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White Spirit for Cleaning Brushes

Maybe

Returns run at only 0.2% of orders. But products sell for $7.35 on average, outside the sweet spot, so White Spirit for Cleaning Brushes is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 2,225 DIY & Tools niches · +7 vs the category median of 49
Market size
£88K/yr81K searches / yr
90-day growth
+10.2%search demand this quarter
Competition
38%top-5 click share · 17 brands · 112 sellers

Flapen Score

White Spirit for Cleaning Brushes against its category

The dotted line is the DIY & Tools average. Past it, White Spirit for Cleaning Brushes is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Spirit for Cleaning Brushes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Spirit for Cleaning Brushes 81K times last year and spent an estimated £88K. The top 5 brands take 82% of clicks. Demand peaks in Apr–May. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

14.7% of searches ended in a purchase last week.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.7% of those searches ended in a purchase. Searches in the last 90 days moved +10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
+10.2%
Conversion, latest week
14.7%
Market size, estimated
£88Ka year
Peak month
May2.4× the quietest month
Top search term
turpentine37K searches a year

02 · Price

A sale here is worth £7.35.

Listings sell for £7.35 on average, from £2.10 to £28.60. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £7.35 that is £4K to £6K a year per listing.

Average price
£7.35under the $15 to $100 sweet spot
Price range
£2.10–£28.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

52% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #91 within Painting Supplies, Tools & Wall Treatments. It carries 823 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
84%
Out of stock, average day
1.6%
Average rank
#91in Painting Supplies, Tools & Wall Treatments
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
823per listing
Listings tracked
31

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top White Spirit for Cleaning Brushes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£3K£5K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

112

Top-5 brand share

82%

Top 20: 98%

Top-5 click share

38%

Top 20: 90%

Open market

15%

  • Bartoline55%
  • Palace9%
  • FERRIS8%
  • West7%
  • Best Price Square4%
  • Everbuild3%
  • Open — no brand owns it (11 brands, 15%)

Demand

White Spirit for Cleaning Brushes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.4×

Search terms

Top White Spirit for Cleaning Brushes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • turpentine37K/yr
  • turps for paint brushes19K/yr
  • turps13K/yr
  • turpentine paint brush cleaner6K/yr
  • turps paint remover4K/yr
  • turpentine oil painting2K/yr

Reviews and returns

What reviews say buyers love and hate about White Spirit for Cleaning Brushes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Paint Quality27%−0.10

the paint was already bubbling up

The paint went into thick glue like lumps

Paint thinney

Functionality-Overall13%−0.19

I have to say this stuff did not work well for me

Does NOT work as advertised

Did not work

Value For Money7%+0.97

Quite expensive

Poor value

Not worth the money

Ease Of Cleaning7%−0.01

Ruined my brush, was like cleaning with plain water

Don't Clean Up Perfectly

is hard to clean it up as I used this to get title paint off titles

Strength5%−0.05

not as strong as I expected

Weak

Not that strong

Love

Quality-Overall20%+1.68

Great value and nice quality brushes

Good quality, versatile and easy to handle—definitely recommend

Excellent product

Value For Money17%+0.97

Good value for money

Excellent value for money

Fair price

Advertised Vs Actual Product12%+0.66

As advertised

As described

Does what it is supposed to do

Ease Of Cleaning10%−0.01

Easy to clean

Works well very good cleaner

it cleaned the brushes effectively and quickly

Paint Quality9%−0.10

They paint well

Effectiveness: It softened the paint well

Effective Paint Cleaner

Return

0.2% Return rate 13% Fixable by listing

Functionality-Overall24%█▅▆▇▆▇

I have to say this stuff did not work well for me

Does NOT work as advertised

Did not work

Paint Quality20%▃▄▃▃█▄

the paint was already bubbling up

The paint went into thick glue like lumps

Paint thinney

Quality-Overall12%▃▅▇█▁▄
Leak-Proof9%▁▄▅██▁
Size-Overall6%▅█▄█▁▄

FAQ

Common White Spirit for Cleaning Brushes questions

Answered from the same tracked data.