White Masonry Paint Exterior
MaybeAn estimated 0.8% of orders come back. But the top 5 brands take 90% of clicks, so White Masonry Paint Exterior is a Maybe.
- Flapen Score
- 54 / 100Top 24% of 2,225 DIY & Tools niches · +5 vs the category median of 4954
- Market size
- £131K/yr96K searches / yr
- 90-day growth
- +63.8%search demand this quarter
- Competition
- 60%top-5 click share · 9 brands · 76 sellers
Flapen Score
White Masonry Paint Exterior against its category
The dotted line is the DIY & Tools average. Past it, White Masonry Paint Exterior is stronger. Inside it, weaker.
Market
The White Masonry Paint Exterior market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for White Masonry Paint Exterior 96K times last year and spent an estimated £131K. The top 5 brands take 90% of clicks. Demand peaks in Mar–Apr–May–Jul–Aug. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 9.7% of those searches ended in a purchase.
Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved +63.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £131K a year.
- Searches, last 12 months
- 96K
- Growth, 90 days vs prior 90
- +63.8%
- Conversion, latest week
- 9.7%
- Market size, estimated
- £131Ka year
- Peak month
- May8.3× the quietest month
- Top search term
- white masonry paint exterior26K searches a year
02 · Price
A sale here is worth £14.11.
Listings sell for £14.11 on average, from £5.42 to £26.37. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £14.11 that is £4K to £7K a year per listing.
- Average price
- £14.11under the $15 to $100 sweet spot
- Price range
- £5.42–£26.37
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£7K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #56 within Painting Supplies, Tools & Wall Treatments. It carries 3,751 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 70%
- Out of stock, average day
- 0.0%
- Average rank
- #56in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,751per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top White Masonry Paint Exterior products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Leyland Granocryl Smooth Masonry Paint - Brilliant White 2.5L
- Price
- £11.39
- Rating
- 4.6/5
- Reviews
- 2,089
- Age
- 14y ago

Leyland Granocryl Smooth Masonry Brilliant White 5L
- Price
- £16.33
- Rating
- 4.6/5
- Reviews
- 1,471
- Age
- 14y ago

RUSTINS Masonry Paint White 500 ml (Pack of 1)
- Price
- £7.35
- Rating
- 4.5/5
- Reviews
- 2,486
- Age
- 10y ago

Johnstones Exterior Smooth Masonry Paint - Brilliant White | Brick Concrete Patio & Outdoor Walls |15 Years Protection Weather & Dirt Resistant | 30m Coverage Per Tin Dry in 1-2 Hours | 2.5 L
- Price
- £14.33
- Rating
- 4.6/5
- Reviews
- 262
- Age
- 2y ago

Johnstones Exterior Smooth Masonry Paint Brilliant White Up to 15 Years Protection Weather & Dirt Resistant 60m Coverage Per Tin Dry in 1-2 Hours 5L
- Price
- £16.76
- Rating
- 4.7/5
- Reviews
- 348
- Age
- 2y ago
Trending
estimated 90-day click momentum
Johnstones Exterior Smooth Masonry Paint Brilliant White Up to 15 Years Protection Weather & Dirt Resistant 60m Coverage Per Tin Dry in 1-2 Hours 5L
- Price
- £16.76
- Rating
- 4.7/5
- Reviews
- 348
- Age
- 2y ago

Johnstones Exterior Smooth Masonry Paint Antique White Up to 15 Years Protection Weather & Dirt Resistant 60m Coverage Per Tin Dry in 1-2 Hours 5L
- Price
- £20.02
- Rating
- 4.7/5
- Reviews
- 100
- Age
- 2y ago

Sandtex Smooth Masonry Paint - Pure Brilliant White - 1L | Ultra Smooth Finish for Exterior Walls Brick and Concrete | Long-Lasting Dirt-Resistant & Weatherproof Masonry Coating |
- Price
- £11.63
- Rating
- 4.7/5
- Reviews
- 20
- Age
- 1y ago

5LTR - JOHNSTONES JONMAT CONTRACT MATT EMULSION BRILLIANT WHITE
- Price
- £8.37
- Rating
- 3.9/5
- Reviews
- 1,746
- Age
- 14y ago

Johnstones Exterior Smooth Masonry Paint - Antique White | Brick Concrete Patio & Outdoor Walls |15 Years Protection Weather & Dirt Resistant | 12m Coverage Per Litre Dry in 1-2 Hours |225 ml
- Price
- £5.51
- Rating
- 4.5/5
- Reviews
- 71
- Age
- 2y ago
Newest
by launch date
Sandtex Smooth Masonry Paint - Pure Brilliant White - 1L | Ultra Smooth Finish for Exterior Walls Brick and Concrete | Long-Lasting Dirt-Resistant & Weatherproof Masonry Coating |
- Price
- £11.63
- Rating
- 4.7/5
- Reviews
- 20
- Age
- 1y ago

SIRAMICO COATINGS | Masonry Paint | Smooth White | 500 ml |10 Year protection of Masonry surfaces | Washable Paint (White 500 ml)
- Price
- £12.35
- Rating
- 4.2/5
- Reviews
- 64
- Age
- 1y ago

Johnstones Exterior Smooth Masonry Paint - Brilliant White | Brick Concrete Patio & Outdoor Walls |15 Years Protection Weather & Dirt Resistant | 30m Coverage Per Tin Dry in 1-2 Hours | 2.5 L
- Price
- £14.33
- Rating
- 4.6/5
- Reviews
- 262
- Age
- 2y ago

Johnstones Exterior Smooth Masonry Paint Brilliant White Up to 15 Years Protection Weather & Dirt Resistant 60m Coverage Per Tin Dry in 1-2 Hours 5L
- Price
- £16.76
- Rating
- 4.7/5
- Reviews
- 348
- Age
- 2y ago

Johnstones Exterior Smooth Masonry Paint - Antique White | Brick Concrete Patio & Outdoor Walls |15 Years Protection Weather & Dirt Resistant | 12m Coverage Per Litre Dry in 1-2 Hours |225 ml
- Price
- £5.51
- Rating
- 4.5/5
- Reviews
- 71
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
76
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 100%
Open market
5%
- Johnstone's29%
- Leyland28%
- RUSTINS16%
- Sandtex11%
- Polar Specialist Coatings6%
- THE ONE4%
- Open — no brand owns it (3 brands, 5%)
Demand
White Masonry Paint Exterior search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jul, Aug · busiest ÷ quietest = 8.3×
Search terms
Top White Masonry Paint Exterior search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- white masonry paint exterior26K/yr
- white masonry paint28K/yr
- masonry paint white13K/yr
- white outdoor paint8K/yr
- white exterior paint6K/yr
- white masonry paint exterior 10l3K/yr
- outdoor white paint5K/yr
- white masonry paint exterior 5l3K/yr
- exterior white paint3K/yr
Reviews and returns
What reviews say buyers love and hate about White Masonry Paint Exterior
We read the reviews and the return reasons for every product selling here.
“paint has leaked out”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Masonry Paint Exterior questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








