White Spirit
MaybeReturns run at only 0.1% of orders. But prices span $2.10–$9.91, mostly outside the sweet spot, so White Spirit is a Maybe.
- Flapen Score
- 54 / 100Top 24% of 2,225 DIY & Tools niches · +5 vs the category median of 4954
- Market size
- £316K/yr287K searches / yr
- 90-day growth
- +33.1%search demand this quarter
- Competition
- 56%top-5 click share · 10 brands · 72 sellers
Flapen Score
White Spirit against its category
The dotted line is the DIY & Tools average. Past it, White Spirit is stronger. Inside it, weaker.
Market
The White Spirit market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for White Spirit 287K times last year and spent an estimated £316K. The top 5 brands take 89% of clicks. Demand peaks in May–Aug. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
18.6% of searches ended in a purchase last week.
Shoppers searched for this 287K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.6% of those searches ended in a purchase. Searches in the last 90 days moved +33.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £316K a year.
- Searches, last 12 months
- 287K
- Growth, 90 days vs prior 90
- +33.1%
- Conversion, latest week
- 18.6%
- Market size, estimated
- £316Ka year
- Peak month
- August2.5× the quietest month
- Top search term
- white spirit187K searches a year
02 · Price
A sale here is worth £5.91.
Listings sell for £5.91 on average, from £2.10 to £9.91. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At £5.91 that is £24K to £30K a year per listing.
- Average price
- £5.91under the $15 to $100 sweet spot
- Price range
- £2.10–£9.91
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £24K–£30K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
53% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #27 within Painting Supplies, Tools & Wall Treatments. It carries 590 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 95%
- Out of stock, average day
- 2.8%
- Average rank
- #27in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 590per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top White Spirit products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bartoline White Spirit 500ml High-Quality Paint Thinner & Brush Cleaner for DIY
- Price
- £2.65
- Rating
- 4.6/5
- Reviews
- 1,991
- Age
- 15y ago
Langlow White Spirit - Professional Grade Paint Thinner and Cleaner 750ml - Essential for DIY Home Renovations Low-Odor Formula Packaging May Vary
- Price
- £2.10
- Rating
- 4.6/5
- Reviews
- 1,909
- Age
- 15y ago
FERRIS | White Spirit (2 Litre) Premium Quality Paint Solvent for Stripping Paint & Cleaning Paint Brushes | Paint Thinner Stain Remover Oil Based Paint Cleaner
- Price
- £9.91
- Rating
- 4.6/5
- Reviews
- 585
- Age
- 2y ago
Bartoline Low Odour White Spirit 750ml
- Price
- £3.82
- Rating
- 4.5/5
- Reviews
- 238
- Age
- 11y ago
Barrettine White Spirit - 2L
- Price
- £7.15
- Rating
- 4.6/5
- Reviews
- 227
- Age
- 19y ago
Trending
90-day click momentum
Bartoline Clean Spirit 750ml Powerful Water-Based White Spirit Alternative Low-Odour Non-Toxic Non-Flammable Paint Brush Cleaner with Conditioning Formula for Water and Most Oil-Based Paints
- Price
- £4.18
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 7mo ago
Bartoline Low Odour White Spirit 750ml
- Price
- £3.82
- Rating
- 4.5/5
- Reviews
- 238
- Age
- 11y ago
Bartoline Turpentine Substitute 750ml Multi-Purpose Solvent for Paint Brushes & DIY Cleaning
- Price
- £5.14
- Rating
- 4.4/5
- Reviews
- 196
- Age
- 18y ago
White Spirit 2 Litre Bartoline BS245
- Price
- £8.16
- Rating
- 4.5/5
- Reviews
- 61
- Age
- 6y ago
Aksoy Distilled White Spirit Vinegar 1.5L | Perfect for Cleaning Pickling Marinating Cooking & Natural Weed Killer | Food-Grade & Multi-Purpose Vinegar
- Price
- £3.99
- Rating
- 4.6/5
- Reviews
- 626
- Age
- 1y ago
Newest
by launch dateBartoline Clean Spirit 750ml Powerful Water-Based White Spirit Alternative Low-Odour Non-Toxic Non-Flammable Paint Brush Cleaner with Conditioning Formula for Water and Most Oil-Based Paints
- Price
- £4.18
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 7mo ago
White Spirit 2Ltr Multi-Purpose Paint Solvent for Cleaning Brushes Thinning Oil-Based Paints Removing Grease and General DIY Use
- Price
- £8.71
- Rating
- 4.7/5
- Reviews
- 70
- Age
- 1y ago
White Spirit 500ml Multi-Purpose Paint Solvent for Cleaning Brushes Thinning Oil-Based Paints Removing Grease and General DIY Use
- Price
- £5.72
- Rating
- 4.7/5
- Reviews
- 22
- Age
- 1y ago
White Spirit 2 Litre Multi-Purpose Paint Solvent White Spirit 2L for Stripping Paint & Cleaning Paint Brushes Stain Remover Oil Based Paint Cleaner Paint Thinners & Solvents - Sold by AXXTAN
- Price
- £8.89
- Rating
- 4.5/5
- Reviews
- 80
- Age
- 1y ago
White Spirit 2 litre Multi-Purpose Paint Solvent for Stripping Paint Cleaning Paint Brushes & General Cleaning Purposes - Paint Thinner Stain Remover Oil Based Paint Cleaner - Sold by ANGIX
- Price
- £9.18
- Rating
- 4.5/5
- Reviews
- 201
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
72
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
56%
Top 20: 100%
Open market
7%
- Bartoline48%
- Palace12%
- Barrettine11%
- FERRIS10%
- West8%
- ANGIX4%
- Open — no brand owns it (4 brands, 7%)
Demand
White Spirit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Aug · busiest ÷ quietest = 2.5×
Search terms
Top White Spirit search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- white spirit187K/yr
- white spirit for cleaning brushes28K/yr
- turps for paint brushes19K/yr
- mineral spirits13K/yr
- white spirit 2l6K/yr
- turpentine paint brush cleaner6K/yr
- white spirit 750ml3K/yr
- paint cleaner7K/yr
- white spirits5K/yr
- turps paint remover4K/yr
Reviews and returns
What reviews say buyers love and hate about White Spirit
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The paint went into thick glue like lumps
Paint thinney
Paint thinners or turps
Ruined my brush, was like cleaning with plain water
Terrible, just doesnt clean properly and needs lots of effort as opposed to white spirit
all further attempts to clean
seems diluted not sure if same strength vinegar given this time so disappointing
Heavily distilled
heavily diluted product
Disappointing it didn't do what it was supposed to do
Doesnt do the job
Didn't work
Quite expensive
Poor value
Not worth the money
Love
Works as advertised
Does what it is supposed to do
As described
good quality and cleaned them with ease
Good make
Excellent product
Really cleans
Great for cleaning
it cleaned the brushes effectively and quickly
Fair price
Good value for money
Good Value
Brilliant cleans without all the mess and strong smell of meths, white spirit etc
no strong nasty smells which is great
Not a strong smell which is perfect
Return
0.1% Return rate 21% Fixable by listing
Disappointing it didn't do what it was supposed to do
Doesnt do the job
Didn't work
Not quite as powerful or potent as I may have expected
The paint went into thick glue like lumps
Paint thinney
Paint thinners or turps
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Spirit questions
Answered from the same tracked data.