Wallpaper Glue
brand-locked demand (top 5 brands take 95% of clicks) — Wallpaper Glue doesn't clear our bar today.
Flapen Score
Is Wallpaper Glue profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Wallpaper Glue is a £688K/yr Amazon United Kingdom market (521K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Feb. Verdict: Skip it — 44/100.
Wallpaper Glue: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -21.6% over the last 90 days and 18.9% of searches end in a purchase.
£688K
revenue / yr
Who owns the niche?
The top 5 brands hold 95% of demand, so 5% of the market is open.
5%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 16 products
Top Wallpaper Glue products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Solvite All-Purpose Wallpaper Adhesive Reliable Adhesive for Wallpaper All-Purpose Adhesive with Long-Lasting Results Wallpaper Paste hangs up to 10 Rolls (1x185g Sachet)
- Price
- £3.80
- Rating
- 4.7/5
- Reviews
- 21,020
- Age
- 19y ago
151 All Purpose Wallpaper Paste | Super Strong Wall Paper Adhesive - Ready in 3 Minutes | Suitable for All Types & Weights of Wallpaper | Easy To Use - Hangs Up To 10 Rolls (12 Pints)
- Price
- £3.27
- Rating
- 4.6/5
- Reviews
- 3,603
- Age
- 5y ago
Solvite Wallpaper Repair Adhesive Wallpaper Paste for Fixing Tears Seams & Edges Extra-Strong Glue for Seam Repair Easy-Spread 1x56g
- Price
- £5.19
- Rating
- 4.5/5
- Reviews
- 9,804
- Age
- 19y ago
Solvite All Purpose Wallpaper Adhesive Wallpaper Paste Mixes in 20 Seconds Hangs up to 5 Rolls 1x92 g Sachet
- Price
- £2.91
- Rating
- 4.6/5
- Reviews
- 8,114
- Age
- 16y ago
151 All Purpose Wallpaper Paste | Super Strong Wall Paper Adhesive - Ready in 3 Minutes | Suitable for All Types & Weights of Wallpaper | Easy To Use - Hangs Up To 5 Rolls (6 Pints)
- Price
- £2.59
- Rating
- 4.6/5
- Reviews
- 783
- Age
- 5y ago
Trending
90-day click momentum
Solvite All Purpose Wallpaper Paste & Pasting Brush Bundle | Mixes in 20 Seconds | Covers up to 7.5 Rolls | Suitable for Vinyl Lining Embossed & Heavy Wallpapers | With Fungicide
- Price
- £10.48
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 3mo ago
Bartoline Extra Strong Ready Mixed Wallcovering Adhesive 2.5kg
- Price
- £10.92
- Rating
- 4.6/5
- Reviews
- 197
- Age
- 9y ago
Bartoline Border & Overlap Adhesive 500g for 20m Border Wallpaper Adhesive for Decorative Borders & Vinyl Fixes Seams & Repairs Ripped Wallcoverings Fast-Drying & Strong Hold
- Price
- £4.45
- Rating
- 4.4/5
- Reviews
- 138
- Age
- 11y ago
Wallpaper Paste Kit - Includes 2.5kg Ready Mixed Adhesive Paste and Kit Containing Smoother Roller Wallpaper Brush Trimmer and Gloves
- Price
- £20.90
- Rating
- 4.5/5
- Reviews
- 37
- Age
- 1y ago
Solvite All Purpose Wallpaper Adhesive Wallpaper Paste Mixes in 20 Seconds Hangs up to 5 Rolls 1x92 g Sachet
- Price
- £2.91
- Rating
- 4.6/5
- Reviews
- 8,114
- Age
- 16y ago
Newest
by launch dateSolvite All Purpose Wallpaper Paste & Pasting Brush Bundle | Mixes in 20 Seconds | Covers up to 7.5 Rolls | Suitable for Vinyl Lining Embossed & Heavy Wallpapers | With Fungicide
- Price
- £10.48
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 3mo ago
Wallpaper Paste Kit - Includes 2.5kg Ready Mixed Adhesive Paste and Kit Containing Smoother Roller Wallpaper Brush Trimmer and Gloves
- Price
- £20.90
- Rating
- 4.5/5
- Reviews
- 37
- Age
- 1y ago
Wallpaper Paste Kit - Includes 10 Roll Adhesive Paste and Wallpaper Kit Containing Smoother Roller Hanging Brush Scraper Trimmer and Gloves
- Price
- £14.22
- Rating
- 4.4/5
- Reviews
- 256
- Age
- 2y ago
Wallpaper Paste - Hangs Up to 10 Rolls - Quick Mix in 3 Minutes - All-Purpose Wallpaper Paste - Extra Strength
- Price
- £4.99
- Rating
- 4.6/5
- Reviews
- 230
- Age
- 2y ago
151 All Purpose Wallpaper Paste | Super Strong Wall Paper Adhesive - Ready in 3 Minutes | Suitable for All Types & Weights of Wallpaper | Easy To Use - Hangs Up To 5 Rolls (6 Pints)
- Price
- £2.59
- Rating
- 4.6/5
- Reviews
- 783
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
Brands
8 rising
Sellers
108
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
3%
- solvite28%
- 15126%
- Unibond24%
- Bartoline12%
- Decex4%
- Swiflee and Co2%
- Open — no brand owns it (2 brands, 3%)
Wallpaper Glue demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb · busiest ÷ quietest = 2.4×
Top Wallpaper Glue search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- wallpaper paste358K/yr
- wall paper paste33K/yr
- wallpaper glue25K/yr
- wallpaper repair adhesive20K/yr
- wallpaper adhesive19K/yr
- solvite wallpaper repair adhesive9K/yr
- wallpaper glue repair8K/yr
- wallpaper seam repair adhesive6K/yr
- wallpaper repair6K/yr
- wallpaper adhesive repair4K/yr
What reviews say buyers love and hate about Wallpaper Glue
What buyers mention most, as a share of all reviews.
What buyers love
93% of reviews“Good price”
“good strong adhesion”
“provides consistent performance across a wide range of wallcoverings”
“Works as advertised”
“Easy to use”
What buyers complain about
89% of reviews“Laughably poor adhesion”
“It didnt work for me”
“Pastey done need it to thick”
“Would probably go for a more expensive robust kit next time as the quality wasnt all that good”
“when you cover the bucket and go to use it the next day it turns to water and cannot use”
Wallpaper Glue return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
28%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Wallpaper Glue questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
