Wilko Paint

Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -24.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months

176K

Growth, 90 days vs prior 90

-24.7%

Conversion, latest week

1.9%

Market size, estimated

£50Ka year

Peak month

February2.0× the quietest month

Top search term

light grey paint for walls35K searches a year

Listings sell for £14.97 on average, from £8.37 to £22.56. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £14.97 that is £0 to £1K a year per listing.

Average price

£14.97under the $15 to $100 sweet spot

Price range

£8.37–£22.56

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

86% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #55 within Painting Supplies, Tools & Wall Treatments. It carries 3,822 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

77%

Out of stock, average day

0.2%

Average rank

#55in Painting Supplies, Tools & Wall Treatments

Average rating

4.43 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,822per listing

Listings tracked

35

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

52 months