white spirit for cleaning brushes
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Competition
Great38%top-5 click share — an open shelf
Review moat
Good822.58avg incumbent reviews — the moat a new listing must climb
Price range
Good£2.10–£28.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Okay+10.2%90-day search growth — must beat 0% to launch
Market size
Bad£88K£88K/yr · 81K searches
Avg price
Bad£7.35avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, white spirit for cleaning brushes is a £88K/yr Amazon United Kingdom market (81K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 56/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
white spirit for cleaning brushes market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- £92K–£110K
- units × avg price
- Conversion rate
- 14.7%
- Avg BSR
- #91
- Page quality
- 0%
- Prime
- 84%
- Sponsored
- 52%
- Out of stock
- 1.6%
- Avg brand age
- 67 months
- Avg seller age
- 176 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
17 rising
Sellers
112
Top-5 brand share
82%
Top 20: 98%
Top-5 click share
38%
Top 20: 90%
Open market
15%
- Bartoline55%
- Palace9%
- FERRIS8%
- West7%
- Best Price Square4%
- Everbuild3%
- Open — no brand owns it (11 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.2% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 2.4×
Top white spirit for cleaning brushes search terms
- turpentine37K/yr
- turps for paint brushes19K/yr
- turps13K/yr
- turpentine paint brush cleaner6K/yr
- turps paint remover4K/yr
- turpentine oil painting2K/yr
Top white spirit for cleaning brushes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bartoline Low Odour White Spirit 750ml
Bartoline£3.824.5★238 rev
FERRIS | White Spirit (2 Litre) Premium Quality Paint Solvent for Stripping Paint & Cleaning Paint Brushes | Paint Thinner Stain Remover Oil Based Paint Cleaner
FERRIS£9.914.6★585 rev
Bartoline Pure Turpentine 250ml Natural Solvent for Oil Paint Thinning & Cleaning
Bartoline£7.024.4★131 rev
Langlow White Spirit - Professional Grade Paint Thinner and Cleaner 750ml - Essential for DIY Home Renovations Low-Odor Formula Packaging May Vary
Palace£2.104.6★1,909 rev
West White Spirit Clear 250ml Artists Cleaning Tools & Bike Chains Paintbrushes Surfaces Thin Paint Paints Coatings Waxes Varnishes Degreasing General Cleaning
West£4.654.5★1,293 rev
Newest
by launch date
White Spirit 500ml Multi-Purpose Paint Solvent for Cleaning Brushes Thinning Oil-Based Paints Removing Grease and General DIY Use
ZOPPER£5.7222 rev
White Spirit 2 Litre Multi-Purpose Paint Solvent White Spirit 2L for Stripping Paint & Cleaning Paint Brushes Stain Remover Oil Based Paint Cleaner Paint Thinners & Solvents - Sold by AXXTAN
Generic£8.8980 rev
White Spirit 2 litre Multi-Purpose Paint Solvent for Stripping Paint Cleaning Paint Brushes & General Cleaning Purposes - Paint Thinner Stain Remover Oil Based Paint Cleaner - Sold by ANGIX
ANGIX£9.18201 rev
Bartoline Save the Brush Glosses Undercoats Primers & Emulsions 1L
Bartoline£4.70102 rev
FERRIS | White Spirit (2 Litre) Premium Quality Paint Solvent for Stripping Paint & Cleaning Paint Brushes | Paint Thinner Stain Remover Oil Based Paint Cleaner
FERRIS£9.91585 rev
Trending
90-day click momentum
Bartoline Turpentine Substitute 750ml Multi-Purpose Solvent for Paint Brushes & DIY Cleaning
Bartoline£5.144.4★
Bartoline Save the Brush Glosses Undercoats Primers & Emulsions 1L
Bartoline£4.704.1★
Bartoline Low Odour White Spirit 750ml
Bartoline£3.824.5★
Bartoline Turpentine Substitute 4L Multi-Purpose Solvent for Paint Brushes & DIY Cleaning
Bartoline£10.414.4★
Bartoline TX10 Paint and Varnish Stripper 500ml
Bartoline£4.234.1★
What buyers say about white spirit for cleaning brushes
What buyers praise and complain about, mined from review topics.What buyers love
“Great value and nice quality brushes”
“Good value for money”
“As advertised”
“Easy to clean”
“They paint well”
“Nice soft bristles”
“Smells great”
“Easy to use”
“Very good does the job”
“Handy size”
What buyers complain about
“the paint was already bubbling up”
“I have to say this stuff did not work well for me”
“Quite expensive”
“Ruined my brush, was like cleaning with plain water”
“not as strong as I expected”
“Does NOT work as advertised”
“Waste of money”
“smelly”
“Consistency is that of pva glue”
“It takes time to activate”
Top return reasons
Common questions
- Is white spirit for cleaning brushes profitable to sell on Amazon United Kingdom?
- The niche generates £88K/yr across 31 tracked products. 90-day search growth is +10.2%. Flapen's verdict: Worth a look (56/100).
- How competitive is the white spirit for cleaning brushes niche?
- 17 brands and 112 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in white spirit for cleaning brushes?
- Top complaints mined from reviews: Paint Quality, Functionality-Overall, Value For Money. The return rate is 0.2%.
- When does demand for white spirit for cleaning brushes peak?
- Demand peaks in Apr–May; the busiest month runs 2.4× the quietest.
- What does it cost to enter the white spirit for cleaning brushes niche?
- Listings span £2.10–£28.60; the average listing price is £7.35 (sweet spot $15–$100). The average incumbent carries 823 reviews — the moat a new listing must climb.