Wallpaper Brush
FailPrices span $2.49–$10.48, mostly outside the sweet spot, so Wallpaper Brush is a Fail.
- Flapen Score
- 42 / 100Ranks 1,704 of 2,225 DIY & Tools niches · −7 vs the category median of 4942
- Market size
- £105K/yr113K searches / yr
- 90-day growth
- -24.8%search demand this quarter
- Competition
- 74%top-5 click share · 9 brands · 63 sellers
Flapen Score
Wallpaper Brush against its category
The dotted line is the DIY & Tools average. Past it, Wallpaper Brush is stronger. Inside it, weaker.
Market
The Wallpaper Brush market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wallpaper Brush 113K times last year and spent an estimated £105K. The top 5 brands take 82% of clicks. Demand peaks in Feb. Flapen scores it 42 out of 100, a Fail.
01 · Demand
16.3% of searches ended in a purchase last week.
Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.3% of those searches ended in a purchase. Searches in the last 90 days moved -24.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.
- Searches, last 12 months
- 113K
- Growth, 90 days vs prior 90
- -24.8%
- Conversion, latest week
- 16.3%
- Market size, estimated
- £105Ka year
- Peak month
- February1.9× the quietest month
- Top search term
- wallpaper brush35K searches a year
02 · Price
A sale here is worth £5.74.
Listings sell for £5.74 on average, from £2.49 to £10.48. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £5.74 that is £4K to £6K a year per listing.
- Average price
- £5.74under the $15 to $100 sweet spot
- Price range
- £2.49–£10.48
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £4K–£6K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #167 within Painting Supplies, Tools & Wall Treatments. It carries 1,072 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 5.8%
- Average rank
- #167in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,072per listing
- Listings tracked
- 11
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Wallpaper Brush products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Harris 102054002 Seriously Good Paste Brush | Wallpaper Brush | 5in
- Price
- £4.79
- Rating
- 4.6/5
- Reviews
- 459
- Age
- 6y ago
Harris Seriously Good Wallpaper Paperhanging Wallpapering Brush 9
- Price
- £4.36
- Rating
- 4.6/5
- Reviews
- 1,018
- Age
- 6y ago
Amazon Basics Wallpaper Kit with Soft Grip Brushes 7-Pieces
- Price
- £8.59
- Rating
- 4.4/5
- Reviews
- 2,057
- Age
- 5y ago
Shed and Fence Paint Brush - Interior and Exterior Use 120mm Large Brush Head Heavy Duty Bristles Durable Masonry Decking Timber Outdoor Decorating Paint Brush
- Price
- £3.41
- Rating
- 3.7/5
- Reviews
- 1,028
- Age
- 4y ago
Coral 10321 Task Partner Wallpaper Kit with Paste Smoothing Brush and Tools for Wall Paper Hanging 6 piece Pack Set
- Price
- £10.34
- Rating
- 4.6/5
- Reviews
- 3,424
- Age
- 11y ago
Trending
90-day click momentum
Solvite All Purpose Wallpaper Paste & Pasting Brush Bundle | Mixes in 20 Seconds | Covers up to 7.5 Rolls | Suitable for Vinyl Lining Embossed & Heavy Wallpapers | With Fungicide
- Price
- £10.48
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 3mo ago
Amtech 225mm Wallpaper Brush Soft Grip Handle for Smoothing and Decorating
- Price
- £3.75
- Rating
- 4.1/5
- Reviews
- 32
- Age
- 10y ago
Shed and Fence Paint Brush - Interior and Exterior Use 120mm Large Brush Head Heavy Duty Bristles Durable Masonry Decking Timber Outdoor Decorating Paint Brush
- Price
- £3.41
- Rating
- 3.7/5
- Reviews
- 1,028
- Age
- 4y ago
Harris Essentials Wallpaper Smoother
- Price
- £2.49
- Rating
- 4.4/5
- Reviews
- 593
- Age
- 6y ago
Harris 102054002 Seriously Good Paste Brush | Wallpaper Brush | 5in
- Price
- £4.79
- Rating
- 4.6/5
- Reviews
- 459
- Age
- 6y ago
Newest
by launch dateSolvite All Purpose Wallpaper Paste & Pasting Brush Bundle | Mixes in 20 Seconds | Covers up to 7.5 Rolls | Suitable for Vinyl Lining Embossed & Heavy Wallpapers | With Fungicide
- Price
- £10.48
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 3mo ago
Wallpaper kit Wallpaper Tools Wallpaper Smoothing Tool Wallpaper Hanging kit Window Tint Kit for All Types of Wallpaper Car Vinyl Wrap Window Tint Glass Film
- Price
- £5.94
- Rating
- 4.3/5
- Reviews
- 175
- Age
- 2y ago
![JKG LARGE WALLPAPER PASTE BRUSH - Wallpaper Pasting & Emulsions | Large Paint Brush For Decorating Repainting Home Walls | Dual Bucket Rest | Soft 6.5cm Bristles [25cm x 11.5cm]](https://m.media-amazon.com/images/I/41ps393OmvL.jpg)
JKG LARGE WALLPAPER PASTE BRUSH - Wallpaper Pasting & Emulsions | Large Paint Brush For Decorating Repainting Home Walls | Dual Bucket Rest | Soft 6.5cm Bristles [25cm x 11.5cm]
- Price
- £4.94
- Rating
- 4.3/5
- Reviews
- 252
- Age
- 4y ago
Shed and Fence Paint Brush - Interior and Exterior Use 120mm Large Brush Head Heavy Duty Bristles Durable Masonry Decking Timber Outdoor Decorating Paint Brush
- Price
- £3.41
- Rating
- 3.7/5
- Reviews
- 1,028
- Age
- 4y ago
Amazon Basics Wallpaper Kit with Soft Grip Brushes 7-Pieces
- Price
- £8.59
- Rating
- 4.4/5
- Reviews
- 2,057
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
9 flat
Sellers
63
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
12%
- Harris51%
- Amazon Basics10%
- D.A.Y. Republic9%
- CORAL7%
- BELLO6%
- JKG6%
- Open — no brand owns it (3 brands, 12%)
Demand
Wallpaper Brush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.9×
Search terms
Top Wallpaper Brush search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wallpaper brush35K/yr
- wallpaper paste brush24K/yr
- pasting brush15K/yr
- paste brush16K/yr
- wallpaper brush and smoother9K/yr
- paste brush for wallpapering6K/yr
- pasting brush wallpaper3K/yr
- wall paper brush4K/yr
Reviews and returns
What reviews say buyers love and hate about Wallpaper Brush
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Fell apart
Started falling apart immediately
Broke after one use
Utter garbage
Cheap rubbish
Extremely poor quality
I found this didnt hold the paint well
Dropping to the floor covered in paint splashing all over my Indian stone floor
Ended up in the bottom of the tub of paint handle came off from brush
then totally fell apart when cleaned
Don't shake off the water when you clean it
dont hold the paste well
Love
Great value and quality arrived quickly
Not bad all useful tools
Amazing quality
Good for the money
great value for money
Good value for money
Great brush excellent price really good item
nice sturdy brush
Good brush
Does the job
Product as described
Does what it says
Easy to use
very easy if done correctly
handy
Return
0.6% Return rate 23% Fixable by listing
Utter garbage
Cheap rubbish
Extremely poor quality
Not fit for purpose
Didnt do the job
Fell apart
Started falling apart immediately
Broke after one use
not soft
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wallpaper Brush questions
Answered from the same tracked data.