Wheel
FailPrices span $4.84–$17.72, mostly outside the sweet spot, so Wheel is a Fail.
- Flapen Score
- 40 / 100Ranks 1,848 of 2,225 DIY & Tools niches · −9 vs the category median of 4940
- Market size
- £266K/yr660K searches / yr
- 90-day growth
- -1.2%search demand this quarter
- Competition
- 60%top-5 click share · 10 brands · 15 sellers
Flapen Score
Wheel against its category
The dotted line is the DIY & Tools average. Past it, Wheel is stronger. Inside it, weaker.
Market
The Wheel market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wheel 660K times last year and spent an estimated £266K. The top 5 brands take 87% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
4.5% of searches ended in a purchase last week.
Shoppers searched for this 660K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £266K a year.
- Searches, last 12 months
- 660K
- Growth, 90 days vs prior 90
- -1.2%
- Conversion, latest week
- 4.5%
- Market size, estimated
- £266Ka year
- Peak month
- April1.4× the quietest month
- Top search term
- castor wheels73K searches a year
02 · Price
A sale here is worth £9.01.
Listings sell for £9.01 on average, from £4.84 to £17.72. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £9.01 that is £9K to £11K a year per listing.
- Average price
- £9.01under the $15 to $100 sweet spot
- Price range
- £4.84–£17.72
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £9K–£11K
- Returns
- 2.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #16 within Furniture Hardware. It carries 2,547 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 8.3%
- Average rank
- #16in Furniture Hardware
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,547per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Wheel products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
DSL Heavy Duty Braked 50mm Swivel Castor Wheels Trolley Caster Wheels Set of 4 Rubbered Castors for Furniture Upto 200KG + Free Fitting
- Price
- £7.33
- Rating
- 4.6/5
- Reviews
- 3,892
- Age
- 9y ago

DSL 4 x Heavy Duty Double Bearing BRAKED 100mm Swivel Castor Wheel Trolley Furniture Caster 700KG Free Fitting
- Price
- £17.72
- Rating
- 4.7/5
- Reviews
- 2,344
- Age
- 10y ago

DSL 4 x Heavy Duty 75mm Swivel Castor Wheels Trolley Furniture Caster Brake with Free Bolt Fitting
- Price
- £10.10
- Rating
- 4.6/5
- Reviews
- 3,926
- Age
- 10y ago

H&S 4 Castor Wheels for Furniture - Caster Wheels Set of 4 - Heavy Duty Castor Wheel - Wheel Kit Rubber Casters - Roller Caster Locking Trolley - Small 50mm Casters w Brakes
- Price
- £6.67
- Rating
- 4.5/5
- Reviews
- 1,947
- Age
- 11y ago

GBL Heavy Duty Castor Wheels with 4 Brakes + Screws - 50mm up to 200KG - Pack of 4 No Floor Marks Silent Caster for Furniture - Rubbered Trolley Wheels - Black Castors
- Price
- £10.02
- Rating
- 4.7/5
- Reviews
- 20,132
- Age
- 10y ago
Trending
90-day click momentum
Emuca - Pack of 4 black swivel castors for furniture (2 with brake and 2 without brake) 40mm diameter with fixing plate and ball bearings
- Price
- £4.84
- Rating
- 4.5/5
- Reviews
- 1,880
- Age
- 10y ago

Flintronic Wheels for Furniture 12PCS Small Castor Wheel Fixed Heavy Duty Castors wheels Low Profile Self-Adhesive Caster-Wheels Trolley-Wheel for Small Appliances Luggage Drawer Carts
- Price
- £4.97
- Rating
- 4.4/5
- Reviews
- 171
- Age
- 1y ago

Humagineer 50mm TPR L-Mounting Plate Heavy Duty Castor Wheels with Brakes 270kg Load Capacity Swivel Rubber Furniture Castor Quiet and Floor Protecting Fit Limited Installation Space Set of 4
- Price
- £11.57
- Rating
- 4.6/5
- Reviews
- 479
- Age
- 1y ago

