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Wallpaper Paste Ready Mixed

Fail

Demand is soft, at -35.0% this quarter, so Wallpaper Paste Ready Mixed is a Fail.

Flapen Score
42
42 / 100
Ranks 1,704 of 2,225 DIY & Tools niches · −7 vs the category median of 49
Market size
£135K/yr110K searches / yr
90-day growth
-35.0%search demand this quarter
Competition
62%top-5 click share · 9 brands · 78 sellers

Flapen Score

Wallpaper Paste Ready Mixed against its category

The dotted line is the DIY & Tools average. Past it, Wallpaper Paste Ready Mixed is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wallpaper Paste Ready Mixed market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wallpaper Paste Ready Mixed 110K times last year and spent an estimated £135K. The top 5 brands take 91% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 12.9% of those searches ended in a purchase.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.9% of those searches ended in a purchase. Searches in the last 90 days moved -35.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £135K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
-35.0%
Conversion, latest week
12.9%
Market size, estimated
£135Ka year
Peak month
October4.4× the quietest month
Top search term
wallpaper paste ready mixed42K searches a year

02 · Price

A sale here is worth £9.50.

Listings sell for £9.50 on average, from £2.59 to £20.90. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £9.50 that is £5K to £7K a year per listing.

Average price
£9.50under the $15 to $100 sweet spot
Price range
£2.59–£20.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #15 within Adhesives & Sealers. It carries 2,549 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
80%
Out of stock, average day
7.3%
Average rank
#15in Adhesives & Sealers
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,549per listing
Listings tracked
15

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Wallpaper Paste Ready Mixed products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

£0£14K£27K£41K£54K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

78

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 100%

Open market

5%

  • Bartoline52%
  • solvite15%
  • SOPHIE LAURENCE10%
  • EETU7%
  • Unibond7%
  • 1515%
  • Open — no brand owns it (3 brands, 5%)

Demand

Wallpaper Paste Ready Mixed search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 4.4×

Search terms

Top Wallpaper Paste Ready Mixed search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wallpaper paste ready mixed42K/yr
  • ready mixed wallpaper paste33K/yr
  • wall paper paste ready made16K/yr
  • ready made wallpaper paste16K/yr
  • ready mix wallpaper paste4K/yr

Reviews and returns

What reviews say buyers love and hate about Wallpaper Paste Ready Mixed

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Value For Money”
32%of negative reviews mention “Adhesion/Stickiness”
0.2%of orders come back
“Laughably poor adhesion”
A buyer, on “Adhesion/Stickiness”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Wallpaper Paste Ready Mixed questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data