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Wind Up Torch

Maybe

Returns run at only 0.5% of orders. But demand is soft, at -64.5% this quarter, so Wind Up Torch is a Maybe.

Flapen Score
55
55 / 100
Top 21% of 2,225 DIY & Tools niches · +6 vs the category median of 49
Market size
£160K/yr186K searches / yr
90-day growth
-64.5%search demand this quarter
Competition
42%top-5 click share · 31 brands · 57 sellers

Flapen Score

Wind Up Torch against its category

The dotted line is the DIY & Tools average. Past it, Wind Up Torch is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wind Up Torch market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wind Up Torch 186K times last year and spent an estimated £160K. The top 5 brands take 51% of clicks. Demand peaks in Mar. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

7.4% of searches ended in a purchase last week.

Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -64.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £160K a year.

Searches, last 12 months
186K
Growth, 90 days vs prior 90
-64.5%
Conversion, latest week
7.4%
Market size, estimated
£160Ka year
Peak month
March2.9× the quietest month
Top search term
wind up torch112K searches a year

02 · Price

A sale here is worth £11.60.

Listings sell for £11.60 on average, from £3.04 to £29.64. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £11.60 that is £1K to £3K a year per listing.

Average price
£11.60under the $15 to $100 sweet spot
Price range
£3.04–£29.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #289 within Hand Tools. It carries 1,343 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
94%
Out of stock, average day
4.1%
Average rank
#289in Hand Tools
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,343per listing
Listings tracked
36

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Wind Up Torch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£14K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 rising

Sellers

57

Top-5 brand share

51%

Top 20: 92%

Top-5 click share

42%

Top 20: 87%

Open market

43%

  • BINGKELE15%
  • Telidif12%
  • oibek8%
  • SOLARBABY8%
  • Rolson8%
  • Simpeak7%

Demand

Wind Up Torch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Black Friday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 2.9×

Search terms

Top Wind Up Torch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wind up torch112K/yr
  • solar torch17K/yr
  • wind up torch uk21K/yr
  • windup torch7K/yr
  • wind-up torch5K/yr
  • dynamo torch5K/yr
  • hand crank torch7K/yr
  • wind up torches5K/yr
  • solar powered torch4K/yr
  • torch wind up4K/yr

Reviews and returns

What reviews say buyers love and hate about Wind Up Torch

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging18%−0.10

Does not charge your phone

which is a joke as takes about 6 hours to charge

Will not charge

Size-Overall14%−0.04

Smaller than expected

This radio is alot smaller than I expected

Small

Durability10%−0.08

Broke almost immediately

Burnt out

This failed after only a few uses

Functionality-Overall9%−0.08

that doesnt work

Half light. Only one of the torches worked

Radio doesnt work

Quality-Overall6%+0.77

Really poor quality

Very cheap looking

Really cheaply made

Love

Quality-Overall13%+0.77

Good Quality

On the quality it seems well made

reliable

Ease Of Use12%+1.36

Ease of use

so handy to have

Its very handy

Value For Money11%+0.53

Money well spent

Good price

Good value for money

Charging10%−0.10

Easy to charge

An easy radio to charge

handy for charging mobile phones

Advertised Vs Actual Product8%+0.13

Just what I wanted

True to advised

As described

Return

0.5% Return rate 17% Fixable by listing

Charging21%▃▅▃▇█▆

Does not charge your phone

which is a joke as takes about 6 hours to charge

Will not charge

Defective Material/Parts15%▃█▄▃▂█
Functionality-Overall13%▅▂▇█▇▆

that doesnt work

Half light. Only one of the torches worked

Radio doesnt work

Size-Overall11%█▂▄▄▃▃

Smaller than expected

This radio is alot smaller than I expected

Small

Quality-Overall5%▄▁██▅▃

Really poor quality

Very cheap looking

Really cheaply made

FAQ

Common Wind Up Torch questions

Answered from the same tracked data.