Wood Filler
MaybeReturns run at only 0.4% of orders. But prices span $2.66–$11.08, mostly outside the sweet spot, so Wood Filler is a Maybe.
- Flapen Score
- 53 / 100Top 29% of 2,225 DIY & Tools niches · +4 vs the category median of 4953
- Market size
- £645K/yr761K searches / yr
- 90-day growth
- +16.9%search demand this quarter
- Competition
- 71%top-5 click share · 10 brands · 80 sellers
Flapen Score
Wood Filler against its category
The dotted line is the DIY & Tools average. Past it, Wood Filler is stronger. Inside it, weaker.
Market
The Wood Filler market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wood Filler 761K times last year and spent an estimated £645K. The top 5 brands take 89% of clicks. Demand peaks in Apr–May. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
13.6% of searches ended in a purchase last week.
Shoppers searched for this 761K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.6% of those searches ended in a purchase. Searches in the last 90 days moved +16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £645K a year.
- Searches, last 12 months
- 761K
- Growth, 90 days vs prior 90
- +16.9%
- Conversion, latest week
- 13.6%
- Market size, estimated
- £645Ka year
- Peak month
- May2.0× the quietest month
- Top search term
- wood filler586K searches a year
02 · Price
A sale here is worth £6.23.
Listings sell for £6.23 on average, from £2.66 to £11.08. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At £6.23 that is £25K to £31K a year per listing.
- Average price
- £6.23under the $15 to $100 sweet spot
- Price range
- £2.66–£11.08
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £25K–£31K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #78 within Adhesives & Sealers. It carries 2,222 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #78in Adhesives & Sealers
- Average rating
- 4.30 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,222per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Wood Filler products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Everbuild Multipurpose Wood Filler Suitable for Indoor and Outdoor Use Sandable Light Stainable 250ml
- Price
- £3.64
- Rating
- 4.5/5
- Reviews
- 9,053
- Age
- 14y ago

Everbuild Multipurpose Wood Filler Suitable for Indoor and Outdoor Use Sandable Light Oak 250ml
- Price
- £3.67
- Rating
- 4.5/5
- Reviews
- 6,861
- Age
- 14y ago

Bartoline Ready Mixed Wood Filler White 500g
- Price
- £2.66
- Rating
- 4.2/5
- Reviews
- 875
- Age
- 6y ago

Ronseal 35304 High Performance Wood Filler - Natural 550g
- Price
- £9.95
- Rating
- 4.4/5
- Reviews
- 935
- Age
- 19y ago

Everbuild Multipurpose Wood Filler Suitable For Indoor And Outdoor Use Sandable White 250ml
- Price
- £3.47
- Rating
- 4.4/5
- Reviews
- 2,888
- Age
- 14y ago
Trending
90-day click momentum
Bartoline 1876 Ready to Use All Purpose Filler 1kg Professional Quality for Plaster Wood Brick and Stone Easy to Apply & Sand
- Price
- £3.27
- Rating
- 4.4/5
- Reviews
- 381
- Age
- 3y ago

Everbuild Multipurpose Wood Filler Suitable for Indoor and Outdoor Use Sandable Light Oak 250ml
- Price
- £3.67
- Rating
- 4.5/5
- Reviews
- 6,861
- Age
- 14y ago

SINTO Filler Large Holes & Cracks Light Wood 500 g
- Price
- £6.25
- Rating
- 4.3/5
- Reviews
- 5,161
- Age
- 11y ago

Bartoline Ready Mixed Wood Filler Brown 500g Durable & Easy-to-Use Filler for Interior & Exterior Wood Repairs
- Price
- £5.18
- Rating
- 4.2/5
- Reviews
- 875
- Age
- 3y ago

Ronseal 35304 High Performance Wood Filler - Natural 550g
- Price
- £9.95
- Rating
- 4.4/5
- Reviews
- 935
- Age
- 19y ago
Newest
by launch date
MOLLOR All Purpose Wood Filler 150g White Wood Putty Repair for Holes Quickly Restore Any Broken and Defective Wooden Furniture Door Frame Repair Kit Stainable
- Price
- £8.24
- Rating
- 4.1/5
- Reviews
- 164
- Age
- 1y ago

Bartoline Ready Mixed Wood Filler White 330gm Tube with 2 Spreaders and 2 Sandpapers - 5pcs Wood Filler Set - Ideal for Interior and Exterior Hardwood and Furniture Repair(Packaging may vary)
- Price
- £9.91
- Rating
- 4.3/5
- Reviews
- 203
- Age
- 1y ago

Bartoline 1876 Ready to Use All Purpose Filler 1kg Professional Quality for Plaster Wood Brick and Stone Easy to Apply & Sand
- Price
- £3.27
- Rating
- 4.4/5
- Reviews
- 381
- Age
- 3y ago

Bartoline Ready Mixed Wood Filler Brown 500g Durable & Easy-to-Use Filler for Interior & Exterior Wood Repairs
- Price
- £5.18
- Rating
- 4.2/5
- Reviews
- 875
- Age
- 3y ago

Toupret Wood Filler - Professional-Grade Pre-Mixed Interior & Exterior Wood Repair Paste - Quick-Drying Sandable Paintable - Fills Cracks & Holes - Natural Wood - 1.25 kg
- Price
- £11.08
- Rating
- 4.4/5
- Reviews
- 107
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
10 rising
Sellers
80
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
8%
- Sika34%
- Bartoline20%
- Ronseal17%
- Everbuild15%
- ZUNAX4%
- Sinto3%
- Open — no brand owns it (4 brands, 8%)
Demand
Wood Filler search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 2.0×
Search terms
Top Wood Filler search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wood filler586K/yr
- wood filler exterior33K/yr
- exterior wood filler34K/yr
- wood filler natural27K/yr
- outdoor wood filler12K/yr
- external wood filler9K/yr
- plastic wood filler14K/yr
- woodfiller6K/yr
- bondo wood filler7K/yr
- flexible wood filler6K/yr
Reviews and returns
What reviews say buyers love and hate about Wood Filler
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Rock hard inside
went rock hard
Top of tube hard
Costs more
More expensive
much more expensive
Poor quality
No impressed at all
Absolute rubbish
cannot be used
Hard to get out
Impossible to squeeze
This could be a failed batch
goes off quickly
it went off in a matter of weeks
Love
Excellent product
Good quality and sets quickly easy to sand
Very happy with it's performance
The filler was easy to work with
Easy to use
Easy to apply
Good buy
Decent price
Excellent value
Solid as wood
Good woodfiller
Great woodfiller, great price
100% works as advertised
Did the job perfectly
Just what i needed
Return
0.4% Return rate 42% Fixable by listing
slightly of a lighter colour than what I was expecting
not brown
Not white
Rock hard inside
went rock hard
Top of tube hard
Crap, doesn't do anything
Not perform as expected
Doesnt work
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wood Filler questions
Answered from the same tracked data.








