Is white spray paint profitable to sell on Amazon United Kingdom?

The niche generates £144K/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +13.1%. Flapen's verdict: Worth a look (54/100).

How competitive is the white spray paint niche?

18 brands and 84 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in white spray paint?

Top complaints mined from reviews: Spray/Flow, Quality-Overall, Value For Money. The return rate is 0.4%.

When does demand for white spray paint peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the white spray paint niche?

Listings span £3.20–£11.63; the average listing price is £6.41 (sweet spot $15–$100). The average incumbent carries 814 reviews — the moat a new listing must climb.

white spray paint

Worth a look

Shows low returns (0.4%), but prices mostly outside the sweet spot ($3.20–$11.63) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great10.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good814

avg incumbent reviews — the moat a new listing must climb

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+13.1%

90-day search growth — must beat 0% to launch

Market size

Okay£144K

£144K/yr · 215K searches

Avg price

Bad£6.41

avg listing price — sweet spot $15–$100

Price range

Bad£3.20–£11.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, white spray paint is a £144K/yr Amazon United Kingdom market (215K searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 54/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

white spray paint market data

Units sold / yr: 25K–30K; avg 1,000–1,250/product
Revenue / yr: £160K–£192K; units × avg price
Conversion rate: 10.4%
Avg BSR: #144
Page quality: 0%
Prime: 92%
Sponsored: 56%
Out of stock: 3.2%
Avg brand age: 65 months
Avg seller age: 187 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

55%

Top 20: 96%

Open market

21%

Hycote22%
PAINTfactory20%
Tetrion16%
15112%
Veronite4%
DEKTON4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +13.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top white spray paint search terms

white spray paint99K/yr +13.5%8.9% conv.
white spray paint for metal19K/yr +27.3%9.8% conv.
white spray paint wood20K/yr +9.3%11.1% conv.
white spray paint for plastic16K/yr +13.1%10.5% conv.
white metal spray paint9K/yr +32.5%10.4% conv.
matt white spray paint11K/yr -6.4%11.7% conv.
spray paint white8K/yr +20.5%7.0% conv.
white matt spray paint6K/yr +22.4%11.2% conv.
white spray paint for wood6K/yr +5.6%8.0% conv.
white spray paint for walls5K/yr -11.9%5.4% conv.

All search terms

Top white spray paint products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hycote Fast Drying Aerosol Car Spray Paint Matt White 400 ml

Hycote£4.964.5★1,358 rev

3 x 400ml 151 Multi Purpose Spray Paint Aerosol Wood Metal Brick - Matt White

151£7.654.4★1,387 rev

All Purpose White MATT 400ML - Professional Satin Finish Spray Wood Color Paint

PAINTfactory£4.214.0★272 rev

Tetrion All-Purpose White Spray Paint for Wood Metal Plastic & Ceramic - Quick-Drying & Durable for Interior & Exterior Use 400 ML

Tetrion£5.194.3★87 rev

Hycote Fast Drying Aerosol Car Spray Paint Gloss White 400 ml

Hycote£5.634.3★1,935 rev

Newest

by launch date

Paint Factory All Purpose White Spray Paint Pack 2 (400ml Each) - Matt Finish Interior and Exterior White Spray Paint for Metal Plastic and Wood

EDE Group£6.91140 rev

11mo ago

PNJB White Matt Spray Paint Aerosol Paint Quick Drying Ideal For Metal Plastic Wood Interior & Exterior Use Versatile Excellent Coverage 250ml (4PCS)

PNJB£11.6327 rev

1y ago

DEKTON Quick-Dry Aerosol Spray Paint Interior And Exterior Usage White Matt for Metal Wood and Plastic |Rust Prevention|Ideal for Fixtures Furnitures Components Projects

DEKTON£4.3931 rev

1y ago

Veronite£10.01160 rev

2y ago

Veronite 1 x Spray Paint 400ml - Matt White for Metal Plastic Wood Glass & Furniture - Scratch & Impact Resistant - Ultra Adhesion/Coverage - RAL 9010

Veronite£10.06162 rev

2y ago

What buyers say about white spray paint

What buyers praise and complain about, mined from review topics.

What buyers love

Paint Quality18%

“Good paint”

Quality-Overall17%

“Excellent product”

Value For Money16%

“Worth the money”

Advertised Vs Actual Product14%

“Does the job perfect”

Ease Of Use8%

“Easy to use”

Spray/Flow8%

“Spray fan is good”

Coverage3%

“decent coverage”

Efficiency2%

“Did the job perfect”

Moist/Dry2%

“Dried quickly, sprayed on well”

Color2%

“Colour as described”

What buyers complain about

Spray/Flow15%

“Didn't spray properly”

Quality-Overall13%

“Poor quality tins”

Value For Money13%

“Expensive”

Paint Quality12%

“the quality is so bad it didn't cover the area we wanted to paint”

Thickness6%

“it lays thick its not a good spray can over priced on the basis the can”

Smell6%

“Smell is very overpowering it felt unsafe even with open windows”

Color4%

“still not solid colour”

Coverage4%

“Very poor coverage”

Ease Of Use3%

“It was really hard to press”

Leak-Proof3%

“drips on my item”

Top return reasons

Paint Quality21%

Color21%

Spray/Flow20%

Functionality-Overall7%

Advertised Vs Actual Product4%

Defective Material/Parts4%

Compatibility-Overall4%

Leak-Proof4%

Quality-Overall3%