Is white tape profitable to sell on Amazon United Kingdom?

The niche generates £150K/yr across 13 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +10.5%. Flapen's verdict: Skip it (43/100).

How competitive is the white tape niche?

9 brands and 52 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in white tape?

Top complaints mined from reviews: Adhesion/Stickiness, Value For Money, Color. The return rate is 0.2%.

When does demand for white tape peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the white tape niche?

Listings span £1.68–£7.49; the average listing price is £4.44 (sweet spot $15–$100). The average incumbent carries 10,185 reviews — the moat a new listing must climb.

white tape

Skip it

Prices mostly outside the sweet spot ($1.68–$7.49) — this niche doesn't clear our bar today.

Conversion

Incredible19.7%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+10.5%

90-day search growth — must beat 0% to launch

Market size

Okay£150K

£150K/yr · 171K searches

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Competition

Bad72%

top-5 click share — a locked-up shelf

Review moat

Bad10,185.08

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£4.44

avg listing price — sweet spot $15–$100

Price range

Bad£1.68–£7.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, white tape is a £150K/yr Amazon United Kingdom market (171K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 43/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

white tape market data

Units sold / yr: 30K–40K; avg 1,500–2,000/product
Revenue / yr: £133K–£178K; units × avg price
Conversion rate: 19.7%
Avg BSR: #21
Page quality: 0%
Prime: 100%
Sponsored: 54%
Out of stock: 0.4%
Avg brand age: 54 months
Avg seller age: 175 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 rising

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

Duck58%
Fyguard12%
Status9%
WINSOME5%
ArmaKit4%
Scotch4%
Open — no brand owns it (3 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +10.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top white tape search terms

white tape55K/yr -7.2%11.7% conv.
white duct tape38K/yr +25.9%21.0% conv.
white gaffer tape17K/yr +5.8%21.1% conv.
white duck tape12K/yr +3.1%22.0% conv.
duct tape white6K/yr +126.9%11.8% conv.
white tape strong8K/yr +37.9%13.3% conv.
white duct tape heavy duty6K/yr +21.2%21.7% conv.
gaffer tape white3K/yr +75.0%14.8% conv.
white gaffa tape5K/yr +18.1%21.7% conv.
white duck tape waterproof5K/yr -2.7%25.9% conv.

All search terms

Top white tape products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Duck Tape Original White Duct Tape 50mm x 5m Heavy Duty Waterproof Gaffer Gaffa Sticky Tape Strong Adhesive Cloth Repair Tape Suitable for Packing boxes Moving House Parcels or Packaging

Duck£3.094.3★8,308 rev

Duck Tape Solid Colours White. Repair craft personalise decorate and educate - 48mm X 18.2m

Duck£3.164.6★37,191 rev

Duck Tape Original White Duct Tape 50mm x 25m Heavy Duty Waterproof Gaffer Gaffa Sticky Tape Strong Adhesive Cloth Repair Tape Suitable for Packing boxes Moving House Parcels or Packaging

Duck£4.634.3★8,308 rev

Status IONOS White PVC Tape 33 metres

Status£1.684.5★3,214 rev

Fyguard 2 Rolls White Duct Tape 48mm x 28m Heavy Duty Tape 210 Waterproof Strong Repair Tape No residue for Indoor and Outdoor Use Repair Fastening Reinforcement

Fyguard£7.364.6★83 rev

Newest

by launch date

Fyguard 2 Rolls White Duct Tape 48mm x 28m Heavy Duty Tape 210 Waterproof Strong Repair Tape No residue for Indoor and Outdoor Use Repair Fastening Reinforcement

Fyguard£7.3683 rev

7mo ago

Ealyder Tape Professional Heavy-Duty Duct Tape 50 mm x 27.4 m Waterproof Cloth Gaffer Tape for Indoor/Outdoor Use Repairs Bundling Sealing & DIY 1 Roll - White

Ealyder Tape£5.7638 rev

10mo ago

Fyguard 3 Rolls White Duct Tape 48mm x 18m Waterproof Gaffa Tape

Fyguard£7.491,083 rev

1y ago

WINSOME Electrical Tape Pack of 1 | 20m X 19mm Waterproof Insulation Tape for Electric Wires & Cables | Strong & Sticky Electricians Tape for Preventing Short Circuits (White)

WINSOME£3.2078 rev

1y ago

Status IONOS White PVC Tape 33 metres

Status£1.683,214 rev

2y ago

What buyers say about white tape

What buyers praise and complain about, mined from review topics.

What buyers love

Adhesion/Stickiness27%

“sticks well”

Quality-Overall17%

“Works as good as big brands”

Value For Money9%

“Good Value”

Advertised Vs Actual Product7%

“As advertised”

Strength7%

“This tape is strong”

Ease Of Use6%

“Easy to use”

Water Resistance4%

“Its waterproof as advertised”

Durability4%

“Strong and durable”

Thickness3%

“The tape is thick”

Color2%

“I am pleased with the colour”

What buyers complain about

Adhesion/Stickiness37%

“Sticky”

Value For Money10%

“Too expensive for what you get”

Color8%

“Cream not white”

Thickness6%

“white needs to be thicker”

Quality-Overall5%

“The tape is no better than the cheap tape on the market”

Size-Overall4%

“Small roll”

Weight Heavy3%

“Duck Tape Original White Duct Tape Heavy Duty”

Durability2%

“Fell off after 3 days”

Heating2%

“I don't know if they were maybe transported close something hot”

Grip1%

“No stickiness or grip”

Top return reasons

Adhesion/Stickiness28%

Color19%

Advertised Vs Actual Product13%

Size-Overall13%

Value For Money7%

Quality-Overall7%

Strength2%

Leak-Proof2%

Thickness2%

Brightness/Shine/Glow2%

Common questions

Is white tape profitable to sell on Amazon United Kingdom?: The niche generates £150K/yr across 13 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +10.5%. Flapen's verdict: Skip it (43/100).
How competitive is the white tape niche?: 9 brands and 52 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in white tape?: Top complaints mined from reviews: Adhesion/Stickiness, Value For Money, Color. The return rate is 0.2%.
When does demand for white tape peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the white tape niche?: Listings span £1.68–£7.49; the average listing price is £4.44 (sweet spot $15–$100). The average incumbent carries 10,185 reviews — the moat a new listing must climb.