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White Spray Paint

Maybe

Returns run at only 0.4% of orders. But prices span $3.20–$11.63, mostly outside the sweet spot, so White Spray Paint is a Maybe.

Flapen Score
54
54 / 100
Top 24% of 2,225 DIY & Tools niches · +5 vs the category median of 49
Market size
£144K/yr215K searches / yr
90-day growth
+13.1%search demand this quarter
Competition
55%top-5 click share · 18 brands · 84 sellers

Flapen Score

White Spray Paint against its category

The dotted line is the DIY & Tools average. Past it, White Spray Paint is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Spray Paint market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Spray Paint 215K times last year and spent an estimated £144K. The top 5 brands take 75% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

10.4% of searches ended in a purchase last week.

Shoppers searched for this 215K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.4% of those searches ended in a purchase. Searches in the last 90 days moved +13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £144K a year.

Searches, last 12 months
215K
Growth, 90 days vs prior 90
+13.1%
Conversion, latest week
10.4%
Market size, estimated
£144Ka year
Peak month
November1.5× the quietest month
Top search term
white spray paint99K searches a year

02 · Price

A sale here is worth £6.41.

Listings sell for £6.41 on average, from £3.20 to £11.63. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £6.41 that is £6K to £8K a year per listing.

Average price
£6.41under the $15 to $100 sweet spot
Price range
£3.20–£11.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
£6K–£8K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #144 within Painting Supplies, Tools & Wall Treatments. It carries 814 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
92%
Out of stock, average day
3.2%
Average rank
#144in Painting Supplies, Tools & Wall Treatments
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
814per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top White Spray Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£17K£23K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

84

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

55%

Top 20: 96%

Open market

21%

  • Hycote22%
  • PAINTfactory20%
  • Tetrion16%
  • 15112%
  • Veronite4%
  • DEKTON4%

Demand

White Spray Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top White Spray Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white spray paint99K/yr
  • white spray paint for metal19K/yr
  • white spray paint wood20K/yr
  • white spray paint for plastic16K/yr
  • white metal spray paint9K/yr
  • matt white spray paint11K/yr
  • spray paint white8K/yr
  • white matt spray paint6K/yr
  • white spray paint for wood6K/yr
  • white spray paint for walls5K/yr

Reviews and returns

What reviews say buyers love and hate about White Spray Paint

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Spray/Flow15%−0.11

Didn't spray properly

the sprayer was not working

Doesn't spray anything

Quality-Overall13%+0.24

Poor quality tins

Questionable quality

Absolute Garbage

Value For Money13%−0.03

Expensive

A total waste of money

expensive as I found the same for less

Paint Quality12%+0.96

the quality is so bad it didn't cover the area we wanted to paint

Awful Runny Paint

Also not enough paint in the spray

Thickness6%−0.11

it lays thick its not a good spray can over priced on the basis the can

Too thin

thin coverage

Love

Paint Quality18%+0.96

Good paint

Good quality paint

Good coating really

Quality-Overall17%+0.24

Excellent product

Good quality spray that goes on well & drys quick

Good no complaints

Value For Money16%−0.03

Worth the money

Good value for money

Good value

Advertised Vs Actual Product14%+1.81

Does the job perfect

As expected

Just what I ordered

Ease Of Use8%+0.63

Easy to use

Runs easy

Simple, effective, and great for small problem areas

Return

0.4% Return rate 28% Fixable by listing

Paint Quality21%██▅▆▆▄

the quality is so bad it didn't cover the area we wanted to paint

Awful Runny Paint

Also not enough paint in the spray

Color21%▆█▇▇▅█

still not solid colour

A change from brown

Spray/Flow20%█▄▆▅▄▅

Didn't spray properly

the sprayer was not working

Doesn't spray anything

Functionality-Overall7%▁█▅▇▅▅
Advertised Vs Actual Product4%▄▁▇▁██

FAQ

Common White Spray Paint questions

Answered from the same tracked data.