white spirit
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($2.10–$9.91) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible18.6%search→purchase rate — share of searches ending in a sale
Review moat
Good589.58avg incumbent reviews — the moat a new listing must climb
Growth
Good+33.1%90-day search growth — must beat 0% to launch
Market size
Good£316K£316K/yr · 287K searches
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Avg price
Bad£5.91avg listing price — sweet spot $15–$100
Price range
Bad£2.10–£9.91cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, white spirit is a £316K/yr Amazon United Kingdom market (287K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in May–Aug. Verdict: Worth a look — 54/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
white spirit market data
- Units sold / yr
- 60K–80K
- avg 4,000–5,000/product
- Revenue / yr
- £355K–£473K
- units × avg price
- Conversion rate
- 18.6%
- Avg BSR
- #27
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 53%
- Out of stock
- 2.8%
- Avg brand age
- 64 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
72
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
56%
Top 20: 100%
Open market
7%
- Bartoline48%
- Palace12%
- Barrettine11%
- FERRIS10%
- West8%
- ANGIX4%
- Open — no brand owns it (4 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +33.1% search growth over the last 90 days.Peak months: May, Aug · busiest ÷ quietest = 2.5×
Top white spirit search terms
- white spirit187K/yr
- white spirit for cleaning brushes28K/yr
- turps for paint brushes19K/yr
- mineral spirits13K/yr
- white spirit 2l6K/yr
- turpentine paint brush cleaner6K/yr
- white spirit 750ml3K/yr
- paint cleaner7K/yr
- white spirits5K/yr
- turps paint remover4K/yr
Top white spirit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bartoline White Spirit 500ml High-Quality Paint Thinner & Brush Cleaner for DIY
Bartoline£2.654.6★1,991 rev
Langlow White Spirit - Professional Grade Paint Thinner and Cleaner 750ml - Essential for DIY Home Renovations Low-Odor Formula Packaging May Vary
Palace£2.104.6★1,909 rev
FERRIS | White Spirit (2 Litre) Premium Quality Paint Solvent for Stripping Paint & Cleaning Paint Brushes | Paint Thinner Stain Remover Oil Based Paint Cleaner
FERRIS£9.914.6★585 rev
Bartoline Low Odour White Spirit 750ml
Bartoline£3.824.5★238 rev
Barrettine White Spirit - 2L
Barrettine£7.154.6★227 rev
Newest
by launch date
Bartoline Clean Spirit 750ml Powerful Water-Based White Spirit Alternative Low-Odour Non-Toxic Non-Flammable Paint Brush Cleaner with Conditioning Formula for Water and Most Oil-Based Paints
Bartoline£4.188 rev
White Spirit 2Ltr Multi-Purpose Paint Solvent for Cleaning Brushes Thinning Oil-Based Paints Removing Grease and General DIY Use
ZOPPER£8.7170 rev
White Spirit 500ml Multi-Purpose Paint Solvent for Cleaning Brushes Thinning Oil-Based Paints Removing Grease and General DIY Use
ZOPPER£5.7222 rev
White Spirit 2 Litre Multi-Purpose Paint Solvent White Spirit 2L for Stripping Paint & Cleaning Paint Brushes Stain Remover Oil Based Paint Cleaner Paint Thinners & Solvents - Sold by AXXTAN
Generic£8.8980 rev
White Spirit 2 litre Multi-Purpose Paint Solvent for Stripping Paint Cleaning Paint Brushes & General Cleaning Purposes - Paint Thinner Stain Remover Oil Based Paint Cleaner - Sold by ANGIX
ANGIX£9.18201 rev
Trending
90-day click momentumBartoline Clean Spirit 750ml Powerful Water-Based White Spirit Alternative Low-Odour Non-Toxic Non-Flammable Paint Brush Cleaner with Conditioning Formula for Water and Most Oil-Based Paints
Bartoline£4.185.0★
Bartoline Low Odour White Spirit 750ml
Bartoline£3.824.5★
Bartoline Turpentine Substitute 750ml Multi-Purpose Solvent for Paint Brushes & DIY Cleaning
Bartoline£5.144.4★
White Spirit 2 Litre Bartoline BS245
Bartoline£8.164.5★
Aksoy Distilled White Spirit Vinegar 1.5L | Perfect for Cleaning Pickling Marinating Cooking & Natural Weed Killer | Food-Grade & Multi-Purpose Vinegar
AKSOY£3.994.6★
What buyers say about white spirit
What buyers praise and complain about, mined from review topics.What buyers love
“Works as advertised”
“good quality and cleaned them with ease”
“Really cleans”
“Fair price”
“Brilliant cleans without all the mess and strong smell of meths, white spirit etc”
“Effective Paint Cleaner”
“a great bottle size easy to use”
“Seemed to do a decent job”
“Easy to use”
“it does what it was designed to do”
What buyers complain about
“The paint went into thick glue like lumps”
“Ruined my brush, was like cleaning with plain water”
“seems diluted not sure if same strength vinegar given this time so disappointing”
“Disappointing it didn't do what it was supposed to do”
“Quite expensive”
“Very faint smell”
“Only 5% vinegar”
“then the bristles fell out”
“There is some nonsense on the listing about a compact design”
“Not quite as powerful or potent as I may have expected”
Top return reasons
Common questions
- Is white spirit profitable to sell on Amazon United Kingdom?
- The niche generates £316K/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +33.1%. Flapen's verdict: Worth a look (54/100).
- How competitive is the white spirit niche?
- 10 brands and 72 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in white spirit?
- Top complaints mined from reviews: Paint Quality, Ease Of Cleaning, Dilute/Watery. The return rate is 0.1%.
- When does demand for white spirit peak?
- Demand peaks in May–Aug; the busiest month runs 2.5× the quietest.
- What does it cost to enter the white spirit niche?
- Listings span £2.10–£9.91; the average listing price is £5.91 (sweet spot $15–$100). The average incumbent carries 590 reviews — the moat a new listing must climb.