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White Electrical Tape

Fail

Prices span $1.11–$12.12, mostly outside the sweet spot, so White Electrical Tape is a Fail.

Flapen Score
38
38 / 100
Ranks 1,956 of 2,225 DIY & Tools niches · −11 vs the category median of 49
Market size
£73K/yr62K searches / yr
90-day growth
-3.4%search demand this quarter
Competition
85%top-5 click share · 9 brands · 11 sellers

Flapen Score

White Electrical Tape against its category

The dotted line is the DIY & Tools average. Past it, White Electrical Tape is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Electrical Tape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Electrical Tape 62K times last year and spent an estimated £73K. The top 5 brands take 85% of clicks. Demand peaks in Nov. Flapen scores it 38 out of 100, a Fail.

01 · Demand

27.1% of searches ended in a purchase last week.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 27.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
-3.4%
Conversion, latest week
27.1%
Market size, estimated
£73Ka year
Peak month
November1.5× the quietest month
Top search term
white electrical tape37K searches a year

02 · Price

A sale here is worth £4.36.

Listings sell for £4.36 on average, from £1.11 to £12.12. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £4.36 that is £7K to £9K a year per listing.

Average price
£4.36under the $15 to $100 sweet spot
Price range
£1.11–£12.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
£7K–£9K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Adhesives & Sealers. It carries 2,316 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#27in Adhesives & Sealers
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,316per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top White Electrical Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£7K£15K£22K£29K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

11

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

9%

  • Gocableties32%
  • British General30%
  • JFA Supplies8%
  • Merriway8%
  • WINSOME8%
  • GTSE5%
  • Open — no brand owns it (3 brands, 9%)

Demand

White Electrical Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.5×

Search terms

Top White Electrical Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white electrical tape37K/yr
  • white insulation tape12K/yr
  • electrical tape white8K/yr
  • white pvc tape3K/yr
  • electric tape white2K/yr

Reviews and returns

What reviews say buyers love and hate about White Electrical Tape

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness47%−0.30

Its white and sticky

it doesn't seem to be as sticky either

sticky on both sides of tape

Quality-Overall19%+1.76

Cheap and nasty, totally useless

Cheap rubbish tape

Absolutely crap

Color11%−0.08

Wasnt White, more cream

Value For Money6%+0.68

Waste of money

Thickness6%−0.01

a little thin

Thinner than most

Love

Adhesion/Stickiness31%−0.30

that it sticks well

Good quality tape

Good decent tape thank you

Quality-Overall31%+1.76

Good quality tape

Good Quality

Decent

Advertised Vs Actual Product11%+1.30

Does the job

As described

These are just what I needed

Value For Money11%+0.68

Great value

Good price

the price is reasonable

Efficiency5%+0.55

Works well

works for me

Return

0.4% Return rate 0% Fixable by listing

Quality-Overall67%▁▅▁▁█▁

Cheap and nasty, totally useless

Cheap rubbish tape

Absolutely crap

Adhesion/Stickiness17%▁▅▁▁▁█

Its white and sticky

it doesn't seem to be as sticky either

sticky on both sides of tape

Thin8%█▁▁▁▁▁
Functionality-Overall8%▁▁▁█▁▁

FAQ

Common White Electrical Tape questions

Answered from the same tracked data.