White Touch Up Paint Wall
FailThe top 5 brands take 100% of clicks, so White Touch Up Paint Wall is a Fail.
- Flapen Score
- 48 / 100Ranks 1,131 of 2,225 DIY & Tools niches · −1 vs the category median of 4948
- Market size
- £233K/yr612K searches / yr
- 90-day growth
- -24.6%search demand this quarter
- Competition
- 24%top-5 click share · 5 brands · 96 sellers
Flapen Score
White Touch Up Paint Wall against its category
The dotted line is the DIY & Tools average. Past it, White Touch Up Paint Wall is stronger. Inside it, weaker.
Market
The White Touch Up Paint Wall market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for White Touch Up Paint Wall 612K times last year and spent an estimated £233K. All 5 brands take every click. Demand peaks in Jun–Jul. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 4.6% of those searches ended in a purchase.
Shoppers searched for this 612K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £233K a year.
- Searches, last 12 months
- 612K
- Growth, 90 days vs prior 90
- -24.6%
- Conversion, latest week
- 4.6%
- Market size, estimated
- £233Ka year
- Peak month
- July2.9× the quietest month
- Top search term
- dulux paint209K searches a year
02 · Price
A sale here is worth £8.28.
Listings sell for £8.28 on average, from £1.72 to £28.42. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £8.28 that is £828 to £2K a year per listing.
- Average price
- £8.28under the $15 to $100 sweet spot
- Price range
- £1.72–£28.42
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £828–£2K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
22% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #130 within Painting Supplies, Tools & Wall Treatments. It carries 1,609 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 22%
- Prime listings
- 60%
- Out of stock, average day
- 1.2%
- Average rank
- #130in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,609per listing
- Listings tracked
- 65
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top White Touch Up Paint Wall products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dulux Light & Space Tester Watercolour Paint Absolute White 30 ml
- Price
- £3.91
- Rating
- 4.4/5
- Reviews
- 773
- Age
- 6y ago

Dulux Walls & Ceilings Matt Emulsion Paint - Egyptian Cotton - 2.5L
- Price
- £15.53
- Rating
- 4.7/5
- Reviews
- 527
- Age
- 14y ago

Johnstones Wall & Ceiling Emulsion Paint Tester Pots - Pink Starburst - Easy to Apply - Dry in 1-2 Hours - 75ml
- Price
- £2.03
- Rating
- 4.5/5
- Reviews
- 81
- Age
- 4y ago

Johnstones White Lace Wall & Ceiling Paint Tester Pot - Emulsion - Easy to Apply - Dries in 1-2 Hours - 75ml
- Price
- £2.62
- Rating
- 4.3/5
- Reviews
- 289
- Age
- 4y ago

Dulux Matt Paint 7 L - Pure Brilliant White
- Price
- £20.18
- Rating
- 4.4/5
- Reviews
- 3,176
- Age
- 14y ago
Trending
estimated 90-day click momentum
Dulux Matt Paint 6 L - Pure Brilliant White
- Price
- £20.94
- Rating
- 4.4/5
- Reviews
- 3,176
- Age
- 13y ago

Dulux Walls and Ceilings Tester Paint Orchid White 30 ml
- Price
- £2.00
- Rating
- 4.7/5
- Reviews
- 17
- Age
- 7y ago

Johnstones Wall Ceiling Paint Tester Pots - Magnolia Emulsion Easy Apply Dries 1-2 Hours 75ml
- Price
- £2.61
- Rating
- 4.6/5
- Reviews
- 201
- Age
- 11y ago

Dulux Walls & Ceilings Tester Paint Malt Chocolate 30 ml
- Price
- £1.99
- Rating
- 4.4/5
- Reviews
- 97
- Age
- 6y ago

Dulux Retail Easycare Matt - Pure Brilliant White - 5L
- Price
- £28.42
- Rating
- 4.6/5
- Reviews
- 673
- Age
- 9y ago
Newest
by launch date
MiotuHome Home Touch Up Paint Pen White wall Paint for Scratches Marks and Stains Wall Ceilings & Wood Fast Drying for Enamel Radiator Furniture Appliances Porcelain Bath Shower
- Price
- £6.37
- Rating
- 4.2/5
- Reviews
- 244
- Age
- 1y ago

Dulux Retail Quick Dry Satinwood - Pure Brilliant White - 1.25L
- Price
- £15.83
- Rating
- 4.6/5
- Reviews
- 529
- Age
- 2y ago

Dulux Easycare Washable & Tough Tester Paint - Knotted Twine - 30ML
- Price
- £2.12
- Rating
- 4.4/5
- Reviews
- 145
- Age
- 3y ago

Johnstones Wall & Ceiling Emulsion Paint Tester Pots - Pink Starburst - Easy to Apply - Dry in 1-2 Hours - 75ml
- Price
- £2.03
- Rating
- 4.5/5
- Reviews
- 81
- Age
- 4y ago

Johnstones White Lace Wall & Ceiling Paint Tester Pot - Emulsion - Easy to Apply - Dries in 1-2 Hours - 75ml
- Price
- £2.62
- Rating
- 4.3/5
- Reviews
- 289
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 24% of clicks, no more. An open shelf where new products get seen.
Brands
5 rising
Sellers
96
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
24%
Top 20: 59%
Open market
0%
- Dulux76%
- Johnstone's20%
- MiotuHome2%
- Paintsmiths1%
- Harris1%
- Open — no brand owns it (0%)
Demand
White Touch Up Paint Wall search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 2.9×
Search terms
Top White Touch Up Paint Wall search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dulux paint209K/yr
- dulux tester pots90K/yr
- paint tester pots38K/yr
- tester paint pots28K/yr
- dulux32K/yr
- dulux easycare paint25K/yr
- dulux paint interior12K/yr
- dulux tester23K/yr
- white paint tester17K/yr
- dulux paint tester18K/yr
Reviews and returns
What reviews say buyers love and hate about White Touch Up Paint Wall
We read the reviews and the return reasons for every product selling here.
“Shocking paint”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Touch Up Paint Wall questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








