Wood Filler
MaybeAn estimated 0.4% of orders come back. But prices span $2.66–$11.08, mostly outside the sweet spot, so Wood Filler is a Maybe.
- Flapen Score
- 53 / 100Top 29% of 2,225 DIY & Tools niches · +4 vs the category median of 4953
- Market size
- £645K/yr761K searches / yr
- 90-day growth
- +16.9%search demand this quarter
- Competition
- 71%top-5 click share · 10 brands · 80 sellers
Flapen Score
Wood Filler against its category
The dotted line is the DIY & Tools average. Past it, Wood Filler is stronger. Inside it, weaker.
Market
The Wood Filler market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wood Filler 761K times last year and spent an estimated £645K. The top 5 brands take 89% of clicks. Demand peaks in Apr–May. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 13.6% of those searches ended in a purchase.
Shoppers searched for this 761K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.6% of those searches ended in a purchase. Searches in the last 90 days moved +16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £645K a year.
- Searches, last 12 months
- 761K
- Growth, 90 days vs prior 90
- +16.9%
- Conversion, latest week
- 13.6%
- Market size, estimated
- £645Ka year
- Peak month
- May2.0× the quietest month
- Top search term
- wood filler586K searches a year
02 · Price
A sale here is worth £6.23.
Listings sell for £6.23 on average, from £2.66 to £11.08. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At £6.23 that is £25K to £31K a year per listing.
- Average price
- £6.23under the $15 to $100 sweet spot
- Price range
- £2.66–£11.08
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £25K–£31K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #78 within Adhesives & Sealers. It carries 2,222 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #78in Adhesives & Sealers
- Average rating
- 4.30 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,222per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Wood Filler products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Everbuild Multipurpose Wood Filler Suitable for Indoor and Outdoor Use Sandable Light Stainable 250ml
- Price
- £3.64
- Rating
- 4.5/5
- Reviews
- 9,053
- Age
- 14y ago

Everbuild Multipurpose Wood Filler Suitable for Indoor and Outdoor Use Sandable Light Oak 250ml
- Price
- £3.67
- Rating
- 4.5/5
- Reviews
- 6,861
- Age
- 14y ago

Bartoline Ready Mixed Wood Filler White 500g
- Price
- £2.66
- Rating
- 4.2/5
- Reviews
- 875
- Age
- 6y ago

Ronseal 35304 High Performance Wood Filler - Natural 550g
- Price
- £9.95
- Rating
- 4.4/5
- Reviews
- 935
- Age
- 19y ago

Everbuild Multipurpose Wood Filler Suitable For Indoor And Outdoor Use Sandable White 250ml
- Price
- £3.47
- Rating
- 4.4/5
- Reviews
- 2,888
- Age
- 14y ago
Trending
estimated 90-day click momentum
Bartoline 1876 Ready to Use All Purpose Filler 1kg Professional Quality for Plaster Wood Brick and Stone Easy to Apply & Sand
- Price
- £3.27
- Rating
- 4.4/5
- Reviews
- 381
- Age
- 3y ago

Everbuild Multipurpose Wood Filler Suitable for Indoor and Outdoor Use Sandable Light Oak 250ml
- Price
- £3.67
- Rating
- 4.5/5
- Reviews
- 6,861
- Age
- 14y ago

SINTO Filler Large Holes & Cracks Light Wood 500 g
- Price
- £6.25
- Rating
- 4.3/5
- Reviews
- 5,161
- Age
- 11y ago

Bartoline Ready Mixed Wood Filler Brown 500g Durable & Easy-to-Use Filler for Interior & Exterior Wood Repairs
- Price
- £5.18
- Rating
- 4.2/5
- Reviews
- 875
- Age
- 3y ago

Ronseal 35304 High Performance Wood Filler - Natural 550g
- Price
- £9.95
- Rating
- 4.4/5
- Reviews
- 935
- Age
- 19y ago
Newest
by launch date
MOLLOR All Purpose Wood Filler 150g White Wood Putty Repair for Holes Quickly Restore Any Broken and Defective Wooden Furniture Door Frame Repair Kit Stainable
- Price
- £8.24
- Rating
- 4.1/5
- Reviews
- 164
- Age
- 1y ago

Bartoline Ready Mixed Wood Filler White 330gm Tube with 2 Spreaders and 2 Sandpapers - 5pcs Wood Filler Set - Ideal for Interior and Exterior Hardwood and Furniture Repair(Packaging may vary)
- Price
- £9.91
- Rating
- 4.3/5
- Reviews
- 203
- Age
- 1y ago

Bartoline 1876 Ready to Use All Purpose Filler 1kg Professional Quality for Plaster Wood Brick and Stone Easy to Apply & Sand
- Price
- £3.27
- Rating
- 4.4/5
- Reviews
- 381
- Age
- 3y ago

Bartoline Ready Mixed Wood Filler Brown 500g Durable & Easy-to-Use Filler for Interior & Exterior Wood Repairs
- Price
- £5.18
- Rating
- 4.2/5
- Reviews
- 875
- Age
- 3y ago

Toupret Wood Filler - Professional-Grade Pre-Mixed Interior & Exterior Wood Repair Paste - Quick-Drying Sandable Paintable - Fills Cracks & Holes - Natural Wood - 1.25 kg
- Price
- £11.08
- Rating
- 4.4/5
- Reviews
- 107
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
10 rising
Sellers
80
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
8%
- Sika34%
- Bartoline20%
- Ronseal17%
- Everbuild15%
- ZUNAX4%
- Sinto3%
- Open — no brand owns it (4 brands, 8%)
Demand
Wood Filler search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 2.0×
Search terms
Top Wood Filler search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- wood filler586K/yr
- wood filler exterior33K/yr
- exterior wood filler34K/yr
- wood filler natural27K/yr
- outdoor wood filler12K/yr
- external wood filler9K/yr
- plastic wood filler14K/yr
- woodfiller6K/yr
- bondo wood filler7K/yr
- flexible wood filler6K/yr
Reviews and returns
What reviews say buyers love and hate about Wood Filler
We read the reviews and the return reasons for every product selling here.
“Rock hard inside”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wood Filler questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








