White Touch Up Paint Wall
brand-locked demand (top 5 brands take 100% of clicks) — White Touch Up Paint Wall doesn't clear our bar today.
Flapen Score
Is White Touch Up Paint Wall profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, White Touch Up Paint Wall is a £233K/yr Amazon United Kingdom market (612K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 48/100.
White Touch Up Paint Wall: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -24.6% over the last 90 days and 4.6% of searches end in a purchase.
£233K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 65 products
Top White Touch Up Paint Wall products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Dulux Light & Space Tester Watercolour Paint Absolute White 30 ml
- Price
- £3.91
- Rating
- 4.4/5
- Reviews
- 773
- Age
- 6y ago

Dulux Walls & Ceilings Matt Emulsion Paint - Egyptian Cotton - 2.5L
- Price
- £15.53
- Rating
- 4.7/5
- Reviews
- 527
- Age
- 14y ago

Johnstones Wall & Ceiling Emulsion Paint Tester Pots - Pink Starburst - Easy to Apply - Dry in 1-2 Hours - 75ml
- Price
- £2.03
- Rating
- 4.5/5
- Reviews
- 81
- Age
- 4y ago

Johnstones White Lace Wall & Ceiling Paint Tester Pot - Emulsion - Easy to Apply - Dries in 1-2 Hours - 75ml
- Price
- £2.62
- Rating
- 4.3/5
- Reviews
- 289
- Age
- 4y ago

Dulux Matt Paint 7 L - Pure Brilliant White
- Price
- £20.18
- Rating
- 4.4/5
- Reviews
- 3,176
- Age
- 14y ago
Trending
90-day click momentum
Dulux Matt Paint 6 L - Pure Brilliant White
- Price
- £20.94
- Rating
- 4.4/5
- Reviews
- 3,176
- Age
- 13y ago

Dulux Walls and Ceilings Tester Paint Orchid White 30 ml
- Price
- £2.00
- Rating
- 4.7/5
- Reviews
- 17
- Age
- 7y ago

Johnstones Wall Ceiling Paint Tester Pots - Magnolia Emulsion Easy Apply Dries 1-2 Hours 75ml
- Price
- £2.61
- Rating
- 4.6/5
- Reviews
- 201
- Age
- 11y ago

Dulux Walls & Ceilings Tester Paint Malt Chocolate 30 ml
- Price
- £1.99
- Rating
- 4.4/5
- Reviews
- 97
- Age
- 6y ago

Dulux Retail Easycare Matt - Pure Brilliant White - 5L
- Price
- £28.42
- Rating
- 4.6/5
- Reviews
- 673
- Age
- 9y ago
Newest
by launch date
MiotuHome Home Touch Up Paint Pen White wall Paint for Scratches Marks and Stains Wall Ceilings & Wood Fast Drying for Enamel Radiator Furniture Appliances Porcelain Bath Shower
- Price
- £6.37
- Rating
- 4.2/5
- Reviews
- 244
- Age
- 1y ago

Dulux Retail Quick Dry Satinwood - Pure Brilliant White - 1.25L
- Price
- £15.83
- Rating
- 4.6/5
- Reviews
- 529
- Age
- 2y ago

Dulux Easycare Washable & Tough Tester Paint - Knotted Twine - 30ML
- Price
- £2.12
- Rating
- 4.4/5
- Reviews
- 145
- Age
- 3y ago

Johnstones Wall & Ceiling Emulsion Paint Tester Pots - Pink Starburst - Easy to Apply - Dry in 1-2 Hours - 75ml
- Price
- £2.03
- Rating
- 4.5/5
- Reviews
- 81
- Age
- 4y ago

Johnstones White Lace Wall & Ceiling Paint Tester Pot - Emulsion - Easy to Apply - Dries in 1-2 Hours - 75ml
- Price
- £2.62
- Rating
- 4.3/5
- Reviews
- 289
- Age
- 4y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
Brands
5 rising
Sellers
96
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
24%
Top 20: 59%
Open market
0%
- Dulux76%
- Johnstone's20%
- MiotuHome2%
- Paintsmiths1%
- Harris1%
- Open — no brand owns it (0%)
White Touch Up Paint Wall demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jun, Jul · busiest ÷ quietest = 2.9×
Top White Touch Up Paint Wall search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- dulux paint209K/yr
- dulux tester pots90K/yr
- paint tester pots38K/yr
- tester paint pots28K/yr
- dulux32K/yr
- dulux easycare paint25K/yr
- dulux paint interior12K/yr
- dulux tester23K/yr
- white paint tester17K/yr
- dulux paint tester18K/yr
What reviews say buyers love and hate about White Touch Up Paint Wall
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“Excellent Paint”
“Good value for money”
“they look really well made”
“The colour is pretty”
“As advertised”
What buyers complain about
73% of reviews“Shocking paint”
“Darker than expected”
“This paint is awful”
“Poor coverage”
“Not fit sell”
White Touch Up Paint Wall return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
55%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common White Touch Up Paint Wall questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.








