White Tile Paint
a small market ($47K/yr) — White Tile Paint doesn't clear our bar today.
Flapen Score
Is White Tile Paint profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, White Tile Paint is a £47K/yr Amazon United Kingdom market (50K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 42/100.
White Tile Paint: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -23.0% over the last 90 days and 6.0% of searches end in a purchase.
£47K
revenue / yr
Who owns the niche?
The top 5 brands hold 86% of demand, so 14% of the market is open.
14%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 17 products
Top White Tile Paint products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Johnstones Revive - Tile Paint - White - Upcycling Paint - Gloss Finish 750 ml
- Price
- £14.83
- Rating
- 4.4/5
- Reviews
- 4,090
- Age
- 9y ago
Rust-Oleum White water resistant Kitchen Tile Paint in Satin Finish - Chalk White 750ml
- Price
- £11.71
- Rating
- 4.4/5
- Reviews
- 180
- Age
- 3y ago
THE ONE All-In-One Paint & Primer - White Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
- Price
- £11.42
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 8y ago
V33 Renovation Wall Tile & Panelling Paint - No Undercoat Needed - for High Moisture Surfaces - Resistant to Temperature Variations - White Satin 750ml
- Price
- £21.30
- Rating
- 4.5/5
- Reviews
- 287
- Age
- 3y ago
SIRAMICO COATINGS BRICK & TILE PAINT | WHITE - MATT | 1 2.5 and 5 Litres (White 1 Liter)
- Price
- £16.41
- Rating
- 4.1/5
- Reviews
- 56
- Age
- 1y ago
Trending
90-day click momentum
RUSTINS ASAP Quick Dry All Surface All Purpose Paint Water-Based Satin Paint for Wood Metal UPVC Plastic Tiles Stone & Brick Interior & Exterior Paint- White 250ml
- Price
- £7.01
- Rating
- 4.4/5
- Reviews
- 2,962
- Age
- 10y ago
White Enamel Touch Up Paint Bathtub and Tile Paint Bath P/aint Gloss White White Repair P/aint for Scratches Waterproof Bathroom Tile Pai/nt with Brush Stirring Rods&Gloves Ceramic Pai/nt 300g
- Price
- £11.91
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 8mo ago
Rust-Oleum White water resistant Kitchen Tile Paint in Satin Finish - Chalk White 750ml
- Price
- £11.71
- Rating
- 4.4/5
- Reviews
- 180
- Age
- 3y ago
SIRAMICO COATINGS Anti-Mould Paint | 1 Litre | Superior 10 Year Anti Mould Resistant Paint for Bathrooms Kitchens Walls and Ceilings - Easy Brush & Roller Application
- Price
- £15.32
- Rating
- 4.4/5
- Reviews
- 692
- Age
- 2y ago
SIRAMICO COATINGS BRICK & TILE PAINT | WHITE - MATT | 1 2.5 and 5 Litres (White 1 Liter)
- Price
- £16.41
- Rating
- 4.1/5
- Reviews
- 56
- Age
- 1y ago
Newest
by launch dateWhite Enamel Touch Up Paint Bathtub and Tile Paint Bath P/aint Gloss White White Repair P/aint for Scratches Waterproof Bathroom Tile Pai/nt with Brush Stirring Rods&Gloves Ceramic Pai/nt 300g
- Price
- £11.91
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 8mo ago
SIRAMICO COATINGS I Anti Mould Paint Ultra I 500ml I Brilliant White Matt Finish I 10 Year Anti Mould Protection Emulsion Paint For Bathrooms Kitchens Walls and Ceilings
- Price
- £11.00
- Rating
- 4.5/5
- Reviews
- 206
- Age
- 9mo ago
SIRAMICO COATINGS BRICK & TILE PAINT | WHITE - MATT | 1 2.5 and 5 Litres (White 1 Liter)
- Price
- £16.41
- Rating
- 4.1/5
- Reviews
- 56
- Age
- 1y ago
SIRAMICO COATINGS Anti-Mould Paint | 1 Litre | Superior 10 Year Anti Mould Resistant Paint for Bathrooms Kitchens Walls and Ceilings - Easy Brush & Roller Application
- Price
- £15.32
- Rating
- 4.4/5
- Reviews
- 692
- Age
- 2y ago
V33 Renovation Wall Tile & Panelling Paint - No Undercoat Needed - For High Moisture Surfaces - Resistant To Temperature Variations - Rye 750ml
- Price
- £11.06
- Rating
- 4.6/5
- Reviews
- 37
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 rising
Sellers
48
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
8%
- Johnstone's26%
- Rust-Oleum17%
- THE ONE17%
- V3314%
- SIRAMICO COATINGS11%
- Nebulith6%
- Open — no brand owns it (3 brands, 8%)
White Tile Paint demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.8×
Top White Tile Paint search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- white tile paint34K/yr
- white tile paint for bathroom7K/yr
- tile paint white5K/yr
- white tile paint kitchen4K/yr
What reviews say buyers love and hate about White Tile Paint
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“The paint goes on extremely well”
“Excellent Product”
“Covers well”
“As advertised”
“Easy to use”
What buyers complain about
76% of reviews“Proably the worst paint we have come across”
“Ridiculous small size”
“you get better coverage with Dulux”
“no where near thick enough to cover windowsills”
“.Over priced for size to”
White Tile Paint return rate & reasons
Why buyers send it back, as a share of all return requests.
1.0%
Return rate
63%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common White Tile Paint questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
