white touch up paint wall
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Competition
Great24%top-5 click share — an open shelf
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Price range
Good£1.72–£28.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,609.23avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£233K£233K/yr · 612K searches
Avg price
Bad£8.28avg listing price — sweet spot $15–$100
Growth
Bad-24.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, white touch up paint wall is a £233K/yr Amazon United Kingdom market (612K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 48/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
white touch up paint wall market data
- Units sold / yr
- 20K–25K
- avg 100–250/product
- Revenue / yr
- £166K–£207K
- units × avg price
- Conversion rate
- 4.6%
- Avg BSR
- #130
- Page quality
- 0%
- Prime
- 60%
- Sponsored
- 22%
- Out of stock
- 1.2%
- Avg brand age
- 45 months
- Avg seller age
- 173 days
Competition & brand share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
5 rising
Sellers
96
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
24%
Top 20: 59%
Open market
0%
- Dulux76%
- Johnstone's20%
- MiotuHome2%
- Paintsmiths1%
- Harris1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 68 weeks — -24.6% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 2.9×
Top white touch up paint wall search terms
- dulux paint209K/yr
- dulux tester pots90K/yr
- paint tester pots38K/yr
- tester paint pots28K/yr
- dulux32K/yr
- dulux easycare paint25K/yr
- dulux paint interior12K/yr
- dulux tester23K/yr
- white paint tester17K/yr
- dulux paint tester18K/yr
Top white touch up paint wall products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dulux Light & Space Tester Watercolour Paint Absolute White 30 ml
Dulux£3.914.4★773 rev
Dulux Walls & Ceilings Matt Emulsion Paint - Egyptian Cotton - 2.5L
Dulux£15.534.7★527 rev
Johnstones Wall & Ceiling Emulsion Paint Tester Pots - Pink Starburst - Easy to Apply - Dry in 1-2 Hours - 75ml
Johnstone's£2.034.5★81 rev
Johnstones White Lace Wall & Ceiling Paint Tester Pot - Emulsion - Easy to Apply - Dries in 1-2 Hours - 75ml
Johnstone's£2.624.3★289 rev
Dulux Matt Paint 7 L - Pure Brilliant White
Dulux£20.184.4★3,176 rev
Newest
by launch date
MiotuHome Home Touch Up Paint Pen White wall Paint for Scratches Marks and Stains Wall Ceilings & Wood Fast Drying for Enamel Radiator Furniture Appliances Porcelain Bath Shower
MiotuHome£6.37244 rev
Dulux Retail Quick Dry Satinwood - Pure Brilliant White - 1.25L
Dulux£15.83529 rev
Dulux Easycare Washable & Tough Tester Paint - Knotted Twine - 30ML
Dulux£2.12145 rev
Johnstones Wall & Ceiling Emulsion Paint Tester Pots - Pink Starburst - Easy to Apply - Dry in 1-2 Hours - 75ml
Johnstone's£2.0381 rev
Johnstones White Lace Wall & Ceiling Paint Tester Pot - Emulsion - Easy to Apply - Dries in 1-2 Hours - 75ml
Johnstone's£2.62289 rev
Trending
90-day click momentum
Dulux Matt Paint 6 L - Pure Brilliant White
Dulux£20.944.4★
Dulux Walls and Ceilings Tester Paint Orchid White 30 ml
Dulux£2.004.7★
Johnstones Wall Ceiling Paint Tester Pots - Magnolia Emulsion Easy Apply Dries 1-2 Hours 75ml
Johnstone's£2.614.6★
Dulux Walls & Ceilings Tester Paint Malt Chocolate 30 ml
Dulux£1.994.4★
Dulux Retail Easycare Matt - Pure Brilliant White - 5L
Dulux£28.424.6★
What buyers say about white touch up paint wall
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Paint”
“Good value for money”
“they look really well made”
“The colour is pretty”
“As advertised”
“An easy to apply”
“Paint did a really nice job”
“Covers well”
“Really good brushes, great quality”
“Wipes clean easily”
What buyers complain about
“Shocking paint”
“Darker than expected”
“This paint is awful”
“Poor coverage”
“Not fit sell”
“it's expensive for what you get”
“Leaking on delivery”
“Very strong smell will not use”
“It looks no brighter or reflective than bog standard white emulsion”
“This paint is a complete scam”
Top return reasons
Common questions
- Is white touch up paint wall profitable to sell on Amazon United Kingdom?
- The niche generates £233K/yr across 65 tracked products. 90-day search growth is -24.6%. Flapen's verdict: Skip it (48/100).
- How competitive is the white touch up paint wall niche?
- 5 brands and 96 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in white touch up paint wall?
- Top complaints mined from reviews: Paint Quality, Color, Quality-Overall. The return rate is 0.5%.
- When does demand for white touch up paint wall peak?
- Demand peaks in Jun–Jul; the busiest month runs 2.9× the quietest.
- What does it cost to enter the white touch up paint wall niche?
- Listings span £1.72–£28.42; the average listing price is £8.28 (sweet spot $15–$100). The average incumbent carries 1,609 reviews — the moat a new listing must climb.