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White Masonry Paint Exterior

Maybe

An estimated 0.8% of orders come back. But the top 5 brands take 90% of clicks, so White Masonry Paint Exterior is a Maybe.

Flapen Score
54
54 / 100
Top 24% of 2,225 DIY & Tools niches · +5 vs the category median of 49
Market size
£131K/yr96K searches / yr
90-day growth
+63.8%search demand this quarter
Competition
60%top-5 click share · 9 brands · 76 sellers

Flapen Score

White Masonry Paint Exterior against its category

The dotted line is the DIY & Tools average. Past it, White Masonry Paint Exterior is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Masonry Paint Exterior market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Masonry Paint Exterior 96K times last year and spent an estimated £131K. The top 5 brands take 90% of clicks. Demand peaks in Mar–Apr–May–Jul–Aug. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 9.7% of those searches ended in a purchase.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved +63.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £131K a year.

Searches, last 12 months
96K
Growth, 90 days vs prior 90
+63.8%
Conversion, latest week
9.7%
Market size, estimated
£131Ka year
Peak month
May8.3× the quietest month
Top search term
white masonry paint exterior26K searches a year

02 · Price

A sale here is worth £14.11.

Listings sell for £14.11 on average, from £5.42 to £26.37. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £14.11 that is £4K to £7K a year per listing.

Average price
£14.11under the $15 to $100 sweet spot
Price range
£5.42–£26.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #56 within Painting Supplies, Tools & Wall Treatments. It carries 3,751 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
70%
Out of stock, average day
0.0%
Average rank
#56in Painting Supplies, Tools & Wall Treatments
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,751per listing
Listings tracked
20

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top White Masonry Paint Exterior products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£26K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

76

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 100%

Open market

5%

  • Johnstone's29%
  • Leyland28%
  • RUSTINS16%
  • Sandtex11%
  • Polar Specialist Coatings6%
  • THE ONE4%
  • Open — no brand owns it (3 brands, 5%)

Demand

White Masonry Paint Exterior search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jul, Aug · busiest ÷ quietest = 8.3×

Search terms

Top White Masonry Paint Exterior search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • white masonry paint exterior26K/yr
  • white masonry paint28K/yr
  • masonry paint white13K/yr
  • white outdoor paint8K/yr
  • white exterior paint6K/yr
  • white masonry paint exterior 10l3K/yr
  • outdoor white paint5K/yr
  • white masonry paint exterior 5l3K/yr
  • exterior white paint3K/yr

Reviews and returns

What reviews say buyers love and hate about White Masonry Paint Exterior

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Paint Quality”
47%of negative reviews mention “Paint Quality”
0.8%of orders come back
“paint has leaked out”
A buyer, on “Paint Quality”47% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common White Masonry Paint Exterior questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data