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White Toilet Roll Holder

Maybe

The top 5 brands take only 51% of clicks. But shoppers spend only $41K a year here, so White Toilet Roll Holder is a Maybe.

Flapen Score
51
51 / 100
Top 38% of 2,225 DIY & Tools niches · +2 vs the category median of 49
Market size
£41K/yr88K searches / yr
90-day growth
-20.8%search demand this quarter
Competition
38%top-5 click share · 29 brands · 81 sellers

Flapen Score

White Toilet Roll Holder against its category

The dotted line is the DIY & Tools average. Past it, White Toilet Roll Holder is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Toilet Roll Holder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Toilet Roll Holder 88K times last year and spent an estimated £41K. The top 5 brands take 51% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
-20.8%
Conversion, latest week
4.2%
Market size, estimated
£41Ka year
Peak month
February1.4× the quietest month
Top search term
white toilet roll holder40K searches a year

02 · Price

A sale here is worth £11.08.

Listings sell for £11.08 on average, from £3.09 to £19.03. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £11.08 that is £0 to £1K a year per listing.

Average price
£11.08under the $15 to $100 sweet spot
Price range
£3.09–£19.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #256 within Bathroom Hardware. It carries 1,057 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
82%
Out of stock, average day
8.8%
Average rank
#256in Bathroom Hardware
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,057per listing
Listings tracked
38

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top White Toilet Roll Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£7K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

81

Top-5 brand share

51%

Top 20: 92%

Top-5 click share

38%

Top 20: 81%

Open market

44%

  • YUET16%
  • Gewtur12%
  • OBODING9%
  • niffgaff7%
  • Aikzik6%
  • DYUEE5%

Demand

White Toilet Roll Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top White Toilet Roll Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white toilet roll holder40K/yr
  • toilet roll holder white19K/yr
  • plastic toilet roll holder12K/yr
  • white toilet roll holder free standing9K/yr
  • toilet roll holder free standing white8K/yr

Reviews and returns

What reviews say buyers love and hate about White Toilet Roll Holder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall15%−0.12

Bad quality

Cheaply made

Really bad quality — it all fell apart

Adhesion/Stickiness14%−0.24

Adhesive is rubbish

then fell off so not good adhesive sticker

does not stick to wall

Strength11%+0.46

Very flimsy

A bit flimsy

not as sturdy as I would have liked

Size-Overall8%

But I wished I had measured as it is pretty short

Isnt going anywhere when fitted properly

Very small

Value For Money6%+0.69

Not worth the cost

not worth 7.99. current price

Bit pricey

Love

Assembly/Installation16%+0.49

Very easy assembly

Easy assemble

Easy to install

Advertised Vs Actual Product12%+0.93

As advertised

Exactly what I wanted

As described

Quality-Overall12%−0.12

seems to be well made

Good quality

A great quality product very strong and looks good

Strength10%+0.46

Sturdy and a solid base

It is sturdy

Sturdy unit

Value For Money9%+0.69

Excellent product for the money

Worth the money

Good value for money

Return

1.6% Return rate 36% Fixable by listing

Size-Overall20%▆█▇▇▅▄

But I wished I had measured as it is pretty short

Isnt going anywhere when fitted properly

Very small

Quality-Overall14%▆▄▇█▆▆

Bad quality

Cheaply made

Really bad quality — it all fell apart

Defective Material/Parts11%█▇▆▅█▄
Color10%▃▃▃▇██
Strength8%█▅▅▆▃▅

Very flimsy

A bit flimsy

not as sturdy as I would have liked

FAQ

Common White Toilet Roll Holder questions

Answered from the same tracked data.