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White Kitchen Sink

Fail

Buyers convert on only 0.7% of searches, so White Kitchen Sink is a Fail.

Flapen Score
42
42 / 100
Ranks 1,704 of 2,225 DIY & Tools niches · −7 vs the category median of 49
Market size
£62K/yr73K searches / yr
90-day growth
-15.2%search demand this quarter
Competition
47%top-5 click share · 12 brands · 15 sellers

Flapen Score

White Kitchen Sink against its category

The dotted line is the DIY & Tools average. Past it, White Kitchen Sink is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Kitchen Sink market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Kitchen Sink 73K times last year and spent an estimated £62K. The top 5 brands take 93% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-15.2%
Conversion, latest week
0.7%
Market size, estimated
£62Ka year
Peak month
February1.6× the quietest month
Top search term
white kitchen sink24K searches a year

02 · Price

A sale here is worth £116.40.

Listings sell for £116.40 on average, from £28.19 to £188.11. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £116.40 that is £0 to £12K a year per listing.

Average price
£116.40above the $15 to $100 sweet spot
Price range
£28.19–£188.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£12K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 17% ship with Prime. On an average day, 16.0% of listings are out of stock. The average listing ranks #170 within Kitchen & Bath Fixtures. It carries 34 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
17%
Out of stock, average day
16.0%
Average rank
#170in Kitchen & Bath Fixtures
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
34per listing
Listings tracked
35

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top White Kitchen Sink products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

15

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

47%

Top 20: 87%

Open market

6%

  • Liquida76%
  • Balterley9%
  • ianomla3%
  • HOROW2%
  • FRANKE2%
  • DeerValley2%
  • Open — no brand owns it (6 brands, 6%)

Demand

White Kitchen Sink search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top White Kitchen Sink search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • white kitchen sink24K/yr
  • ceramic kitchen sink15K/yr
  • white sink11K/yr
  • ceramic sink12K/yr
  • kitchen sink white6K/yr
  • white ceramic kitchen sink5K/yr

Reviews and returns

What reviews say buyers love and hate about White Kitchen Sink

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Leak-Proof”
2.5%of orders come back
“Dripping tap”
A buyer, on “Leak-Proof”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common White Kitchen Sink questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data