Wire Cutters

Shoppers searched for this 635K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £472K a year.

Searches, last 12 months

635K

Growth, 90 days vs prior 90

-8.1%

Conversion, latest week

9.4%

Market size, estimated

£472Ka year

Peak month

March1.9× the quietest month

Top search term

wire cutters246K searches a year

Listings sell for £7.92 on average, from £2.77 to £23.53. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At £7.92 that is £12K to £16K a year per listing.

Average price

£7.92under the $15 to $100 sweet spot

Price range

£2.77–£23.53

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

50K–60K

Units per listing a year

1,500–2,000

Revenue per listing a year

£12K–£16K

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #13 within Hand Tools. It carries 2,423 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

100%

Out of stock, average day

2.0%

Average rank

#13in Hand Tools

Average rating

4.42 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,423per listing

Listings tracked

31

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

48 months