white electrical tape
Skip itPrices mostly outside the sweet spot ($1.11–$12.12) — this niche doesn't clear our bar today.
Conversion
Incredible27.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Okay2,315.9avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Bad-3.4%90-day search growth — must beat 0% to launch
Market size
Bad£73K£73K/yr · 62K searches
Competition
Bad85%top-5 click share — a locked-up shelf
Avg price
Bad£4.36avg listing price — sweet spot $15–$100
Price range
Bad£1.11–£12.12cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, white electrical tape is a £73K/yr Amazon United Kingdom market (62K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov. Verdict: Skip it — 38/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
white electrical tape market data
- Units sold / yr
- 15K–20K
- avg 1,500–2,000/product
- Revenue / yr
- £65K–£87K
- units × avg price
- Conversion rate
- 27.1%
- Avg BSR
- #27
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 0.0%
- Avg brand age
- 54 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 rising
Sellers
11
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
9%
- Gocableties32%
- British General30%
- JFA Supplies8%
- Merriway8%
- WINSOME8%
- GTSE5%
- Open — no brand owns it (3 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 88 weeks — -3.4% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.5×
Top white electrical tape search terms
- white electrical tape37K/yr
- white insulation tape12K/yr
- electrical tape white8K/yr
- white pvc tape3K/yr
- electric tape white2K/yr
Top white electrical tape products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gocableties White Electrical Tape 19mm x 20m Strong Self-Adhesive PVC Insulation Tape for Insulating Repairing and Protecting Electrical Wires 1 Roll
Gocableties£3.194.5★12,978 rev
British General BG Electrical Insulation Tape 20 Metres White
British General£1.114.6★217 rev
JFA Supplies Strong PVC Insulation Electrical Tape - White Colours Pack of 3-19mm x 20m
JFA Supplies£4.204.6★170 rev
Merriway BH07516 (2 Pcs) White PVC Electrical Insulation Tape 19mm x 5M (3/4 inch x 195 inch/ 16.25ft) - Pack of 2 Pieces
Merriway£1.714.4★411 rev
WINSOME Electrical Tape Pack of 1 | 20m X 19mm Waterproof Insulation Tape for Electric Wires & Cables | Strong & Sticky Electricians Tape for Preventing Short Circuits (White)
WINSOME£3.204.6★78 rev
Newest
by launch dateWINSOME Electrical Tape Pack of 1 | 20m X 19mm Waterproof Insulation Tape for Electric Wires & Cables | Strong & Sticky Electricians Tape for Preventing Short Circuits (White)
WINSOME£3.2078 rev
JFA Supplies Strong PVC Insulation Electrical Tape - White Colours Pack of 3-19mm x 20m
JFA Supplies£4.20170 rev
Status IONOS White PVC Tape 33 metres
Status£1.683,214 rev
QILIMA White Electrical Tape 19mm x 20m Strong Self-Adhesive PVC Insulation Tape for Insulating Repairing and Protecting Electrical Wires Pack of 6 Rolls
QILIMA£8.1716 rev
Merriway BH07516 (2 Pcs) White PVC Electrical Insulation Tape 19mm x 5M (3/4 inch x 195 inch/ 16.25ft) - Pack of 2 Pieces
Merriway£1.71411 rev
Trending
90-day click momentumStatus IONOS White PVC Tape 33 metres
Status£1.684.5★
WINSOME Electrical Tape Pack of 1 | 20m X 19mm Waterproof Insulation Tape for Electric Wires & Cables | Strong & Sticky Electricians Tape for Preventing Short Circuits (White)
WINSOME£3.204.6★
QILIMA White Electrical Tape 19mm x 20m Strong Self-Adhesive PVC Insulation Tape for Insulating Repairing and Protecting Electrical Wires Pack of 6 Rolls
QILIMA£8.174.4★
British General BG Electrical Insulation Tape 20 Metres White
British General£1.114.6★
GTSE White Electrical Tape 19mm x 20m Strong Self-Adhesive PVC Insulation Tape for Insulating Repairing and Protecting Electrical Wires 3 Rolls
GTSE£6.634.6★
What buyers say about white electrical tape
What buyers praise and complain about, mined from review topics.What buyers love
“that it sticks well”
“Good quality tape”
“Does the job”
“Great value”
“Works well”
“durable”
“for drippy taps etc it would work well too”
“Very Handy”
“great if you need a white rather than black cooour”
What buyers complain about
“Its white and sticky”
“Cheap and nasty, totally useless”
“Wasnt White, more cream”
“Waste of money”
“a little thin”
“Fell off surface within 6 hours”
“Not fit for purpose”
Top return reasons
Common questions
- Is white electrical tape profitable to sell on Amazon United Kingdom?
- The niche generates £73K/yr across 10 tracked products. 90-day search growth is -3.4%. Flapen's verdict: Skip it (38/100).
- How competitive is the white electrical tape niche?
- 9 brands and 11 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in white electrical tape?
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Color. The return rate is 0.4%.
- When does demand for white electrical tape peak?
- Demand peaks in Nov; the busiest month runs 1.5× the quietest.
- What does it cost to enter the white electrical tape niche?
- Listings span £1.11–£12.12; the average listing price is £4.36 (sweet spot $15–$100). The average incumbent carries 2,316 reviews — the moat a new listing must climb.