White Metal Paint
FailThe top 5 brands take 98% of clicks, so White Metal Paint is a Fail.
- Flapen Score
- 42 / 100Ranks 1,704 of 2,225 DIY & Tools niches · −7 vs the category median of 4942
- Market size
- £88K/yr72K searches / yr
- 90-day growth
- +21.7%search demand this quarter
- Competition
- 77%top-5 click share · 6 brands · 67 sellers
Flapen Score
White Metal Paint against its category
The dotted line is the DIY & Tools average. Past it, White Metal Paint is stronger. Inside it, weaker.
Market
The White Metal Paint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for White Metal Paint 72K times last year and spent an estimated £88K. The top 5 brands take 98% of clicks. Demand peaks in Apr–May. Flapen scores it 42 out of 100, a Fail.
01 · Demand
11.5% of searches ended in a purchase last week.
Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.5% of those searches ended in a purchase. Searches in the last 90 days moved +21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.
- Searches, last 12 months
- 72K
- Growth, 90 days vs prior 90
- +21.7%
- Conversion, latest week
- 11.5%
- Market size, estimated
- £88Ka year
- Peak month
- May3.0× the quietest month
- Top search term
- white metal paint20K searches a year
02 · Price
A sale here is worth £10.64.
Listings sell for £10.64 on average, from £5.61 to £16.58. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £10.64 that is £5K to £8K a year per listing.
- Average price
- £10.64under the $15 to $100 sweet spot
- Price range
- £5.61–£16.58
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£8K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #40 within Painting Supplies, Tools & Wall Treatments. It carries 3,565 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 75%
- Out of stock, average day
- 0.0%
- Average rank
- #40in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,565per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top White Metal Paint products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hammerite 5084857 Direct to Rust Metal Paint - Smooth White Finish 250ML
- Price
- £8.04
- Rating
- 4.6/5
- Reviews
- 21,642
- Age
- 19y ago
Rustins MPWH250 250ml Quick Dry Metal Paint - White
- Price
- £5.61
- Rating
- 4.4/5
- Reviews
- 3,189
- Age
- 15y ago
Hammerite Spray Paint for Metal. Direct to Rust Exterior White Metal Paint Smooth Finish. Corrosion Resistant White Gloss Paint and Rust Remover 8 Year Protection - 400ml Aerosol 0.5 SqM Coverage
- Price
- £10.43
- Rating
- 4.6/5
- Reviews
- 1,430
- Age
- 19y ago
RUSTINS MPWH500 Quick Dry Metal Paint White 500 ml (Pack of 1)
- Price
- £8.53
- Rating
- 4.4/5
- Reviews
- 3,189
- Age
- 15y ago
Hammerite Smooth Metal Paint White 750 ml (Pack of 1)
- Price
- £16.58
- Rating
- 4.7/5
- Reviews
- 3,933
- Age
- 15y ago
Trending
90-day click momentum
Hammerite Metal Paint Smooth White DIY Enthusiasts Quick Drying Time Easy-To-Apply Rust Protection Long-Lasting Perfect For Gates Railings Indoor And Outdoor Use 250ml
- Price
- £15.51
- Rating
- 4.1/5
- Reviews
- 5
- Age
- 8mo ago
RUSTINS MPWH500 Quick Dry Metal Paint White 500 ml (Pack of 1)
- Price
- £8.53
- Rating
- 4.4/5
- Reviews
- 3,189
- Age
- 15y ago
Johnstones - Quick Dry Satin - Brilliant White- Satin Finish - Exterior Wood & Metal - Resistant to cracking & peeling - 6 years of life - 12m2 Coverage per Litre -750 ml (Pack of 1)
- Price
- £11.01
- Rating
- 4.6/5
- Reviews
- 2,686
- Age
- 10y ago
Rustins MPWH250 250ml Quick Dry Metal Paint - White
- Price
- £5.61
- Rating
- 4.4/5
- Reviews
- 3,189
- Age
- 15y ago
Hammerite 5084857 Direct to Rust Metal Paint - Smooth White Finish 250ML
- Price
- £8.04
- Rating
- 4.6/5
- Reviews
- 21,642
- Age
- 19y ago
Newest
by launch dateHammerite Metal Paint Smooth White DIY Enthusiasts Quick Drying Time Easy-To-Apply Rust Protection Long-Lasting Perfect For Gates Railings Indoor And Outdoor Use 250ml
- Price
- £15.51
- Rating
- 4.1/5
- Reviews
- 5
- Age
- 8mo ago
Metal Paint Smooth 250ml White Rust-Resistant Quick-Drying Coating for Metal Surfaces Ideal for Gates Railings & Furniture Indoor & Outdoor Use
- Price
- £10.78
- Rating
- 4.5/5
- Reviews
- 34
- Age
- 1y ago
Multi Surface Paint - Gloss Finish - White Touch Up Paint for Metal Radiators Wood Appliances uPVC & Home - Brush for Easy Application - Quick Drying - High Opacity for Scuffs & Scratches (White)
- Price
- £7.61
- Rating
- 4.2/5
- Reviews
- 179
- Age
- 1y ago
Johnstones - Quick Dry Satin - Brilliant White- Satin Finish - Exterior Wood & Metal - Resistant to cracking & peeling - 6 years of life - 12m2 Coverage per Litre -750 ml (Pack of 1)
- Price
- £11.01
- Rating
- 4.6/5
- Reviews
- 2,686
- Age
- 10y ago
Rustins MPWH250 250ml Quick Dry Metal Paint - White
- Price
- £5.61
- Rating
- 4.4/5
- Reviews
- 3,189
- Age
- 15y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.
Brands
6 flat
Sellers
67
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- Hammerite59%
- RUSTINS28%
- HOCHSTE6%
- Johnstone's3%
- AXpower Inspirational Technology Empowering People2%
- Paintsmiths2%
- Open — no brand owns it (0%)
Demand
White Metal Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 3.0×
Search terms
Top White Metal Paint search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- white metal paint20K/yr
- hammerite white metal paint19K/yr
- white hammerite metal paint12K/yr
- metal paint white6K/yr
- hammerite white5K/yr
- white hammerite paint4K/yr
- white metal paint outdoor2K/yr
- white paint for metal3K/yr
Reviews and returns
What reviews say buyers love and hate about White Metal Paint
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Touch up paint
The paint is super thin
Paint leaking everywhere
however if you are looking for thicker coverage in 1 coat then dont buy
I found it too thick
Too thin
its not the right colour
Goes yellow after a few months cant return no more out side returns eindow
Can't say how effective it is on rust yet as it hasn't been on long enough
The only chuffing metal paint of primer that didnt a tend up in brown rust patches on bare metal 6 hours after painting
shows rust from underneath after 3 coats
Leaked
Pot has leaked
Love
Excellent product
Good quality
Overall very pleased with this
Does the job
It does the job intended for
As described
It is easy to use and dries quickly
Ease of use
Easy to apply
Great paint
Good quality paint
Really good paint spray
Good value
worth every penny I always buy it cos I know it does the job well
Great price
Return
0.4% Return rate 56% Fixable by listing
Touch up paint
The paint is super thin
Paint leaking everywhere
its not the right colour
Goes yellow after a few months cant return no more out side returns eindow
not what it says on the tin
Leaked
Pot has leaked
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Metal Paint questions
Answered from the same tracked data.