Whetstone

Shoppers searched for this 373K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £388K a year.

Searches, last 12 months

373K

Growth, 90 days vs prior 90

-16.1%

Conversion, latest week

6.1%

Market size, estimated

£388Ka year

Peak month

December2.0× the quietest month

Top search term

sharpening stone93K searches a year

Listings sell for £16.92 on average, from £3.32 to £48.12. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £16.92 that is £13K to £17K a year per listing.

Average price

£16.92inside the $15 to $100 sweet spot

Price range

£3.32–£48.12

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

750–1,000

Revenue per listing a year

£13K–£17K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

86% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #18 within Hand Tools. It carries 3,043 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

95%

Out of stock, average day

2.4%

Average rank

#18in Hand Tools

Average rating

4.50 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,043per listing

Listings tracked

22

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

60 months