Wheel
FailPrices span $4.84–$17.72, mostly outside the sweet spot, so Wheel is a Fail.
- Flapen Score
- 40 / 100Ranks 1,848 of 2,225 DIY & Tools niches · −9 vs the category median of 4940
- Market size
- £266K/yr660K searches / yr
- 90-day growth
- -1.2%search demand this quarter
- Competition
- 60%top-5 click share · 10 brands · 15 sellers
Flapen Score
Wheel against its category
The dotted line is the DIY & Tools average. Past it, Wheel is stronger. Inside it, weaker.
Market
The Wheel market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wheel 660K times last year and spent an estimated £266K. The top 5 brands take 87% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 4.5% of those searches ended in a purchase.
Shoppers searched for this 660K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £266K a year.
- Searches, last 12 months
- 660K
- Growth, 90 days vs prior 90
- -1.2%
- Conversion, latest week
- 4.5%
- Market size, estimated
- £266Ka year
- Peak month
- April1.4× the quietest month
- Top search term
- castor wheels73K searches a year
02 · Price
A sale here is worth £9.01.
Listings sell for £9.01 on average, from £4.84 to £17.72. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £9.01 that is £9K to £11K a year per listing.
- Average price
- £9.01under the $15 to $100 sweet spot
- Price range
- £4.84–£17.72
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £9K–£11K
- Returns
- 2.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #16 within Furniture Hardware. It carries 2,547 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 8.3%
- Average rank
- #16in Furniture Hardware
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,547per listing
- Listings tracked
- 20
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Wheel products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
DSL Heavy Duty Braked 50mm Swivel Castor Wheels Trolley Caster Wheels Set of 4 Rubbered Castors for Furniture Upto 200KG + Free Fitting
- Price
- £7.33
- Rating
- 4.6/5
- Reviews
- 3,892
- Age
- 9y ago

DSL 4 x Heavy Duty Double Bearing BRAKED 100mm Swivel Castor Wheel Trolley Furniture Caster 700KG Free Fitting
- Price
- £17.72
- Rating
- 4.7/5
- Reviews
- 2,344
- Age
- 10y ago

DSL 4 x Heavy Duty 75mm Swivel Castor Wheels Trolley Furniture Caster Brake with Free Bolt Fitting
- Price
- £10.10
- Rating
- 4.6/5
- Reviews
- 3,926
- Age
- 10y ago

H&S 4 Castor Wheels for Furniture - Caster Wheels Set of 4 - Heavy Duty Castor Wheel - Wheel Kit Rubber Casters - Roller Caster Locking Trolley - Small 50mm Casters w Brakes
- Price
- £6.67
- Rating
- 4.5/5
- Reviews
- 1,947
- Age
- 11y ago

GBL Heavy Duty Castor Wheels with 4 Brakes + Screws - 50mm up to 200KG - Pack of 4 No Floor Marks Silent Caster for Furniture - Rubbered Trolley Wheels - Black Castors
- Price
- £10.02
- Rating
- 4.7/5
- Reviews
- 20,132
- Age
- 10y ago
Trending
estimated 90-day click momentum
Emuca - Pack of 4 black swivel castors for furniture (2 with brake and 2 without brake) 40mm diameter with fixing plate and ball bearings
- Price
- £4.84
- Rating
- 4.5/5
- Reviews
- 1,880
- Age
- 10y ago

Flintronic Wheels for Furniture 12PCS Small Castor Wheel Fixed Heavy Duty Castors wheels Low Profile Self-Adhesive Caster-Wheels Trolley-Wheel for Small Appliances Luggage Drawer Carts
- Price
- £4.97
- Rating
- 4.4/5
- Reviews
- 171
- Age
- 1y ago

Humagineer 50mm TPR L-Mounting Plate Heavy Duty Castor Wheels with Brakes 270kg Load Capacity Swivel Rubber Furniture Castor Quiet and Floor Protecting Fit Limited Installation Space Set of 4
- Price
- £11.57
- Rating
- 4.6/5
- Reviews
- 479
- Age
- 1y ago

DSL Castor Wheels Heavy Duty Castors 50mm Caster Wheel Set of 4 Trolley Furniture Wheels - Double Bearing 4 Castor with Brakes Rubber up to 240KG + Free Fitting
- Price
- £7.13
- Rating
- 4.6/5
- Reviews
- 73
- Age
- 2y ago

W B D WEIBIDA Heavy Duty Castor Wheels with 4 Brakes 1 Rubber Casters with Load Capacity 100 Lbs Easy Rolling Small Swivel Trolley Caster for Furniture Table Baby Bed 4 Pack
- Price
- £7.32
- Rating
- 4.6/5
- Reviews
- 2,391
- Age
- 3y ago
Newest
by launch date
CoralBloom Castor Wheels 50mm Caster Wheels Set of 4 with Brakes - 360 Rotating Heavy Duty Castors for Trolley/Furniture/Dolly/Bed/Suitcase Max. load 400 lbs
- Price
- £9.30
- Rating
- 4.8/5
- Reviews
- 118
- Age
- 12mo ago

Humagineer 50mm TPR L-Mounting Plate Heavy Duty Castor Wheels with Brakes 270kg Load Capacity Swivel Rubber Furniture Castor Quiet and Floor Protecting Fit Limited Installation Space Set of 4
- Price
- £11.57
- Rating
- 4.6/5
- Reviews
- 479
- Age
- 1y ago

Flintronic Wheels for Furniture 12PCS Small Castor Wheel Fixed Heavy Duty Castors wheels Low Profile Self-Adhesive Caster-Wheels Trolley-Wheel for Small Appliances Luggage Drawer Carts
- Price
- £4.97
- Rating
- 4.4/5
- Reviews
- 171
- Age
- 1y ago

DSL Castor Wheels Heavy Duty Castors 50mm Caster Wheel Set of 4 Trolley Furniture Wheels - Double Bearing 4 Castor with Brakes Rubber up to 240KG + Free Fitting
- Price
- £7.13
- Rating
- 4.6/5
- Reviews
- 73
- Age
- 2y ago

W B D WEIBIDA Heavy Duty Castor Wheels with 4 Brakes 1 Rubber Casters with Load Capacity 100 Lbs Easy Rolling Small Swivel Trolley Caster for Furniture Table Baby Bed 4 Pack
- Price
- £7.32
- Rating
- 4.6/5
- Reviews
- 2,391
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
15
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 100%
Open market
10%
- DSL Daily Supply Ltd.56%
- HOLKIE12%
- H&S7%
- GBL7%
- W B D WEIBIDA6%
- CoralBloom4%
- Open — no brand owns it (4 brands, 10%)
Demand
Wheel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Wheel search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- castor wheels73K/yr
- wheels65K/yr
- wheel69K/yr
- trolley wheels49K/yr
- castors50K/yr
- wheels for furniture45K/yr
- caster wheels set of 438K/yr
- casters31K/yr
- caster wheels28K/yr
- castors set of 431K/yr
Reviews and returns
What reviews say buyers love and hate about Wheel
We read the reviews and the return reasons for every product selling here.
“I don't think these are industrial quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wheel questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








