white tile paint
Skip itA small market ($47K/yr) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Great£15.47avg listing price — sweet spot $15–$100
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£7.01–£28.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,175.82avg incumbent reviews — the moat a new listing must climb
Growth
Bad-23.0%90-day search growth — must beat 0% to launch
Market size
Bad£47K£47K/yr · 50K searches
According to Flapen's Amazon United Kingdom niche tracking, white tile paint is a £47K/yr Amazon United Kingdom market (50K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 42/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
white tile paint market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- £39K–£46K
- units × avg price
- Conversion rate
- 6.0%
- Avg BSR
- #61
- Page quality
- 0%
- Prime
- 65%
- Sponsored
- 71%
- Out of stock
- 10.4%
- Avg brand age
- 41 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
48
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
8%
- Johnstone's26%
- Rust-Oleum17%
- THE ONE17%
- V3314%
- SIRAMICO COATINGS11%
- Nebulith6%
- Open — no brand owns it (3 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — -23.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.8×
Top white tile paint search terms
- white tile paint34K/yr
- white tile paint for bathroom7K/yr
- tile paint white5K/yr
- white tile paint kitchen4K/yr
Top white tile paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Johnstones Revive - Tile Paint - White - Upcycling Paint - Gloss Finish 750 ml
Johnstone's£14.834.4★4,090 rev
Rust-Oleum White water resistant Kitchen Tile Paint in Satin Finish - Chalk White 750ml
Rust-Oleum£11.714.4★180 rev
THE ONE All-In-One Paint & Primer - White Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
THE ONE£11.424.4★26,529 rev
V33 Renovation Wall Tile & Panelling Paint - No Undercoat Needed - for High Moisture Surfaces - Resistant to Temperature Variations - White Satin 750ml
V33£21.304.5★287 rev
SIRAMICO COATINGS BRICK & TILE PAINT | WHITE - MATT | 1 2.5 and 5 Litres (White 1 Liter)
SIRAMICO COATINGS£16.414.1★56 rev
Newest
by launch date
White Enamel Touch Up Paint Bathtub and Tile Paint Bath P/aint Gloss White White Repair P/aint for Scratches Waterproof Bathroom Tile Pai/nt with Brush Stirring Rods&Gloves Ceramic Pai/nt 300g
Nebulith£11.9110 rev
SIRAMICO COATINGS I Anti Mould Paint Ultra I 500ml I Brilliant White Matt Finish I 10 Year Anti Mould Protection Emulsion Paint For Bathrooms Kitchens Walls and Ceilings
SIRAMICO COATINGS£11.00206 rev
SIRAMICO COATINGS BRICK & TILE PAINT | WHITE - MATT | 1 2.5 and 5 Litres (White 1 Liter)
SIRAMICO COATINGS£16.4156 rev
SIRAMICO COATINGS Anti-Mould Paint | 1 Litre | Superior 10 Year Anti Mould Resistant Paint for Bathrooms Kitchens Walls and Ceilings - Easy Brush & Roller Application
SIRAMICO COATINGS£15.32692 rev
V33 Renovation Wall Tile & Panelling Paint - No Undercoat Needed - For High Moisture Surfaces - Resistant To Temperature Variations - Rye 750ml
V33£11.0637 rev
Trending
90-day click momentum
RUSTINS ASAP Quick Dry All Surface All Purpose Paint Water-Based Satin Paint for Wood Metal UPVC Plastic Tiles Stone & Brick Interior & Exterior Paint- White 250ml
RUSTINS£7.014.4★
White Enamel Touch Up Paint Bathtub and Tile Paint Bath P/aint Gloss White White Repair P/aint for Scratches Waterproof Bathroom Tile Pai/nt with Brush Stirring Rods&Gloves Ceramic Pai/nt 300g
Nebulith£11.914.0★
Rust-Oleum White water resistant Kitchen Tile Paint in Satin Finish - Chalk White 750ml
Rust-Oleum£11.714.4★
SIRAMICO COATINGS Anti-Mould Paint | 1 Litre | Superior 10 Year Anti Mould Resistant Paint for Bathrooms Kitchens Walls and Ceilings - Easy Brush & Roller Application
SIRAMICO COATINGS£15.324.4★
SIRAMICO COATINGS BRICK & TILE PAINT | WHITE - MATT | 1 2.5 and 5 Litres (White 1 Liter)
SIRAMICO COATINGS£16.414.1★
What buyers say about white tile paint
What buyers praise and complain about, mined from review topics.What buyers love
“The paint goes on extremely well”
“Excellent Product”
“Covers well”
“As advertised”
“Easy to use”
“Good price”
“This seems to do its job”
“Good paint”
“Lovely colour looks great”
“It works and is durable”
What buyers complain about
“Proably the worst paint we have come across”
“Ridiculous small size”
“you get better coverage with Dulux”
“no where near thick enough to cover windowsills”
“.Over priced for size to”
“Not a great product unfortunately”
“2 months later the mould came back”
“MISLEADING”
“No smell worth a mention”
“Thin”
Top return reasons
Common questions
- Is white tile paint profitable to sell on Amazon United Kingdom?
- The niche generates £47K/yr across 17 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -23.0%. Flapen's verdict: Skip it (42/100).
- How competitive is the white tile paint niche?
- 9 brands and 48 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in white tile paint?
- Top complaints mined from reviews: Paint Quality, Size-Overall, Coverage. The return rate is 1.0%.
- When does demand for white tile paint peak?
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- What does it cost to enter the white tile paint niche?
- Listings span £7.01–£28.72; the average listing price is £15.47 (sweet spot $15–$100). The average incumbent carries 4,176 reviews — the moat a new listing must climb.