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Waterproof Tape

Maybe

An estimated 0.5% of orders come back. But the average product has 14,918 reviews to catch up to, so Waterproof Tape is a Maybe.

Flapen Score
55
55 / 100
Top 21% of 2,225 DIY & Tools niches · +6 vs the category median of 49
Market size
£294K/yr310K searches / yr
90-day growth
+16.2%search demand this quarter
Competition
58%top-5 click share · 10 brands · 197 sellers

Flapen Score

Waterproof Tape against its category

The dotted line is the DIY & Tools average. Past it, Waterproof Tape is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Waterproof Tape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Waterproof Tape 310K times last year and spent an estimated £294K. The top 5 brands take 88% of clicks. Demand peaks in Sep. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 11.7% of those searches ended in a purchase.

Shoppers searched for this 310K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved +16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £294K a year.

Searches, last 12 months
310K
Growth, 90 days vs prior 90
+16.2%
Conversion, latest week
11.7%
Market size, estimated
£294Ka year
Peak month
September1.7× the quietest month
Top search term
waterproof tape106K searches a year

02 · Price

A sale here is worth £8.11.

Listings sell for £8.11 on average, from £2.14 to £23.83. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £8.11 that is £12K to £16K a year per listing.

Average price
£8.11under the $15 to $100 sweet spot
Price range
£2.14–£23.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£12K–£16K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #29 within Adhesives & Sealers. It carries 14,918 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#29in Adhesives & Sealers
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
14,918per listing
Listings tracked
19

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top Waterproof Tape products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.

£0£29K£59K£88K£117K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

197

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

58%

Top 20: 100%

Open market

8%

  • GORILLA59%
  • Duck12%
  • Target Control6%
  • T-REX6%
  • IONCAT5%
  • DIY Doctor4%
  • Open — no brand owns it (4 brands, 8%)

Demand

Waterproof Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.7×

Search terms

Top Waterproof Tape search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • waterproof tape106K/yr
  • waterproof tape outdoor use37K/yr
  • gorilla tape waterproof17K/yr
  • gorilla waterproof patch and seal tape18K/yr
  • waterproof tape for leaks21K/yr
  • flex tape14K/yr
  • leak repair tape15K/yr
  • water proof tape to stop leaks9K/yr
  • gorilla waterproof tape11K/yr
  • waterproof repair tape8K/yr

Reviews and returns

What reviews say buyers love and hate about Waterproof Tape

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Adhesion/Stickiness”
39%of negative reviews mention “Adhesion/Stickiness”
0.5%of orders come back
“Very poor adhesion”
A buyer, on “Adhesion/Stickiness”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Waterproof Tape questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data