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White Touch Up Paint Wall

brand-locked demand (top 5 brands take 100% of clicks) — White Touch Up Paint Wall doesn't clear our bar today.

Flapen Score

48
Skip it
Market size 44Growth 13Conversion 55Competition 91Returns 97Price range 50Avg price 23Brand share 0Review moat 49Quality gap 45
This niche Category average

Is White Touch Up Paint Wall profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, White Touch Up Paint Wall is a £233K/yr Amazon United Kingdom market (612K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 48/100.

White Touch Up Paint Wall: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -24.6% over the last 90 days and 4.6% of searches end in a purchase.

£233K

revenue / yr

Units sold / yr25K
Search volume / yr-24.6%612K
Conversion rate4.6%
Avg price£8.28

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 96
Top-5 product click share24%
Open market0%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 65 products

Sponsored placement22%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews1,609

Top White Touch Up Paint Wall products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

£0£7K£14K£21K£28K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

96

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

24%

Top 20: 59%

Open market

0%

  • Dulux76%
  • Johnstone's20%
  • MiotuHome2%
  • Paintsmiths1%
  • Harris1%
  • Open — no brand owns it (0%)

White Touch Up Paint Wall demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume612KCVR4.6%Products65Brands5Top 5 Brands100%OOS Rate1.2%Rating4.5★Reviews1,609Avg BSR#130
9K7KSpike '25Spike '26Prime Day '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Jul · busiest ÷ quietest = 2.9×

Top White Touch Up Paint Wall search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • dulux paint209K/yr
  • dulux tester pots90K/yr
  • paint tester pots38K/yr
  • tester paint pots28K/yr
  • dulux32K/yr
  • dulux easycare paint25K/yr
  • dulux paint interior12K/yr
  • dulux tester23K/yr
  • white paint tester17K/yr
  • dulux paint tester18K/yr

What reviews say buyers love and hate about White Touch Up Paint Wall

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Paint Quality18%

Excellent Paint

Value For Money16%

Good value for money

Quality-Overall16%

they look really well made

Color9%

The colour is pretty

Advertised Vs Actual Product7%

As advertised

What buyers complain about

73% of reviews
Paint Quality23%

Shocking paint

Color15%

Darker than expected

Quality-Overall10%

This paint is awful

Coverage5%

Poor coverage

Size-Overall5%

Not fit sell

White Touch Up Paint Wall return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

55%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
44%
2Paint Quality
31%
3Size-Overall
7%
4Leak-Proof
5%
5Functionality-Overall
3%

Common White Touch Up Paint Wall questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores White Touch Up Paint Wall 48/100 on Amazon United Kingdom — Skip it. The niche generates £233K/yr across 65 tracked products. Search demand moved -24.6% over the last 90 days.
Search demand for White Touch Up Paint Wall on Amazon United Kingdom peaks in Jun–Jul, where the busiest month runs 2.9× the quietest.