waterproof tape
Worth a lookShows low returns (0.5%), but a deep review moat (14,918 avg reviews) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good£294K£294K/yr · 310K searches
Growth
Okay+16.2%90-day search growth — must beat 0% to launch
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Price range
Okay£2.14–£23.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Avg price
Bad£8.11avg listing price — sweet spot $15–$100
Review moat
Bad14,918.26avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Kingdom niche tracking, waterproof tape is a £294K/yr Amazon United Kingdom market (310K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Sep. Verdict: Worth a look — 55/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
waterproof tape market data
- Units sold / yr
- 30K–40K
- avg 1,500–2,000/product
- Revenue / yr
- £243K–£324K
- units × avg price
- Conversion rate
- 11.7%
- Avg BSR
- #29
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 79%
- Out of stock
- 0.0%
- Avg brand age
- 44 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
197
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
8%
- GORILLA59%
- Duck12%
- Target Control6%
- T-REX6%
- IONCAT5%
- DIY Doctor4%
- Open — no brand owns it (4 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +16.2% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 1.7×
Top waterproof tape search terms
- waterproof tape106K/yr
- waterproof tape outdoor use37K/yr
- gorilla tape waterproof17K/yr
- gorilla waterproof patch and seal tape18K/yr
- waterproof tape for leaks21K/yr
- flex tape14K/yr
- leak repair tape15K/yr
- water proof tape to stop leaks9K/yr
- gorilla waterproof tape11K/yr
- waterproof repair tape8K/yr
Top waterproof tape products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gorilla Waterproof Patch & Seal Tape Black 3m
GORILLA£10.744.4★53,743 rev
Gorilla Tape Crystal Clear 8.2m
GORILLA£6.334.6★45,947 rev
Duck Tape Original Black 50mm x 25m. The original high strength waterproof gaffer and duct adhesive cloth repair tape
Duck£3.724.4★12,830 rev
Target Control Waterproof Tape for Leaks | 5M X 55MM | Pipe Leak Repair Tape Butyl Waterproof Sealing Tape for Roof Gutter & Outdoor Use
Target Control£7.394.3★671 rev
Gorilla Tape Handy Roll Black 9m
GORILLA£2.524.6★29,954 rev
Newest
by launch date
Butyl Tape Waterproof for Leaks Roof Sealant Tape for Leak Repair Patch and Seal Tape for Roof Window Glass Silicon and Pipe Sealing Aluminium Foil Tape Silver 50 MM X 5 M
IONCAT£6.6880 rev
Gorilla Waterproof Wrap & Seal Tape Black 2.4m | 100% Waterproof Silicone Self-Fusing Repair Tape | For Emergency Leak Repair | Mess & Damage Free | Seals Leaks Instantly | Can Be Used Under Pressure
GORILLA£10.35102 rev
Gorilla Tape ULTIMATE 11m Black - Our Strongest Tape Ever One Loop Holds 350kg | Water Resistant with High Tensile Strength | Great For Hauling Strapping Patching Bundling & Lifting
GORILLA£6.66428 rev
G4GADGET Gaffer Tape Black - 48mm x 45m (1 Roll) - Heavy Duty Duct Tape Waterproof Adhesive Cloth Tape Tear-Resistant and Multi-Purpose for Indoor Outdoor Use
G4GADGET£5.01250 rev
T-REX Flexible Waterproof Tape - Heavy Duty Adhesive Waterproofing Tape for Repair Leaks Roof Patches - Extreme Weather & UV Resistance - Black 48mm x 9.14m
T-REX£10.082,105 rev
Trending
90-day click momentum
Flex Tape Rubberized Waterproof Tape 4 inches x 5 feet Clear
Flex Tape£23.834.0★
Butyl Tape Waterproof for Leaks Roof Sealant Tape for Leak Repair Patch and Seal Tape for Roof Window Glass Silicon and Pipe Sealing Aluminium Foil Tape Silver 50 MM X 5 M
IONCAT£6.684.5★
G4GADGET Gaffer Tape Black - 48mm x 45m (1 Roll) - Heavy Duty Duct Tape Waterproof Adhesive Cloth Tape Tear-Resistant and Multi-Purpose for Indoor Outdoor Use
G4GADGET£5.014.2★
Gorilla Tape ULTIMATE 11m Black - Our Strongest Tape Ever One Loop Holds 350kg | Water Resistant with High Tensile Strength | Great For Hauling Strapping Patching Bundling & Lifting
GORILLA£6.664.4★
T-REX Flexible Waterproof Tape - Heavy Duty Adhesive Waterproofing Tape for Repair Leaks Roof Patches - Extreme Weather & UV Resistance - Black 48mm x 9.14m
T-REX£10.084.3★
What buyers say about waterproof tape
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent tape”
“Good Quality and delivered on time”
“Extremely strong”
“As described”
“Great value for money”
“It is waterproof”
“no more leaks”
“Easy to use”
“Was very effective”
“Strong and durable”
What buyers complain about
“Very poor adhesion”
“Is not suitable for leaks”
“Didnt work under water as advertised”
“Didn't do its job”
“Totally rubbish”
“yes its extremely expensive”
“Theres no way to use it”
“Maybe it was my fault for not fully understanding the dimensions”
“it just comes off after a few hours”
“Not very thick”
Top return reasons
Common questions
- Is waterproof tape profitable to sell on Amazon United Kingdom?
- The niche generates £294K/yr across 19 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +16.2%. Flapen's verdict: Worth a look (55/100).
- How competitive is the waterproof tape niche?
- 10 brands and 197 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in waterproof tape?
- Top complaints mined from reviews: Adhesion/Stickiness, Leak-Proof, Water Resistance. The return rate is 0.5%.
- When does demand for waterproof tape peak?
- Demand peaks in Sep; the busiest month runs 1.7× the quietest.
- What does it cost to enter the waterproof tape niche?
- Listings span £2.14–£23.83; the average listing price is £8.11 (sweet spot $15–$100). The average incumbent carries 14,918 reviews — the moat a new listing must climb.