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Water Mist Fire Extinguisher

Fail

Shoppers spend only $48K a year here, so Water Mist Fire Extinguisher is a Fail.

Flapen Score
48
48 / 100
Ranks 1,131 of 2,225 DIY & Tools niches · −1 vs the category median of 49
Market size
£48K/yr23K searches / yr
90-day growth
-11.6%search demand this quarter
Competition
61%top-5 click share · 12 brands · 28 sellers

Flapen Score

Water Mist Fire Extinguisher against its category

The dotted line is the DIY & Tools average. Past it, Water Mist Fire Extinguisher is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Water Mist Fire Extinguisher market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Water Mist Fire Extinguisher 23K times last year and spent an estimated £48K. The top 5 brands take 85% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

6.8% of searches ended in a purchase last week.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
-11.6%
Conversion, latest week
6.8%
Market size, estimated
£48Ka year
Top search term
water mist fire extinguisher9K searches a year

02 · Price

A sale here is worth £30.74.

Listings sell for £30.74 on average, from £2.15 to £73.48. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £30.74 that is £0 to £3K a year per listing.

Average price
£30.74inside the $15 to $100 sweet spot
Price range
£2.15–£73.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 16.2% of listings are out of stock. The average listing ranks #197 within Safety & Security. It carries 504 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
55%
Out of stock, average day
16.2%
Average rank
#197in Safety & Security
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
504per listing
Listings tracked
20

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
74 months

Products

Top Water Mist Fire Extinguisher products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£14K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 rising

Sellers

28

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

12%

  • Firexo37%
  • Jewel Fire Group25%
  • FireShield10%
  • ougist6%
  • Firechief6%
  • FSS UK3%
  • Open — no brand owns it (6 brands, 12%)

Demand

Water Mist Fire Extinguisher search demand

Weekly searches over the year. Pick a range.

500300Spike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Water Mist Fire Extinguisher search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • water mist fire extinguisher9K/yr
  • water fire extinguisher7K/yr
  • firexo4K/yr
  • firexo all in one fire extinguisher3K/yr

Reviews and returns

What reviews say buyers love and hate about Water Mist Fire Extinguisher

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product21%−0.07

Im probably mis-interpreting the symbols

However the description on the box says it is water based

Size-Overall18%−0.03

Very small

The holder is quite tight

Leak-Proof14%

Leaking

Started leaking after 2 years

Flatness14%−0.07

It has gone flat

Weight Heavy5%−0.01

a little heavy

Love

Ease Of Use19%+1.05

Easy to use

easy to use like a normal spray can

the spray format allows for straightforward

Fire Resistance13%+0.74

Plus, its design helps stop fires from flaring up again, keeping you extra safe

Compact and Convenient Fire Extinguishers for Home & Car Use

It provides the multi-purpose reassurance of a powder extinguisher

Advertised Vs Actual Product11%−0.07

Does the Job

Item as described

does the job

Value For Money10%+0.89

Value for money is fair

Good Value - very simple and sensible trigger

Great value for money

Quality-Overall9%+0.67

The product itself was in good condition

Good quality

Weve recently been purchasing these in our industrial site because of its trusted performance

Return

0.5% Return rate 50% Fixable by listing

Size-Overall40%▅▅▇▆▆█

Very small

The holder is quite tight

Weight Heavy13%▄█▂▄▇▁

a little heavy

Leak-Proof11%▃▅▁▁▃█

Leaking

Started leaking after 2 years

Defective Material/Parts5%▇▃█▁▅▁
Advertised Vs Actual Product4%▁▁▆█▆▁

Im probably mis-interpreting the symbols

However the description on the box says it is water based

FAQ

Common Water Mist Fire Extinguisher questions

Answered from the same tracked data.