wet floor sign
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible21.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great203.73avg incumbent reviews — the moat a new listing must climb
Price range
Good£4.73–£33.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.44avg listing price — sweet spot $15–$100
Market size
Okay£157K£157K/yr · 64K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad78%top-5 click share — a locked-up shelf
Growth
Bad-16.7%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, wet floor sign is a £157K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 43/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
wet floor sign market data
- Units sold / yr
- 10K–13K
- avg 750–1,000/product
- Revenue / yr
- £114K–£143K
- units × avg price
- Conversion rate
- 21.5%
- Avg BSR
- #408
- Page quality
- 0%
- Prime
- 36%
- Sponsored
- 91%
- Out of stock
- 0.5%
- Avg brand age
- 54 months
- Avg seller age
- 196 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
25
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
2%
- TDBS The Dustpan and Brush Store39%
- Berry18%
- JANTEX17%
- Abbey13%
- RC9%
- DIVCHI2%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top wet floor sign search terms
- wet floor sign38K/yr
- wet floor signs yellow pack of 215K/yr
- wet floor signs7K/yr
- caution wet floor sign3K/yr
Top wet floor sign products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pack of 2 Wet Floor Sign - Heavy Duty Foldable Warning Signs Wet Floor Signs Yellow Pack of 2 - Prevents Accidental Slipping Warning Floor Sign for Restaurant Shopping Mall Restroom Office
TDBS The Dustpan and Brush Store£9.864.4★39 rev
JANTEX Wet Floor Safety Sign Notice Plaque Poster Display Commercial 6325
JANTEX£4.734.8★65 rev
Abbey Pack of 2 Warning Caution Wet Floor Sign Yellow 640mm Height Cleaning in Progress Floor Sign Printed on the Other Side Mini Wet Floor Sign Ideal for Commercial Business use
Abbey£10.764.6★284 rev
Berry Caution Wet Floor Sign Yellow | Cleaning in Progress Floor Sign Type A Foldable | 2 in 1 Double-Sided Free Standing Slippery Warning Sign for Shops Hotels Restaurants & Malls - Set of 2
Berry£9.825.0★2 rev
High-Visibility Yellow Wet Floor Sign - A Frame Caution Wet Warning Sign (Pack of 5)
RC£17.764.5★133 rev
Newest
by launch dateBerry Caution Wet Floor Sign Yellow | Cleaning in Progress Floor Sign Type A Foldable | 2 in 1 Double-Sided Free Standing Slippery Warning Sign for Shops Hotels Restaurants & Malls - Set of 2
Berry£9.822 rev
Pack of 10 Wet Floor Sign - Heavy Duty Foldable Warning Signs Wet Floor Signs Yellow - Prevents Accidental Slipping Warning Floor Sign for Restaurant Shopping Mall Restroom Office - Pack of 10
TDBS The Dustpan and Brush Store£33.819 rev
Pack of 2 Wet Floor Sign - Heavy Duty Foldable Warning Signs Wet Floor Signs Yellow Pack of 2 - Prevents Accidental Slipping Warning Floor Sign for Restaurant Shopping Mall Restroom Office
TDBS The Dustpan and Brush Store£9.8639 rev
Berry Wet Floor Sign Yellow | Foldable Type A Slippery Floor Warning Sign | Free Standing Caution Wet Floor Sign for Shops Hotels Restaurants Offices & Public Areas - Pack of 2
Berry£10.1752 rev
DIVCHI Warning Caution Wet Floor Sign Yellow - Cleaning In Progress Floor Sign Printed On The Other Side Mini Wet Floor Sign Ideal For Commercial Business Use
DIVCHI£6.2567 rev
Trending
90-day click momentumBerry Caution Wet Floor Sign Yellow | Cleaning in Progress Floor Sign Type A Foldable | 2 in 1 Double-Sided Free Standing Slippery Warning Sign for Shops Hotels Restaurants & Malls - Set of 2
Berry£9.825.0★
JANTEX Wet Floor Safety Sign Notice Plaque Poster Display Commercial 6325
JANTEX£4.734.8★
Pack of 2 Wet Floor Sign - Heavy Duty Foldable Warning Signs Wet Floor Signs Yellow Pack of 2 - Prevents Accidental Slipping Warning Floor Sign for Restaurant Shopping Mall Restroom Office
TDBS The Dustpan and Brush Store£9.864.4★
Pack of 10 Wet Floor Sign - Heavy Duty Foldable Warning Signs Wet Floor Signs Yellow - Prevents Accidental Slipping Warning Floor Sign for Restaurant Shopping Mall Restroom Office - Pack of 10
TDBS The Dustpan and Brush Store£33.814.7★
Berry Wet Floor Sign Yellow | Foldable Type A Slippery Floor Warning Sign | Free Standing Caution Wet Floor Sign for Shops Hotels Restaurants Offices & Public Areas - Pack of 2
Berry£10.174.8★
What buyers say about wet floor sign
What buyers praise and complain about, mined from review topics.What buyers love
“As described”
“Strong and sturdy”
“Quality for money large and clear”
“Great value for money”
“They are bright yellow”
“good size so noone can miss them”
“perfect for the safety use good quality product”
“lightweight”
Top return reasons
Common questions
- Is wet floor sign profitable to sell on Amazon United Kingdom?
- The niche generates £157K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.7%. Flapen's verdict: Skip it (43/100).
- How competitive is the wet floor sign niche?
- 7 brands and 25 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 96% of demand.
- When does demand for wet floor sign peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the wet floor sign niche?
- Listings span £4.73–£33.81; the average listing price is £11.44 (sweet spot $15–$100). The average incumbent carries 204 reviews — the moat a new listing must climb.