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Wire Hiders

Fail

Prices span $4.29–$15.27, mostly outside the sweet spot, so Wire Hiders is a Fail.

Flapen Score
41
41 / 100
Ranks 1,774 of 2,225 DIY & Tools niches · −8 vs the category median of 49
Market size
£285K/yr715K searches / yr
90-day growth
-21.0%search demand this quarter
Competition
55%top-5 click share · 13 brands · 27 sellers

Flapen Score

Wire Hiders against its category

The dotted line is the DIY & Tools average. Past it, Wire Hiders is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wire Hiders market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wire Hiders 715K times last year and spent an estimated £285K. The top 5 brands take 85% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 715K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £285K a year.

Searches, last 12 months
715K
Growth, 90 days vs prior 90
-21.0%
Conversion, latest week
4.0%
Market size, estimated
£285Ka year
Peak month
November1.5× the quietest month
Top search term
cable trunking253K searches a year

02 · Price

A sale here is worth £9.88.

Listings sell for £9.88 on average, from £4.29 to £15.27. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £9.88 that is £10K to £12K a year per listing.

Average price
£9.88under the $15 to $100 sweet spot
Price range
£4.29–£15.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
£10K–£12K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #21 within Electrical. It carries 5,344 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#21in Electrical
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,344per listing
Listings tracked
28

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Wire Hiders products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.

£0£14K£28K£43K£57K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

27

Est. top-5 brand share

85%

Top 20: 100%

Est. top-5 click share

55%

Top 20: 91%

Open market

11%

  • shinfly30%
  • D-Line25%
  • MUDEELA11%
  • Delamu10%
  • Conwang9%
  • Flow fire4%
  • Open — no brand owns it (7 brands, 11%)

Demand

Wire Hiders search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Wire Hiders search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cable trunking253K/yr
  • trunking97K/yr
  • trunking for electric cables64K/yr
  • conduit43K/yr
  • cable trunking white47K/yr
  • conduit trunking27K/yr
  • cable conduit21K/yr
  • d line cable trunking21K/yr
  • wire trunking20K/yr
  • white cable trunking18K/yr

Reviews and returns

What reviews say buyers love and hate about Wire Hiders

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Ease Of Use”
31%of negative reviews mention “Adhesion/Stickiness”
2.0%of orders come back
“Doesn't stick”
A buyer, on “Adhesion/Stickiness”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Wire Hiders questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data