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White Touch Up Paint Wall

Fail

The top 5 brands take 100% of clicks, so White Touch Up Paint Wall is a Fail.

Flapen Score
48
48 / 100
Ranks 1,131 of 2,225 DIY & Tools niches · −1 vs the category median of 49
Market size
£233K/yr612K searches / yr
90-day growth
-24.6%search demand this quarter
Competition
24%top-5 click share · 5 brands · 96 sellers

Flapen Score

White Touch Up Paint Wall against its category

The dotted line is the DIY & Tools average. Past it, White Touch Up Paint Wall is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Touch Up Paint Wall market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Touch Up Paint Wall 612K times last year and spent an estimated £233K. All 5 brands take every click. Demand peaks in Jun–Jul. Flapen scores it 48 out of 100, a Fail.

01 · Demand

4.6% of searches ended in a purchase last week.

Shoppers searched for this 612K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £233K a year.

Searches, last 12 months
612K
Growth, 90 days vs prior 90
-24.6%
Conversion, latest week
4.6%
Market size, estimated
£233Ka year
Peak month
July2.9× the quietest month
Top search term
dulux paint209K searches a year

02 · Price

A sale here is worth £8.28.

Listings sell for £8.28 on average, from £1.72 to £28.42. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £8.28 that is £828 to £2K a year per listing.

Average price
£8.28under the $15 to $100 sweet spot
Price range
£1.72–£28.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
£828–£2K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

22% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #130 within Painting Supplies, Tools & Wall Treatments. It carries 1,609 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
22%
Prime listings
60%
Out of stock, average day
1.2%
Average rank
#130in Painting Supplies, Tools & Wall Treatments
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,609per listing
Listings tracked
65

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top White Touch Up Paint Wall products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

£0£7K£14K£21K£28K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

96

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

24%

Top 20: 59%

Open market

0%

  • Dulux76%
  • Johnstone's20%
  • MiotuHome2%
  • Paintsmiths1%
  • Harris1%
  • Open — no brand owns it (0%)

Demand

White Touch Up Paint Wall search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Spike '26Prime Day '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Jul · busiest ÷ quietest = 2.9×

Search terms

Top White Touch Up Paint Wall search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dulux paint209K/yr
  • dulux tester pots90K/yr
  • paint tester pots38K/yr
  • tester paint pots28K/yr
  • dulux32K/yr
  • dulux easycare paint25K/yr
  • dulux paint interior12K/yr
  • dulux tester23K/yr
  • white paint tester17K/yr
  • dulux paint tester18K/yr

Reviews and returns

What reviews say buyers love and hate about White Touch Up Paint Wall

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Paint Quality23%−0.08

Shocking paint

I cannot recommend this paint at all

paint leaking out considerably

Color15%−0.04

Darker than expected

Not white

Did not like the colour

Quality-Overall10%+1.06

This paint is awful

Cheap and does the job I needed

Poor quality

Coverage5%−0.04

Poor coverage

Not good coverage

Ive found this to be poor coverage

Size-Overall5%−0.05

Not fit sell

Very small bottle

Very unhappy with the size

Love

Paint Quality18%−0.08

Excellent Paint

Puts paint on very well

Great for all types of paint

Value For Money16%+1.23

Good value for money

Good value for money

Good Value

Quality-Overall16%+1.06

they look really well made

Amazing quality

Good quality brushes

Color9%−0.04

The colour is pretty

Great colour

the colour is beautiful

Advertised Vs Actual Product7%+0.44

As advertised

As described

Exactly what I wanted

Return

0.5% Return rate 55% Fixable by listing

Color44%▇▇▆██▇

Darker than expected

Not white

Did not like the colour

Paint Quality31%█▆█▆▅▇

Shocking paint

I cannot recommend this paint at all

paint leaking out considerably

Size-Overall7%▆▃▇▅▅█

Not fit sell

Very small bottle

Very unhappy with the size

Leak-Proof5%▆█▇▅█▇

Leaking on delivery

its leaked inside the internal packaging

If you squeeze out anything more than the tiniest amount, it starts leaking everywhere, all over your hand, the wall, and the tube itself

Functionality-Overall3%█▇▂▁▃▅

FAQ

Common White Touch Up Paint Wall questions

Answered from the same tracked data.