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Wd-pf-01a Plus

Maybe

Products sell for $28.93 on average, inside the sweet spot. But the top 5 brands take 99% of clicks, so Wd-pf-01a Plus is a Maybe.

Flapen Score
53
53 / 100
Top 29% of 2,225 DIY & Tools niches · +4 vs the category median of 49
Market size
£399K/yr242K searches / yr
90-day growth
+11.8%search demand this quarter
Competition
47%top-5 click share · 6 brands · 12 sellers

Flapen Score

Wd-pf-01a Plus against its category

The dotted line is the DIY & Tools average. Past it, Wd-pf-01a Plus is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wd-pf-01a Plus market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wd-pf-01a Plus 242K times last year and spent an estimated £399K. The top 5 brands take 99% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

5.7% of searches ended in a purchase last week.

Shoppers searched for this 242K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £399K a year.

Searches, last 12 months
242K
Growth, 90 days vs prior 90
+11.8%
Conversion, latest week
5.7%
Market size, estimated
£399Ka year
Top search term
waterdrop filter125K searches a year

02 · Price

A sale here is worth £28.93.

Listings sell for £28.93 on average, from £11.61 to £90.48. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £28.93 that is £14K to £22K a year per listing.

Average price
£28.93inside the $15 to $100 sweet spot
Price range
£11.61–£90.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£14K–£22K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Kitchen & Bath Fixtures. It carries 6,820 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#16in Kitchen & Bath Fixtures
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,820per listing
Listings tracked
26

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Wd-pf-01a Plus products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£16K£32K£48K£64K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

12

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

47%

Top 20: 93%

Open market

0%

  • Waterdrop86%
  • GN3D4%
  • VILLAPOOL3%
  • Kigniote3%
  • GOEDEKE3%
  • ZaKaBox1%
  • Open — no brand owns it (0%)

Search terms

Top Wd-pf-01a Plus search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • waterdrop filter125K/yr
  • water drop filter33K/yr
  • waterdrop filter cartridge32K/yr
  • waterdrop filter replacement10K/yr
  • waterdrop water filter10K/yr
  • water drop filter cartridges8K/yr
  • waterdrop filters7K/yr
  • wd-pf-01a plus5K/yr
  • waterdrop replacement filters4K/yr
  • water filter waterdrop3K/yr

Reviews and returns

What reviews say buyers love and hate about Wd-pf-01a Plus

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Filtration21%−0.07

Horrible filter

not to the filter itself

Cheap filter

Size-Overall10%−0.03

Too big to fit in properly

Should had bought a bigger size

Doesnt fit

Compatibility-Overall10%−0.20

Not really compatible- needs blue adapter

Not compatible

Incompatible product

Value For Money9%+1.01

Dont buy cheap

Bit pricey

unfortunately far too expensive for me

Functionality-Overall5%−0.08

Doesnt activate the blue light

Doesn't work

Didn't work for me quick delivery and refund

Love

Filtration23%−0.07

Great water filter

The filter works well

Best filter

Quality-Overall16%+1.48

Good product exactly as described

Product excellent as described

Excellent Quality

Value For Money16%+1.01

much cheaper

Excellent value

Great value

Size-Overall9%−0.03

Easy fit

They fit securely

Easy to fit

Advertised Vs Actual Product7%+0.35

Just what I wanted

As promised

As described

Return

1.9% Return rate 42% Fixable by listing

Size-Overall36%▆██▇██

Too big to fit in properly

Should had bought a bigger size

Doesnt fit

Compatibility-Overall25%█▇▇█▇▇

Not really compatible- needs blue adapter

Not compatible

Incompatible product

Filtration16%█▇█▇▆▆

Horrible filter

not to the filter itself

Cheap filter

Functionality-Overall7%█▆▇▇█▇

Doesnt activate the blue light

Doesn't work

Didn't work for me quick delivery and refund

Leak-Proof2%▅▅▃▅█▄

Product arrived and was slightly leaky

Leaks

Although the leak is only slight

FAQ

Common Wd-pf-01a Plus questions

Answered from the same tracked data.