Wallpaper Glue
FailThe top 5 brands take 95% of clicks, so Wallpaper Glue is a Fail.
- Flapen Score
- 44 / 100Ranks 1,524 of 2,225 DIY & Tools niches · −5 vs the category median of 4944
- Market size
- £688K/yr521K searches / yr
- 90-day growth
- -21.6%search demand this quarter
- Competition
- 70%top-5 click share · 8 brands · 108 sellers
Flapen Score
Wallpaper Glue against its category
The dotted line is the DIY & Tools average. Past it, Wallpaper Glue is stronger. Inside it, weaker.
Market
The Wallpaper Glue market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wallpaper Glue 521K times last year and spent an estimated £688K. The top 5 brands take 95% of clicks. Demand peaks in Feb. Flapen scores it 44 out of 100, a Fail.
01 · Demand
18.9% of searches ended in a purchase last week.
Shoppers searched for this 521K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.9% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £688K a year.
- Searches, last 12 months
- 521K
- Growth, 90 days vs prior 90
- -21.6%
- Conversion, latest week
- 18.9%
- Market size, estimated
- £688Ka year
- Peak month
- February2.4× the quietest month
- Top search term
- wallpaper paste358K searches a year
02 · Price
A sale here is worth £6.98.
Listings sell for £6.98 on average, from £2.59 to £20.90. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 4,000 to 5,000 of them. At £6.98 that is £28K to £35K a year per listing.
- Average price
- £6.98under the $15 to $100 sweet spot
- Price range
- £2.59–£20.90
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £28K–£35K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #68 within Adhesives & Sealers. It carries 3,139 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 3.9%
- Average rank
- #68in Adhesives & Sealers
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,139per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Wallpaper Glue products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Solvite All-Purpose Wallpaper Adhesive Reliable Adhesive for Wallpaper All-Purpose Adhesive with Long-Lasting Results Wallpaper Paste hangs up to 10 Rolls (1x185g Sachet)
- Price
- £3.80
- Rating
- 4.7/5
- Reviews
- 21,020
- Age
- 19y ago
151 All Purpose Wallpaper Paste | Super Strong Wall Paper Adhesive - Ready in 3 Minutes | Suitable for All Types & Weights of Wallpaper | Easy To Use - Hangs Up To 10 Rolls (12 Pints)
- Price
- £3.27
- Rating
- 4.6/5
- Reviews
- 3,603
- Age
- 5y ago
Solvite Wallpaper Repair Adhesive Wallpaper Paste for Fixing Tears Seams & Edges Extra-Strong Glue for Seam Repair Easy-Spread 1x56g
- Price
- £5.19
- Rating
- 4.5/5
- Reviews
- 9,804
- Age
- 19y ago
Solvite All Purpose Wallpaper Adhesive Wallpaper Paste Mixes in 20 Seconds Hangs up to 5 Rolls 1x92 g Sachet
- Price
- £2.91
- Rating
- 4.6/5
- Reviews
- 8,114
- Age
- 16y ago
151 All Purpose Wallpaper Paste | Super Strong Wall Paper Adhesive - Ready in 3 Minutes | Suitable for All Types & Weights of Wallpaper | Easy To Use - Hangs Up To 5 Rolls (6 Pints)
- Price
- £2.59
- Rating
- 4.6/5
- Reviews
- 783
- Age
- 5y ago
Trending
90-day click momentum
Solvite All Purpose Wallpaper Paste & Pasting Brush Bundle | Mixes in 20 Seconds | Covers up to 7.5 Rolls | Suitable for Vinyl Lining Embossed & Heavy Wallpapers | With Fungicide
- Price
- £10.48
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 3mo ago
Bartoline Extra Strong Ready Mixed Wallcovering Adhesive 2.5kg
- Price
- £10.92
- Rating
- 4.6/5
- Reviews
- 197
- Age
- 9y ago
Bartoline Border & Overlap Adhesive 500g for 20m Border Wallpaper Adhesive for Decorative Borders & Vinyl Fixes Seams & Repairs Ripped Wallcoverings Fast-Drying & Strong Hold
- Price
- £4.45
- Rating
