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Washers

Maybe

Returns run at only 1.5% of orders. But demand is soft, at +7.0% this quarter, so Washers is a Maybe.

Flapen Score
55
55 / 100
Top 21% of 2,225 DIY & Tools niches · +6 vs the category median of 49
Market size
£323K/yr239K searches / yr
90-day growth
+7.0%search demand this quarter
Competition
63%top-5 click share · 19 brands · 27 sellers

Flapen Score

Washers against its category

The dotted line is the DIY & Tools average. Past it, Washers is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Washers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Washers 239K times last year and spent an estimated £323K. The top 5 brands take 66% of clicks. Demand peaks in Apr–May. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

9.4% of searches ended in a purchase last week.

Shoppers searched for this 239K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.4% of those searches ended in a purchase. Searches in the last 90 days moved +7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £323K a year.

Searches, last 12 months
239K
Growth, 90 days vs prior 90
+7.0%
Conversion, latest week
9.4%
Market size, estimated
£323Ka year
Peak month
May1.6× the quietest month
Top search term
washers94K searches a year

02 · Price

A sale here is worth £14.32.

Listings sell for £14.32 on average, from £2.87 to £179.39. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £14.32 that is £11K to £14K a year per listing.

Average price
£14.32under the $15 to $100 sweet spot
Price range
£2.87–£179.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£11K–£14K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #157 within Nails, Screws & Fasteners. It carries 516 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
9.7%
Average rank
#157in Nails, Screws & Fasteners
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
516per listing
Listings tracked
21

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Washers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£32K£65K£97K£129K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

27

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

63%

Top 20: 99%

Open market

29%

  • Yibaijia22%
  • HOLMOL16%
  • SOL11%
  • wugongshan11%
  • LuKaiSen7%
  • Magicave4%

Demand

Washers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 1.6×

Search terms

Top Washers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • washers94K/yr
  • washers for screws33K/yr
  • washer29K/yr
  • washers for bolts18K/yr
  • metal washers15K/yr
  • stainless steel washers11K/yr
  • washers assorted8K/yr
  • assorted washers7K/yr
  • washer set6K/yr
  • steel washers5K/yr

Reviews and returns

What reviews say buyers love and hate about Washers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%−0.02

Washers far to small

To small

smaller drum

Durability14%−0.10

Less than one year, broken

Broken in less than 6 months

The washing machine broke down

Quality-Overall11%+0.69

not the best

Bad quality

Scrap

Noise Level6%+0.45

Loud

After less than 2 months the machine made a terrible grinding noise when trying to turn the drun

Also, it's a bit noisy

Value For Money5%+2.62

Bargain? No

Waste of 219.00

Love

Value For Money28%+2.62

Excellent value

Good product value for money

Excellent for the money

Quality-Overall21%+0.69

consistent in quality in our experience

Excellent variety

Brilliant quality

Advertised Vs Actual Product12%+0.23

OK. As advertised

this does the job

Exactly as described

Size-Overall10%−0.02

Perfect size

great size selection

Good range of sizes

Noise Level10%+0.45

So much quieter

the noise level is minimal

Very quiet & efficient, excellent price too

Return

1.5% Return rate 39% Fixable by listing

Size-Overall28%▆▅█▄▄▄

Washers far to small

To small

smaller drum

Defective Material/Parts15%▄▆▄▄▆█
Functionality-Overall12%█▅▄▆▇▂

Not working after 12 days

The washing machine is not working

it stop spinning at all

Noise Level9%▁▆▄▂▇█

Loud

After less than 2 months the machine made a terrible grinding noise when trying to turn the drun

Also, it's a bit noisy

Advertised Vs Actual Product5%▁▁█▅▃▄

FAQ

Common Washers questions

Answered from the same tracked data.