water mist fire extinguisher
Skip itA small market ($48K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible£30.74avg listing price — sweet spot $15–$100
Price range
Great£2.15–£73.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good503.65avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Bad-11.6%90-day search growth — must beat 0% to launch
Market size
Bad£48K£48K/yr · 23K searches
According to Flapen's Amazon United Kingdom niche tracking, water mist fire extinguisher is a £48K/yr Amazon United Kingdom market (23K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 48/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
water mist fire extinguisher market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £46K–£61K
- units × avg price
- Conversion rate
- 6.8%
- Avg BSR
- #197
- Page quality
- 0%
- Prime
- 55%
- Sponsored
- 70%
- Out of stock
- 16.2%
- Avg brand age
- 74 months
- Avg seller age
- 214 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
28
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
12%
- Firexo37%
- Jewel Fire Group25%
- FireShield10%
- ougist6%
- Firechief6%
- FSS UK3%
- Open — no brand owns it (6 brands, 12%)
Demand
Weekly Amazon search volume, last 25 weeks — -11.6% search growth over the last 90 days.Top water mist fire extinguisher search terms
- water mist fire extinguisher9K/yr
- water fire extinguisher7K/yr
- firexo4K/yr
- firexo all in one fire extinguisher3K/yr
Top water mist fire extinguisher products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Firexo All in One Fire Extinguisher (2 Litre / 2 kg) - Multipurpose Extinguisher for ALL FIRES inc. Li-ion Battery Fires! - Safety & Emergency Equipment for Home Kitchen Fireplace Grill Caravan
Firexo£36.744.6★1,563 rev
Jewel Fire Group 2L Water Mist Fire Extinguisher
Jewel Fire Group£45.304.0★2 rev
Jewel Fire Group 6L Water Fire Extinguisher - 13A BS EN3 Certified Class A Protection for Office Shop School and Public Premises
Jewel Fire Group£26.740.0★0 rev
6ltr ECO Water Fire Extinguisher - FireShield
FireShield£37.014.5★2 rev
Firexo Mini - Multipurpose All-in-One Fire Extinguisher for Home Kitchen Car Garage Boat Caravan Campervan Camping Household Domestic Small Fire Extinguisher
Firexo£16.524.6★1,993 rev
Newest
by launch date
Fire Extinguisher for Home 600ml - Water Mist Fire Extinguisher Spray for Class A/B/E Fires with Bracket CE Marked Mini Fire Extinguishers for Kitchen Campervan Vehicle Safety (1 Pack)
FlameFighter£11.281 rev
Jewel Fire Group 6L Water Mist Fire Extinguisher - 13A 21B 75F Kitemarked and Marine Approved Clean Multi-Purpose Protection for Home and Commercial Use
Jewel Fire Group£73.242 rev
Jewel Fire Group 2L Water Mist Fire Extinguisher
Jewel Fire Group£45.302 rev
Jewel Fire Group 6L Water Fire Extinguisher - 13A BS EN3 Certified Class A Protection for Office Shop School and Public Premises
Jewel Fire Group£26.740 rev
Portable Fire Extinguishing Spray for Home and Kitchen Multi Purpose Water-Based Fire Extinguishing Spray for Quick Emergency Response Ideal for Camping and Outdoor (2 Pack)
Ougist£17.1026 rev
Trending
90-day click momentumFire Extinguisher for Home 600ml - Water Mist Fire Extinguisher Spray for Class A/B/E Fires with Bracket CE Marked Mini Fire Extinguishers for Kitchen Campervan Vehicle Safety (1 Pack)
FlameFighter£11.285.0★
Jewel Fire Group 6L Water Mist Fire Extinguisher - 13A 21B 75F Kitemarked and Marine Approved Clean Multi-Purpose Protection for Home and Commercial Use
Jewel Fire Group£73.244.5★
Portable Fire Extinguishing Spray for Home and Kitchen Multi Purpose Water-Based Fire Extinguishing Spray for Quick Emergency Response Ideal for Camping and Outdoor (2 Pack)
Ougist£17.104.9★
Jewel Fire Group 6L Water Fire Extinguisher - 13A BS EN3 Certified Class A Protection for Office Shop School and Public Premises
Jewel Fire Group£26.740.0★
Ougist 2-Pack Fire Extinguishing Spray for Home Kitchen Car Boats and Office Small Portable 620ml ABC Water-Based Extinguishinger Compact Design for Emergency Safety
ougist£23.073.9★
What buyers say about water mist fire extinguisher
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“Plus, its design helps stop fires from flaring up again, keeping you extra safe”
“Does the Job”
“Value for money is fair”
“The product itself was in good condition”
“Nice compact size”
“The bottle itself is compact”
“Handy for the kitchen and car”
“easy to store giving me peace of mind”
“it is much better than a big heavy tank because it is light”
What buyers complain about
“Im probably mis-interpreting the symbols”
“Very small”
“Leaking”
“It has gone flat”
“a little heavy”
Top return reasons
Common questions
- Is water mist fire extinguisher profitable to sell on Amazon United Kingdom?
- The niche generates £48K/yr across 20 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -11.6%. Flapen's verdict: Skip it (48/100).
- How competitive is the water mist fire extinguisher niche?
- 12 brands and 28 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in water mist fire extinguisher?
- Top complaints mined from reviews: Advertised Vs Actual Product, Size-Overall, Leak-Proof. The return rate is 0.5%.
- What does it cost to enter the water mist fire extinguisher niche?
- Listings span £2.15–£73.48; the average listing price is £30.74 (sweet spot $15–$100). The average incumbent carries 504 reviews — the moat a new listing must climb.