White Metal Paint
FailThe top 5 brands take 98% of clicks, so White Metal Paint is a Fail.
- Flapen Score
- 42 / 100Ranks 1,704 of 2,225 DIY & Tools niches · −7 vs the category median of 4942
- Market size
- £88K/yr72K searches / yr
- 90-day growth
- +21.7%search demand this quarter
- Competition
- 77%top-5 click share · 6 brands · 67 sellers
Flapen Score
White Metal Paint against its category
The dotted line is the DIY & Tools average. Past it, White Metal Paint is stronger. Inside it, weaker.
Market
The White Metal Paint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for White Metal Paint 72K times last year and spent an estimated £88K. The top 5 brands take 98% of clicks. Demand peaks in Apr–May. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 11.5% of those searches ended in a purchase.
Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.5% of those searches ended in a purchase. Searches in the last 90 days moved +21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.
- Searches, last 12 months
- 72K
- Growth, 90 days vs prior 90
- +21.7%
- Conversion, latest week
- 11.5%
- Market size, estimated
- £88Ka year
- Peak month
- May3.0× the quietest month
- Top search term
- white metal paint20K searches a year
02 · Price
A sale here is worth £10.64.
Listings sell for £10.64 on average, from £5.61 to £16.58. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £10.64 that is £5K to £8K a year per listing.
- Average price
- £10.64under the $15 to $100 sweet spot
- Price range
- £5.61–£16.58
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£8K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #40 within Painting Supplies, Tools & Wall Treatments. It carries 3,565 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 75%
- Out of stock, average day
- 0.0%
- Average rank
- #40in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,565per listing
- Listings tracked
- 12
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top White Metal Paint products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Hammerite 5084857 Direct to Rust Metal Paint - Smooth White Finish 250ML
- Price
- £8.04
- Rating
- 4.6/5
- Reviews
- 21,642
- Age
- 19y ago
Rustins MPWH250 250ml Quick Dry Metal Paint - White
- Price
- £5.61
- Rating
- 4.4/5
- Reviews
- 3,189
- Age
- 15y ago
Hammerite Spray Paint for Metal. Direct to Rust Exterior White Metal Paint Smooth Finish. Corrosion Resistant White Gloss Paint and Rust Remover 8 Year Protection - 400ml Aerosol 0.5 SqM Coverage
- Price
- £10.43
- Rating
- 4.6/5
- Reviews
- 1,430
- Age
- 19y ago
RUSTINS MPWH500 Quick Dry Metal Paint White 500 ml (Pack of 1)
- Price
- £8.53
- Rating
- 4.4/5
- Reviews
- 3,189
- Age
- 15y ago
Hammerite Smooth Metal Paint White 750 ml (Pack of 1)
- Price
- £16.58
- Rating
- 4.7/5
- Reviews
- 3,933
- Age
- 15y ago
Trending
estimated 90-day click momentum
Hammerite Metal Paint Smooth White DIY Enthusiasts Quick Drying Time Easy-To-Apply Rust Protection Long-Lasting Perfect For Gates Railings Indoor And Outdoor Use 250ml
- Price
- £15.51
- Rating
- 4.1/5
- Reviews
- 5
- Age
- 8mo ago
RUSTINS MPWH500 Quick Dry Metal Paint White 500 ml (Pack of 1)
- Price
- £8.53
- Rating
- 4.4/5
- Reviews
- 3,189
- Age
- 15y ago
Johnstones - Quick Dry Satin - Brilliant White- Satin Finish - Exterior Wood & Metal - Resistant to cracking & peeling - 6 years of life - 12m2 Coverage per Litre -750 ml (Pack of 1)
- Price
- £11.01
- Rating
- 4.6/5
- Reviews
- 2,686
- Age
- 10y ago
Rustins MPWH250 250ml Quick Dry Metal Paint - White
- Price
- £5.61
- Rating
- 4.4/5
- Reviews
- 3,189
- Age
- 15y ago
Hammerite 5084857 Direct to Rust Metal Paint - Smooth White Finish 250ML
- Price
- £8.04
- Rating
- 4.6/5
- Reviews
- 21,642
- Age
- 19y ago
Newest
by launch dateHammerite Metal Paint Smooth White DIY Enthusiasts Quick Drying Time Easy-To-Apply Rust Protection Long-Lasting Perfect For Gates Railings Indoor And Outdoor Use 250ml
- Price
- £15.51
- Rating
- 4.1/5
- Reviews
- 5
- Age
- 8mo ago
Metal Paint Smooth 250ml White Rust-Resistant Quick-Drying Coating for Metal Surfaces Ideal for Gates Railings & Furniture Indoor & Outdoor Use
- Price
- £10.78
- Rating
- 4.5/5
- Reviews
- 34
- Age
- 1y ago
Multi Surface Paint - Gloss Finish - White Touch Up Paint for Metal Radiators Wood Appliances uPVC & Home - Brush for Easy Application - Quick Drying - High Opacity for Scuffs & Scratches (White)
- Price
- £7.61
- Rating
- 4.2/5
- Reviews
- 179
- Age
- 1y ago
Johnstones - Quick Dry Satin - Brilliant White- Satin Finish - Exterior Wood & Metal - Resistant to cracking & peeling - 6 years of life - 12m2 Coverage per Litre -750 ml (Pack of 1)
- Price
- £11.01
- Rating
- 4.6/5
- Reviews
- 2,686
- Age
- 10y ago
Rustins MPWH250 250ml Quick Dry Metal Paint - White
- Price
- £5.61
- Rating
- 4.4/5
- Reviews
- 3,189
- Age
- 15y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.
Brands
6 flat
Sellers
67
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
77%
Top 20: 100%
Open market
0%
- Hammerite59%
- RUSTINS28%
- HOCHSTE6%
- Johnstone's3%
- AXpower Inspirational Technology Empowering People2%
- Paintsmiths2%
- Open — no brand owns it (0%)
Demand
White Metal Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 3.0×
Search terms
Top White Metal Paint search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- white metal paint20K/yr
- hammerite white metal paint19K/yr
- white hammerite metal paint12K/yr
- metal paint white6K/yr
- hammerite white5K/yr
- white hammerite paint4K/yr
- white metal paint outdoor2K/yr
- white paint for metal3K/yr
Reviews and returns
What reviews say buyers love and hate about White Metal Paint
We read the reviews and the return reasons for every product selling here.
“Touch up paint”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Metal Paint questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data