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White Electrical Tape

Fail

Prices span $1.11–$12.12, mostly outside the sweet spot, so White Electrical Tape is a Fail.

Flapen Score
38
38 / 100
Ranks 1,956 of 2,225 DIY & Tools niches · −11 vs the category median of 49
Market size
£73K/yr62K searches / yr
90-day growth
-3.4%search demand this quarter
Competition
85%top-5 click share · 9 brands · 11 sellers

Flapen Score

White Electrical Tape against its category

The dotted line is the DIY & Tools average. Past it, White Electrical Tape is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Electrical Tape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Electrical Tape 62K times last year and spent an estimated £73K. The top 5 brands take 85% of clicks. Demand peaks in Nov. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 27.1% of those searches ended in a purchase.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 27.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
-3.4%
Conversion, latest week
27.1%
Market size, estimated
£73Ka year
Peak month
November1.5× the quietest month
Top search term
white electrical tape37K searches a year

02 · Price

A sale here is worth £4.36.

Listings sell for £4.36 on average, from £1.11 to £12.12. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £4.36 that is £7K to £9K a year per listing.

Average price
£4.36under the $15 to $100 sweet spot
Price range
£1.11–£12.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
£7K–£9K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Adhesives & Sealers. It carries 2,316 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#27in Adhesives & Sealers
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,316per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top White Electrical Tape products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.

£0£7K£15K£22K£29K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

11

Est. top-5 brand share

85%

Top 20: 100%

Est. top-5 click share

85%

Top 20: 100%

Open market

9%

  • Gocableties32%
  • British General30%
  • JFA Supplies8%
  • Merriway8%
  • WINSOME8%
  • GTSE5%
  • Open — no brand owns it (3 brands, 9%)

Demand

White Electrical Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.5×

Search terms

Top White Electrical Tape search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • white electrical tape37K/yr
  • white insulation tape12K/yr
  • electrical tape white8K/yr
  • white pvc tape3K/yr
  • electric tape white2K/yr

Reviews and returns

What reviews say buyers love and hate about White Electrical Tape

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Adhesion/Stickiness”
47%of negative reviews mention “Adhesion/Stickiness”
0.4%of orders come back
“Its white and sticky”
A buyer, on “Adhesion/Stickiness”47% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common White Electrical Tape questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data