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Wallpaper Steamer

Fail

Demand is soft, at -30.1% this quarter, so Wallpaper Steamer is a Fail.

Flapen Score
49
49 / 100
Ranks 1,033 of 2,225 DIY & Tools niches · on the category median
Market size
£1.1M/yr375K searches / yr
90-day growth
-30.1%search demand this quarter
Competition
78%top-5 click share · 10 brands · 60 sellers

Flapen Score

Wallpaper Steamer against its category

The dotted line is the DIY & Tools average. Past it, Wallpaper Steamer is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wallpaper Steamer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wallpaper Steamer 375K times last year and spent an estimated £1.1M. The top 5 brands take 88% of clicks. Demand peaks in Sep. Flapen scores it 49 out of 100, a Fail.

01 · Demand

7.4% of searches ended in a purchase last week.

Shoppers searched for this 375K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -30.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months
375K
Growth, 90 days vs prior 90
-30.1%
Conversion, latest week
7.4%
Market size, estimated
£1.1Ma year
Peak month
September1.7× the quietest month
Top search term
wallpaper steamer252K searches a year

02 · Price

A sale here is worth £40.47.

Listings sell for £40.47 on average, from £5.38 to £232.86. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £40.47 that is £61K to £81K a year per listing.

Average price
£40.47inside the $15 to $100 sweet spot
Price range
£5.38–£232.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
£61K–£81K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #19 within Painting Supplies, Tools & Wall Treatments. It carries 1,092 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
79%
Out of stock, average day
1.8%
Average rank
#19in Painting Supplies, Tools & Wall Treatments
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,092per listing
Listings tracked
14

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Wallpaper Steamer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£112K£223K£335K£446K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

60

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

8%

  • Wagner39%
  • BLACK+DECKER23%
  • Oypla13%
  • Excel7%
  • VLOXO6%
  • Hilka4%
  • Open — no brand owns it (4 brands, 8%)

Demand

Wallpaper Steamer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.7×

Search terms

Top Wallpaper Steamer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wallpaper steamer252K/yr
  • wall paper steamer stripper52K/yr
  • wallpaper stripper steamer20K/yr
  • wallpaper steamer stripper16K/yr
  • wall paper steamer8K/yr
  • steamer wallpaper remover6K/yr
  • wall paper stripper steamer4K/yr
  • wall steamer4K/yr
  • steam wallpaper stripper5K/yr
  • steamer for wallpaper removal3K/yr

Reviews and returns

What reviews say buyers love and hate about Wallpaper Steamer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability18%−0.12

Broken after one use

Stopped working after 2nd time

Didn't last long

Size-Overall9%−0.02

a big NOOOOOOOOO

its a tiny niggle

smallest area due to large window

Functionality-Overall7%−0.04

now I come to use it again it won't power on

Not working

Steamer not working

Connectivity-Overall7%−0.04

the connection Easily breaks from the machine

keeps disconnecting disappointed

the hose connection is flimsy

Quality-Overall7%+0.48

very poor quality

Rubbish item

Poor product

Love

Value For Money21%+1.14

Excellent value for money

value for money

Good price

Quality-Overall20%+0.48

Very well made

Excellent product

Excellent product, great power

Ease Of Use19%+1.53

Easy to use

Easy to fill

easy to handle

Advertised Vs Actual Product12%+0.81

Exactly as described

Just what we needed

definitely does the job

Weight Light4%+0.15

It's lightweight

Works very well,lightweight and versatile

It is so light to use

Return

2.7% Return rate 3% Fixable by listing

Functionality-Overall37%█▇▆█▇▇

now I come to use it again it won't power on

Not working

Steamer not working

Defective Material/Parts15%▇█▆▇█▇

its broken so can not use it

Faulty Electrics

Durability11%▆▅█▃▆▂

Broken after one use

Stopped working after 2nd time

Didn't last long

Leak-Proof10%▅▅▆█▆▆

it did leak

Avoid product is dangerous - Water leaking through the power supply

Absolutely terrible leaks out the lid and side

Quality-Overall4%█▄▇▇▅▅

very poor quality

Rubbish item

Poor product

FAQ

Common Wallpaper Steamer questions

Answered from the same tracked data.