White Bathroom Paint
FailThe top 5 brands take 99% of clicks, so White Bathroom Paint is a Fail.
- Flapen Score
- 36 / 100Ranks 2,049 of 2,225 DIY & Tools niches · −13 vs the category median of 4936
- Market size
- £200K/yr230K searches / yr
- 90-day growth
- -32.6%search demand this quarter
- Competition
- 82%top-5 click share · 6 brands · 41 sellers
Flapen Score
White Bathroom Paint against its category
The dotted line is the DIY & Tools average. Past it, White Bathroom Paint is stronger. Inside it, weaker.
Market
The White Bathroom Paint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for White Bathroom Paint 230K times last year and spent an estimated £200K. The top 5 brands take 99% of clicks. Demand peaks in Jan–Mar. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 6.2% of those searches ended in a purchase.
Shoppers searched for this 230K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -32.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £200K a year.
- Searches, last 12 months
- 230K
- Growth, 90 days vs prior 90
- -32.6%
- Conversion, latest week
- 6.2%
- Market size, estimated
- £200Ka year
- Peak month
- January1.7× the quietest month
- Top search term
- dulux bathroom paint46K searches a year
02 · Price
A sale here is worth £14.08.
Listings sell for £14.08 on average, from £10.34 to £17.87. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £14.08 that is £11K to £14K a year per listing.
- Average price
- £14.08under the $15 to $100 sweet spot
- Price range
- £10.34–£17.87
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £11K–£14K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Painting Supplies, Tools & Wall Treatments. It carries 4,693 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 67%
- Out of stock, average day
- 0.0%
- Average rank
- #19in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,693per listing
- Listings tracked
- 12
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top White Bathroom Paint products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dulux 500001 Easycare Bathroom Soft Sheen Emulsion Paint for Walls and Ceilings - Pure Brilliant White 1L
- Price
- £10.34
- Rating
- 4.6/5
- Reviews
- 11,526
- Age
- 16y ago
Johnstones - Bathroom Paint - Brilliant White - Mid Sheen Finish - Stain Blocker Paint - Use in Moist & Damp Areas - Low Odour - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £13.40
- Rating
- 4.6/5
- Reviews
- 8,161
- Age
- 7y ago
SIRAMICO COATINGS Anti-Mould Paint | 1 Litre | Superior 10 Year Anti Mould Resistant Paint for Bathrooms Kitchens Walls and Ceilings - Easy Brush & Roller Application
- Price
- £15.32
- Rating
- 4.4/5
- Reviews
- 692
- Age
- 2y ago
Dulux 500001 Easycare Bathroom Soft Sheen Emulsion Paint for Walls and Ceilings - Pure Brilliant White 2. 5 litres
- Price
- £17.87
- Rating
- 4.6/5
- Reviews
- 11,526
- Age
- 12y ago
Polar Anti Mould Paint - 500ml Brilliant Matt White - 5 Year Mould Resistant Paint to Control Moisture - For Internal Walls & Ceilings
- Price
- £13.87
- Rating
- 4.4/5
- Reviews
- 1,684
- Age
- 3y ago
Trending
estimated 90-day click momentum
Johnstones - Wall & Ceiling Paint - Brilliant White - Soft Sheen Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £11.10
- Rating
- 4.6/5
- Reviews
- 467
- Age
- 12y ago
SIRAMICO COATINGS Anti-Mould Paint | 1 Litre | Superior 10 Year Anti Mould Resistant Paint for Bathrooms Kitchens Walls and Ceilings - Easy Brush & Roller Application
- Price
- £15.32
- Rating
- 4.4/5
- Reviews
- 692
- Age
- 2y ago
SIRAMICO COATINGS I Anti Mould Paint Ultra I 500ml I Brilliant White Matt Finish I 10 Year Anti Mould Protection Emulsion Paint For Bathrooms Kitchens Walls and Ceilings
- Price
- £11.00
- Rating
- 4.5/5
- Reviews
- 206
- Age
- 9mo ago
Mifica Legacy Anti Mould Paint White Matt (Water Based) Mould Resistant Bathroom & Kitchen Paint for Walls & Ceilings | Humidity & Condensation Protection | 1L
- Price
- £14.48
- Rating
- 4.5/5
- Reviews
- 77
- Age
- 8mo ago
Johnstones - Bathroom Paint - White Lace - Mid Sheen Finish - Stain Blocker Paint - Use in Moist & Damp Areas - Low Odour- Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £14.97
- Rating
- 4.6/5
- Reviews
- 8,161
- Age
- 7y ago
Newest
by launch dateMifica Legacy Anti Mould Paint White Matt (Water Based) Mould Resistant Bathroom & Kitchen Paint for Walls & Ceilings | Humidity & Condensation Protection | 1L
- Price
- £14.48
- Rating
- 4.5/5
- Reviews
- 77
- Age
- 8mo ago
SIRAMICO COATINGS I Anti Mould Paint Ultra I 500ml I Brilliant White Matt Finish I 10 Year Anti Mould Protection Emulsion Paint For Bathrooms Kitchens Walls and Ceilings
- Price
- £11.00
- Rating
- 4.5/5
- Reviews
- 206
- Age
- 9mo ago
SIRAMICO COATINGS Anti-Mould Paint | 1 Litre | Superior 10 Year Anti Mould Resistant Paint for Bathrooms Kitchens Walls and Ceilings - Easy Brush & Roller Application
- Price
- £15.32
- Rating
- 4.4/5
- Reviews
- 692
- Age
- 2y ago
Polar Anti Mould Paint - 500ml Brilliant Matt White - 5 Year Mould Resistant Paint to Control Moisture - For Internal Walls & Ceilings
- Price
- £13.87
- Rating
- 4.4/5
- Reviews
- 1,684
- Age
- 3y ago
Leyland Kitchen & Bathroom Mid Sheen Brilliant White 2.5 Litre
- Price
- £16.35
- Rating
- 4.4/5
- Reviews
- 390
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
41
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
82%
Top 20: 100%
Open market
0%
- Dulux38%
- Johnstone's37%
- SIRAMICO COATINGS17%
- Polar Specialist Coatings5%
- Mifica2%
- Leyland1%
Demand
White Bathroom Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Mar · busiest ÷ quietest = 1.7×
Search terms
Top White Bathroom Paint search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dulux bathroom paint46K/yr
- white bathroom paint44K/yr
- bathroom ceiling paint23K/yr
- bathroom paint white16K/yr
- white kitchen paint15K/yr
- bathroom paint white anti mould12K/yr
- dulux easycare bathroom paint8K/yr
- bathroom white paint9K/yr
- waterproof paint for bathroom7K/yr
- dulux bathroom paint white8K/yr
Reviews and returns
What reviews say buyers love and hate about White Bathroom Paint
We read the reviews and the return reasons for every product selling here.
“Cheap quality paint”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Bathroom Paint questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data