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White Silk Paint

Fail

The top 5 brands take 100% of clicks, so White Silk Paint is a Fail.

Flapen Score
40
40 / 100
Ranks 1,848 of 2,225 DIY & Tools niches · −9 vs the category median of 49
Market size
£139K/yr151K searches / yr
90-day growth
-24.4%search demand this quarter
Competition
83%top-5 click share · 3 brands · 38 sellers

Flapen Score

White Silk Paint against its category

The dotted line is the DIY & Tools average. Past it, White Silk Paint is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Silk Paint market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Silk Paint 151K times last year and spent an estimated £139K. All 3 brands take every click. Demand peaks in Aug–Sep–Oct. Flapen scores it 40 out of 100, a Fail.

01 · Demand

5.8% of searches ended in a purchase last week.

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -24.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £139K a year.

Searches, last 12 months
151K
Growth, 90 days vs prior 90
-24.4%
Conversion, latest week
5.8%
Market size, estimated
£139Ka year
Peak month
October4.3× the quietest month
Top search term
white silk paint27K searches a year

02 · Price

A sale here is worth £15.95.

Listings sell for £15.95 on average, from £8.37 to £25.19. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £15.95 that is £8K to £12K a year per listing.

Average price
£15.95inside the $15 to $100 sweet spot
Price range
£8.37–£25.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£8K–£12K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #125 within Painting Supplies, Tools & Wall Treatments. It carries 905 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
58%
Out of stock, average day
0.0%
Average rank
#125in Painting Supplies, Tools & Wall Treatments
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
905per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top White Silk Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£14K£28K£42K£56K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

38

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Johnstone's90%
  • Dulux8%
  • Crown2%
  • Open — no brand owns it (0%)

Demand

White Silk Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 4.3×

Search terms

Top White Silk Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white silk paint27K/yr
  • white silk emulsion paint22K/yr
  • silk paint for walls20K/yr
  • silk paint17K/yr
  • silk emulsion paint for walls16K/yr
  • white emulsion paint silk12K/yr
  • silk white paint5K/yr
  • white paint silk7K/yr
  • vinyl silk paint for walls4K/yr
  • white silk emulsion paint 10ltr4K/yr

Reviews and returns

What reviews say buyers love and hate about White Silk Paint

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Paint Quality62%−0.41

Leaked paint

paint has leaked out

Poor quality paint

Leak-Proof9%

Arrived leaking all in the box

Leaked in box

Leaked

Color8%

Need to make a complaint its not very white more blue grey

Not white

Beware of colour

Coverage6%+0.18

No coverage at all

it doesnt cover

not the best for coverage

Quality-Overall4%+1.16

POOR QUALITY CONTAINER

Not great quality

Not as good as expected or hoped for

Love

Paint Quality26%−0.41

Excellent paint

The paint goes on smoothly

Brilliant paint nice

Value For Money20%+2.01

Good value

Money well spent

Excellent value

Quality-Overall17%+1.16

Better than the famous brands

GOOD QUALITY

Good quality paint at a reasonable price

Color8%

Love the colour

Nice white

The colour is a nice pale green

Coverage8%+0.18

Excellent coverage

Very happy with the coverage

Full coverage

Return

0.7% Return rate 13% Fixable by listing

Paint Quality68%▇▇██▇▆

Leaked paint

paint has leaked out

Poor quality paint

Leak-Proof11%▄█▅▄▄▅

Arrived leaking all in the box

Leaked in box

Leaked

Color10%▅▆▄▃▇█

Need to make a complaint its not very white more blue grey

Not white

Beware of colour

Size-Overall2%▆▁▃▆▆█
Quality-Overall1%▃▁▂▄█▆

POOR QUALITY CONTAINER

Not great quality

Not as good as expected or hoped for

FAQ

Common White Silk Paint questions

Answered from the same tracked data.