Skip to content

White Kitchen Sink

Fail

Buyers convert on only 0.7% of searches, so White Kitchen Sink is a Fail.

Flapen Score
42
42 / 100
Ranks 1,704 of 2,225 DIY & Tools niches · −7 vs the category median of 49
Market size
£62K/yr73K searches / yr
90-day growth
-15.2%search demand this quarter
Competition
47%top-5 click share · 12 brands · 15 sellers

Flapen Score

White Kitchen Sink against its category

The dotted line is the DIY & Tools average. Past it, White Kitchen Sink is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Kitchen Sink market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Kitchen Sink 73K times last year and spent an estimated £62K. The top 5 brands take 93% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-15.2%
Conversion, latest week
0.7%
Market size, estimated
£62Ka year
Peak month
February1.6× the quietest month
Top search term
white kitchen sink24K searches a year

02 · Price

A sale here is worth £116.40.

Listings sell for £116.40 on average, from £28.19 to £188.11. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £116.40 that is £0 to £12K a year per listing.

Average price
£116.40above the $15 to $100 sweet spot
Price range
£28.19–£188.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£12K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 17% ship with Prime. On an average day, 16.0% of listings are out of stock. The average listing ranks #170 within Kitchen & Bath Fixtures. It carries 34 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
17%
Out of stock, average day
16.0%
Average rank
#170in Kitchen & Bath Fixtures
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
34per listing
Listings tracked
35

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top White Kitchen Sink products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

15

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

47%

Top 20: 87%

Open market

6%

  • Liquida76%
  • Balterley9%
  • ianomla3%
  • HOROW2%
  • FRANKE2%
  • DeerValley2%
  • Open — no brand owns it (6 brands, 6%)

Demand

White Kitchen Sink search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top White Kitchen Sink search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white kitchen sink24K/yr
  • ceramic kitchen sink15K/yr
  • white sink11K/yr
  • ceramic sink12K/yr
  • kitchen sink white6K/yr
  • white ceramic kitchen sink5K/yr

Reviews and returns

What reviews say buyers love and hate about White Kitchen Sink

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof15%

Dripping tap

its already leaking

is leaking from hot water feed underneath

Quality-Overall14%+1.40

Poor quality

unfortunately I cant prize its quality or value for money

The quality is not good

Assembly/Installation12%−0.07

Installation caused issues

Cannot be installed with supplied parts

Impossible to Install

Size-Overall7%+0.62

It is not fitted yet

I didnt want the hassle of a ceramic sinks which again were all too big

not fitted yet

Value For Money7%+1.64

Waste money

Waste of money

Love

Quality-Overall26%+1.40

Great quality

The quality of this kitchen sink is excellent

Excellent quality and easy to install

Value For Money21%+1.64

very pleased great value for money

Good value for money

Good price

Size-Overall14%+0.62

Fits perfectly and looks great

Easy to fit

was straightforward to fit

Assembly/Installation11%−0.07

Well constructed and quite easy to assemble

Easy install

Great value for money kitchen tap, really straight forward to install, very pleased with how it looks and works

Strength4%+0.16

It feels sturdy

of sturdy constructions so good value for money

A lovely sturdy tap

Return

2.5% Return rate 45% Fixable by listing

Size-Overall37%▇▄▆▆▇█

It is not fitted yet

I didnt want the hassle of a ceramic sinks which again were all too big

not fitted yet

Leak-Proof12%▅█▇▄▃▂

Dripping tap

its already leaking

is leaking from hot water feed underneath

Quality-Overall9%▂▆▄▇▄█

Poor quality

unfortunately I cant prize its quality or value for money

The quality is not good

Compatibility-Overall8%▇█▂▄▆▆
Defective Material/Parts6%▅▆█▄▃▄

FAQ

Common White Kitchen Sink questions

Answered from the same tracked data.