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Wood Filler

Maybe

Returns run at only 0.4% of orders. But prices span $2.66–$11.08, mostly outside the sweet spot, so Wood Filler is a Maybe.

Flapen Score
53
53 / 100
Top 29% of 2,225 DIY & Tools niches · +4 vs the category median of 49
Market size
£645K/yr761K searches / yr
90-day growth
+16.9%search demand this quarter
Competition
71%top-5 click share · 10 brands · 80 sellers

Flapen Score

Wood Filler against its category

The dotted line is the DIY & Tools average. Past it, Wood Filler is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wood Filler market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wood Filler 761K times last year and spent an estimated £645K. The top 5 brands take 89% of clicks. Demand peaks in Apr–May. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

13.6% of searches ended in a purchase last week.

Shoppers searched for this 761K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.6% of those searches ended in a purchase. Searches in the last 90 days moved +16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £645K a year.

Searches, last 12 months
761K
Growth, 90 days vs prior 90
+16.9%
Conversion, latest week
13.6%
Market size, estimated
£645Ka year
Peak month
May2.0× the quietest month
Top search term
wood filler586K searches a year

02 · Price

A sale here is worth £6.23.

Listings sell for £6.23 on average, from £2.66 to £11.08. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At £6.23 that is £25K to £31K a year per listing.

Average price
£6.23under the $15 to $100 sweet spot
Price range
£2.66–£11.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
4,000–5,000
Revenue per listing a year
£25K–£31K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #78 within Adhesives & Sealers. It carries 2,222 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#78in Adhesives & Sealers
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,222per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Wood Filler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£65K£129K£194K£258K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

80

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

8%

  • Sika34%
  • Bartoline20%
  • Ronseal17%
  • Everbuild15%
  • ZUNAX4%
  • Sinto3%
  • Open — no brand owns it (4 brands, 8%)

Demand

Wood Filler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.0×

Search terms

Top Wood Filler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wood filler586K/yr
  • wood filler exterior33K/yr
  • exterior wood filler34K/yr
  • wood filler natural27K/yr
  • outdoor wood filler12K/yr
  • external wood filler9K/yr
  • plastic wood filler14K/yr
  • woodfiller6K/yr
  • bondo wood filler7K/yr
  • flexible wood filler6K/yr

Reviews and returns

What reviews say buyers love and hate about Wood Filler

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Hard Feel16%−0.20

Rock hard inside

went rock hard

Top of tube hard

Value For Money13%−0.02

Costs more

More expensive

much more expensive

Quality-Overall11%+1.33

Poor quality

No impressed at all

Absolute rubbish

Ease Of Use11%+0.54

cannot be used

Hard to get out

Impossible to squeeze

Durability4%−0.02

This could be a failed batch

goes off quickly

it went off in a matter of weeks

Love

Quality-Overall23%+1.33

Excellent product

Good quality and sets quickly easy to sand

Very happy with it's performance

Ease Of Use16%+0.54

The filler was easy to work with

Easy to use

Easy to apply

Value For Money13%−0.02

Good buy

Decent price

Excellent value

Wood Quality11%+0.96

Solid as wood

Good woodfiller

Great woodfiller, great price

Advertised Vs Actual Product9%+0.92

100% works as advertised

Did the job perfectly

Just what i needed

Return

0.4% Return rate 42% Fixable by listing

Color31%▅▆██▅▆

slightly of a lighter colour than what I was expecting

not brown

Not white

Leak-Proof11%▅▆▃▅█▃
Defective Material/Parts11%█▅▃▅▇▅
Hard Feel8%▄█▅▇█▆

Rock hard inside

went rock hard

Top of tube hard

Functionality-Overall6%█▅▅▃▅▃

Crap, doesn't do anything

Not perform as expected

Doesnt work

FAQ

Common Wood Filler questions

Answered from the same tracked data.