white toilet roll holder
Worth a lookShows no brand lock-in (top 5 brands take 51% of clicks), but a small market ($41K/yr) keeps it on the watch list.
Brand share
Great51%top-5 brand share — no brand owns this niche
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,056.82avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.08avg listing price — sweet spot $15–$100
Price range
Okay£3.09–£19.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-20.8%90-day search growth — must beat 0% to launch
Market size
Bad£41K£41K/yr · 88K searches
According to Flapen's Amazon United Kingdom niche tracking, white toilet roll holder is a £41K/yr Amazon United Kingdom market (88K searches/yr). The top 5 brands hold 51% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
white toilet roll holder market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £33K–£44K
- units × avg price
- Conversion rate
- 4.2%
- Avg BSR
- #256
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 68%
- Out of stock
- 8.8%
- Avg brand age
- 40 months
- Avg seller age
- 188 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
29 falling
Sellers
81
Top-5 brand share
51%
Top 20: 92%
Top-5 click share
38%
Top 20: 81%
Open market
44%
- YUET16%
- Gewtur12%
- OBODING9%
- niffgaff7%
- Aikzik6%
- DYUEE5%
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — -20.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top white toilet roll holder search terms
- white toilet roll holder40K/yr
- toilet roll holder white19K/yr
- plastic toilet roll holder12K/yr
- white toilet roll holder free standing9K/yr
- toilet roll holder free standing white8K/yr
Top white toilet roll holder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gewtur White Toilet Roll Holder Wall Mount Bathroom Toilet Paper Holder Stainless Steel Tissue Holder for Bathroom Decor Accessories
Gewtur£6.954.3★161 rev
Toilet Paper Holder Stand OBODING White Freestanding Toilet Paper Holder for Storing 3 Rolls of Toilet Papers (White)
OBODING£6.604.4★1,585 rev
YUET Freestanding Toilet Roll Holders Free Standing Folding Paper Holder Stand Storage Stainless Steel Bathroom Anti Rust Pedestal Free-Standing Dispenser Holds 5 (White)
YUET£15.784.3★747 rev
Toilet Roll Holder Free Standing with Heavy Duty Base for 6 Rolls(White)
DYUEE£13.884.4★118 rev
Aikzik Toilet Roll Holder Wall Mounted Premium 304 Stainless Steel Toilet Paper Holder Self Adhesive for Bathroom & Kitchen Strong Adhesiveness and Waterproof White
Aikzik£8.664.5★150 rev
Newest
by launch date
PAVSTINE Self Adhesive Toilet Roll Holder with Phone Shelf ABS Multi-Functional Toilet Paper Holder Wall Mounted Bathroom Accessories Tissue Roll Dispenser White
PAVSTINE£6.77146 rev
Toilet Paper Holder Wall Mount Stainless Steel Bathroom Tissue Roll Dispenser with Easy Install Modern Home Decor Accessory for Toilet Bathroom (White)
Veehaolu£6.4818 rev
Toilet Roll Holder Free Standing with Heavy Duty Base for 6 Rolls(White)
DYUEE£13.88118 rev
Toilet Paper Holder Stand OBODING White Freestanding Toilet Paper Holder for Storing 3 Rolls of Toilet Papers (White)
OBODING£6.601,585 rev
Bingobang Toilet Roll Holder Free Standing with Storage Shelf Toilet Paper Stand with Crystal Door Handle Waterproof Bathroom Storage Tissue Cabinet Organiser for Loo Small Space White
Bingobang£13.4358 rev
Trending
90-day click momentum
AZOMKER Toilet Paper Holder Toilet Paper Holder Without Drilling 3M Adhesive/Screw Mount (white)
AZOMKER£8.394.6★
Towel Bars Bathroom Accessories Set - 3 Pieces Stainless Steel Hardware Set Wall Mounted Rack 30cm Bath Towel Bar + Toilet Paper Holder + Towel Robe Hook Heavy Duty Kit Shower Construction (White)
YUET£16.104.4★
Toilet Paper Holder Stand OBODING White Freestanding Toilet Paper Holder for Storing 3 Rolls of Toilet Papers (White)
OBODING£6.604.4★
PAVSTINE Self Adhesive Toilet Roll Holder with Phone Shelf ABS Multi-Functional Toilet Paper Holder Wall Mounted Bathroom Accessories Tissue Roll Dispenser White
PAVSTINE£6.774.4★
Toilet Roll Holder Free Standing with Heavy Duty Base for 6 Rolls(White)
DYUEE£13.884.4★
What buyers say about white toilet roll holder
What buyers praise and complain about, mined from review topics.What buyers love
“Very easy assembly”
“As advertised”
“seems to be well made”
“Sturdy and a solid base”
“Excellent product for the money”
“Good fit”
“Easy to clean”
“looks great”
“Not heavy, makes moving it simple”
“Simple to use”
What buyers complain about
“Bad quality”
“Adhesive is rubbish”
“Very flimsy”
“But I wished I had measured as it is pretty short”
“Not worth the cost”
“Really hard to assemble”
“No screws with”
“Fell out after 2 weeks”
“I didnt read the instructions and should have”
“The plastic feels a bit basic rather than premium”
Top return reasons
Common questions
- Is white toilet roll holder profitable to sell on Amazon United Kingdom?
- The niche generates £41K/yr across 38 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -20.8%. Flapen's verdict: Worth a look (51/100).
- How competitive is the white toilet roll holder niche?
- 29 brands and 81 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 51% of demand.
- What do buyers complain about in white toilet roll holder?
- Top complaints mined from reviews: Quality-Overall, Adhesion/Stickiness, Strength. The return rate is 1.6%.
- When does demand for white toilet roll holder peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the white toilet roll holder niche?
- Listings span £3.09–£19.03; the average listing price is £11.08 (sweet spot $15–$100). The average incumbent carries 1,057 reviews — the moat a new listing must climb.