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Wd-pf-01a Plus

Maybe

Products sell for $28.93 on average, inside the sweet spot. But the top 5 brands take 99% of clicks, so Wd-pf-01a Plus is a Maybe.

Flapen Score
53
53 / 100
Top 29% of 2,225 DIY & Tools niches · +4 vs the category median of 49
Market size
£399K/yr242K searches / yr
90-day growth
+11.8%search demand this quarter
Competition
47%top-5 click share · 6 brands · 12 sellers

Flapen Score

Wd-pf-01a Plus against its category

The dotted line is the DIY & Tools average. Past it, Wd-pf-01a Plus is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wd-pf-01a Plus market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wd-pf-01a Plus 242K times last year and spent an estimated £399K. The top 5 brands take 99% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 242K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £399K a year.

Searches, last 12 months
242K
Growth, 90 days vs prior 90
+11.8%
Conversion, latest week
5.7%
Market size, estimated
£399Ka year
Top search term
waterdrop filter125K searches a year

02 · Price

A sale here is worth £28.93.

Listings sell for £28.93 on average, from £11.61 to £90.48. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £28.93 that is £14K to £22K a year per listing.

Average price
£28.93inside the $15 to $100 sweet spot
Price range
£11.61–£90.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£14K–£22K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Kitchen & Bath Fixtures. It carries 6,820 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#16in Kitchen & Bath Fixtures
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,820per listing
Listings tracked
26

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Wd-pf-01a Plus products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.

£0£16K£32K£48K£64K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

12

Est. top-5 brand share

99%

Top 20: 100%

Est. top-5 click share

47%

Top 20: 93%

Open market

0%

  • Waterdrop86%
  • GN3D4%
  • VILLAPOOL3%
  • Kigniote3%
  • GOEDEKE3%
  • ZaKaBox1%
  • Open — no brand owns it (0%)

Search terms

Top Wd-pf-01a Plus search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • waterdrop filter125K/yr
  • water drop filter33K/yr
  • waterdrop filter cartridge32K/yr
  • waterdrop filter replacement10K/yr
  • waterdrop water filter10K/yr
  • water drop filter cartridges8K/yr
  • waterdrop filters7K/yr
  • wd-pf-01a plus5K/yr
  • waterdrop replacement filters4K/yr
  • water filter waterdrop3K/yr

Reviews and returns

What reviews say buyers love and hate about Wd-pf-01a Plus

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Filtration”
21%of negative reviews mention “Filtration”
1.9%of orders come back
“Horrible filter”
A buyer, on “Filtration”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Wd-pf-01a Plus questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data