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Welding Machine

Fail

Buyers convert on only 0.7% of searches, so Welding Machine is a Fail.

Flapen Score
47
47 / 100
Ranks 1,252 of 2,225 DIY & Tools niches · −2 vs the category median of 49
Market size
£49K/yr106K searches / yr
90-day growth
-9.7%search demand this quarter
Competition
36%top-5 click share · 20 brands · 24 sellers

Flapen Score

Welding Machine against its category

The dotted line is the DIY & Tools average. Past it, Welding Machine is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Welding Machine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Welding Machine 106K times last year and spent an estimated £49K. The top 5 brands take 66% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
-9.7%
Conversion, latest week
0.7%
Market size, estimated
£49Ka year
Peak month
April1.5× the quietest month
Top search term
welding machine86K searches a year

02 · Price

A sale here is worth £68.22.

Listings sell for £68.22 on average, from £25.95 to £223.93. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £68.22 that is £0 to £7K a year per listing.

Average price
£68.22inside the $15 to $100 sweet spot
Price range
£25.95–£223.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£7K
Returns
3.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 24.3% of listings are out of stock. The average listing ranks #33 within Power Tools. It carries 111 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
89%
Out of stock, average day
24.3%
Average rank
#33in Power Tools
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
111per listing
Listings tracked
38

04 · Newcomers

Amazon counts 4 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
4Amazon's first-year sales bar
Average brand age
40 months

Products

Top Welding Machine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£6K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

24

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

36%

Top 20: 84%

Open market

29%

  • DEKO18%
  • FEIFANKE15%
  • Faiuot14%
  • H HZXVOGEN12%
  • haxiaoer7%
  • Reboot6%

Demand

Welding Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Prime Day '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Welding Machine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • welding machine86K/yr
  • inverter welder10K/yr
  • welding equipment10K/yr

Reviews and returns

What reviews say buyers love and hate about Welding Machine

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall10%+0.13

though these are quite short

much larger than it appears in the photos

Smaller than you think

Durability10%−0.14

Premature breakage

Broke after first use

It failed after 9 month

Functionality-Overall10%−0.12

Doesn't work

couldn't get an arc strike

Won't turn on

Quality-Overall7%+0.48

The goggles are pretty poor

Bad quality

Poor quality rod holder

Advertised Vs Actual Product6%−0.05

would have been better if all items were sent as advertised

DO NOT BE FOOLED BY ITS NAME

At best the description is misleading

Love

Value For Money17%+1.30

Good for the money

Value for the money

Excellent value

Ease Of Use15%+1.14

Easy to use

easy to read

Easy to handle

Quality-Overall13%+0.48

The build quality of the machine seems excellent

This unit seems to be well made, nicely, laid out and compact

Good quality

Advertised Vs Actual Product6%−0.05

Better than expected

Works as expected

Working as it should

Efficiency5%

Works very well

Mint does the job

it does it well

Return

3.4% Return rate 11% Fixable by listing

Functionality-Overall43%▆▇▇█▇█

Doesn't work

couldn't get an arc strike

Won't turn on

Defective Material/Parts17%▅█▄▅▆▄

faulty product

This item didn't work on initial use maybe a faulty from factory

Advertised Vs Actual Product6%▁▃▃▃▂█

would have been better if all items were sent as advertised

DO NOT BE FOOLED BY ITS NAME

At best the description is misleading

Quality-Overall6%▂▂▆█▃▄

The goggles are pretty poor

Bad quality

Poor quality rod holder

Size-Overall4%█▁▂▂▄▂

though these are quite short

much larger than it appears in the photos

Smaller than you think

FAQ

Common Welding Machine questions

Answered from the same tracked data.