White Tile Paint
FailShoppers spend an estimated $47K a year here, so White Tile Paint is a Fail.
- Flapen Score
- 42 / 100Ranks 1,704 of 2,225 DIY & Tools niches · −7 vs the category median of 4942
- Market size
- £47K/yr50K searches / yr
- 90-day growth
- -23.0%search demand this quarter
- Competition
- 68%top-5 click share · 9 brands · 48 sellers
Flapen Score
White Tile Paint against its category
The dotted line is the DIY & Tools average. Past it, White Tile Paint is stronger. Inside it, weaker.
Market
The White Tile Paint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for White Tile Paint 50K times last year and spent an estimated £47K. The top 5 brands take 86% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 6.0% of those searches ended in a purchase.
Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -23.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.
- Searches, last 12 months
- 50K
- Growth, 90 days vs prior 90
- -23.0%
- Conversion, latest week
- 6.0%
- Market size, estimated
- £47Ka year
- Peak month
- February1.8× the quietest month
- Top search term
- white tile paint34K searches a year
02 · Price
A sale here is worth £15.47.
Listings sell for £15.47 on average, from £7.01 to £28.72. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £15.47 that is £2K to £4K a year per listing.
- Average price
- £15.47inside the $15 to $100 sweet spot
- Price range
- £7.01–£28.72
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #61 within Painting Supplies, Tools & Wall Treatments. It carries 4,176 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 65%
- Out of stock, average day
- 10.4%
- Average rank
- #61in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,176per listing
- Listings tracked
- 17
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top White Tile Paint products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Johnstones Revive - Tile Paint - White - Upcycling Paint - Gloss Finish 750 ml
- Price
- £14.83
- Rating
- 4.4/5
- Reviews
- 4,090
- Age
- 9y ago
Rust-Oleum White water resistant Kitchen Tile Paint in Satin Finish - Chalk White 750ml
- Price
- £11.71
- Rating
- 4.4/5
- Reviews
- 180
- Age
- 3y ago
THE ONE All-In-One Paint & Primer - White Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
- Price
- £11.42
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 8y ago
V33 Renovation Wall Tile & Panelling Paint - No Undercoat Needed - for High Moisture Surfaces - Resistant to Temperature Variations - White Satin 750ml
- Price
- £21.30
- Rating
- 4.5/5
- Reviews
- 287
- Age
- 3y ago
SIRAMICO COATINGS BRICK & TILE PAINT | WHITE - MATT | 1 2.5 and 5 Litres (White 1 Liter)
- Price
- £16.41
- Rating
- 4.1/5
- Reviews
- 56
- Age
- 1y ago
Trending
estimated 90-day click momentum
RUSTINS ASAP Quick Dry All Surface All Purpose Paint Water-Based Satin Paint for Wood Metal UPVC Plastic Tiles Stone & Brick Interior & Exterior Paint- White 250ml
- Price
- £7.01
- Rating
- 4.4/5
- Reviews
- 2,962
- Age
- 10y ago
White Enamel Touch Up Paint Bathtub and Tile Paint Bath P/aint Gloss White White Repair P/aint for Scratches Waterproof Bathroom Tile Pai/nt with Brush Stirring Rods&Gloves Ceramic Pai/nt 300g
- Price
- £11.91
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 8mo ago
Rust-Oleum White water resistant Kitchen Tile Paint in Satin Finish - Chalk White 750ml
- Price
- £11.71
- Rating
- 4.4/5
- Reviews
- 180
- Age
- 3y ago
SIRAMICO COATINGS Anti-Mould Paint | 1 Litre | Superior 10 Year Anti Mould Resistant Paint for Bathrooms Kitchens Walls and Ceilings - Easy Brush & Roller Application
- Price
- £15.32
- Rating
- 4.4/5
- Reviews
- 692
- Age
- 2y ago
SIRAMICO COATINGS BRICK & TILE PAINT | WHITE - MATT | 1 2.5 and 5 Litres (White 1 Liter)
- Price
- £16.41
- Rating
- 4.1/5
- Reviews
- 56
- Age
- 1y ago
Newest
by launch dateWhite Enamel Touch Up Paint Bathtub and Tile Paint Bath P/aint Gloss White White Repair P/aint for Scratches Waterproof Bathroom Tile Pai/nt with Brush Stirring Rods&Gloves Ceramic Pai/nt 300g
- Price
- £11.91
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 8mo ago
SIRAMICO COATINGS I Anti Mould Paint Ultra I 500ml I Brilliant White Matt Finish I 10 Year Anti Mould Protection Emulsion Paint For Bathrooms Kitchens Walls and Ceilings
- Price
- £11.00
- Rating
- 4.5/5
- Reviews
- 206
- Age
- 9mo ago
SIRAMICO COATINGS BRICK & TILE PAINT | WHITE - MATT | 1 2.5 and 5 Litres (White 1 Liter)
- Price
- £16.41
- Rating
- 4.1/5
- Reviews
- 56
- Age
- 1y ago
SIRAMICO COATINGS Anti-Mould Paint | 1 Litre | Superior 10 Year Anti Mould Resistant Paint for Bathrooms Kitchens Walls and Ceilings - Easy Brush & Roller Application
- Price
- £15.32
- Rating
- 4.4/5
- Reviews
- 692
- Age
- 2y ago
V33 Renovation Wall Tile & Panelling Paint - No Undercoat Needed - For High Moisture Surfaces - Resistant To Temperature Variations - Rye 750ml
- Price
- £11.06
- Rating
- 4.6/5
- Reviews
- 37
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
48
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
68%
Top 20: 100%
Open market
8%
- Johnstone's26%
- Rust-Oleum17%
- THE ONE17%
- V3314%
- SIRAMICO COATINGS11%
- Nebulith6%
- Open — no brand owns it (3 brands, 8%)
Demand
White Tile Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.8×
Search terms
Top White Tile Paint search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- white tile paint34K/yr
- white tile paint for bathroom7K/yr
- tile paint white5K/yr
- white tile paint kitchen4K/yr
Reviews and returns
What reviews say buyers love and hate about White Tile Paint
We read the reviews and the return reasons for every product selling here.
“Proably the worst paint we have come across”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Tile Paint questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data