Wood Filler Brown
MaybeReturns run at only 0.5% of orders. But prices span $3.64–$11.75, mostly outside the sweet spot, so Wood Filler Brown is a Maybe.
- Flapen Score
- 50 / 100Top 43% of 2,225 DIY & Tools niches · +1 vs the category median of 4950
- Market size
- £52K/yr59K searches / yr
- 90-day growth
- +9.7%search demand this quarter
- Competition
- 56%top-5 click share · 17 brands · 81 sellers
Flapen Score
Wood Filler Brown against its category
The dotted line is the DIY & Tools average. Past it, Wood Filler Brown is stronger. Inside it, weaker.
Market
The Wood Filler Brown market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wood Filler Brown 59K times last year and spent an estimated £52K. The top 5 brands take 81% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
12.8% of searches ended in a purchase last week.
Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.8% of those searches ended in a purchase. Searches in the last 90 days moved +9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.
- Searches, last 12 months
- 59K
- Growth, 90 days vs prior 90
- +9.7%
- Conversion, latest week
- 12.8%
- Market size, estimated
- £52Ka year
- Peak month
- April1.8× the quietest month
- Top search term
- wood filler brown20K searches a year
02 · Price
A sale here is worth £6.86.
Listings sell for £6.86 on average, from £3.64 to £11.75. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £6.86 that is £686 to £2K a year per listing.
- Average price
- £6.86under the $15 to $100 sweet spot
- Price range
- £3.64–£11.75
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £686–£2K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #367 within Building Supplies. It carries 1,221 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 86%
- Out of stock, average day
- 7.7%
- Average rank
- #367in Building Supplies
- Average rating
- 4.26 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,221per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Wood Filler Brown products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ronseal MPWFD465 465 g Multi-Purpose Wood Filler Tub - Dark
- Price
- £9.09
- Rating
- 4.4/5
- Reviews
- 620
- Age
- 12y ago

Everbuild Multipurpose Wood Filler Suitable for Indoor and Outdoor Use Sandable Dark Oak 250ml
- Price
- £4.42
- Rating
- 4.4/5
- Reviews
- 2,543
- Age
- 14y ago

Bartoline Ready Mixed Wood Filler Brown 330g Flexible Paintable Wood Repair for Interior & Exterior Use
- Price
- £3.74
- Rating
- 3.9/5
- Reviews
- 149
- Age
- 12y ago

Bartoline Ready Mixed Wood Filler Brown 500g Durable & Easy-to-Use Filler for Interior & Exterior Wood Repairs
- Price
- £5.18
- Rating
- 4.2/5
- Reviews
- 875
- Age
- 3y ago

Ronseal MPWFD310 310ml Multi-Purpose Wood Filler Cartridge - Dark
- Price
- £7.44
- Rating
- 4.4/5
- Reviews
- 299
- Age
- 19y ago
Trending
90-day click momentum
Wood Filler - Wood Putty for Furniture Repair Wooden Cabinet Door Table
- Price
- £11.26
- Rating
- 4.4/5
- Reviews
- 176
- Age
- 5mo ago

Wood Filler - Wood Putty for Furniture Repair Wooden Cabinet Door Table
- Price
- £11.28
- Rating
- 4.4/5
- Reviews
- 176
- Age
- 10mo ago

Bartoline Ready Mixed Wood Filler Brown 330g Flexible Paintable Wood Repair for Interior & Exterior Use
- Price
- £3.74
- Rating
- 3.9/5
- Reviews
- 149
- Age
- 12y ago

Furniture Clinic Wood Repair Pen (Dark Oak) - Scratch Repair - Quick Drying - Furniture Touch-Up Marker - for All Types of Wood
- Price
- £4.27
- Rating
- 3.9/5
- Reviews
- 576
- Age
- 3y ago

Everbuild Multipurpose Wood Filler Suitable for Indoor and Outdoor Use Sandable Mahogany 250ml
- Price
- £3.92
- Rating
- 4.5/5
- Reviews
- 836
- Age
- 14y ago
Newest
by launch date
Wood Filler - Wood Putty for Furniture Repair Wooden Cabinet Door Table
- Price
- £11.26
- Rating
- 4.4/5
- Reviews
- 176
- Age
- 5mo ago

Wood Filler - Wood Putty for Furniture Repair Wooden Cabinet Door Table
- Price
- £11.28
- Rating
- 4.4/5
- Reviews
- 176
- Age
- 10mo ago

Wood Filler Brown 500g with 3 Filling Tool & Sandpaper Interior & Exterior Quick-Drying Flexible & Paintable Wood Repair Putty for DIY & Woodwork Cracks Holes & Gaps
- Price
- £8.40
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 1y ago

Brown Wood Filler 500g with Flexible 3 Filling Tool Interior & Exterior Wood Repair Putty | Quick-Drying Paintable Easy Application for Cracks Holes & Gaps
- Price
- £9.24
- Rating
- 4.2/5
- Reviews
- 72
- Age
- 1y ago

Wood Furniture Repair Kit Brown Cream Off-White Oak Touch Up Filler Wood Putty Oak Laminate Floor Repair Kit for Scratches Cracks Holes Stains Easy to use
- Price
- £4.95
- Rating
- 4.3/5
- Reviews
- 607
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 rising
Sellers
81
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
56%
Top 20: 92%
Open market
16%
- Ronseal31%
- Bartoline25%
- Everbuild16%
- Sika6%
- easyputty4%
- Brummer3%
- Open — no brand owns it (11 brands, 16%)
Demand
Wood Filler Brown search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.8×
Search terms
Top Wood Filler Brown search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wood filler brown20K/yr
- brown wood filler10K/yr
- dark wood filler10K/yr
- dark oak wood filler5K/yr
- dark brown wood filler5K/yr
- walnut wood filler4K/yr
- wood filler dark4K/yr
Reviews and returns
What reviews say buyers love and hate about Wood Filler Brown
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
the colour didn't match
Colour not good
Not white
Not as good as some I've used
Rubbish product
which detracts a little from the overall quality of the product
easily scratched - this paint has covered the mess
hard to tell once painted if an area has been filled
More like paint than filler
Not so simple
no good for its intended use
Not useable
Buy cheap pay the price
A bit pricey
Waste of money
Love
Great product and simple to use
Excellent product
Good quality filler
really easy to use from the tube
Easy To Use
Easy to apply
Fair price
Decent price
Great value
Solid as wood
It's my ultimate go to for all issues wood
Great woodfiller, great price
Perfect colour
great range of colours
Good Colour Match
Return
0.5% Return rate 65% Fixable by listing
the colour didn't match
Colour not good
Not white
Didn't work
It failed
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wood Filler Brown questions
Answered from the same tracked data.








