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White Tape

prices mostly outside the sweet spot ($1.68–$7.49) — White Tape doesn't clear our bar today.

Flapen Score

43
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Market size 32Growth 38Conversion 100Competition 23Returns 99Price range 0Avg price 12Brand share 28Review moat 22Quality gap 43
This niche Category average

Is White Tape profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, White Tape is a £150K/yr Amazon United Kingdom market (171K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 43/100.

White Tape: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +10.5% over the last 90 days and 19.7% of searches end in a purchase.

£150K

revenue / yr

Units sold / yr40K
Search volume / yr+10.5%171K
Conversion rate19.7%
Avg price£4.44

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers9 · 52
Top-5 product click share72%
Open market12%
Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement54%
New entrants (1y)2· 1 succeeded
Avg rating4.5★
Avg reviews10,185

Top White Tape products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

£0£15K£30K£45K£60K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

52

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

8%

  • Duck58%
  • Fyguard12%
  • Status9%
  • WINSOME5%
  • ArmaKit4%
  • Scotch4%
  • Open — no brand owns it (3 brands, 8%)

White Tape demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume171KCVR19.7%Products13Brands9Top 5 Brands88%OOS Rate0.4%Rating4.5★Reviews10,185Avg BSR#21
5K3KSpike '24Holiday '24Spike '25Holiday '25Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Top White Tape search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • white tape55K/yr
  • white duct tape38K/yr
  • white gaffer tape17K/yr
  • white duck tape12K/yr
  • duct tape white6K/yr
  • white tape strong8K/yr
  • white duct tape heavy duty6K/yr
  • gaffer tape white3K/yr
  • white gaffa tape5K/yr
  • white duck tape waterproof5K/yr

What reviews say buyers love and hate about White Tape

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Adhesion/Stickiness27%

sticks well

Quality-Overall17%

Works as good as big brands

Value For Money9%

Good Value

Advertised Vs Actual Product7%

As advertised

Strength7%

This tape is strong

What buyers complain about

78% of reviews
Adhesion/Stickiness37%

Sticky

Value For Money10%

Too expensive for what you get

Color8%

Cream not white

Thickness6%

white needs to be thicker

Quality-Overall5%

The tape is no better than the cheap tape on the market

White Tape return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

47%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Adhesion/Stickiness
28%
2Color
19%
3Advertised Vs Actual Product
13%
4Size-Overall
13%
5Value For Money
7%

Common White Tape questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores White Tape 43/100 on Amazon United Kingdom — Skip it. The niche generates £150K/yr across 13 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved +10.5% over the last 90 days.
Search demand for White Tape on Amazon United Kingdom is steady year-round — the busiest month runs 1.6× the quietest.