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Water Filter Tap

Fail

Buyers convert on only 1.8% of searches, so Water Filter Tap is a Fail.

Flapen Score
45
45 / 100
Ranks 1,445 of 2,225 DIY & Tools niches · −4 vs the category median of 49
Market size
£313K/yr572K searches / yr
90-day growth
+8.1%search demand this quarter
Competition
68%top-5 click share · 10 brands · 83 sellers

Flapen Score

Water Filter Tap against its category

The dotted line is the DIY & Tools average. Past it, Water Filter Tap is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Water Filter Tap market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Water Filter Tap 572K times last year and spent an estimated £313K. The top 5 brands take 84% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 572K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £313K a year.

Searches, last 12 months
572K
Growth, 90 days vs prior 90
+8.1%
Conversion, latest week
1.8%
Market size, estimated
£313Ka year
Peak month
January1.2× the quietest month
Top search term
water filter tap120K searches a year

02 · Price

A sale here is worth £29.57.

Listings sell for £29.57 on average, from £5.30 to £102.17. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £29.57 that is £15K to £22K a year per listing.

Average price
£29.57inside the $15 to $100 sweet spot
Price range
£5.30–£102.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£15K–£22K
Returns
5.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #6 within Kitchen & Bath Fixtures. It carries 2,381 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#6in Kitchen & Bath Fixtures
Average rating
4.08 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,381per listing
Listings tracked
13

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Water Filter Tap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£31K£63K£94K£125K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

83

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

11%

  • Waterdrop56%
  • HOTUT9%
  • BRITA8%
  • KASESSS6%
  • Puramane5%
  • PHILIPS5%
  • Open — no brand owns it (4 brands, 11%)

Demand

Water Filter Tap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Water Filter Tap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • water filter tap120K/yr
  • tap water filter96K/yr
  • tap filter84K/yr
  • tap filter for kitchen sink20K/yr
  • water filter for tap33K/yr
  • puure tap water filter uk35K/yr
  • water tap filter20K/yr
  • flowpure tap water filter10K/yr
  • puure tap water filter19K/yr
  • faucet filter16K/yr

Reviews and returns

What reviews say buyers love and hate about Water Filter Tap

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Filtration17%+1.08

Was a little sceptical with these type of filters

Not a good water filter

it does not filter the way the jug does

Size-Overall16%−0.13

This was a lot bigger

loose

Does not fit

Leak-Proof11%

water leaks

Leaks everywhere

Leaks

Compatibility-Overall6%−0.12

Not compatible

had to return as not compatible with my tap

Incompatible

Value For Money3%

Not the cheapest system

not worth it

I found really expensive

Love

Filtration22%+1.08

Easy to change the filter

Excellent Filter

The filter works well

Quality-Overall16%+1.23

Excellent Quality

clearly a well made product

Great quality tap

Size-Overall14%−0.13

Easy fit

Easy to fit

Fits neatly under the sink

Assembly/Installation8%+0.53

Easy to install

Easy Fitting

Very easy to assemble

Value For Money7%

Good value

Great value for money

Money well spent

Return

5.6% Return rate 54% Fixable by listing

Size-Overall49%▇████▇

This was a lot bigger

loose

Does not fit

Compatibility-Overall20%██▇▇▇█

Not compatible

had to return as not compatible with my tap

Incompatible

Filtration7%▆▅█▆▆▆

Was a little sceptical with these type of filters

Not a good water filter

it does not filter the way the jug does

Leak-Proof5%▇▆▅▅█▅

water leaks

Leaks everywhere

Leaks

Functionality-Overall3%▆▄▇█▇▇

FAQ

Common Water Filter Tap questions

Answered from the same tracked data.