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Waterproof Tape

Maybe

Returns run at only 0.5% of orders. But the average product has 14,918 reviews to catch up to, so Waterproof Tape is a Maybe.

Flapen Score
55
55 / 100
Top 21% of 2,225 DIY & Tools niches · +6 vs the category median of 49
Market size
£294K/yr310K searches / yr
90-day growth
+16.2%search demand this quarter
Competition
58%top-5 click share · 10 brands · 197 sellers

Flapen Score

Waterproof Tape against its category

The dotted line is the DIY & Tools average. Past it, Waterproof Tape is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Waterproof Tape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Waterproof Tape 310K times last year and spent an estimated £294K. The top 5 brands take 88% of clicks. Demand peaks in Sep. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

11.7% of searches ended in a purchase last week.

Shoppers searched for this 310K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.7% of those searches ended in a purchase. Searches in the last 90 days moved +16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £294K a year.

Searches, last 12 months
310K
Growth, 90 days vs prior 90
+16.2%
Conversion, latest week
11.7%
Market size, estimated
£294Ka year
Peak month
September1.7× the quietest month
Top search term
waterproof tape106K searches a year

02 · Price

A sale here is worth £8.11.

Listings sell for £8.11 on average, from £2.14 to £23.83. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £8.11 that is £12K to £16K a year per listing.

Average price
£8.11under the $15 to $100 sweet spot
Price range
£2.14–£23.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£12K–£16K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #29 within Adhesives & Sealers. It carries 14,918 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#29in Adhesives & Sealers
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
14,918per listing
Listings tracked
19

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top Waterproof Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£29K£59K£88K£117K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

197

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

8%

  • GORILLA59%
  • Duck12%
  • Target Control6%
  • T-REX6%
  • IONCAT5%
  • DIY Doctor4%
  • Open — no brand owns it (4 brands, 8%)

Demand

Waterproof Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.7×

Search terms

Top Waterproof Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • waterproof tape106K/yr
  • waterproof tape outdoor use37K/yr
  • gorilla tape waterproof17K/yr
  • gorilla waterproof patch and seal tape18K/yr
  • waterproof tape for leaks21K/yr
  • flex tape14K/yr
  • leak repair tape15K/yr
  • water proof tape to stop leaks9K/yr
  • gorilla waterproof tape11K/yr
  • waterproof repair tape8K/yr

Reviews and returns

What reviews say buyers love and hate about Waterproof Tape

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness39%−0.19

Very poor adhesion

DOES NOT STICK

Doesn't stick well

Leak-Proof10%

Is not suitable for leaks

leak has got worse not helped at all

It leaks surprise surprise

Water Resistance10%−0.08

Didnt work under water as advertised

NOT WATERPROOF

Definitely not water resistant

Functionality-Overall7%−0.09

Didn't do its job

Failed to work

Did not work

Quality-Overall5%+1.22

Totally rubbish

Rubbish product

Low quality

Love

Adhesion/Stickiness31%−0.19

Excellent tape

Sticks well

Strong Adhesion

Quality-Overall14%+1.22

Good Quality and delivered on time

Excellent Product

Recommend and reliable

Strength9%+1.18

Extremely strong

Strong tape

Good sturdy tape

Advertised Vs Actual Product8%+0.84

As described

It does the Job

Works as directed

Value For Money7%+0.50

Great value for money

Great deal

Excellent value

Return

0.5% Return rate 20% Fixable by listing

Adhesion/Stickiness36%██▆▅▅▆

Very poor adhesion

DOES NOT STICK

Doesn't stick well

Functionality-Overall10%▆▆▇▇█▆

Didn't do its job

Failed to work

Did not work

Size-Overall9%▃▆▄█▇█
Leak-Proof8%▅▃▄▅▆█

Is not suitable for leaks

leak has got worse not helped at all

It leaks surprise surprise

Advertised Vs Actual Product4%▃▅▄█▅▆

Maybe it was my fault for not fully understanding the dimensions

not at all as described

thats quite misleading as its clearly not

FAQ

Common Waterproof Tape questions

Answered from the same tracked data.