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Wire Hiders

Fail

Prices span $4.29–$15.27, mostly outside the sweet spot, so Wire Hiders is a Fail.

Flapen Score
41
41 / 100
Ranks 1,774 of 2,225 DIY & Tools niches · −8 vs the category median of 49
Market size
£285K/yr715K searches / yr
90-day growth
-21.0%search demand this quarter
Competition
55%top-5 click share · 13 brands · 27 sellers

Flapen Score

Wire Hiders against its category

The dotted line is the DIY & Tools average. Past it, Wire Hiders is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wire Hiders market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wire Hiders 715K times last year and spent an estimated £285K. The top 5 brands take 85% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 715K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £285K a year.

Searches, last 12 months
715K
Growth, 90 days vs prior 90
-21.0%
Conversion, latest week
4.0%
Market size, estimated
£285Ka year
Peak month
November1.5× the quietest month
Top search term
cable trunking253K searches a year

02 · Price

A sale here is worth £9.88.

Listings sell for £9.88 on average, from £4.29 to £15.27. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £9.88 that is £10K to £12K a year per listing.

Average price
£9.88under the $15 to $100 sweet spot
Price range
£4.29–£15.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
£10K–£12K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #21 within Electrical. It carries 5,344 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#21in Electrical
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,344per listing
Listings tracked
28

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Wire Hiders products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£14K£28K£43K£57K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

27

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

55%

Top 20: 91%

Open market

11%

  • shinfly30%
  • D-Line25%
  • MUDEELA11%
  • Delamu10%
  • Conwang9%
  • Flow fire4%
  • Open — no brand owns it (7 brands, 11%)

Demand

Wire Hiders search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Wire Hiders search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cable trunking253K/yr
  • trunking97K/yr
  • trunking for electric cables64K/yr
  • conduit43K/yr
  • cable trunking white47K/yr
  • conduit trunking27K/yr
  • cable conduit21K/yr
  • d line cable trunking21K/yr
  • wire trunking20K/yr
  • white cable trunking18K/yr

Reviews and returns

What reviews say buyers love and hate about Wire Hiders

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness31%−0.17

Doesn't stick

Didn't stick for long

not able to stick

Value For Money9%+0.49

Expensive

Would probably seek out a different brand next time as it was quite expensive also

Waste of money

Size-Overall7%−0.02

A bit fiddly to fit

The trunking itself is not that wide

This size can be a struggle to close properly where the larger sizes are easier

Quality-Overall7%+0.77

Poor quality, most of the parts didn't fit together at all

Bad Quality

Had my doubts over the quality

Flexibility5%−0.03

Too bendy

did not bend easy

Not very flexible

Love

Ease Of Use20%+1.83

Easy To Use

easy to fit

Easy to work with

Quality-Overall20%+0.77

Good quality

Great quality and really easy to install

The boxes content look very well made

Adhesion/Stickiness12%−0.17

the adhesive is strong

Good adhesion

They really stick well

Assembly/Installation11%+1.02

Easy installation

Neat and very easy put together

Installation looks neat and professional

Value For Money10%+0.49

Best price

Good value for money

Great value

Return

2.0% Return rate 67% Fixable by listing

Size-Overall57%▇█▇█▇█

A bit fiddly to fit

The trunking itself is not that wide

This size can be a struggle to close properly where the larger sizes are easier

Adhesion/Stickiness7%▆▅▅█▆▃

Doesn't stick

Didn't stick for long

not able to stick

Compatibility-Overall5%▅▇█▅▇▅
Quality-Overall4%█▅▅▃▅▃

Poor quality, most of the parts didn't fit together at all

Bad Quality

Had my doubts over the quality

Functionality-Overall4%▄▃▃▂▄█

FAQ

Common Wire Hiders questions

Answered from the same tracked data.