white silk paint
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great£15.95avg listing price — sweet spot $15–$100
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Review moat
Good905.25avg incumbent reviews — the moat a new listing must climb
Price range
Good£8.37–£25.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£139K£139K/yr · 151K searches
Competition
Bad83%top-5 click share — a locked-up shelf
Growth
Bad-24.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, white silk paint is a £139K/yr Amazon United Kingdom market (151K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 40/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
white silk paint market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- £128K–£160K
- units × avg price
- Conversion rate
- 5.8%
- Avg BSR
- #125
- Page quality
- 0%
- Prime
- 58%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 53 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
38
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- Johnstone's90%
- Dulux8%
- Crown2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -24.4% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 4.3×
Top white silk paint search terms
- white silk paint27K/yr
- white silk emulsion paint22K/yr
- silk paint for walls20K/yr
- silk paint17K/yr
- silk emulsion paint for walls16K/yr
- white emulsion paint silk12K/yr
- silk white paint5K/yr
- white paint silk7K/yr
- vinyl silk paint for walls4K/yr
- white silk emulsion paint 10ltr4K/yr
Top white silk paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Johnstones 306570 Vinyl Silk Emulsion - Brilliant White 5
Johnstone's£13.624.5★1,477 rev
Johnstones 306759 Silk Emulsion Paint Brilliant White 5 l (Pack of 1)
Johnstone's£10.244.2★762 rev
Johnstones - Wall & Ceiling Paint - Brilliant White - Soft Sheen Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
Johnstone's£11.104.6★467 rev
Johnstones Contract Vinyl Silk 10L Pure Brilliant White
Johnstone's£22.134.3★60 rev
Johnstones - Wall & Ceiling Paint - Natural Sage - Silk Finish- Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
Johnstone's£12.734.6★782 rev
Newest
by launch dateJohnstones - Wall & Ceiling Paint - Natural Sage - Silk Finish- Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
Johnstone's£12.73782 rev
Dulux Silk 3L Pure Brilliant White
Dulux£16.05159 rev
Johnstones - Wall & Ceiling Paint - Seashell - Silk Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
Johnstone's£13.3455 rev
Johnstones Wall and Ceiling Paint Manhattan Grey Silk Finish Emulsion Paint Fantastic Coverage Easy to Apply Dry in 1 2 Hours 12 M2 per Litre 5 L
Johnstone's£18.061,826 rev
Johnstones 306759 Silk Emulsion Paint Brilliant White 5 l (Pack of 1)
Johnstone's£10.24762 rev
Trending
90-day click momentumJohnstones - Wall & Ceiling Paint - Seashell - Silk Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
Johnstone's£13.344.7★
5LTR - JOHNSTONES JONMAT CONTRACT MATT EMULSION BRILLIANT WHITE
Johnstone's£8.373.9★
Johnstones Contract Vinyl Silk 10L Pure Brilliant White
Johnstone's£22.134.3★
Johnstones - Wall & Ceiling Paint - Natural Sage - Silk Finish- Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
Johnstone's£12.734.6★
Johnstones - Wall & Ceiling Paint - Brilliant White - Soft Sheen Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
Johnstone's£11.104.6★
What buyers say about white silk paint
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent paint”
“Good value”
“Better than the famous brands”
“Love the colour”
“Excellent coverage”
“Excellent paint”
“easy to use”
“Did the job”
“odour is no problem”
“fit”
What buyers complain about
“Leaked paint”
“Arrived leaking all in the box”
“Need to make a complaint its not very white more blue grey”
“No coverage at all”
“POOR QUALITY CONTAINER”
“we gave it a good stir hoping it would thicken up”
“Not much of a smell”
“It has been watered down heavily”
“when they closed down found it hard to match up any other for price”
“maybe previously returned item as it has been opened”
Top return reasons
Common questions
- Is white silk paint profitable to sell on Amazon United Kingdom?
- The niche generates £139K/yr across 12 tracked products. 90-day search growth is -24.4%. Flapen's verdict: Skip it (40/100).
- How competitive is the white silk paint niche?
- 3 brands and 38 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in white silk paint?
- Top complaints mined from reviews: Paint Quality, Leak-Proof, Color. The return rate is 0.7%.
- When does demand for white silk paint peak?
- Demand peaks in Aug–Sep–Oct; the busiest month runs 4.3× the quietest.
- What does it cost to enter the white silk paint niche?
- Listings span £8.37–£25.19; the average listing price is £15.95 (sweet spot $15–$100). The average incumbent carries 905 reviews — the moat a new listing must climb.