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Waterproof Tape

Waterproof Tape shows low returns (0.5%), but a deep review moat (14,918 avg reviews) keeps it on the watch list.

Flapen Score

55
Worth a look
Market size 51Growth 45Conversion 94Competition 45Returns 98Price range 41Avg price 23Brand share 28Review moat 19Quality gap 75
This niche Category average

Is Waterproof Tape profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Waterproof Tape is a £294K/yr Amazon United Kingdom market (310K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Sep. Verdict: Worth a look — 55/100.

Waterproof Tape: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +16.2% over the last 90 days and 11.7% of searches end in a purchase.

£294K

revenue / yr

Units sold / yr40K
Search volume / yr+16.2%310K
Conversion rate11.7%
Avg price£8.11

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers10 · 197
Top-5 product click share58%
Open market12%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement79%
New entrants (1y)3· 2 succeeded
Avg rating4.3★
Avg reviews14,918

Top Waterproof Tape products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

£0£29K£59K£88K£117K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

197

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

8%

  • GORILLA59%
  • Duck12%
  • Target Control6%
  • T-REX6%
  • IONCAT5%
  • DIY Doctor4%
  • Open — no brand owns it (4 brands, 8%)

Waterproof Tape demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume310KCVR11.7%Products19Brands10Top 5 Brands88%OOS Rate0.0%Rating4.3★Reviews14,918Avg BSR#29
8K6KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.7×

Top Waterproof Tape search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • waterproof tape106K/yr
  • waterproof tape outdoor use37K/yr
  • gorilla tape waterproof17K/yr
  • gorilla waterproof patch and seal tape18K/yr
  • waterproof tape for leaks21K/yr
  • flex tape14K/yr
  • leak repair tape15K/yr
  • water proof tape to stop leaks9K/yr
  • gorilla waterproof tape11K/yr
  • waterproof repair tape8K/yr

What reviews say buyers love and hate about Waterproof Tape

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Adhesion/Stickiness31%

Excellent tape

Quality-Overall14%

Good Quality and delivered on time

Strength9%

Extremely strong

Advertised Vs Actual Product8%

As described

Value For Money7%

Great value for money

What buyers complain about

83% of reviews
Adhesion/Stickiness39%

Very poor adhesion

Leak-Proof10%

Is not suitable for leaks

Water Resistance10%

Didnt work under water as advertised

Functionality-Overall7%

Didn't do its job

Quality-Overall5%

Totally rubbish

Waterproof Tape return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

20%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Adhesion/Stickiness
36%
2Functionality-Overall
10%
3Size-Overall
9%
4Leak-Proof
8%
5Advertised Vs Actual Product
4%

Common Waterproof Tape questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Waterproof Tape 55/100 on Amazon United Kingdom — Worth a look. The niche generates £294K/yr across 19 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved +16.2% over the last 90 days.
Search demand for Waterproof Tape on Amazon United Kingdom peaks in Sep, where the busiest month runs 1.7× the quietest.