wire wool mice
Skip itPrices mostly outside the sweet spot ($3.07–$12.65) — this niche doesn't clear our bar today.
Conversion
Incredible16.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Good845.71avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay£118K£118K/yr · 101K searches
Avg price
Bad£7.17avg listing price — sweet spot $15–$100
Growth
Bad-23.4%90-day search growth — must beat 0% to launch
Price range
Bad£3.07–£12.65cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, wire wool mice is a £118K/yr Amazon United Kingdom market (101K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Nov. Verdict: Skip it — 45/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
wire wool mice market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- £108K–£143K
- units × avg price
- Conversion rate
- 16.3%
- Avg BSR
- #87
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 11.9%
- Avg brand age
- 39 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
23
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
12%
- PICK FOR LIFE50%
- SOL12%
- PestCatchers10%
- ARVO7%
- Goodening5%
- Techspace4%
- Open — no brand owns it (6 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.4% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 2.0×
Top wire wool mice search terms
- wire wool mice37K/yr
- steel wool mice blocker25K/yr
- wire wool rats15K/yr
- stainless steel wool5K/yr
- steel wool rat blocker4K/yr
- wirewool mice4K/yr
- steel wool mice9K/yr
- rat wire wool2K/yr
Top wire wool mice products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PICK FOR LIFE Steel Wool Mice Blocker 2 Pack Coarse Wire Wool Mice for Cleaning Rodent Control Gap Hole Filler Keep Rodent Rat Insect Pest out for Attic Garden Kitchen Garage with Gloves(3m/Roll)
PICK FOR LIFE£9.544.5★2,455 rev
Steel Wool Mice - 6 Pack 0000 Rodent Control Gaps Blocker Stainless Coarse Wire Wool Fill Fabric DIY Kit Easy to Use Stop Rats and Mice Insect Pest Includes Work Gloves
PICK FOR LIFE£12.574.5★1,845 rev
Steel Wool Mice 2 Piece Coarse Wire Wool Rat Control Gap Blockers with Work Gloves and Scissors DIY Fill Fabric Kit To Stop Rats Mice Insect Pests 3m Roll Each
PestCatchers£9.714.5★119 rev
Steel Wool Mice - 2 Pack 0000 Rodent Control Gaps Blocker Coarse Wire Wool Mice Fill Fabric DIY Kit Easy to Use Stop Rats and Mice Insect Pest Includes Work Gloves (3m/roll)
PICK FOR LIFE£9.384.5★1,845 rev
ARVO Steel Wire Wool Pack of 20 Grade 0 Steel for Mice Control Cleaning & Polishing Fine Wire Wool Mice Blocker for Small Gaps 20 Small Rolls (Each 2.3 cm x 7 cm)
ARVO£3.074.5★327 rev
Newest
by launch date
Steel Wool Mice Blocker (2Pack 9m Total) - Heavy Duty Wire Wool Rodent Control Gap Filler | Effective Mouse & Rat Deterrent for Home Loft Garden & Shed | Includes Gloves
Techspace£4.9812 rev
24pcs Steel Wool Mice Wire Wool Mice Coarse Wire Wool Rats Wall Hole Fill Fabric for Removing Paint Metal Fine Steel Wool Rodent Control Cleaning&Closing Small Hole DIY Fill Fabric
CYMYGS£5.407 rev
3M Wire Wool Mice Steel Wool Mice Blocker 0000 Fine Wire Wools Rats Wall Hole Filler Fabric DIY Kit for Keeps Rat Insect Pest Rodents Away Kitchen Garage Attics Garden Metal Polish Rust Paint Wood
Toumett£6.9918 rev
ARVO Steel Wire Wool Pack of 20 Grade 0 Steel for Mice Control Cleaning & Polishing Fine Wire Wool Mice Blocker for Small Gaps 20 Small Rolls (Each 2.3 cm x 7 cm)
ARVO£3.07327 rev
The Big Cheese Mouse Out Wire Wool Rodent Blocker Kit Steel Wool Pads Wooden Tamper & Peppermint Oil Spray Blocks Holes Gaps & Entry Points Poison-Free Mouse & Rat Prevention
The Big Cheese£6.4016 rev
Trending
90-day click momentumSteel Wool Mice Blocker (2Pack 9m Total) - Heavy Duty Wire Wool Rodent Control Gap Filler | Effective Mouse & Rat Deterrent for Home Loft Garden & Shed | Includes Gloves
Techspace£4.983.7★
Steel Wool Mice - 6 Pack 0000 Rodent Control Gaps Blocker Stainless Coarse Wire Wool Fill Fabric DIY Kit Easy to Use Stop Rats and Mice Insect Pest Includes Work Gloves
PICK FOR LIFE£12.574.5★
The Big Cheese Mouse Out Wire Wool Rodent Blocker Kit Steel Wool Pads Wooden Tamper & Peppermint Oil Spray Blocks Holes Gaps & Entry Points Poison-Free Mouse & Rat Prevention
The Big Cheese£6.404.7★
SOL 24pk 0000 Steel Wool for Polishing Wire Wool for Cleaning Mouse Mesh Mice Blocker Fine Grade Pads for Rust Removal Surface Preparation Metal Wood Glass DIY Finishing Abrasive Material
SOL£3.794.2★
3M Wire Wool Mice Steel Wool Mice Blocker 0000 Fine Wire Wools Rats Wall Hole Filler Fabric DIY Kit for Keeps Rat Insect Pest Rodents Away Kitchen Garage Attics Garden Metal Polish Rust Paint Wood
Toumett£6.994.7★
What buyers say about wire wool mice
What buyers praise and complain about, mined from review topics.What buyers love
“As described”
“Arrived promptly and is of good quality”
“Easy to use”
“Great value”
“Does the job”
“Very good size”
“Cleaning”
“did not scratch”
“The steel wool is great”
“Good wire wool that works for anti rat”
What buyers complain about
“a bit narrow”
“Wire wool not great”
“The description contradicts itself”
“Didnt work to block the gap”
“A find it a bit expensive for me”
“it's much coarser that that”
“the quality is not the best”
“round oblong shaped”
“Not very strong”
“it's uncomfortable when it comes to shining the pots”
Top return reasons
Common questions
- Is wire wool mice profitable to sell on Amazon United Kingdom?
- The niche generates £118K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -23.4%. Flapen's verdict: Skip it (45/100).
- How competitive is the wire wool mice niche?
- 12 brands and 23 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in wire wool mice?
- Top complaints mined from reviews: Size-Overall, Material Quality, Advertised Vs Actual Product. The return rate is 0.6%.
- When does demand for wire wool mice peak?
- Demand peaks in Nov; the busiest month runs 2.0× the quietest.
- What does it cost to enter the wire wool mice niche?
- Listings span £3.07–£12.65; the average listing price is £7.17 (sweet spot $15–$100). The average incumbent carries 846 reviews — the moat a new listing must climb.