Water Softener

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £382K a year.

Searches, last 12 months

115K

Growth, 90 days vs prior 90

-3.1%

Conversion, latest week

1.6%

Market size, estimated

£382Ka year

Peak month

October1.4× the quietest month

Top search term

water softener86K searches a year

Listings sell for £208.47 on average, from £4.30 to £564.44. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £208.47 that is £0 to £21K a year per listing.

Average price

£208.47above the $15 to $100 sweet spot

Price range

£4.30–£564.44

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

£0–£21K

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

71% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #974 within Kitchen & Bath Fixtures. It carries 1,829 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

53%

Out of stock, average day

4.8%

Average rank

#974in Kitchen & Bath Fixtures

Average rating

4.27 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,829per listing

Listings tracked

17

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

47 months