Wallpaper Paste Ready Mixed
FailDemand is soft, at -35.0% this quarter, so Wallpaper Paste Ready Mixed is a Fail.
- Flapen Score
- 42 / 100Ranks 1,704 of 2,225 DIY & Tools niches · −7 vs the category median of 4942
- Market size
- £135K/yr110K searches / yr
- 90-day growth
- -35.0%search demand this quarter
- Competition
- 62%top-5 click share · 9 brands · 78 sellers
Flapen Score
Wallpaper Paste Ready Mixed against its category
The dotted line is the DIY & Tools average. Past it, Wallpaper Paste Ready Mixed is stronger. Inside it, weaker.
Market
The Wallpaper Paste Ready Mixed market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wallpaper Paste Ready Mixed 110K times last year and spent an estimated £135K. The top 5 brands take 91% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 42 out of 100, a Fail.
01 · Demand
12.9% of searches ended in a purchase last week.
Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.9% of those searches ended in a purchase. Searches in the last 90 days moved -35.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £135K a year.
- Searches, last 12 months
- 110K
- Growth, 90 days vs prior 90
- -35.0%
- Conversion, latest week
- 12.9%
- Market size, estimated
- £135Ka year
- Peak month
- October4.4× the quietest month
- Top search term
- wallpaper paste ready mixed42K searches a year
02 · Price
A sale here is worth £9.50.
Listings sell for £9.50 on average, from £2.59 to £20.90. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £9.50 that is £5K to £7K a year per listing.
- Average price
- £9.50under the $15 to $100 sweet spot
- Price range
- £2.59–£20.90
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #15 within Adhesives & Sealers. It carries 2,549 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 80%
- Out of stock, average day
- 7.3%
- Average rank
- #15in Adhesives & Sealers
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,549per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Wallpaper Paste Ready Mixed products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bartoline Extra Strong Ready Mixed Wallcovering Adhesive 2.5kg
- Price
- £10.92
- Rating
- 4.6/5
- Reviews
- 197
- Age
- 9y ago
Bartoline Border & Overlap Adhesive 500g for 20m Border Wallpaper Adhesive for Decorative Borders & Vinyl Fixes Seams & Repairs Ripped Wallcoverings Fast-Drying & Strong Hold
- Price
- £4.45
- Rating
- 4.4/5
- Reviews
- 138
- Age
- 11y ago
Solvite Wallpaper Repair Adhesive Wallpaper Paste for Fixing Tears Seams & Edges Extra-Strong Glue for Seam Repair Easy-Spread 1x56g
- Price
- £5.19
- Rating
- 4.5/5
- Reviews
- 9,804
- Age
- 19y ago
Bartoline Extra Strong Professional Ready Mixed Wallcovering Adhesive 5 kg Adhesive for Vinyl Textiles Hessians and Polystyrene Tiles Easy to Apply High Initial Tack Smooth Finish
- Price
- £8.83
- Rating
- 4.4/5
- Reviews
- 168
- Age
- 9y ago
Wallpaper Paste Kit - Includes 2.5kg Ready Mixed Adhesive Paste and Kit Containing Smoother Roller Wallpaper Brush Trimmer and Gloves
- Price
- £20.90
- Rating
- 4.5/5
- Reviews
- 37
- Age
- 1y ago
Trending
90-day click momentum
Solvite All Purpose Wallpaper Paste & Pasting Brush Bundle | Mixes in 20 Seconds | Covers up to 7.5 Rolls | Suitable for Vinyl Lining Embossed & Heavy Wallpapers | With Fungicide
- Price
- £10.48
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 3mo ago
Bartoline Extra Strong Ready Mixed Wallcovering Adhesive 2.5kg
- Price
- £10.92
- Rating
- 4.6/5
- Reviews
- 197
- Age
- 9y ago
