white masonry paint exterior
Worth a lookShows low returns (0.8%), but brand-locked demand (top 5 brands take 90% of clicks) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Growth
Great+63.8%90-day search growth — must beat 0% to launch
Avg price
Good£14.11avg listing price — sweet spot $15–$100
Price range
Good£5.42–£26.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Okay£131K£131K/yr · 96K searches
Review moat
Okay3,750.8avg incumbent reviews — the moat a new listing must climb
Brand share
Bad90%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, white masonry paint exterior is a £131K/yr Amazon United Kingdom market (96K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Mar–Apr–May–Jul–Aug. Verdict: Worth a look — 54/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
white masonry paint exterior market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £113K–£141K
- units × avg price
- Conversion rate
- 9.7%
- Avg BSR
- #56
- Page quality
- 0%
- Prime
- 70%
- Sponsored
- 80%
- Out of stock
- 0.0%
- Avg brand age
- 64 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
76
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
5%
- Johnstone's29%
- Leyland28%
- RUSTINS16%
- Sandtex11%
- Polar Specialist Coatings6%
- THE ONE4%
- Open — no brand owns it (3 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +63.8% search growth over the last 90 days.Peak months: Mar, Apr, May, Jul, Aug · busiest ÷ quietest = 8.3×
Top white masonry paint exterior search terms
- white masonry paint exterior26K/yr
- white masonry paint28K/yr
- masonry paint white13K/yr
- white outdoor paint8K/yr
- white exterior paint6K/yr
- white masonry paint exterior 10l3K/yr
- outdoor white paint5K/yr
- white masonry paint exterior 5l3K/yr
- exterior white paint3K/yr
Top white masonry paint exterior products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Leyland Granocryl Smooth Masonry Paint - Brilliant White 2.5L
Leyland£11.394.6★2,089 rev
Leyland Granocryl Smooth Masonry Brilliant White 5L
Leyland£16.334.6★1,471 rev
RUSTINS Masonry Paint White 500 ml (Pack of 1)
RUSTINS£7.354.5★2,486 rev
Johnstones Exterior Smooth Masonry Paint - Brilliant White | Brick Concrete Patio & Outdoor Walls |15 Years Protection Weather & Dirt Resistant | 30m Coverage Per Tin Dry in 1-2 Hours | 2.5 L
Johnstone's£14.334.6★262 rev
Johnstones Exterior Smooth Masonry Paint Brilliant White Up to 15 Years Protection Weather & Dirt Resistant 60m Coverage Per Tin Dry in 1-2 Hours 5L
Johnstone's£16.764.7★348 rev
Newest
by launch date
Sandtex Smooth Masonry Paint - Pure Brilliant White - 1L | Ultra Smooth Finish for Exterior Walls Brick and Concrete | Long-Lasting Dirt-Resistant & Weatherproof Masonry Coating |
AXpower Inspirational Technology Empowering People£11.6320 rev
SIRAMICO COATINGS | Masonry Paint | Smooth White | 500 ml |10 Year protection of Masonry surfaces | Washable Paint (White 500 ml)
SIRAMICO COATINGS£12.3564 rev
Johnstones Exterior Smooth Masonry Paint - Brilliant White | Brick Concrete Patio & Outdoor Walls |15 Years Protection Weather & Dirt Resistant | 30m Coverage Per Tin Dry in 1-2 Hours | 2.5 L
Johnstone's£14.33262 rev
Johnstones Exterior Smooth Masonry Paint Brilliant White Up to 15 Years Protection Weather & Dirt Resistant 60m Coverage Per Tin Dry in 1-2 Hours 5L
Johnstone's£16.76348 rev
Johnstones Exterior Smooth Masonry Paint - Antique White | Brick Concrete Patio & Outdoor Walls |15 Years Protection Weather & Dirt Resistant | 12m Coverage Per Litre Dry in 1-2 Hours |225 ml
Johnstone's£5.5171 rev
Trending
90-day click momentumJohnstones Exterior Smooth Masonry Paint Brilliant White Up to 15 Years Protection Weather & Dirt Resistant 60m Coverage Per Tin Dry in 1-2 Hours 5L
Johnstone's£16.764.7★
Johnstones Exterior Smooth Masonry Paint Antique White Up to 15 Years Protection Weather & Dirt Resistant 60m Coverage Per Tin Dry in 1-2 Hours 5L
Johnstone's£20.024.7★
Sandtex Smooth Masonry Paint - Pure Brilliant White - 1L | Ultra Smooth Finish for Exterior Walls Brick and Concrete | Long-Lasting Dirt-Resistant & Weatherproof Masonry Coating |
AXpower Inspirational Technology Empowering People£11.634.7★
5LTR - JOHNSTONES JONMAT CONTRACT MATT EMULSION BRILLIANT WHITE
Johnstone's£8.373.9★
Johnstones Exterior Smooth Masonry Paint - Antique White | Brick Concrete Patio & Outdoor Walls |15 Years Protection Weather & Dirt Resistant | 12m Coverage Per Litre Dry in 1-2 Hours |225 ml
Johnstone's£5.514.5★
What buyers say about white masonry paint exterior
What buyers praise and complain about, mined from review topics.What buyers love
“Good paint for the price”
“Best quality”
“Worth the money”
“Covers well”
“Paint goes in smoothly”
“it was what was advertised”
“easy to use”
“The colour is a true”
“Clean looking”
“Applied two layers, looks good and dries fast”
What buyers complain about
“paint has leaked out”
“Not white”
“Arrived with a leak”
“not the best for coverage”
“POOR QUALITY CONTAINER”
“Ridiculous small size”
“its very thick”
“it a fraction of the price”
“Misleading”
“It has been watered down heavily”
Top return reasons
Common questions
- Is white masonry paint exterior profitable to sell on Amazon United Kingdom?
- The niche generates £131K/yr across 20 tracked products. 90-day search growth is +63.8%. Flapen's verdict: Worth a look (54/100).
- How competitive is the white masonry paint exterior niche?
- 9 brands and 76 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in white masonry paint exterior?
- Top complaints mined from reviews: Paint Quality, Color, Leak-Proof. The return rate is 0.8%.
- When does demand for white masonry paint exterior peak?
- Demand peaks in Mar–Apr–May–Jul–Aug; the busiest month runs 8.3× the quietest.
- What does it cost to enter the white masonry paint exterior niche?
- Listings span £5.42–£26.37; the average listing price is £14.11 (sweet spot $15–$100). The average incumbent carries 3,751 reviews — the moat a new listing must climb.