Skip to content

White Waterproof Tape

Fail

Prices span $3.09–$10.14, mostly outside the sweet spot, so White Waterproof Tape is a Fail.

Flapen Score
41
41 / 100
Ranks 1,774 of 2,225 DIY & Tools niches · −8 vs the category median of 49
Market size
£162K/yr141K searches / yr
90-day growth
+13.4%search demand this quarter
Competition
76%top-5 click share · 6 brands · 66 sellers

Flapen Score

White Waterproof Tape against its category

The dotted line is the DIY & Tools average. Past it, White Waterproof Tape is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Waterproof Tape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Waterproof Tape 141K times last year and spent an estimated £162K. The top 5 brands take 97% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

20.9% of searches ended in a purchase last week.

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.9% of those searches ended in a purchase. Searches in the last 90 days moved +13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £162K a year.

Searches, last 12 months
141K
Growth, 90 days vs prior 90
+13.4%
Conversion, latest week
20.9%
Market size, estimated
£162Ka year
Peak month
November3.1× the quietest month
Top search term
white duct tape38K searches a year

02 · Price

A sale here is worth £5.51.

Listings sell for £5.51 on average, from £3.09 to £10.14. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £5.51 that is £11K to £14K a year per listing.

Average price
£5.51under the $15 to $100 sweet spot
Price range
£3.09–£10.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
£11K–£14K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #25 within Adhesives & Sealers. It carries 17,336 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#25in Adhesives & Sealers
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
17,336per listing
Listings tracked
12

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top White Waterproof Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£16K£32K£49K£65K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

66

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Duck60%
  • GORILLA18%
  • Fyguard12%
  • Scotch4%
  • Ealyder Tape3%
  • ArmaKit3%
  • Open — no brand owns it (0%)

Demand

White Waterproof Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top White Waterproof Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white duct tape38K/yr
  • white gaffer tape17K/yr
  • white duck tape12K/yr
  • white gorilla tape11K/yr
  • duct tape white6K/yr
  • white waterproof tape10K/yr
  • gorilla tape white9K/yr
  • white duct tape heavy duty6K/yr
  • white tape waterproof7K/yr
  • gaffer tape white3K/yr

Reviews and returns

What reviews say buyers love and hate about White Waterproof Tape

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness36%−0.19

Did not stick

Doesn't stick on plastic

not very sticky

Water Resistance8%−0.05

Does not stick under water or with water running over it

Not waterproof

completely fails as a waterproof seal

Value For Money8%+0.21

yes its extremely expensive

Not worth the cost

a bit pricey

Quality-Overall7%+0.55

is absolutely rubbish

But utter rubbish

Poor quality

Thickness4%−0.01

This is not nearly as thick as my usual brand

white needs to be thicker

considerably thicker than this

Love

Adhesion/Stickiness29%−0.19

sticks really well

Adhesion is strong

sticks well

Quality-Overall14%+0.55

Works as good as big brands

Overall, a simple, reliable product that does exactly what its supposed to do

Excellent product

Strength9%+1.33

This tape is strong

Sturdy tape

Nice and strong

Advertised Vs Actual Product8%+1.01

As advertised

As described

It does the job you expect

Value For Money8%+0.21

Great value

Great value for money

Good Value

Return

0.4% Return rate 23% Fixable by listing

Adhesion/Stickiness38%▄█▅▅▆▆

Did not stick

Doesn't stick on plastic

not very sticky

Size-Overall8%▅▅▅▇▇█

Small roll

Very small amount of tape

Defective Material/Parts8%▃▂█▃▁▂
Color8%▁▃█▇▁█

Cream not white

Not white

not white

Quality-Overall7%▆▅▃█▇▁

is absolutely rubbish

But utter rubbish

Poor quality

FAQ

Common White Waterproof Tape questions

Answered from the same tracked data.