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Wallpaper Glue

Fail

The top 5 brands take 95% of clicks, so Wallpaper Glue is a Fail.

Flapen Score
44
44 / 100
Ranks 1,524 of 2,225 DIY & Tools niches · −5 vs the category median of 49
Market size
£688K/yr521K searches / yr
90-day growth
-21.6%search demand this quarter
Competition
70%top-5 click share · 8 brands · 108 sellers

Flapen Score

Wallpaper Glue against its category

The dotted line is the DIY & Tools average. Past it, Wallpaper Glue is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wallpaper Glue market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wallpaper Glue 521K times last year and spent an estimated £688K. The top 5 brands take 95% of clicks. Demand peaks in Feb. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 18.9% of those searches ended in a purchase.

Shoppers searched for this 521K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.9% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £688K a year.

Searches, last 12 months
521K
Growth, 90 days vs prior 90
-21.6%
Conversion, latest week
18.9%
Market size, estimated
£688Ka year
Peak month
February2.4× the quietest month
Top search term
wallpaper paste358K searches a year

02 · Price

A sale here is worth £6.98.

Listings sell for £6.98 on average, from £2.59 to £20.90. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 4,000 to 5,000 of them. At £6.98 that is £28K to £35K a year per listing.

Average price
£6.98under the $15 to $100 sweet spot
Price range
£2.59–£20.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
4,000–5,000
Revenue per listing a year
£28K–£35K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #68 within Adhesives & Sealers. It carries 3,139 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#68in Adhesives & Sealers
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,139per listing
Listings tracked
16

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Wallpaper Glue products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.

£0£69K£138K£206K£275K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

108

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

70%

Top 20: 100%

Open market

3%

  • solvite28%
  • 15126%
  • Unibond24%
  • Bartoline12%
  • Decex4%
  • Swiflee and Co2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Wallpaper Glue search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 2.4×

Search terms

Top Wallpaper Glue search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wallpaper paste358K/yr
  • wall paper paste33K/yr
  • wallpaper glue25K/yr
  • wallpaper repair adhesive20K/yr
  • wallpaper adhesive19K/yr
  • solvite wallpaper repair adhesive9K/yr
  • wallpaper glue repair8K/yr
  • wallpaper seam repair adhesive6K/yr
  • wallpaper repair6K/yr
  • wallpaper adhesive repair4K/yr

Reviews and returns

What reviews say buyers love and hate about Wallpaper Glue

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Value For Money”
30%of negative reviews mention “Adhesion/Stickiness”
0.2%of orders come back
“Laughably poor adhesion”
A buyer, on “Adhesion/Stickiness”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Wallpaper Glue questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data