Is white kitchen sink profitable to sell on Amazon United Kingdom?

The niche generates £62K/yr across 35 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -15.2%. Flapen's verdict: Skip it (42/100).

How competitive is the white kitchen sink niche?

12 brands and 15 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in white kitchen sink?

Top complaints mined from reviews: Leak-Proof, Quality-Overall, Assembly/Installation. The return rate is 2.5%.

When does demand for white kitchen sink peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the white kitchen sink niche?

Listings span £28.19–£188.11; the average listing price is £116.40 (sweet spot $15–$100). The average incumbent carries 34 reviews — the moat a new listing must climb.

white kitchen sink

Skip it

Weak search conversion (0.7%) — this niche doesn't clear our bar today.

Review moat

Incredible34.4

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good£116.40

avg listing price — sweet spot $15–$100

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.5%

return rate — above 5% kills the launch gate

Price range

Okay£28.19–£188.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad93%

top-5 brand share — brand-locked demand

Growth

Bad-15.2%

90-day search growth — must beat 0% to launch

Market size

Bad£62K

£62K/yr · 73K searches

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Signals Low Review Barrier High Price

According to Flapen's Amazon United Kingdom niche tracking, white kitchen sink is a £62K/yr Amazon United Kingdom market (73K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 42/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

white kitchen sink market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: £29K–£58K; units × avg price
Conversion rate: 0.7%
Avg BSR: #170
Page quality: 0%
Prime: 17%
Sponsored: 91%
Out of stock: 16.0%
Avg brand age: 41 months
Avg seller age: 208 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

47%

Top 20: 87%

Open market

Liquida76%
Balterley9%
ianomla3%
HOROW2%
FRANKE2%
DeerValley2%
Open — no brand owns it (6 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 59 weeks — -15.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top white kitchen sink search terms

white kitchen sink24K/yr -15.5%0.6% conv.
ceramic kitchen sink15K/yr -24.7%0.1% conv.
white sink11K/yr -8.3%0.5% conv.
ceramic sink12K/yr -10.8%0.1% conv.
kitchen sink white6K/yr -12.4%0.1% conv.
white ceramic kitchen sink5K/yr -12.6%0.3% conv.

All search terms

Top white kitchen sink products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Liquida CMP5WH 1.0 Bowl Reversible Inset White Kitchen Sink with Waste Kit

Liquida£65.683.9★27 rev

Liquida CMP10WH 1.0 Bowl Reversible White Kitchen Sink and Waste Kit

Liquida£72.174.1★16 rev

Liquida ELGS10WH 1.0 Bowl Comite Reversible Inset Gloss White Kitchen Sink

Liquida£132.114.3★9 rev

Liquida CMP15WH 1.5 Bowl Reversible White Kitchen Sink and Waste Kit

Liquida£77.123.7★13 rev

Liquida ELGS15WH 1.5 Bowl Comite Reversible Inset Gloss White Kitchen Sink

Liquida£138.224.3★22 rev

Newest

by launch date

DeerValley Farmhouse Kitchen Sink Ceramic White Reversible Apron Front Sink with Grid & Strainer 60.5 x 45.5cm Deep Bowl Scratch & Stain Resistant

DeerValley£125.774 rev

7mo ago

iAnomla Quartz White Kitchen Sink 50x45cm/20x18in Composite Inset/Undermount Kitchen Sink Waste Kit Single Bowl Commercial with Overflow Suitable for Workstation

ianomla£113.48125 rev

7mo ago

HOROW Quartz Single Bowl Kitchen Sink 57x45 cm White with Push-to-Drain/Store Water Scratch-Resistant Stain-Proof & Self-Healing Surface Includes Drain Fittings & Overflow

HOROW£113.907 rev

8mo ago

Liquida CMP10WH 1.0 Bowl Reversible White Kitchen Sink and Waste Kit

Liquida£72.1716 rev

1y ago

Liquida CMP15WH 1.5 Bowl Reversible White Kitchen Sink and Waste Kit

Liquida£77.1213 rev

1y ago

What buyers say about white kitchen sink

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“Great quality”

Value For Money21%

“very pleased great value for money”

Size-Overall14%

“Fits perfectly and looks great”

Assembly/Installation11%

“Well constructed and quite easy to assemble”

Strength4%

“It feels sturdy”

Design-Overall3%

“It looks nice”

Ease Of Use3%

“Very easy to use”

Pressure2%

“the water pressure”

Advertised Vs Actual Product2%

“Good product as advertised - arrived on time”

Spray/Flow2%

“Good spray and stream setting”

What buyers complain about

Leak-Proof15%

“Dripping tap”

Quality-Overall14%

“Poor quality”

Assembly/Installation12%

“Installation caused issues”

Size-Overall7%

“It is not fitted yet”

Value For Money7%

“Waste money”

Hard Feel5%

“surface is a bit rough though”

Ease Of Cleaning5%

“its not easy to remove stains from it”

Instructions/User Manual/Troubleshooting3%

“could do with better instructions”

Strength2%

“but it will not be as sturdy”

Durability2%

“The button on the tap feels like it could fail eventually”

Top return reasons

Size-Overall37%

Leak-Proof12%

Quality-Overall9%

Compatibility-Overall8%

Defective Material/Parts6%

Material Quality6%

Color3%

Functionality-Overall3%