Wallpaper Adhesive Kit - Set Includes 10 Roll Adhesive Paste and Wallpaper Kit Containing Smoother Roller Hanging Brush Scraper Trimmer and Gloves
- Price
- £12.62
- Rating
- 4.1/5
- Reviews
- 23
- Age
- 1y ago
Bartoline Border & Overlap Adhesive 500g for 20m Border Wallpaper Adhesive for Decorative Borders & Vinyl Fixes Seams & Repairs Ripped Wallcoverings Fast-Drying & Strong Hold
- Price
- £4.45
- Rating
- 4.4/5
- Reviews
- 138
- Age
- 11y ago
Wallpaper Paste Kit - Includes 2.5kg Ready Mixed Adhesive Paste and Kit Containing Smoother Roller Wallpaper Brush Trimmer and Gloves
- Price
- £20.90
- Rating
- 4.5/5
- Reviews
- 37
- Age
- 1y ago
Newest
by launch dateSolvite All Purpose Wallpaper Paste & Pasting Brush Bundle | Mixes in 20 Seconds | Covers up to 7.5 Rolls | Suitable for Vinyl Lining Embossed & Heavy Wallpapers | With Fungicide
- Price
- £10.48
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 3mo ago
Wallpaper Paste Kit - Includes 2.5kg Ready Mixed Adhesive Paste and Kit Containing Smoother Roller Wallpaper Brush Trimmer and Gloves
- Price
- £20.90
- Rating
- 4.5/5
- Reviews
- 37
- Age
- 1y ago
Wallpaper Adhesive Kit - Set Includes 10 Roll Adhesive Paste and Wallpaper Kit Containing Smoother Roller Hanging Brush Scraper Trimmer and Gloves
- Price
- £12.62
- Rating
- 4.1/5
- Reviews
- 23
- Age
- 1y ago
Ready Mixed Wallpaper Paste Adhesive Mix 2.5kg Added PVA Mould Resistant
- Price
- £9.99
- Rating
- 4.7/5
- Reviews
- 470
- Age
- 2y ago
Ready Mixed Wallpaper Paste Adhesive Mix 5kg Added PVA Mould Resistant
- Price
- £12.75
- Rating
- 4.7/5
- Reviews
- 470
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
78
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
5%
- Bartoline52%
- solvite15%
- SOPHIE LAURENCE10%
- EETU7%
- Unibond7%
- 1515%
- Open — no brand owns it (3 brands, 5%)
Demand
Wallpaper Paste Ready Mixed search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 4.4×
Search terms
Top Wallpaper Paste Ready Mixed search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wallpaper paste ready mixed42K/yr
- ready mixed wallpaper paste33K/yr
- wall paper paste ready made16K/yr
- ready made wallpaper paste16K/yr
- ready mix wallpaper paste4K/yr
Reviews and returns
What reviews say buyers love and hate about Wallpaper Paste Ready Mixed
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Laughably poor adhesion
Very thin adhesive
does not stick anything
it doesn't give you time to hang the paper Way way too thick
Pastey done need it to thick
thin I would have had to replace at least one roll
Quite expensive actually cheaper in B & Q
I suppose you would say its expensive
Overpriced
Would probably go for a more expensive robust kit next time as the quality wasnt all that good
Bad quality
Rubbish
It didnt work for me
Didn't work on my peel
Love
Good price
Excellent value for money
Good value for price
sticks very well
very good adhesive
good strong adhesion
provides consistent performance across a wide range of wallcoverings
Good quality
Good quality paste at a great price
Easy to use
Easy to use and effective, it made hanging wallpaper much simpler
Remember to keep this handy
Does exactly what it says
As described
Does the job
Return
0.2% Return rate 10% Fixable by listing
Laughably poor adhesion
Very thin adhesive
does not stick anything
It didnt work for me
Didn't work on my peel
Really small tube
Would probably go for a more expensive robust kit next time as the quality wasnt all that good
Bad quality
Rubbish
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wallpaper Paste Ready Mixed questions
Answered from the same tracked data.