Is white waterproof tape profitable to sell on Amazon United Kingdom?

The niche generates £162K/yr across 12 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +13.4%. Flapen's verdict: Skip it (41/100).

How competitive is the white waterproof tape niche?

6 brands and 66 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in white waterproof tape?

Top complaints mined from reviews: Adhesion/Stickiness, Water Resistance, Value For Money. The return rate is 0.4%.

When does demand for white waterproof tape peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 3.1× the quietest.

What does it cost to enter the white waterproof tape niche?

Listings span £3.09–£10.14; the average listing price is £5.51 (sweet spot $15–$100). The average incumbent carries 17,336 reviews — the moat a new listing must climb.

white waterproof tape

Skip it

Prices mostly outside the sweet spot ($3.09–$10.14) — this niche doesn't clear our bar today.

Conversion

Incredible20.9%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Growth

Okay+13.4%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£162K

£162K/yr · 141K searches

Competition

Bad76%

top-5 click share — a locked-up shelf

Review moat

Bad17,335.83

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£5.51

avg listing price — sweet spot $15–$100

Brand share

Bad97%

top-5 brand share — brand-locked demand

Price range

Bad£3.09–£10.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, white waterproof tape is a £162K/yr Amazon United Kingdom market (141K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 41/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

white waterproof tape market data

Units sold / yr: 30K–40K; avg 2,000–2,500/product
Revenue / yr: £165K–£220K; units × avg price
Conversion rate: 20.9%
Avg BSR: #25
Page quality: 0%
Prime: 100%
Sponsored: 58%
Out of stock: 0.5%
Avg brand age: 43 months
Avg seller age: 172 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

Duck60%
GORILLA18%
Fyguard12%
Scotch4%
Ealyder Tape3%
ArmaKit3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +13.4% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.1×

Open Trend

Top white waterproof tape search terms

white duct tape38K/yr +25.9%20.9% conv.
white gaffer tape17K/yr +5.8%21.1% conv.
white duck tape12K/yr +3.1%21.9% conv.
white gorilla tape11K/yr +9.4%18.7% conv.
duct tape white6K/yr +126.9%11.8% conv.
white waterproof tape10K/yr -11.8%8.6% conv.
gorilla tape white9K/yr -3.0%17.6% conv.
white duct tape heavy duty6K/yr +21.2%21.8% conv.
white tape waterproof7K/yr -6.1%11.6% conv.
gaffer tape white3K/yr +75.0%14.9% conv.

All search terms

Top white waterproof tape products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Duck Tape Original White Duct Tape 50mm x 5m Heavy Duty Waterproof Gaffer Gaffa Sticky Tape Strong Adhesive Cloth Repair Tape Suitable for Packing boxes Moving House Parcels or Packaging

Duck£3.094.3★8,308 rev

Gorilla 3044611 Tape Duct Tape White 48mm x 10m

GORILLA£4.854.6★45,947 rev

Duck Tape Original White Duct Tape 50mm x 25m Heavy Duty Waterproof Gaffer Gaffa Sticky Tape Strong Adhesive Cloth Repair Tape Suitable for Packing boxes Moving House Parcels or Packaging

Duck£4.634.3★8,308 rev

Duck Tape Solid Colours White. Repair craft personalise decorate and educate - 48mm X 18.2m

Duck£3.164.6★37,191 rev

Fyguard 2 Rolls White Duct Tape 48mm x 28m Heavy Duty Tape 210 Waterproof Strong Repair Tape No residue for Indoor and Outdoor Use Repair Fastening Reinforcement

Fyguard£7.364.6★83 rev

Newest

by launch date

Fyguard 2 Rolls White Duct Tape 48mm x 28m Heavy Duty Tape 210 Waterproof Strong Repair Tape No residue for Indoor and Outdoor Use Repair Fastening Reinforcement

Fyguard£7.3683 rev

7mo ago

Ealyder Tape Professional Heavy-Duty Duct Tape 50 mm x 27.4 m Waterproof Cloth Gaffer Tape for Indoor/Outdoor Use Repairs Bundling Sealing & DIY 1 Roll - White

Ealyder Tape£5.7638 rev

10mo ago

Fyguard 3 Rolls White Duct Tape 48mm x 18m Waterproof Gaffa Tape

Fyguard£7.491,083 rev

1y ago

ArmaKit Heavy Duty Duct Tape | 48mm wide x 50M length | Industrial Tape Grade - Strong Gaffer Tape indoor and outdoor use thick gaffa tape patch and seal tape (White)

ArmaKit£5.41777 rev

4y ago

Duck Tape Original White Duct Tape 50mm x 25m Heavy Duty Waterproof Gaffer Gaffa Sticky Tape Strong Adhesive Cloth Repair Tape Suitable for Packing boxes Moving House Parcels or Packaging

Duck£4.638,308 rev

8y ago

What buyers say about white waterproof tape

What buyers praise and complain about, mined from review topics.

What buyers love

Adhesion/Stickiness29%

“sticks really well”

Quality-Overall14%

“Works as good as big brands”

Strength9%

“This tape is strong”

Advertised Vs Actual Product8%

“As advertised”

Value For Money8%

“Great value”

Ease Of Use6%

“Easy to use”

Water Resistance4%

“Its waterproof as advertised”

Durability4%

“Strong and durable”

Thickness2%

“The tape is thick”

Color2%

“I am pleased with the colour”

What buyers complain about

Adhesion/Stickiness36%

“Did not stick”

Water Resistance8%

“Does not stick under water or with water running over it”

Value For Money8%

“yes its extremely expensive”

Quality-Overall7%

“is absolutely rubbish”

Thickness4%

“This is not nearly as thick as my usual brand”

Color3%

“Cream not white”

Size-Overall2%

“Small roll”

Leak-Proof2%

“This does not work for pool false advertising my pool is still leaking”

Weight Heavy2%

“Duck Tape Original White Duct Tape Heavy Duty”

Pressure2%

“and the water pressure just pushed through”

Top return reasons

Adhesion/Stickiness38%

Size-Overall8%

Defective Material/Parts8%

Color8%

Quality-Overall7%

Functionality-Overall6%

Advertised Vs Actual Product5%

Strength4%

Value For Money4%

Product Condition3%

Common questions

Is white waterproof tape profitable to sell on Amazon United Kingdom?: The niche generates £162K/yr across 12 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +13.4%. Flapen's verdict: Skip it (41/100).
How competitive is the white waterproof tape niche?: 6 brands and 66 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in white waterproof tape?: Top complaints mined from reviews: Adhesion/Stickiness, Water Resistance, Value For Money. The return rate is 0.4%.
When does demand for white waterproof tape peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 3.1× the quietest.
What does it cost to enter the white waterproof tape niche?: Listings span £3.09–£10.14; the average listing price is £5.51 (sweet spot $15–$100). The average incumbent carries 17,336 reviews — the moat a new listing must climb.