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White Kitchen Paint

Fail

The top 5 brands take 99% of clicks, so White Kitchen Paint is a Fail.

Flapen Score
36
36 / 100
Ranks 2,049 of 2,225 DIY & Tools niches · −13 vs the category median of 49
Market size
£22K/yr57K searches / yr
90-day growth
-34.8%search demand this quarter
Competition
49%top-5 click share · 6 brands · 42 sellers

Flapen Score

White Kitchen Paint against its category

The dotted line is the DIY & Tools average. Past it, White Kitchen Paint is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Kitchen Paint market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Kitchen Paint 57K times last year and spent an estimated £22K. The top 5 brands take 99% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -34.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-34.8%
Conversion, latest week
2.3%
Market size, estimated
£22Ka year
Top search term
dulux kitchen paint26K searches a year

02 · Price

A sale here is worth £16.95.

Listings sell for £16.95 on average, from £8.37 to £22.16. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £16.95 that is £0 to £2K a year per listing.

Average price
£16.95inside the $15 to $100 sweet spot
Price range
£8.37–£22.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

53% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #249 within Painting Supplies, Tools & Wall Treatments. It carries 1,685 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
40%
Out of stock, average day
0.0%
Average rank
#249in Painting Supplies, Tools & Wall Treatments
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,685per listing
Listings tracked
30

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top White Kitchen Paint products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

42

Est. top-5 brand share

99%

Top 20: 100%

Est. top-5 click share

49%

Top 20: 87%

Open market

0%

  • Dulux43%
  • Johnstone's42%
  • Akzo Nobel9%
  • Leyland3%
  • SIRAMICO COATINGS2%
  • Crown2%

Demand

White Kitchen Paint search demand

Weekly searches over the year. Pick a range.

1K750Mar '26Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top White Kitchen Paint search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dulux kitchen paint26K/yr
  • white kitchen paint15K/yr
  • kitchen paint white5K/yr
  • dulux easycare kitchen paint5K/yr
  • johnstones kitchen paint5K/yr

Reviews and returns

What reviews say buyers love and hate about White Kitchen Paint

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Paint Quality”
43%of negative reviews mention “Paint Quality”
0.6%of orders come back
“paint has leaked out”
A buyer, on “Paint Quality”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common White Kitchen Paint questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data