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Wallpaper Steamer

Fail

Demand is soft, at -30.1% this quarter, so Wallpaper Steamer is a Fail.

Flapen Score
49
49 / 100
Ranks 1,033 of 2,225 DIY & Tools niches · on the category median
Market size
£1.1M/yr375K searches / yr
90-day growth
-30.1%search demand this quarter
Competition
78%top-5 click share · 10 brands · 60 sellers

Flapen Score

Wallpaper Steamer against its category

The dotted line is the DIY & Tools average. Past it, Wallpaper Steamer is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wallpaper Steamer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wallpaper Steamer 375K times last year and spent an estimated £1.1M. The top 5 brands take 88% of clicks. Demand peaks in Sep. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 7.4% of those searches ended in a purchase.

Shoppers searched for this 375K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -30.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months
375K
Growth, 90 days vs prior 90
-30.1%
Conversion, latest week
7.4%
Market size, estimated
£1.1Ma year
Peak month
September1.7× the quietest month
Top search term
wallpaper steamer252K searches a year

02 · Price

A sale here is worth £40.47.

Listings sell for £40.47 on average, from £5.38 to £232.86. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £40.47 that is £61K to £81K a year per listing.

Average price
£40.47inside the $15 to $100 sweet spot
Price range
£5.38–£232.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
£61K–£81K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #19 within Painting Supplies, Tools & Wall Treatments. It carries 1,092 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
79%
Out of stock, average day
1.8%
Average rank
#19in Painting Supplies, Tools & Wall Treatments
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,092per listing
Listings tracked
14

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Wallpaper Steamer products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.

£0£112K£223K£335K£446K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

60

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

78%

Top 20: 100%

Open market

8%

  • Wagner39%
  • BLACK+DECKER23%
  • Oypla13%
  • Excel7%
  • VLOXO6%
  • Hilka4%
  • Open — no brand owns it (4 brands, 8%)

Demand

Wallpaper Steamer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.7×

Search terms

Top Wallpaper Steamer search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wallpaper steamer252K/yr
  • wall paper steamer stripper52K/yr
  • wallpaper stripper steamer20K/yr
  • wallpaper steamer stripper16K/yr
  • wall paper steamer8K/yr
  • steamer wallpaper remover6K/yr
  • wall paper stripper steamer4K/yr
  • wall steamer4K/yr
  • steam wallpaper stripper5K/yr
  • steamer for wallpaper removal3K/yr

Reviews and returns

What reviews say buyers love and hate about Wallpaper Steamer

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Value For Money”
18%of negative reviews mention “Durability”
2.7%of orders come back
“Broken after one use”
A buyer, on “Durability”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Wallpaper Steamer questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data