wallpaper brush
Skip itPrices mostly outside the sweet spot ($2.49–$10.48) — this niche doesn't clear our bar today.
Conversion
Incredible16.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,072.09avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Okay£105K£105K/yr · 113K searches
Competition
Bad74%top-5 click share — a locked-up shelf
Avg price
Bad£5.74avg listing price — sweet spot $15–$100
Growth
Bad-24.8%90-day search growth — must beat 0% to launch
Price range
Bad£2.49–£10.48cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, wallpaper brush is a £105K/yr Amazon United Kingdom market (113K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Feb. Verdict: Skip it — 42/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
wallpaper brush market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- £86K–£115K
- units × avg price
- Conversion rate
- 16.3%
- Avg BSR
- #167
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 5.8%
- Avg brand age
- 41 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 flat
Sellers
63
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
12%
- Harris51%
- Amazon Basics10%
- D.A.Y. Republic9%
- CORAL7%
- BELLO6%
- JKG6%
- Open — no brand owns it (3 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -24.8% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 1.9×
Top wallpaper brush search terms
- wallpaper brush35K/yr
- wallpaper paste brush24K/yr
- pasting brush15K/yr
- paste brush16K/yr
- wallpaper brush and smoother9K/yr
- paste brush for wallpapering6K/yr
- pasting brush wallpaper3K/yr
- wall paper brush4K/yr
Top wallpaper brush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Harris 102054002 Seriously Good Paste Brush | Wallpaper Brush | 5in
Harris£4.794.6★459 rev
Harris Seriously Good Wallpaper Paperhanging Wallpapering Brush 9
Harris£4.364.6★1,018 rev
Amazon Basics Wallpaper Kit with Soft Grip Brushes 7-Pieces
Amazon Basics£8.594.4★2,057 rev
Shed and Fence Paint Brush - Interior and Exterior Use 120mm Large Brush Head Heavy Duty Bristles Durable Masonry Decking Timber Outdoor Decorating Paint Brush
D.A.Y. Republic£3.413.7★1,028 rev
Coral 10321 Task Partner Wallpaper Kit with Paste Smoothing Brush and Tools for Wall Paper Hanging 6 piece Pack Set
CORAL£10.344.6★3,424 rev
Newest
by launch date
Solvite All Purpose Wallpaper Paste & Pasting Brush Bundle | Mixes in 20 Seconds | Covers up to 7.5 Rolls | Suitable for Vinyl Lining Embossed & Heavy Wallpapers | With Fungicide
Decex£10.4817 rev
Wallpaper kit Wallpaper Tools Wallpaper Smoothing Tool Wallpaper Hanging kit Window Tint Kit for All Types of Wallpaper Car Vinyl Wrap Window Tint Glass Film
Atenny£5.94175 rev
![JKG LARGE WALLPAPER PASTE BRUSH - Wallpaper Pasting & Emulsions | Large Paint Brush For Decorating Repainting Home Walls | Dual Bucket Rest | Soft 6.5cm Bristles [25cm x 11.5cm]](https://m.media-amazon.com/images/I/41ps393OmvL.jpg)
JKG LARGE WALLPAPER PASTE BRUSH - Wallpaper Pasting & Emulsions | Large Paint Brush For Decorating Repainting Home Walls | Dual Bucket Rest | Soft 6.5cm Bristles [25cm x 11.5cm]
JKG£4.94252 rev
Shed and Fence Paint Brush - Interior and Exterior Use 120mm Large Brush Head Heavy Duty Bristles Durable Masonry Decking Timber Outdoor Decorating Paint Brush
D.A.Y. Republic£3.411,028 rev
Amazon Basics Wallpaper Kit with Soft Grip Brushes 7-Pieces
Amazon Basics£8.592,057 rev
Trending
90-day click momentumSolvite All Purpose Wallpaper Paste & Pasting Brush Bundle | Mixes in 20 Seconds | Covers up to 7.5 Rolls | Suitable for Vinyl Lining Embossed & Heavy Wallpapers | With Fungicide
Decex£10.484.8★
Amtech 225mm Wallpaper Brush Soft Grip Handle for Smoothing and Decorating
Amtech£3.754.1★
Shed and Fence Paint Brush - Interior and Exterior Use 120mm Large Brush Head Heavy Duty Bristles Durable Masonry Decking Timber Outdoor Decorating Paint Brush
D.A.Y. Republic£3.413.7★
Harris Essentials Wallpaper Smoother
Harris£2.494.4★
Harris 102054002 Seriously Good Paste Brush | Wallpaper Brush | 5in
Harris£4.794.6★
What buyers say about wallpaper brush
What buyers praise and complain about, mined from review topics.What buyers love
“Great value and quality arrived quickly”
“Good for the money”
“Great brush excellent price really good item”
“Does the job”
“Easy to use”
“Great size”
“Does the job perfectly”
“it is nice looking just like a paint brush should look like”
“Well worth the money bristl softness”
“Seems to clean well”
What buyers complain about
“Fell apart”
“Utter garbage”
“I found this didnt hold the paint well”
“then totally fell apart when cleaned”
“dont hold the paste well”
“Didnt do the job”
“In under 10 minutes it was broken in 2 pieces”
“not soft”
“the nails that hold it together go rusty very quickly”
“Not fit for purpose”
Top return reasons
Common questions
- Is wallpaper brush profitable to sell on Amazon United Kingdom?
- The niche generates £105K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -24.8%. Flapen's verdict: Skip it (42/100).
- How competitive is the wallpaper brush niche?
- 9 brands and 63 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in wallpaper brush?
- Top complaints mined from reviews: Durability, Quality-Overall, Paint Quality. The return rate is 0.6%.
- When does demand for wallpaper brush peak?
- Demand peaks in Feb; the busiest month runs 1.9× the quietest.
- What does it cost to enter the wallpaper brush niche?
- Listings span £2.49–£10.48; the average listing price is £5.74 (sweet spot $15–$100). The average incumbent carries 1,072 reviews — the moat a new listing must climb.