White Kitchen Paint
FailThe top 5 brands take 99% of clicks, so White Kitchen Paint is a Fail.
- Flapen Score
- 36 / 100Ranks 2,049 of 2,225 DIY & Tools niches · −13 vs the category median of 4936
- Market size
- £22K/yr57K searches / yr
- 90-day growth
- -34.8%search demand this quarter
- Competition
- 49%top-5 click share · 6 brands · 42 sellers
Flapen Score
White Kitchen Paint against its category
The dotted line is the DIY & Tools average. Past it, White Kitchen Paint is stronger. Inside it, weaker.
Market
The White Kitchen Paint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for White Kitchen Paint 57K times last year and spent an estimated £22K. The top 5 brands take 99% of clicks. Flapen scores it 36 out of 100, a Fail.
01 · Demand
2.3% of searches ended in a purchase last week.
Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -34.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.
- Searches, last 12 months
- 57K
- Growth, 90 days vs prior 90
- -34.8%
- Conversion, latest week
- 2.3%
- Market size, estimated
- £22Ka year
- Top search term
- dulux kitchen paint26K searches a year
02 · Price
A sale here is worth £16.95.
Listings sell for £16.95 on average, from £8.37 to £22.16. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £16.95 that is £0 to £2K a year per listing.
- Average price
- £16.95inside the $15 to $100 sweet spot
- Price range
- £8.37–£22.16
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
53% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #249 within Painting Supplies, Tools & Wall Treatments. It carries 1,685 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 40%
- Out of stock, average day
- 0.0%
- Average rank
- #249in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,685per listing
- Listings tracked
- 30
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top White Kitchen Paint products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Johnstones - Kitchen Paint - Brilliant White - Matt Finish - Grease & Stain Resistant - Suitable for Kitchen Walls & Ceilings - Highly Durable - Low Odour - 12m2 Coverage per Litre - 2.5L
- Price
- £15.69
- Rating
- 4.6/5
- Reviews
- 3,884
- Age
- 7y ago

Dulux Easycare Kitchen Matt Paint - Pure Brilliant White 2.5L
- Price
- £16.88
- Rating
- 4.5/5
- Reviews
- 64
- Age
- 8y ago

AKZO NOBEL (DIY DULUX) Pure Brilliant White 2.5 L (Pack of 1)
- Price
- £16.81
- Rating
- 4.6/5
- Reviews
- 1,319
- Age
- 15y ago

Johnstones - Washable Paint - Pure Brilliant White - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L
- Price
- £14.60
- Rating
- 4.5/5
- Reviews
- 9,545
- Age
- 7y ago

Dulux Easycare Kitchen Matt Emulsion Paint For Walls And Ceilings - Natural Hessian 2.5 Litres
- Price
- £19.26
- Rating
- 4.6/5
- Reviews
- 182
- Age
- 14y ago
Trending
90-day click momentum
Johnstones - Kitchen Paint - White Lace - Matt Finish - Grease & Stain Resistant - Suitable for Kitchen Walls & Ceilings - Highly Durable - Low Odour - 12m2 Coverage per Litre - 2.5L
- Price
- £15.49
- Rating
- 4.6/5
- Reviews
- 3,884
- Age
- 7y ago

Crown EASYCLEAN Pure Brilliant White Kitchen Paint - Matt Wall Paint 1L
- Price
- £12.27
- Rating
- 4.6/5
- Reviews
- 254
- Age
- 4y ago

5LTR - JOHNSTONES JONMAT CONTRACT MATT EMULSION BRILLIANT WHITE
- Price
- £8.37
- Rating
- 3.9/5
- Reviews
- 1,746
- Age
- 14y ago

SIRAMICO COATINGS Anti-Mould Paint | 1 Litre | Superior 10 Year Anti Mould Resistant Paint for Bathrooms Kitchens Walls and Ceilings - Easy Brush & Roller Application
- Price
- £15.32
- Rating
- 4.4/5
- Reviews
- 692
- Age
- 2y ago

Dulux Easycare Kitchen Matt Emulsion Paint - Melon Sorbet - 2.5L
- Price
- £16.20
- Rating
- 4.7/5
- Reviews
- 57
- Age
- 12y ago
Newest
by launch date
SIRAMICO COATINGS Anti-Mould Paint | 1 Litre | Superior 10 Year Anti Mould Resistant Paint for Bathrooms Kitchens Walls and Ceilings - Easy Brush & Roller Application
- Price
- £15.32
- Rating
- 4.4/5
- Reviews
- 692
- Age
- 2y ago

Dulux Easycare Kitchen Matt Emulsion Paint - Tranquil Dawn - 2.5L
- Price
- £21.29
- Rating
- 4.6/5
- Reviews
- 86
- Age
- 3y ago

Crown EASYCLEAN Pure Brilliant White Kitchen Paint - Matt Wall Paint 1L
- Price
- £12.27
- Rating
- 4.6/5
- Reviews
- 254
- Age
- 4y ago

Johnstones - Kitchen Paint - Antique White - Matt Finish - Grease & Stain Resistant - Suitable for Kitchen Walls & Ceilings - Highly Durable - Low Odour - 12m2 Coverage per Litre - 2.5L
- Price
- £15.36
- Rating
- 4.6/5
- Reviews
- 3,884
- Age
- 4y ago

Leyland Kitchen & Bathroom Mid Sheen Brilliant White 2.5 Litre
- Price
- £16.35
- Rating
- 4.4/5
- Reviews
- 390
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
42
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
49%
Top 20: 87%
Open market
0%
- Dulux43%
- Johnstone's42%
- Akzo Nobel9%
- Leyland3%
- SIRAMICO COATINGS2%
- Crown2%
Demand
White Kitchen Paint search demand
Weekly searches over the year. Pick a range.
Search terms
Top White Kitchen Paint search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dulux kitchen paint26K/yr
- white kitchen paint15K/yr
- kitchen paint white5K/yr
- dulux easycare kitchen paint5K/yr
- johnstones kitchen paint5K/yr
Reviews and returns
What reviews say buyers love and hate about White Kitchen Paint
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
paint has leaked out
Awful paint
Leaked paint
Poor coverage
it doesnt cover
not the best for coverage
It is thick
Its not a very thick paint
Very thin consistency
When compared this looks a little yellow. in terms of white shades go
Beware of colour
Not white
Leaked
Leaking paint pot
it had leaked inside the second box
Love
Paint was good
Excellent paint
BEST WHITE PAINT
Excellent Product
It was a perfect dulux quality
Great quality and washable
Good price
Excellent value
worth the price
Covers well
Very good coverage, colour white
Very happy with the coverage
Beautiful colour
nice colour covers well
Brilliant white
Return
0.6% Return rate 23% Fixable by listing
paint has leaked out
Awful paint
Leaked paint
When compared this looks a little yellow. in terms of white shades go
Beware of colour
Not white
Leaked
Leaking paint pot
it had leaked inside the second box
Expensive
Dont be convinced by the bargain price
Waste of money
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Kitchen Paint questions
Answered from the same tracked data.