DSL Castor Wheels Heavy Duty Castors 50mm Caster Wheel Set of 4 Trolley Furniture Wheels - Double Bearing 4 Castor with Brakes Rubber up to 240KG + Free Fitting
- Price
- £7.13
- Rating
- 4.6/5
- Reviews
- 73
- Age
- 2y ago

W B D WEIBIDA Heavy Duty Castor Wheels with 4 Brakes 1 Rubber Casters with Load Capacity 100 Lbs Easy Rolling Small Swivel Trolley Caster for Furniture Table Baby Bed 4 Pack
- Price
- £7.32
- Rating
- 4.6/5
- Reviews
- 2,391
- Age
- 3y ago
Newest
by launch date
CoralBloom Castor Wheels 50mm Caster Wheels Set of 4 with Brakes - 360 Rotating Heavy Duty Castors for Trolley/Furniture/Dolly/Bed/Suitcase Max. load 400 lbs
- Price
- £9.30
- Rating
- 4.8/5
- Reviews
- 118
- Age
- 12mo ago

Humagineer 50mm TPR L-Mounting Plate Heavy Duty Castor Wheels with Brakes 270kg Load Capacity Swivel Rubber Furniture Castor Quiet and Floor Protecting Fit Limited Installation Space Set of 4
- Price
- £11.57
- Rating
- 4.6/5
- Reviews
- 479
- Age
- 1y ago

Flintronic Wheels for Furniture 12PCS Small Castor Wheel Fixed Heavy Duty Castors wheels Low Profile Self-Adhesive Caster-Wheels Trolley-Wheel for Small Appliances Luggage Drawer Carts
- Price
- £4.97
- Rating
- 4.4/5
- Reviews
- 171
- Age
- 1y ago

DSL Castor Wheels Heavy Duty Castors 50mm Caster Wheel Set of 4 Trolley Furniture Wheels - Double Bearing 4 Castor with Brakes Rubber up to 240KG + Free Fitting
- Price
- £7.13
- Rating
- 4.6/5
- Reviews
- 73
- Age
- 2y ago

W B D WEIBIDA Heavy Duty Castor Wheels with 4 Brakes 1 Rubber Casters with Load Capacity 100 Lbs Easy Rolling Small Swivel Trolley Caster for Furniture Table Baby Bed 4 Pack
- Price
- £7.32
- Rating
- 4.6/5
- Reviews
- 2,391
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
15
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
10%
- DSL Daily Supply Ltd.56%
- HOLKIE12%
- H&S7%
- GBL7%
- W B D WEIBIDA6%
- CoralBloom4%
- Open — no brand owns it (4 brands, 10%)
Demand
Wheel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Wheel search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- castor wheels73K/yr
- wheels65K/yr
- wheel69K/yr
- trolley wheels49K/yr
- castors50K/yr
- wheels for furniture45K/yr
- caster wheels set of 438K/yr
- casters31K/yr
- caster wheels28K/yr
- castors set of 431K/yr
Reviews and returns
What reviews say buyers love and hate about Wheel
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
I don't think these are industrial quality
Really poor quality didnt even last a year
Poor quality, not of mechantdisable quality
Not as size described
they were too big for my project
Small wheels
Broke within 2 months
Doesnt last a year
they have failed within 2 months
would not class them as heavy duty
The test Im on about was for my workbench, which is extremely heavy and stores my benchtop thickness planer, my lathe, my vice, and loads more weight
Not heavy duty
Terrible product 6 out of 8 casters failed under a sub 100kg load within 10m of travel
Love
EXCELLENT PRODUCT
These wheels are excellent quality
Seems well made
Great Value
Fair price
Amazing value
These castors are very sturdy
Good sturdy construction
Very strong
As described
Just what I needed
Does the job well
Good fit
Easy to fit
really good size for ikea furniture
Return
2.0% Return rate 85% Fixable by listing
Not as size described
they were too big for my project
Small wheels
are not compatible
Trend WRT router table - NOT COMPATIBLE
Wrongly advertised
I don't think these are industrial quality
Really poor quality didnt even last a year
Poor quality, not of mechantdisable quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wheel questions
Answered from the same tracked data.








