wood filler
Worth a lookShows low returns (0.4%), but prices mostly outside the sweet spot ($2.66–$11.08) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible13.6%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good£645K£645K/yr · 761K searches
Growth
Okay+16.9%90-day search growth — must beat 0% to launch
Review moat
Okay2,222.06avg incumbent reviews — the moat a new listing must climb
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Avg price
Bad£6.23avg listing price — sweet spot $15–$100
Price range
Bad£2.66–£11.08cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, wood filler is a £645K/yr Amazon United Kingdom market (761K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 53/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
wood filler market data
- Units sold / yr
- 80K–100K
- avg 4,000–5,000/product
- Revenue / yr
- £498K–£623K
- units × avg price
- Conversion rate
- 13.6%
- Avg BSR
- #78
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 69%
- Out of stock
- 0.0%
- Avg brand age
- 49 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 rising
Sellers
80
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
8%
- Sika34%
- Bartoline20%
- Ronseal17%
- Everbuild15%
- ZUNAX4%
- Sinto3%
- Open — no brand owns it (4 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +16.9% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 2.0×
Top wood filler search terms
- wood filler586K/yr
- wood filler exterior33K/yr
- exterior wood filler34K/yr
- wood filler natural27K/yr
- outdoor wood filler12K/yr
- external wood filler9K/yr
- plastic wood filler14K/yr
- woodfiller6K/yr
- bondo wood filler7K/yr
- flexible wood filler6K/yr
Top wood filler products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Everbuild Multipurpose Wood Filler Suitable for Indoor and Outdoor Use Sandable Light Stainable 250ml
Sika£3.644.5★9,053 rev
Everbuild Multipurpose Wood Filler Suitable for Indoor and Outdoor Use Sandable Light Oak 250ml
Everbuild£3.674.5★6,861 rev
Bartoline Ready Mixed Wood Filler White 500g
Bartoline£2.664.2★875 rev
Ronseal 35304 High Performance Wood Filler - Natural 550g
Ronseal£9.954.4★935 rev
Everbuild Multipurpose Wood Filler Suitable For Indoor And Outdoor Use Sandable White 250ml
Sika£3.474.4★2,888 rev
Newest
by launch date
MOLLOR All Purpose Wood Filler 150g White Wood Putty Repair for Holes Quickly Restore Any Broken and Defective Wooden Furniture Door Frame Repair Kit Stainable
Mollor£8.24164 rev
Bartoline Ready Mixed Wood Filler White 330gm Tube with 2 Spreaders and 2 Sandpapers - 5pcs Wood Filler Set - Ideal for Interior and Exterior Hardwood and Furniture Repair(Packaging may vary)
ZUNAX£9.91203 rev
Bartoline 1876 Ready to Use All Purpose Filler 1kg Professional Quality for Plaster Wood Brick and Stone Easy to Apply & Sand
Bartoline£3.27381 rev
Bartoline Ready Mixed Wood Filler Brown 500g Durable & Easy-to-Use Filler for Interior & Exterior Wood Repairs
Bartoline£5.18875 rev
Toupret Wood Filler - Professional-Grade Pre-Mixed Interior & Exterior Wood Repair Paste - Quick-Drying Sandable Paintable - Fills Cracks & Holes - Natural Wood - 1.25 kg
Toupret£11.08107 rev
Trending
90-day click momentumBartoline 1876 Ready to Use All Purpose Filler 1kg Professional Quality for Plaster Wood Brick and Stone Easy to Apply & Sand
Bartoline£3.274.4★
Everbuild Multipurpose Wood Filler Suitable for Indoor and Outdoor Use Sandable Light Oak 250ml
Everbuild£3.674.5★
SINTO Filler Large Holes & Cracks Light Wood 500 g
Sinto£6.254.3★
Bartoline Ready Mixed Wood Filler Brown 500g Durable & Easy-to-Use Filler for Interior & Exterior Wood Repairs
Bartoline£5.184.2★
Ronseal 35304 High Performance Wood Filler - Natural 550g
Ronseal£9.954.4★
What buyers say about wood filler
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“The filler was easy to work with”
“Good buy”
“Solid as wood”
“100% works as advertised”
“Dries really well”
“Nice colour and very easy to use”
“Does the job”
“Drys and sands well”
“Sanded down and painted and good overall result”
What buyers complain about
“Rock hard inside”
“Costs more”
“Poor quality”
“cannot be used”
“This could be a failed batch”
“slightly of a lighter colour than what I was expecting”
“Only a thin Layer to be used”
“Crap, doesn't do anything”
“Not fit for purpose”
“Think twice before using it outdoors”
Top return reasons
Common questions
- Is wood filler profitable to sell on Amazon United Kingdom?
- The niche generates £645K/yr across 16 tracked products. 90-day search growth is +16.9%. Flapen's verdict: Worth a look (53/100).
- How competitive is the wood filler niche?
- 10 brands and 80 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in wood filler?
- Top complaints mined from reviews: Hard Feel, Value For Money, Quality-Overall. The return rate is 0.4%.
- When does demand for wood filler peak?
- Demand peaks in Apr–May; the busiest month runs 2.0× the quietest.
- What does it cost to enter the wood filler niche?
- Listings span £2.66–£11.08; the average listing price is £6.23 (sweet spot $15–$100). The average incumbent carries 2,222 reviews — the moat a new listing must climb.