nearer white than the internal oak doors I was working on hope it will take a little oak staining

hard to tell once painted if an area has been filled

easily scratched - this paint has covered the mess

Love

Quality-Overall21%+1.61

Excellent product

This furniture repair kit is excellent, good selection of colours that you can mix together to create different shades, looks great, adhesion is good too

its a reasonably good match

Value For Money12%−0.04

Decent price

Great value

Good value

Color11%−0.20

true to the colour shown

Good colour

great range of colours

Ease Of Use11%+0.37

The filler was easy to work with

Easy To Use

It was easy to apply with a pallet knife

Wood Quality10%+1.16

Solid as wood

It's my ultimate go to for all issues wood

Great woodfiller, great price

Return

0.6% Return rate 67% Fixable by listing

Color54%█▇▇█▆█

Not white

Inconsistent colour

Wrong colour from one stated on label

Functionality-Overall7%▅▇▅▂█▅

Not effective in my view

Leak-Proof6%▄▃▃▃█▁
Quality-Overall4%█▄▅▂▂▄

Really disappointing quality control — do not buy

Not very satisfied with the outcome

Awful

Weight Light4%▅▅█▄█▁

FAQ

Common Wood Filler Oak questions

Answered from the same tracked data.