White Bathroom Paint
brand-locked demand (top 5 brands take 99% of clicks) — White Bathroom Paint doesn't clear our bar today.
Flapen Score
Is White Bathroom Paint profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, White Bathroom Paint is a £200K/yr Amazon United Kingdom market (230K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Mar. Verdict: Skip it — 36/100.
White Bathroom Paint: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -32.6% over the last 90 days and 6.2% of searches end in a purchase.
£200K
revenue / yr
Who owns the niche?
The top 5 brands hold 99% of demand, so 1% of the market is open.
1%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 12 products
Top White Bathroom Paint products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Dulux 500001 Easycare Bathroom Soft Sheen Emulsion Paint for Walls and Ceilings - Pure Brilliant White 1L
- Price
- £10.34
- Rating
- 4.6/5
- Reviews
- 11,526
- Age
- 16y ago
Johnstones - Bathroom Paint - Brilliant White - Mid Sheen Finish - Stain Blocker Paint - Use in Moist & Damp Areas - Low Odour - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £13.40
- Rating
- 4.6/5
- Reviews
- 8,161
- Age
- 7y ago
SIRAMICO COATINGS Anti-Mould Paint | 1 Litre | Superior 10 Year Anti Mould Resistant Paint for Bathrooms Kitchens Walls and Ceilings - Easy Brush & Roller Application
- Price
- £15.32
- Rating
- 4.4/5
- Reviews
- 692
- Age
- 2y ago
Dulux 500001 Easycare Bathroom Soft Sheen Emulsion Paint for Walls and Ceilings - Pure Brilliant White 2. 5 litres
- Price
- £17.87
- Rating
- 4.6/5
- Reviews
- 11,526
- Age
- 12y ago
Polar Anti Mould Paint - 500ml Brilliant Matt White - 5 Year Mould Resistant Paint to Control Moisture - For Internal Walls & Ceilings
- Price
- £13.87
- Rating
- 4.4/5
- Reviews
- 1,684
- Age
- 3y ago
Trending
90-day click momentum
Johnstones - Wall & Ceiling Paint - Brilliant White - Soft Sheen Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £11.10
- Rating
- 4.6/5
- Reviews
- 467
- Age
- 12y ago
SIRAMICO COATINGS Anti-Mould Paint | 1 Litre | Superior 10 Year Anti Mould Resistant Paint for Bathrooms Kitchens Walls and Ceilings - Easy Brush & Roller Application
- Price
- £15.32
- Rating
- 4.4/5
- Reviews
- 692
- Age
- 2y ago
SIRAMICO COATINGS I Anti Mould Paint Ultra I 500ml I Brilliant White Matt Finish I 10 Year Anti Mould Protection Emulsion Paint For Bathrooms Kitchens Walls and Ceilings
- Price
- £11.00
- Rating
- 4.5/5
- Reviews
- 206
- Age
- 9mo ago
Mifica Legacy Anti Mould Paint White Matt (Water Based) Mould Resistant Bathroom & Kitchen Paint for Walls & Ceilings | Humidity & Condensation Protection | 1L
- Price
- £14.48
- Rating
- 4.5/5
- Reviews
- 77
- Age
- 8mo ago
Johnstones - Bathroom Paint - White Lace - Mid Sheen Finish - Stain Blocker Paint - Use in Moist & Damp Areas - Low Odour- Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £14.97
- Rating
- 4.6/5
- Reviews
- 8,161
- Age
- 7y ago
Newest
by launch dateMifica Legacy Anti Mould Paint White Matt (Water Based) Mould Resistant Bathroom & Kitchen Paint for Walls & Ceilings | Humidity & Condensation Protection | 1L
- Price
- £14.48
- Rating
- 4.5/5
- Reviews
- 77
- Age
- 8mo ago
SIRAMICO COATINGS I Anti Mould Paint Ultra I 500ml I Brilliant White Matt Finish I 10 Year Anti Mould Protection Emulsion Paint For Bathrooms Kitchens Walls and Ceilings
- Price
- £11.00
- Rating
- 4.5/5
- Reviews
- 206
- Age
- 9mo ago
SIRAMICO COATINGS Anti-Mould Paint | 1 Litre | Superior 10 Year Anti Mould Resistant Paint for Bathrooms Kitchens Walls and Ceilings - Easy Brush & Roller Application
- Price
- £15.32
- Rating
- 4.4/5
- Reviews
- 692
- Age
- 2y ago
Polar Anti Mould Paint - 500ml Brilliant Matt White - 5 Year Mould Resistant Paint to Control Moisture - For Internal Walls & Ceilings
- Price
- £13.87
- Rating
- 4.4/5
- Reviews
- 1,684
- Age
- 3y ago
Leyland Kitchen & Bathroom Mid Sheen Brilliant White 2.5 Litre
- Price
- £16.35
- Rating
- 4.4/5
- Reviews
- 390
- Age
- 6y ago
Competition: brands, sellers & click share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
Brands
6 falling
Sellers
41
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- Dulux38%
- Johnstone's37%
- SIRAMICO COATINGS17%
- Polar Specialist Coatings5%
- Mifica2%
- Leyland1%
White Bathroom Paint demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Mar · busiest ÷ quietest = 1.7×
Top White Bathroom Paint search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- dulux bathroom paint46K/yr
- white bathroom paint44K/yr
- bathroom ceiling paint23K/yr
- bathroom paint white16K/yr
- white kitchen paint15K/yr
- bathroom paint white anti mould12K/yr
- dulux easycare bathroom paint8K/yr
- bathroom white paint9K/yr
- waterproof paint for bathroom7K/yr
- dulux bathroom paint white8K/yr
What reviews say buyers love and hate about White Bathroom Paint
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Paint was good”
“Excellent Product”
“Covers well”
“As advertised”
“Good price”
What buyers complain about
70% of reviews“Cheap quality paint”
“It is thick”
“Poor coverage”
“2 months later the mould came back”
“Leaked”
White Bathroom Paint return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
45%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common White Bathroom Paint questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
