White Spirit
White Spirit shows low returns (0.1%), but prices mostly outside the sweet spot ($2.10–$9.91) keeps it on the watch list.
Flapen Score
Is White Spirit profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, White Spirit is a £316K/yr Amazon United Kingdom market (287K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in May–Aug. Verdict: Worth a look — 54/100.
White Spirit: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +33.1% over the last 90 days and 18.6% of searches end in a purchase.
£316K
revenue / yr
Who owns the niche?
The top 5 brands hold 89% of demand, so 11% of the market is open.
11%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 19 products
Top White Spirit products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Bartoline White Spirit 500ml High-Quality Paint Thinner & Brush Cleaner for DIY
- Price
- £2.65
- Rating
- 4.6/5
- Reviews
- 1,991
- Age
- 15y ago
Langlow White Spirit - Professional Grade Paint Thinner and Cleaner 750ml - Essential for DIY Home Renovations Low-Odor Formula Packaging May Vary
- Price
- £2.10
- Rating
- 4.6/5
- Reviews
- 1,909
- Age
- 15y ago
FERRIS | White Spirit (2 Litre) Premium Quality Paint Solvent for Stripping Paint & Cleaning Paint Brushes | Paint Thinner Stain Remover Oil Based Paint Cleaner
- Price
- £9.91
- Rating
- 4.6/5
- Reviews
- 585
- Age
- 2y ago
Bartoline Low Odour White Spirit 750ml
- Price
- £3.82
- Rating
- 4.5/5
- Reviews
- 238
- Age
- 11y ago
Barrettine White Spirit - 2L
- Price
- £7.15
- Rating
- 4.6/5
- Reviews
- 227
- Age
- 19y ago
Trending
90-day click momentum
Bartoline Clean Spirit 750ml Powerful Water-Based White Spirit Alternative Low-Odour Non-Toxic Non-Flammable Paint Brush Cleaner with Conditioning Formula for Water and Most Oil-Based Paints
- Price
- £4.18
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 7mo ago
Bartoline Low Odour White Spirit 750ml
- Price
- £3.82
- Rating
- 4.5/5
- Reviews
- 238
- Age
- 11y ago
Bartoline Turpentine Substitute 750ml Multi-Purpose Solvent for Paint Brushes & DIY Cleaning
- Price
- £5.14
- Rating
- 4.4/5
- Reviews
- 196
- Age
- 18y ago
White Spirit 2 Litre Bartoline BS245
- Price
- £8.16
- Rating
- 4.5/5
- Reviews
- 61
- Age
- 6y ago
Aksoy Distilled White Spirit Vinegar 1.5L | Perfect for Cleaning Pickling Marinating Cooking & Natural Weed Killer | Food-Grade & Multi-Purpose Vinegar
- Price
- £3.99
- Rating
- 4.6/5
- Reviews
- 626
- Age
- 1y ago
Newest
by launch dateBartoline Clean Spirit 750ml Powerful Water-Based White Spirit Alternative Low-Odour Non-Toxic Non-Flammable Paint Brush Cleaner with Conditioning Formula for Water and Most Oil-Based Paints
- Price
- £4.18
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 7mo ago
White Spirit 2Ltr Multi-Purpose Paint Solvent for Cleaning Brushes Thinning Oil-Based Paints Removing Grease and General DIY Use
- Price
- £8.71
- Rating
- 4.7/5
- Reviews
- 70
- Age
- 1y ago
White Spirit 500ml Multi-Purpose Paint Solvent for Cleaning Brushes Thinning Oil-Based Paints Removing Grease and General DIY Use
- Price
- £5.72
- Rating
- 4.7/5
- Reviews
- 22
- Age
- 1y ago
White Spirit 2 Litre Multi-Purpose Paint Solvent White Spirit 2L for Stripping Paint & Cleaning Paint Brushes Stain Remover Oil Based Paint Cleaner Paint Thinners & Solvents - Sold by AXXTAN
- Price
- £8.89
- Rating
- 4.5/5
- Reviews
- 80
- Age
- 1y ago
White Spirit 2 litre Multi-Purpose Paint Solvent for Stripping Paint Cleaning Paint Brushes & General Cleaning Purposes - Paint Thinner Stain Remover Oil Based Paint Cleaner - Sold by ANGIX
- Price
- £9.18
- Rating
- 4.5/5
- Reviews
- 201
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 falling
Sellers
72
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
56%
Top 20: 100%
Open market
7%
- Bartoline48%
- Palace12%
- Barrettine11%
- FERRIS10%
- West8%
- ANGIX4%
- Open — no brand owns it (4 brands, 7%)
White Spirit demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Aug · busiest ÷ quietest = 2.5×
Top White Spirit search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- white spirit187K/yr
- white spirit for cleaning brushes28K/yr
- turps for paint brushes19K/yr
- mineral spirits13K/yr
- white spirit 2l6K/yr
- turpentine paint brush cleaner6K/yr
- white spirit 750ml3K/yr
- paint cleaner7K/yr
- white spirits5K/yr
- turps paint remover4K/yr
What reviews say buyers love and hate about White Spirit
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“Works as advertised”
“good quality and cleaned them with ease”
“Really cleans”
“Fair price”
“Brilliant cleans without all the mess and strong smell of meths, white spirit etc”
What buyers complain about
73% of reviews“The paint went into thick glue like lumps”
“Ruined my brush, was like cleaning with plain water”
“seems diluted not sure if same strength vinegar given this time so disappointing”
“Disappointing it didn't do what it was supposed to do”
“Quite expensive”
White Spirit return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
21%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common White Spirit questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
