White Kitchen Paint
brand-locked demand (top 5 brands take 99% of clicks) — White Kitchen Paint doesn't clear our bar today.
Flapen Score
Is White Kitchen Paint profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, White Kitchen Paint is a £22K/yr Amazon United Kingdom market (57K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 36/100.
White Kitchen Paint: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -34.8% over the last 90 days and 2.3% of searches end in a purchase.
£22K
revenue / yr
Who owns the niche?
The top 5 brands hold 99% of demand, so 2% of the market is open.
2%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 30 products
Top White Kitchen Paint products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Johnstones - Kitchen Paint - Brilliant White - Matt Finish - Grease & Stain Resistant - Suitable for Kitchen Walls & Ceilings - Highly Durable - Low Odour - 12m2 Coverage per Litre - 2.5L
- Price
- £15.69
- Rating
- 4.6/5
- Reviews
- 3,884
- Age
- 7y ago
Dulux Easycare Kitchen Matt Paint - Pure Brilliant White 2.5L
- Price
- £16.88
- Rating
- 4.5/5
- Reviews
- 64
- Age
- 8y ago
AKZO NOBEL (DIY DULUX) Pure Brilliant White 2.5 L (Pack of 1)
- Price
- £16.81
- Rating
- 4.6/5
- Reviews
- 1,319
- Age
- 15y ago
Johnstones - Washable Paint - Pure Brilliant White - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L
- Price
- £14.60
- Rating
- 4.5/5
- Reviews
- 9,545
- Age
- 7y ago
Dulux Easycare Kitchen Matt Emulsion Paint For Walls And Ceilings - Natural Hessian 2.5 Litres
- Price
- £19.26
- Rating
- 4.6/5
- Reviews
- 182
- Age
- 14y ago
Trending
90-day click momentum
Johnstones - Kitchen Paint - White Lace - Matt Finish - Grease & Stain Resistant - Suitable for Kitchen Walls & Ceilings - Highly Durable - Low Odour - 12m2 Coverage per Litre - 2.5L
- Price
- £15.49
- Rating
- 4.6/5
- Reviews
- 3,884
- Age
- 7y ago
Crown EASYCLEAN Pure Brilliant White Kitchen Paint - Matt Wall Paint 1L
- Price
- £12.27
- Rating
- 4.6/5
- Reviews
- 254
- Age
- 4y ago
5LTR - JOHNSTONES JONMAT CONTRACT MATT EMULSION BRILLIANT WHITE
- Price
- £8.37
- Rating
- 3.9/5
- Reviews
- 1,746
- Age
- 14y ago
SIRAMICO COATINGS Anti-Mould Paint | 1 Litre | Superior 10 Year Anti Mould Resistant Paint for Bathrooms Kitchens Walls and Ceilings - Easy Brush & Roller Application
- Price
- £15.32
- Rating
- 4.4/5
- Reviews
- 692
- Age
- 2y ago
Dulux Easycare Kitchen Matt Emulsion Paint - Melon Sorbet - 2.5L
- Price
- £16.20
- Rating
- 4.7/5
- Reviews
- 57
- Age
- 12y ago
Newest
by launch dateSIRAMICO COATINGS Anti-Mould Paint | 1 Litre | Superior 10 Year Anti Mould Resistant Paint for Bathrooms Kitchens Walls and Ceilings - Easy Brush & Roller Application
- Price
- £15.32
- Rating
- 4.4/5
- Reviews
- 692
- Age
- 2y ago
Dulux Easycare Kitchen Matt Emulsion Paint - Tranquil Dawn - 2.5L
- Price
- £21.29
- Rating
- 4.6/5
- Reviews
- 86
- Age
- 3y ago
Crown EASYCLEAN Pure Brilliant White Kitchen Paint - Matt Wall Paint 1L
- Price
- £12.27
- Rating
- 4.6/5
- Reviews
- 254
- Age
- 4y ago
Johnstones - Kitchen Paint - Antique White - Matt Finish - Grease & Stain Resistant - Suitable for Kitchen Walls & Ceilings - Highly Durable - Low Odour - 12m2 Coverage per Litre - 2.5L
- Price
- £15.36
- Rating
- 4.6/5
- Reviews
- 3,884
- Age
- 4y ago
Leyland Kitchen & Bathroom Mid Sheen Brilliant White 2.5 Litre
- Price
- £16.35
- Rating
- 4.4/5
- Reviews
- 390
- Age
- 6y ago
Competition: brands, sellers & click share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
Brands
6 rising
Sellers
42
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
49%
Top 20: 87%
Open market
0%
- Dulux43%
- Johnstone's42%
- Akzo Nobel9%
- Leyland3%
- SIRAMICO COATINGS2%
- Crown2%
White Kitchen Paint demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top White Kitchen Paint search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- dulux kitchen paint26K/yr
- white kitchen paint15K/yr
- kitchen paint white5K/yr
- dulux easycare kitchen paint5K/yr
- johnstones kitchen paint5K/yr
What reviews say buyers love and hate about White Kitchen Paint
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“Paint was good”
“Excellent Product”
“Good price”
“Covers well”
“Beautiful colour”
What buyers complain about
83% of reviews“paint has leaked out”
“Poor coverage”
“It is thick”
“When compared this looks a little yellow. in terms of white shades go”
“Leaked”
White Kitchen Paint return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
23%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common White Kitchen Paint questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
