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White Cable Tidy

Fail

Shoppers spend only $43K a year here, so White Cable Tidy is a Fail.

Flapen Score
45
45 / 100
Ranks 1,445 of 2,225 DIY & Tools niches · −4 vs the category median of 49
Market size
£43K/yr69K searches / yr
90-day growth
-25.5%search demand this quarter
Competition
55%top-5 click share · 17 brands · 28 sellers

Flapen Score

White Cable Tidy against its category

The dotted line is the DIY & Tools average. Past it, White Cable Tidy is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Cable Tidy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Cable Tidy 69K times last year and spent an estimated £43K. The top 5 brands take 64% of clicks. Demand peaks in Jan. Flapen scores it 45 out of 100, a Fail.

01 · Demand

9.7% of searches ended in a purchase last week.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -25.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-25.5%
Conversion, latest week
9.7%
Market size, estimated
£43Ka year
Peak month
January1.6× the quietest month
Top search term
white cable tidy26K searches a year

02 · Price

A sale here is worth £6.55.

Listings sell for £6.55 on average, from £3.24 to £16.67. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £6.55 that is £2K to £3K a year per listing.

Average price
£6.55under the $15 to $100 sweet spot
Price range
£3.24–£16.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #34 within Electrical. It carries 6,737 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
2.2%
Average rank
#34in Electrical
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,737per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top White Cable Tidy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£17K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

28

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

30%

  • Alex Tech25%
  • flintronic13%
  • deskit9%
  • shinfly9%
  • Amazon Basics8%
  • annex6%

Demand

White Cable Tidy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top White Cable Tidy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white cable tidy26K/yr
  • cable tidy white15K/yr
  • white cable sleeve9K/yr
  • cable management white7K/yr
  • cable sleeve white5K/yr
  • white cable tidy sleeve3K/yr
  • white cable management3K/yr

Reviews and returns

What reviews say buyers love and hate about White Cable Tidy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall15%−0.12

their combined diameter was just too large

VERY small

I just got the size too small

Quality-Overall10%+1.28

Quality is not great compared to the black one

It feels cheap

Not great quality

Ease Of Use9%+0.48

Fiddly

Opens Up Too Easily

I found this somewhat fiddly to handle

Functionality-Overall9%−0.11

Cable does not work

It did'nt work for me

Advertised Vs Actual Product9%−0.03

Length not as described

This is sold as being 10 ft its NOT its more like 1 metre so very misleading

Love

Quality-Overall21%+1.28

Solid build quality and looks clean

Great quality and really easy to install

Good quality

Ease Of Use16%+0.48

Very easy to open

Very easy to use

Great very handy

Advertised Vs Actual Product14%−0.03

As shown

Exactly as described

It does the job

Assembly/Installation14%+1.55

Easy to assemble

Easy install

easy to put together

Value For Money7%+0.21

Worth the money

Great Value for Money

Good price

Return

1.3% Return rate 71% Fixable by listing

Size-Overall55%▇▆██▇▇

their combined diameter was just too large

VERY small

I just got the size too small

Adhesion/Stickiness6%▃▃▂██▃

1 star less because backing is tricky to get off without pulling adhesive with it

the sticky part doesnt come off the wall at all however the front panel comes off all the time which is annoying

Quality-Overall5%▅█▆▅▄▆

Quality is not great compared to the black one

It feels cheap

Not great quality

Compatibility-Overall5%▃█▅▂▃▃
Color3%▁▃▃█▃▃

FAQ

Common White Cable Tidy questions

Answered from the same tracked data.