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White Tape

Fail

Prices span $1.68–$7.49, mostly outside the sweet spot, so White Tape is a Fail.

Flapen Score
43
43 / 100
Ranks 1,615 of 2,225 DIY & Tools niches · −6 vs the category median of 49
Market size
£150K/yr171K searches / yr
90-day growth
+10.5%search demand this quarter
Competition
72%top-5 click share · 9 brands · 52 sellers

Flapen Score

White Tape against its category

The dotted line is the DIY & Tools average. Past it, White Tape is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Tape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Tape 171K times last year and spent an estimated £150K. The top 5 brands take 88% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

19.7% of searches ended in a purchase last week.

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.7% of those searches ended in a purchase. Searches in the last 90 days moved +10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £150K a year.

Searches, last 12 months
171K
Growth, 90 days vs prior 90
+10.5%
Conversion, latest week
19.7%
Market size, estimated
£150Ka year
Peak month
October1.6× the quietest month
Top search term
white tape55K searches a year

02 · Price

A sale here is worth £4.44.

Listings sell for £4.44 on average, from £1.68 to £7.49. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £4.44 that is £7K to £9K a year per listing.

Average price
£4.44under the $15 to $100 sweet spot
Price range
£1.68–£7.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£7K–£9K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

54% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #21 within Adhesives & Sealers. It carries 10,185 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#21in Adhesives & Sealers
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
10,185per listing
Listings tracked
13

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top White Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£15K£30K£45K£60K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

52

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

8%

  • Duck58%
  • Fyguard12%
  • Status9%
  • WINSOME5%
  • ArmaKit4%
  • Scotch4%
  • Open — no brand owns it (3 brands, 8%)

Demand

White Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Holiday '25Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top White Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white tape55K/yr
  • white duct tape38K/yr
  • white gaffer tape17K/yr
  • white duck tape12K/yr
  • duct tape white6K/yr
  • white tape strong8K/yr
  • white duct tape heavy duty6K/yr
  • gaffer tape white3K/yr
  • white gaffa tape5K/yr
  • white duck tape waterproof5K/yr

Reviews and returns

What reviews say buyers love and hate about White Tape

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness37%−0.22

Sticky

doesn't stick

not very sticky

Value For Money10%0.00

Too expensive for what you get

Not worth the cost

the price was over priced for how much was on the roll

Color8%−0.06

Cream not white

Not white

Wasnt White, more cream

Thickness6%−0.02

white needs to be thicker

considerably thicker than this

This is not nearly as thick as my usual brand

Quality-Overall5%+1.47

The tape is no better than the cheap tape on the market

Very very poor quality

Rubbish

Love

Adhesion/Stickiness27%−0.22

sticks well

Sticks good

Adhesion is strong

Quality-Overall17%+1.47

Works as good as big brands

Overall, a simple, reliable product that does exactly what its supposed to do

Excellent product

Value For Money9%0.00

Good Value

Great value

Decent value for money

Advertised Vs Actual Product7%+0.81

As advertised

As described

It does the job you expect

Strength7%+0.87

This tape is strong

Sturdy tape

really strong

Return

0.2% Return rate 47% Fixable by listing

Adhesion/Stickiness28%▃█▄▂▅▃

Sticky

doesn't stick

not very sticky

Color19%▁▃█▇▁▇

Cream not white

Not white

Wasnt White, more cream

Advertised Vs Actual Product13%█▅▁▃▃▁
Size-Overall13%▅▁▄▃▅█

Small roll

Very small amount of tape

Value For Money7%█▁▁▅▅▁

Too expensive for what you get

Not worth the cost

the price was over priced for how much was on the roll

FAQ

Common White Tape questions

Answered from the same tracked data.