White Silk Paint
brand-locked demand (top 5 brands take 100% of clicks) — White Silk Paint doesn't clear our bar today.
Flapen Score
Is White Silk Paint profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, White Silk Paint is a £139K/yr Amazon United Kingdom market (151K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 40/100.
White Silk Paint: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -24.4% over the last 90 days and 5.8% of searches end in a purchase.
£139K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 12 products
Top White Silk Paint products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Johnstones 306570 Vinyl Silk Emulsion - Brilliant White 5
- Price
- £13.62
- Rating
- 4.5/5
- Reviews
- 1,477
- Age
- 14y ago
Johnstones 306759 Silk Emulsion Paint Brilliant White 5 l (Pack of 1)
- Price
- £10.24
- Rating
- 4.2/5
- Reviews
- 762
- Age
- 11y ago
Johnstones - Wall & Ceiling Paint - Brilliant White - Soft Sheen Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £11.10
- Rating
- 4.6/5
- Reviews
- 467
- Age
- 12y ago
Johnstones Contract Vinyl Silk 10L Pure Brilliant White
- Price
- £22.13
- Rating
- 4.3/5
- Reviews
- 60
- Age
- 12y ago
Johnstones - Wall & Ceiling Paint - Natural Sage - Silk Finish- Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £12.73
- Rating
- 4.6/5
- Reviews
- 782
- Age
- 7y ago
Trending
90-day click momentum
Johnstones - Wall & Ceiling Paint - Seashell - Silk Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £13.34
- Rating
- 4.7/5
- Reviews
- 55
- Age
- 11y ago
5LTR - JOHNSTONES JONMAT CONTRACT MATT EMULSION BRILLIANT WHITE
- Price
- £8.37
- Rating
- 3.9/5
- Reviews
- 1,746
- Age
- 14y ago
Johnstones Contract Vinyl Silk 10L Pure Brilliant White
- Price
- £22.13
- Rating
- 4.3/5
- Reviews
- 60
- Age
- 12y ago
Johnstones - Wall & Ceiling Paint - Natural Sage - Silk Finish- Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £12.73
- Rating
- 4.6/5
- Reviews
- 782
- Age
- 7y ago
Johnstones - Wall & Ceiling Paint - Brilliant White - Soft Sheen Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £11.10
- Rating
- 4.6/5
- Reviews
- 467
- Age
- 12y ago
Newest
by launch dateJohnstones - Wall & Ceiling Paint - Natural Sage - Silk Finish- Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £12.73
- Rating
- 4.6/5
- Reviews
- 782
- Age
- 7y ago
Dulux Silk 3L Pure Brilliant White
- Price
- £16.05
- Rating
- 4.4/5
- Reviews
- 159
- Age
- 10y ago
Johnstones - Wall & Ceiling Paint - Seashell - Silk Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £13.34
- Rating
- 4.7/5
- Reviews
- 55
- Age
- 11y ago
Johnstones Wall and Ceiling Paint Manhattan Grey Silk Finish Emulsion Paint Fantastic Coverage Easy to Apply Dry in 1 2 Hours 12 M2 per Litre 5 L
- Price
- £18.06
- Rating
- 4.6/5
- Reviews
- 1,826
- Age
- 11y ago
Johnstones 306759 Silk Emulsion Paint Brilliant White 5 l (Pack of 1)
- Price
- £10.24
- Rating
- 4.2/5
- Reviews
- 762
- Age
- 11y ago
Competition: brands, sellers & click share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
Brands
3 falling
Sellers
38
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- Johnstone's90%
- Dulux8%
- Crown2%
- Open — no brand owns it (0%)
White Silk Paint demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 4.3×
Top White Silk Paint search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- white silk paint27K/yr
- white silk emulsion paint22K/yr
- silk paint for walls20K/yr
- silk paint17K/yr
- silk emulsion paint for walls16K/yr
- white emulsion paint silk12K/yr
- silk white paint5K/yr
- white paint silk7K/yr
- vinyl silk paint for walls4K/yr
- white silk emulsion paint 10ltr4K/yr
What reviews say buyers love and hate about White Silk Paint
What buyers mention most, as a share of all reviews.
What buyers love
93% of reviews“Excellent paint”
“Good value”
“Better than the famous brands”
“Love the colour”
“Excellent coverage”
What buyers complain about
96% of reviews“Leaked paint”
“Arrived leaking all in the box”
“Need to make a complaint its not very white more blue grey”
“No coverage at all”
“POOR QUALITY CONTAINER”
White Silk Paint return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
13%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common White Silk Paint questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
