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Wallpaper Scorer

Fail

The top 5 products take 88% of clicks, so Wallpaper Scorer is a Fail.

Flapen Score
42
42 / 100
Ranks 1,704 of 2,225 DIY & Tools niches · −7 vs the category median of 49
Market size
£56K/yr41K searches / yr
90-day growth
-28.1%search demand this quarter
Competition
88%top-5 click share · 8 brands · 52 sellers

Flapen Score

Wallpaper Scorer against its category

The dotted line is the DIY & Tools average. Past it, Wallpaper Scorer is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wallpaper Scorer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wallpaper Scorer 41K times last year and spent an estimated £56K. The top 5 brands take 90% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

11.7% of searches ended in a purchase last week.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-28.1%
Conversion, latest week
11.7%
Market size, estimated
£56Ka year
Top search term
wallpaper scorer20K searches a year

02 · Price

A sale here is worth £11.56.

Listings sell for £11.56 on average, from £3.76 to £23.36. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £11.56 that is £3K to £6K a year per listing.

Average price
£11.56under the $15 to $100 sweet spot
Price range
£3.76–£23.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #3,526 within Painting Supplies, Tools & Wall Treatments. It carries 1,357 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
89%
Out of stock, average day
10.0%
Average rank
#3,526in Painting Supplies, Tools & Wall Treatments
Average rating
4.11 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,357per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Wallpaper Scorer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

£0£6K£11K£17K£22K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

52

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

5%

  • CORAL41%
  • Zinsser23%
  • DEKTON14%
  • WP Chomp7%
  • Pangolino6%
  • STANLEY5%
  • Open — no brand owns it (2 brands, 5%)

Demand

Wallpaper Scorer search demand

Weekly searches over the year. Pick a range.

1K600Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Wallpaper Scorer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wallpaper scorer20K/yr
  • wallpaper perforator10K/yr
  • wallpaper scoring tool8K/yr
  • paper tiger wallpaper scorer4K/yr

Reviews and returns

What reviews say buyers love and hate about Wallpaper Scorer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall18%−0.09

Didnt work for me

its not working

it not working

Durability18%−0.22

Broke very quickly

Broke the first time we used it

I doubt it will last to do the whole room as constantly feel like its going to break

Quality-Overall16%−0.05

Very poor quality

Absolute rubbish

Strength10%−0.05

felt really flimsy when taken out of the packet

brittle

The product is a bit fragile

Natural Resource Wastage7%−0.10

Waste of money

waste of time

Love

Ease Of Use26%+2.33

Easy to use

Made life easier

And it's easy to

Value For Money21%+1.62

Good Value for money

Price is good

Definitely worth it

Quality-Overall15%−0.05

Excellent product

Good product

Actually very good

Advertised Vs Actual Product11%+0.47

do the job properly

As described

It works as stated

Functionality-Overall5%−0.09

improved the results

Work in even passes

Return

1.1% Return rate 4% Fixable by listing

Functionality-Overall52%▆█▆▆█▅

Didnt work for me

its not working

it not working

Defective Material/Parts10%▁▃▄▃▃█
Quality-Overall9%█▂▅▂▅▂

Very poor quality

Absolute rubbish

Durability7%▁▁▆█▁█

Broke very quickly

Broke the first time we used it

I doubt it will last to do the whole room as constantly feel like its going to break

Adhesion/Stickiness4%▁█▁▁▁▄

as the product description said it breaks down wallpaper glue

it has not brought the glue off the wall

has left a patchy line of glue all around the room

FAQ

Common Wallpaper Scorer questions

Answered from the same tracked data.