White Spirit
MaybeAn estimated 0.1% of orders come back. But prices span $2.10–$9.91, mostly outside the sweet spot, so White Spirit is a Maybe.
- Flapen Score
- 54 / 100Top 24% of 2,225 DIY & Tools niches · +5 vs the category median of 4954
- Market size
- £316K/yr287K searches / yr
- 90-day growth
- +33.1%search demand this quarter
- Competition
- 56%top-5 click share · 10 brands · 72 sellers
Flapen Score
White Spirit against its category
The dotted line is the DIY & Tools average. Past it, White Spirit is stronger. Inside it, weaker.
Market
The White Spirit market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for White Spirit 287K times last year and spent an estimated £316K. The top 5 brands take 89% of clicks. Demand peaks in May–Aug. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 18.6% of those searches ended in a purchase.
Shoppers searched for this 287K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.6% of those searches ended in a purchase. Searches in the last 90 days moved +33.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £316K a year.
- Searches, last 12 months
- 287K
- Growth, 90 days vs prior 90
- +33.1%
- Conversion, latest week
- 18.6%
- Market size, estimated
- £316Ka year
- Peak month
- August2.5× the quietest month
- Top search term
- white spirit187K searches a year
02 · Price
A sale here is worth £5.91.
Listings sell for £5.91 on average, from £2.10 to £9.91. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At £5.91 that is £24K to £30K a year per listing.
- Average price
- £5.91under the $15 to $100 sweet spot
- Price range
- £2.10–£9.91
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £24K–£30K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
53% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #27 within Painting Supplies, Tools & Wall Treatments. It carries 590 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 95%
- Out of stock, average day
- 2.8%
- Average rank
- #27in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 590per listing
- Listings tracked
- 19
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top White Spirit products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bartoline White Spirit 500ml High-Quality Paint Thinner & Brush Cleaner for DIY
- Price
- £2.65
- Rating
- 4.6/5
- Reviews
- 1,991
- Age
- 15y ago
Langlow White Spirit - Professional Grade Paint Thinner and Cleaner 750ml - Essential for DIY Home Renovations Low-Odor Formula Packaging May Vary
- Price
- £2.10
- Rating
- 4.6/5
- Reviews
- 1,909
- Age
- 15y ago
FERRIS | White Spirit (2 Litre) Premium Quality Paint Solvent for Stripping Paint & Cleaning Paint Brushes | Paint Thinner Stain Remover Oil Based Paint Cleaner
- Price
- £9.91
- Rating
- 4.6/5
- Reviews
- 585
- Age
- 2y ago
Bartoline Low Odour White Spirit 750ml
- Price
- £3.82
- Rating
- 4.5/5
- Reviews
- 238
- Age
- 11y ago
Barrettine White Spirit - 2L
- Price
- £7.15
- Rating
- 4.6/5
- Reviews
- 227
- Age
- 19y ago
Trending
estimated 90-day click momentum
Bartoline Clean Spirit 750ml Powerful Water-Based White Spirit Alternative Low-Odour Non-Toxic Non-Flammable Paint Brush Cleaner with Conditioning Formula for Water and Most Oil-Based Paints
- Price
- £4.18
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 7mo ago
Bartoline Low Odour White Spirit 750ml
- Price
- £3.82
- Rating
- 4.5/5
- Reviews
- 238
- Age
- 11y ago
Bartoline Turpentine Substitute 750ml Multi-Purpose Solvent for Paint Brushes & DIY Cleaning
- Price
- £5.14
- Rating
- 4.4/5
- Reviews
- 196
- Age
- 18y ago
White Spirit 2 Litre Bartoline BS245
- Price
- £8.16
- Rating
- 4.5/5
- Reviews
- 61
- Age
- 6y ago
Aksoy Distilled White Spirit Vinegar 1.5L | Perfect for Cleaning Pickling Marinating Cooking & Natural Weed Killer | Food-Grade & Multi-Purpose Vinegar
- Price
- £3.99
- Rating
- 4.6/5
- Reviews
- 626
- Age
- 1y ago
Newest
by launch dateBartoline Clean Spirit 750ml Powerful Water-Based White Spirit Alternative Low-Odour Non-Toxic Non-Flammable Paint Brush Cleaner with Conditioning Formula for Water and Most Oil-Based Paints
- Price
- £4.18
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 7mo ago
White Spirit 2Ltr Multi-Purpose Paint Solvent for Cleaning Brushes Thinning Oil-Based Paints Removing Grease and General DIY Use
- Price
- £8.71
- Rating
- 4.7/5
- Reviews
- 70
- Age
- 1y ago
White Spirit 500ml Multi-Purpose Paint Solvent for Cleaning Brushes Thinning Oil-Based Paints Removing Grease and General DIY Use
- Price
- £5.72
- Rating
- 4.7/5
- Reviews
- 22
- Age
- 1y ago
White Spirit 2 Litre Multi-Purpose Paint Solvent White Spirit 2L for Stripping Paint & Cleaning Paint Brushes Stain Remover Oil Based Paint Cleaner Paint Thinners & Solvents - Sold by AXXTAN
- Price
- £8.89
- Rating
- 4.5/5
- Reviews
- 80
- Age
- 1y ago
White Spirit 2 litre Multi-Purpose Paint Solvent for Stripping Paint Cleaning Paint Brushes & General Cleaning Purposes - Paint Thinner Stain Remover Oil Based Paint Cleaner - Sold by ANGIX
- Price
- £9.18
- Rating
- 4.5/5
- Reviews
- 201
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
72
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
56%
Top 20: 100%
Open market
7%
- Bartoline48%
- Palace12%
- Barrettine11%
- FERRIS10%
- West8%
- ANGIX4%
- Open — no brand owns it (4 brands, 7%)
Demand
White Spirit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Aug · busiest ÷ quietest = 2.5×
Search terms
Top White Spirit search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- white spirit187K/yr
- white spirit for cleaning brushes28K/yr
- turps for paint brushes19K/yr
- mineral spirits13K/yr
- white spirit 2l6K/yr
- turpentine paint brush cleaner6K/yr
- white spirit 750ml3K/yr
- paint cleaner7K/yr
- white spirits5K/yr
- turps paint remover4K/yr
Reviews and returns
What reviews say buyers love and hate about White Spirit
We read the reviews and the return reasons for every product selling here.
“The paint went into thick glue like lumps”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Cardboard Cutter
£343K/yr+30.6%
Door Canopy
£202K/yr+187.7%
Fence Post Repair
£359K/yr-8.2%
Cat Window Guard
£98K/yr+413.1%
Sun Shade
£202K/yr+187.7%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Spirit questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data