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Wide Masking Tape

Fail

Prices span $1.42–$10.58, mostly outside the sweet spot, so Wide Masking Tape is a Fail.

Flapen Score
42
42 / 100
Ranks 1,704 of 2,225 DIY & Tools niches · −7 vs the category median of 49
Market size
£76K/yr54K searches / yr
90-day growth
-19.8%search demand this quarter
Competition
69%top-5 click share · 12 brands · 23 sellers

Flapen Score

Wide Masking Tape against its category

The dotted line is the DIY & Tools average. Past it, Wide Masking Tape is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wide Masking Tape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wide Masking Tape 54K times last year and spent an estimated £76K. The top 5 brands take 76% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

20.5% of searches ended in a purchase last week.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.5% of those searches ended in a purchase. Searches in the last 90 days moved -19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
-19.8%
Conversion, latest week
20.5%
Market size, estimated
£76Ka year
Peak month
October1.8× the quietest month
Top search term
wide masking tape24K searches a year

02 · Price

A sale here is worth £6.76.

Listings sell for £6.76 on average, from £1.42 to £10.58. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £6.76 that is £2K to £3K a year per listing.

Average price
£6.76under the $15 to $100 sweet spot
Price range
£1.42–£10.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #50 within Adhesives & Sealers. It carries 1,161 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
88%
Out of stock, average day
2.3%
Average rank
#50in Adhesives & Sealers
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,161per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Wide Masking Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£15K£23K£30K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

23

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

19%

  • Status32%
  • ProDec16%
  • Point One Products15%
  • ARVO7%
  • Fyguard6%
  • CORAL6%

Demand

Wide Masking Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Wide Masking Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wide masking tape24K/yr
  • masking tape wide9K/yr
  • thick masking tape7K/yr
  • wide masking tape for painting7K/yr
  • 75mm masking tape4K/yr
  • extra wide masking tape3K/yr

Reviews and returns

What reviews say buyers love and hate about Wide Masking Tape

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness51%−0.32

Not sticky

Doesn't stick for long

Doesnt stick

Paint Quality12%−0.07

Rubbish, pulls the paint off

Not for painting

Took half the paint off with it

Quality-Overall12%+1.78

Utterly rubbish

Garbage

Awful quality

Thickness4%−0.01

The reel is twice as thick in the photo as it is in actually

thick havent got round to using it

rolls are a little thin

Functionality-Overall3%−0.02

Kept ripping whilst unrolling

Love

Adhesion/Stickiness30%−0.32

it's adhesion is good

Good adhesive

Sticks well

Quality-Overall23%+1.78

Decent enough

Excellent product

No complaints

Advertised Vs Actual Product14%+1.39

As described

Does the job

Does the job as described

Value For Money10%+0.68

Great value for money

Good price

good value item

Paint Quality4%−0.07

strong enough to seal so paint does not leak through

Perfect for masking when painting

Perfect for painting

Return

0.2% Return rate 22% Fixable by listing

Adhesion/Stickiness49%▆▄▅▄██

Not sticky

Doesn't stick for long

Doesnt stick

Size-Overall15%█▄▄▂▂▄
Quality-Overall10%▁▆▅▆█▄

Utterly rubbish

Garbage

Awful quality

Water Resistance4%▁█▁▁▁▁
Advertised Vs Actual Product4%▁▁█▆▁▄

False advertising

FAQ

Common Wide Masking Tape questions

Answered from the same tracked data.