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Wet Floor Sign

Fail

The top 5 brands take 96% of clicks, so Wet Floor Sign is a Fail.

Flapen Score
43
43 / 100
Ranks 1,615 of 2,225 DIY & Tools niches · −6 vs the category median of 49
Market size
£157K/yr64K searches / yr
90-day growth
-16.7%search demand this quarter
Competition
78%top-5 click share · 7 brands · 25 sellers

Flapen Score

Wet Floor Sign against its category

The dotted line is the DIY & Tools average. Past it, Wet Floor Sign is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wet Floor Sign market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wet Floor Sign 64K times last year and spent an estimated £157K. The top 5 brands take 96% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

21.5% of searches ended in a purchase last week.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.5% of those searches ended in a purchase. Searches in the last 90 days moved -16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £157K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-16.7%
Conversion, latest week
21.5%
Market size, estimated
£157Ka year
Peak month
October1.4× the quietest month
Top search term
wet floor sign38K searches a year

02 · Price

A sale here is worth £11.44.

Listings sell for £11.44 on average, from £4.73 to £33.81. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £11.44 that is £9K to £11K a year per listing.

Average price
£11.44under the $15 to $100 sweet spot
Price range
£4.73–£33.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
£9K–£11K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #408 within Safety & Security. It carries 204 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
36%
Out of stock, average day
0.5%
Average rank
#408in Safety & Security
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
204per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Wet Floor Sign products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£16K£31K£47K£63K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

25

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

2%

  • TDBS The Dustpan and Brush Store39%
  • Berry18%
  • JANTEX17%
  • Abbey13%
  • RC9%
  • DIVCHI2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Wet Floor Sign search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Wet Floor Sign search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wet floor sign38K/yr
  • wet floor signs yellow pack of 215K/yr
  • wet floor signs7K/yr
  • caution wet floor sign3K/yr

Reviews and returns

What reviews say buyers love and hate about Wet Floor Sign

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Advertised Vs Actual Product29%+0.44

As described

Does what it says

Just what I needed

Strength21%+2.11

Strong and sturdy

Sturdy and stand up on their own

Quite sturdy would recommend

Quality-Overall18%−0.06

Quality for money large and clear

They are well made

Good quality

Value For Money16%+1.48

Great value for money

Amazing price and good quality

Does the job and good price

Color5%+0.44

They are bright yellow

Return

0.0% Return rate 43% Fixable by listing

Size-Overall33%▁▁█▃▅█
Defective Material/Parts33%▅█▁▄▃▁
Advertised Vs Actual Product8%▁█▁▁▇▁
Drop/Impact Protection4%█▁▁▁▁▁
Quality-Overall4%▁▁▁█▁▁

FAQ

Common Wet Floor Sign questions

Answered from the same tracked data.