White Silk Paint
FailThe top 5 brands take 100% of clicks, so White Silk Paint is a Fail.
- Flapen Score
- 40 / 100Ranks 1,848 of 2,225 DIY & Tools niches · −9 vs the category median of 4940
- Market size
- £139K/yr151K searches / yr
- 90-day growth
- -24.4%search demand this quarter
- Competition
- 83%top-5 click share · 3 brands · 38 sellers
Flapen Score
White Silk Paint against its category
The dotted line is the DIY & Tools average. Past it, White Silk Paint is stronger. Inside it, weaker.
Market
The White Silk Paint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for White Silk Paint 151K times last year and spent an estimated £139K. All 3 brands take every click. Demand peaks in Aug–Sep–Oct. Flapen scores it 40 out of 100, a Fail.
01 · Demand
5.8% of searches ended in a purchase last week.
Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -24.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £139K a year.
- Searches, last 12 months
- 151K
- Growth, 90 days vs prior 90
- -24.4%
- Conversion, latest week
- 5.8%
- Market size, estimated
- £139Ka year
- Peak month
- October4.3× the quietest month
- Top search term
- white silk paint27K searches a year
02 · Price
A sale here is worth £15.95.
Listings sell for £15.95 on average, from £8.37 to £25.19. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £15.95 that is £8K to £12K a year per listing.
- Average price
- £15.95inside the $15 to $100 sweet spot
- Price range
- £8.37–£25.19
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £8K–£12K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #125 within Painting Supplies, Tools & Wall Treatments. It carries 905 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 58%
- Out of stock, average day
- 0.0%
- Average rank
- #125in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 905per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top White Silk Paint products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Johnstones 306570 Vinyl Silk Emulsion - Brilliant White 5
- Price
- £13.62
- Rating
- 4.5/5
- Reviews
- 1,477
- Age
- 14y ago

Johnstones 306759 Silk Emulsion Paint Brilliant White 5 l (Pack of 1)
- Price
- £10.24
- Rating
- 4.2/5
- Reviews
- 762
- Age
- 11y ago

Johnstones - Wall & Ceiling Paint - Brilliant White - Soft Sheen Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £11.10
- Rating
- 4.6/5
- Reviews
- 467
- Age
- 12y ago

Johnstones Contract Vinyl Silk 10L Pure Brilliant White
- Price
- £22.13
- Rating
- 4.3/5
- Reviews
- 60
- Age
- 12y ago

Johnstones - Wall & Ceiling Paint - Natural Sage - Silk Finish- Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £12.73
- Rating
- 4.6/5
- Reviews
- 782
- Age
- 7y ago
Trending
90-day click momentum
Johnstones - Wall & Ceiling Paint - Seashell - Silk Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £13.34
- Rating
- 4.7/5
- Reviews
- 55
- Age
- 11y ago

5LTR - JOHNSTONES JONMAT CONTRACT MATT EMULSION BRILLIANT WHITE
- Price
- £8.37
- Rating
- 3.9/5
- Reviews
- 1,746
- Age
- 14y ago

Johnstones Contract Vinyl Silk 10L Pure Brilliant White
- Price
- £22.13
- Rating
- 4.3/5
- Reviews
- 60
- Age
- 12y ago

Johnstones - Wall & Ceiling Paint - Natural Sage - Silk Finish- Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £12.73
- Rating
- 4.6/5
- Reviews
- 782
- Age
- 7y ago

Johnstones - Wall & Ceiling Paint - Brilliant White - Soft Sheen Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £11.10
- Rating
- 4.6/5
- Reviews
- 467
- Age
- 12y ago
Newest
by launch date
Johnstones - Wall & Ceiling Paint - Natural Sage - Silk Finish- Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £12.73
- Rating
- 4.6/5
- Reviews
- 782
- Age
- 7y ago

Dulux Silk 3L Pure Brilliant White
- Price
- £16.05
- Rating
- 4.4/5
- Reviews
- 159
- Age
- 10y ago

Johnstones - Wall & Ceiling Paint - Seashell - Silk Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £13.34
- Rating
- 4.7/5
- Reviews
- 55
- Age
- 11y ago

Johnstones Wall and Ceiling Paint Manhattan Grey Silk Finish Emulsion Paint Fantastic Coverage Easy to Apply Dry in 1 2 Hours 12 M2 per Litre 5 L
- Price
- £18.06
- Rating
- 4.6/5
- Reviews
- 1,826
- Age
- 11y ago

Johnstones 306759 Silk Emulsion Paint Brilliant White 5 l (Pack of 1)
- Price
- £10.24
- Rating
- 4.2/5
- Reviews
- 762
- Age
- 11y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
38
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- Johnstone's90%
- Dulux8%
- Crown2%
- Open — no brand owns it (0%)
Demand
White Silk Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 4.3×
Search terms
Top White Silk Paint search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- white silk paint27K/yr
- white silk emulsion paint22K/yr
- silk paint for walls20K/yr
- silk paint17K/yr
- silk emulsion paint for walls16K/yr
- white emulsion paint silk12K/yr
- silk white paint5K/yr
- white paint silk7K/yr
- vinyl silk paint for walls4K/yr
- white silk emulsion paint 10ltr4K/yr
Reviews and returns
What reviews say buyers love and hate about White Silk Paint
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Leaked paint
paint has leaked out
Poor quality paint
Arrived leaking all in the box
Leaked in box
Leaked
Need to make a complaint its not very white more blue grey
Not white
Beware of colour
No coverage at all
it doesnt cover
not the best for coverage
POOR QUALITY CONTAINER
Not great quality
Not as good as expected or hoped for
Love
Excellent paint
The paint goes on smoothly
Brilliant paint nice
Good value
Money well spent
Excellent value
Better than the famous brands
GOOD QUALITY
Good quality paint at a reasonable price
Love the colour
Nice white
The colour is a nice pale green
Excellent coverage
Very happy with the coverage
Full coverage
Return
0.7% Return rate 13% Fixable by listing
Leaked paint
paint has leaked out
Poor quality paint
Arrived leaking all in the box
Leaked in box
Leaked
Need to make a complaint its not very white more blue grey
Not white
Beware of colour
POOR QUALITY CONTAINER
Not great quality
Not as good as expected or hoped for
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Silk Paint questions
Answered from the same tracked data.








