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Wood Filler Brown

Maybe

Returns run at only 0.5% of orders. But prices span $3.64–$11.75, mostly outside the sweet spot, so Wood Filler Brown is a Maybe.

Flapen Score
50
50 / 100
Top 43% of 2,225 DIY & Tools niches · +1 vs the category median of 49
Market size
£52K/yr59K searches / yr
90-day growth
+9.7%search demand this quarter
Competition
56%top-5 click share · 17 brands · 81 sellers

Flapen Score

Wood Filler Brown against its category

The dotted line is the DIY & Tools average. Past it, Wood Filler Brown is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wood Filler Brown market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wood Filler Brown 59K times last year and spent an estimated £52K. The top 5 brands take 81% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

12.8% of searches ended in a purchase last week.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.8% of those searches ended in a purchase. Searches in the last 90 days moved +9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
+9.7%
Conversion, latest week
12.8%
Market size, estimated
£52Ka year
Peak month
April1.8× the quietest month
Top search term
wood filler brown20K searches a year

02 · Price

A sale here is worth £6.86.

Listings sell for £6.86 on average, from £3.64 to £11.75. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £6.86 that is £686 to £2K a year per listing.

Average price
£6.86under the $15 to $100 sweet spot
Price range
£3.64–£11.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£686–£2K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #367 within Building Supplies. It carries 1,221 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
86%
Out of stock, average day
7.7%
Average rank
#367in Building Supplies
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,221per listing
Listings tracked
28

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Wood Filler Brown products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

81

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

56%

Top 20: 92%

Open market

16%

  • Ronseal31%
  • Bartoline25%
  • Everbuild16%
  • Sika6%
  • easyputty4%
  • Brummer3%
  • Open — no brand owns it (11 brands, 16%)

Demand

Wood Filler Brown search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Wood Filler Brown search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wood filler brown20K/yr
  • brown wood filler10K/yr
  • dark wood filler10K/yr
  • dark oak wood filler5K/yr
  • dark brown wood filler5K/yr
  • walnut wood filler4K/yr
  • wood filler dark4K/yr

Reviews and returns

What reviews say buyers love and hate about Wood Filler Brown

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color20%−0.14

the colour didn't match

Colour not good

Not white

Quality-Overall7%+1.70

Not as good as some I've used

Rubbish product

which detracts a little from the overall quality of the product

Paint Quality7%

easily scratched - this paint has covered the mess

hard to tell once painted if an area has been filled

More like paint than filler

Ease Of Use7%+0.64

Not so simple

no good for its intended use

Not useable

Value For Money6%

Buy cheap pay the price

A bit pricey

Waste of money

Love

Quality-Overall22%+1.70

Great product and simple to use

Excellent product

Good quality filler

Ease Of Use13%+0.64

really easy to use from the tube

Easy To Use

Easy to apply

Value For Money10%

Fair price

Decent price

Great value

Wood Quality9%+0.96

Solid as wood

It's my ultimate go to for all issues wood

Great woodfiller, great price

Color7%−0.14

Perfect colour

great range of colours

Good Colour Match

Return

0.5% Return rate 65% Fixable by listing

Color49%█▇██▇▇

the colour didn't match

Colour not good

Not white

Leak-Proof7%▁▆▄█▆▅
Defective Material/Parts6%▃▂▆▄██
Functionality-Overall6%██▅▁▄▃

Didn't work

It failed

Advertised Vs Actual Product4%▆█▂▆▄█

FAQ

Common Wood Filler Brown questions

Answered from the same tracked data.