wood filler brown
Worth a lookShows low returns (0.5%), but prices mostly outside the sweet spot ($3.64–$11.75) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,221.32avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Okay+9.7%90-day search growth — must beat 0% to launch
Avg price
Bad£6.86avg listing price — sweet spot $15–$100
Market size
Bad£52K£52K/yr · 59K searches
Price range
Bad£3.64–£11.75cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, wood filler brown is a £52K/yr Amazon United Kingdom market (59K searches/yr). The top 5 brands hold 81% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
wood filler brown market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £41K–£55K
- units × avg price
- Conversion rate
- 12.8%
- Avg BSR
- #367
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 71%
- Out of stock
- 7.7%
- Avg brand age
- 53 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
81
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
56%
Top 20: 92%
Open market
16%
- Ronseal31%
- Bartoline25%
- Everbuild16%
- Sika6%
- easyputty4%
- Brummer3%
- Open — no brand owns it (11 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 67 weeks — +9.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.8×
Top wood filler brown search terms
- wood filler brown20K/yr
- brown wood filler10K/yr
- dark wood filler10K/yr
- dark oak wood filler5K/yr
- dark brown wood filler5K/yr
- walnut wood filler4K/yr
- wood filler dark4K/yr
Top wood filler brown products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ronseal MPWFD465 465 g Multi-Purpose Wood Filler Tub - Dark
Ronseal£9.094.4★620 rev
Everbuild Multipurpose Wood Filler Suitable for Indoor and Outdoor Use Sandable Dark Oak 250ml
Everbuild£4.424.4★2,543 rev
Bartoline Ready Mixed Wood Filler Brown 330g Flexible Paintable Wood Repair for Interior & Exterior Use
Bartoline£3.743.9★149 rev
Bartoline Ready Mixed Wood Filler Brown 500g Durable & Easy-to-Use Filler for Interior & Exterior Wood Repairs
Bartoline£5.184.2★875 rev
Ronseal MPWFD310 310ml Multi-Purpose Wood Filler Cartridge - Dark
Ronseal£7.444.4★299 rev
Newest
by launch date
Wood Filler - Wood Putty for Furniture Repair Wooden Cabinet Door Table
easyputty£11.26176 rev
Wood Filler - Wood Putty for Furniture Repair Wooden Cabinet Door Table
easyputty£11.28176 rev
Wood Filler Brown 500g with 3 Filling Tool & Sandpaper Interior & Exterior Quick-Drying Flexible & Paintable Wood Repair Putty for DIY & Woodwork Cracks Holes & Gaps
PackPioneer£8.4036 rev
Brown Wood Filler 500g with Flexible 3 Filling Tool Interior & Exterior Wood Repair Putty | Quick-Drying Paintable Easy Application for Cracks Holes & Gaps
EETU£9.2472 rev
Wood Furniture Repair Kit Brown Cream Off-White Oak Touch Up Filler Wood Putty Oak Laminate Floor Repair Kit for Scratches Cracks Holes Stains Easy to use
Cncedi£4.95607 rev
Trending
90-day click momentumWood Filler - Wood Putty for Furniture Repair Wooden Cabinet Door Table
easyputty£11.264.4★
Wood Filler - Wood Putty for Furniture Repair Wooden Cabinet Door Table
easyputty£11.284.4★
Bartoline Ready Mixed Wood Filler Brown 330g Flexible Paintable Wood Repair for Interior & Exterior Use
Bartoline£3.743.9★
Furniture Clinic Wood Repair Pen (Dark Oak) - Scratch Repair - Quick Drying - Furniture Touch-Up Marker - for All Types of Wood
Furniture Clinic£4.273.9★
Everbuild Multipurpose Wood Filler Suitable for Indoor and Outdoor Use Sandable Mahogany 250ml
Sika£3.924.5★
What buyers say about wood filler brown
What buyers praise and complain about, mined from review topics.What buyers love
“Great product and simple to use”
“really easy to use from the tube”
“Fair price”
“Solid as wood”
“Perfect colour”
“as described”
“Perfect and easy to use, goes rock solid when dry”
“can be painted over”
“Works well”
“Easy and clean to use”
What buyers complain about
“the colour didn't match”
“Not as good as some I've used”
“easily scratched - this paint has covered the mess”
“Not so simple”
“Buy cheap pay the price”
“it had gone rock hard”
“Didn't work”
“NOT for outdoor use”
“Mr. 12 hours gone”
“Do not buy for oudoor repairs”
Top return reasons
Common questions
- Is wood filler brown profitable to sell on Amazon United Kingdom?
- The niche generates £52K/yr across 28 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +9.7%. Flapen's verdict: Worth a look (50/100).
- How competitive is the wood filler brown niche?
- 17 brands and 81 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in wood filler brown?
- Top complaints mined from reviews: Color, Quality-Overall, Paint Quality. The return rate is 0.5%.
- When does demand for wood filler brown peak?
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- What does it cost to enter the wood filler brown niche?
- Listings span £3.64–£11.75; the average listing price is £6.86 (sweet spot $15–$100). The average incumbent carries 1,221 reviews — the moat a new listing must climb.