- 4.4/5
- Reviews
- 138
- Age
- 11y ago
Wallpaper Paste Kit - Includes 2.5kg Ready Mixed Adhesive Paste and Kit Containing Smoother Roller Wallpaper Brush Trimmer and Gloves
- Price
- £20.90
- Rating
- 4.5/5
- Reviews
- 37
- Age
- 1y ago
Solvite All Purpose Wallpaper Adhesive Wallpaper Paste Mixes in 20 Seconds Hangs up to 5 Rolls 1x92 g Sachet
- Price
- £2.91
- Rating
- 4.6/5
- Reviews
- 8,114
- Age
- 16y ago
Newest
by launch dateSolvite All Purpose Wallpaper Paste & Pasting Brush Bundle | Mixes in 20 Seconds | Covers up to 7.5 Rolls | Suitable for Vinyl Lining Embossed & Heavy Wallpapers | With Fungicide
- Price
- £10.48
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 3mo ago
Wallpaper Paste Kit - Includes 2.5kg Ready Mixed Adhesive Paste and Kit Containing Smoother Roller Wallpaper Brush Trimmer and Gloves
- Price
- £20.90
- Rating
- 4.5/5
- Reviews
- 37
- Age
- 1y ago
Wallpaper Paste Kit - Includes 10 Roll Adhesive Paste and Wallpaper Kit Containing Smoother Roller Hanging Brush Scraper Trimmer and Gloves
- Price
- £14.22
- Rating
- 4.4/5
- Reviews
- 256
- Age
- 2y ago
Wallpaper Paste - Hangs Up to 10 Rolls - Quick Mix in 3 Minutes - All-Purpose Wallpaper Paste - Extra Strength
- Price
- £4.99
- Rating
- 4.6/5
- Reviews
- 230
- Age
- 2y ago
151 All Purpose Wallpaper Paste | Super Strong Wall Paper Adhesive - Ready in 3 Minutes | Suitable for All Types & Weights of Wallpaper | Easy To Use - Hangs Up To 5 Rolls (6 Pints)
- Price
- £2.59
- Rating
- 4.6/5
- Reviews
- 783
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
108
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
3%
- solvite28%
- 15126%
- Unibond24%
- Bartoline12%
- Decex4%
- Swiflee and Co2%
- Open — no brand owns it (2 brands, 3%)
Demand
Wallpaper Glue search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 2.4×
Search terms
Top Wallpaper Glue search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wallpaper paste358K/yr
- wall paper paste33K/yr
- wallpaper glue25K/yr
- wallpaper repair adhesive20K/yr
- wallpaper adhesive19K/yr
- solvite wallpaper repair adhesive9K/yr
- wallpaper glue repair8K/yr
- wallpaper seam repair adhesive6K/yr
- wallpaper repair6K/yr
- wallpaper adhesive repair4K/yr
Reviews and returns
What reviews say buyers love and hate about Wallpaper Glue
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Laughably poor adhesion
Very thin adhesive
does not stick anything
It didnt work for me
Didn't work on my peel
was about to run out
Pastey done need it to thick
you could make it thicker if needed
thin I would have had to replace at least one roll
Would probably go for a more expensive robust kit next time as the quality wasnt all that good
Bad quality
Rubbish
when you cover the bucket and go to use it the next day it turns to water and cannot use
wall paper paste can stay foe quite a while in a bucket IT DOES NOT TURN TO WATER
Love
Good price
Excellent value for money
Good value for price
good strong adhesion
very good adhesive
Very good and strong glue
provides consistent performance across a wide range of wallcoverings
Good quality
Good quality paste at a great price
Works as advertised
As described
Does the job
Easy to use
Easy instructions
Easy to use and spread
Return
0.2% Return rate 28% Fixable by listing
Small packet
Really small tube
The size of the tube is not massive
Laughably poor adhesion
Very thin adhesive
does not stick anything
It didnt work for me
Didn't work on my peel
was about to run out
Would probably go for a more expensive robust kit next time as the quality wasnt all that good
Bad quality
Rubbish
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wallpaper Glue questions
Answered from the same tracked data.