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Wet and Dry Vacuum Cleaner

Fail

Demand is soft, at -19.0% this quarter, so Wet and Dry Vacuum Cleaner is a Fail.

Flapen Score
49
49 / 100
Ranks 1,033 of 2,225 DIY & Tools niches · on the category median
Market size
£857K/yr808K searches / yr
90-day growth
-19.0%search demand this quarter
Competition
58%top-5 click share · 14 brands · 100 sellers

Flapen Score

Wet and Dry Vacuum Cleaner against its category

The dotted line is the DIY & Tools average. Past it, Wet and Dry Vacuum Cleaner is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wet and Dry Vacuum Cleaner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wet and Dry Vacuum Cleaner 808K times last year and spent an estimated £857K. The top 5 brands take 79% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 808K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £857K a year.

Searches, last 12 months
808K
Growth, 90 days vs prior 90
-19.0%
Conversion, latest week
2.0%
Market size, estimated
£857Ka year
Peak month
November1.4× the quietest month
Top search term
wet and dry vacuum cleaner240K searches a year

02 · Price

A sale here is worth £52.99.

Listings sell for £52.99 on average, from £27.43 to £158.13. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £52.99 that is £26K to £40K a year per listing.

Average price
£52.99inside the $15 to $100 sweet spot
Price range
£27.43–£158.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£26K–£40K
Returns
3.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #12 within Power Tools. It carries 1,825 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
75%
Out of stock, average day
8.7%
Average rank
#12in Power Tools
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,825per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Wet and Dry Vacuum Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£86K£171K£257K£343K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 flat

Sellers

100

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

18%

  • KÄRCHER43%
  • Vacmaster17%
  • Draper7%
  • Einhell7%
  • Ark Mat4%
  • Vlihapy3%

Demand

Wet and Dry Vacuum Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Wet and Dry Vacuum Cleaner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wet and dry vacuum cleaner240K/yr
  • wet vac81K/yr
  • wet dry vacuum cleaner59K/yr
  • wet vacuum cleaner54K/yr
  • shop vac37K/yr
  • wet and dry vacuum37K/yr
  • karcher vacuum cleaner43K/yr
  • industrial hoover32K/yr
  • vacmaster24K/yr
  • karcher hoover28K/yr

Reviews and returns

What reviews say buyers love and hate about Wet and Dry Vacuum Cleaner

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall10%−0.04

Poor quality

The vacuum hose is low quality

Poor quality mine broke

Durability9%−0.13

Breaks easily

stopped working day after use

Falls apart

Ease Of Cleaning8%+1.62

Not capable of large areas to clean

Didn't do a particularly good job cleaning anything even when that wasn't happening

Awful Vacuum Cleaner

Size-Overall8%−0.04

The hose is too short

Doesn't fit

Small

Leak-Proof5%

Leaking

Leaked everywhere

leaked in the box

Love

Ease Of Cleaning23%+1.62

cleans really well

easy to clean

Cleans up well

Value For Money14%+0.59

Excellent value for money

Good for the money

Good value for money

Ease Of Use13%+1.10

Ease of use

easy to operate

easy to carry

Quality-Overall12%−0.04

It is a very good product that's well made

Excellent product

No complaints great tool

Advertised Vs Actual Product5%+0.23

As described

Better than expected

Was just what i wanted

Return

3.2% Return rate 14% Fixable by listing

Functionality-Overall21%█▇▇▇▆█

it doesn't do the job

Doesn't work

doesn't really work well

Size-Overall10%▅▇▅▄█▇

The hose is too short

Doesn't fit

Small

Leak-Proof9%▇█▇▇▇▄

Leaking

Leaked everywhere

leaked in the box

Quality-Overall7%▇█▇▅▅▅

Poor quality

The vacuum hose is low quality

Poor quality mine broke

Ease Of Cleaning5%█▇█▆▆▃

Not capable of large areas to clean

Didn't do a particularly good job cleaning anything even when that wasn't happening

Awful Vacuum Cleaner

FAQ

Common Wet and Dry Vacuum Cleaner questions

Answered from the same tracked data.