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Wallpaper Brush

prices mostly outside the sweet spot ($2.49–$10.48) — Wallpaper Brush doesn't clear our bar today.

Flapen Score

42
Skip it
Market size 26Growth 13Conversion 98Competition 22Returns 97Price range 0Avg price 16Brand share 38Review moat 61Quality gap 63
This niche Category average

Is Wallpaper Brush profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Wallpaper Brush is a £105K/yr Amazon United Kingdom market (113K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Feb. Verdict: Skip it — 42/100.

Wallpaper Brush: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -24.8% over the last 90 days and 16.3% of searches end in a purchase.

£105K

revenue / yr

Units sold / yr20K
Search volume / yr-24.8%113K
Conversion rate16.3%
Avg price£5.74

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers9 · 63
Top-5 product click share74%
Open market18%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 11 products

Sponsored placement82%
New entrants (1y)1· 1 succeeded
Avg rating4.4★
Avg reviews1,072

Top Wallpaper Brush products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

£0£11K£21K£32K£42K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

63

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

12%

  • Harris51%
  • Amazon Basics10%
  • D.A.Y. Republic9%
  • CORAL7%
  • BELLO6%
  • JKG6%
  • Open — no brand owns it (3 brands, 12%)

Wallpaper Brush demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume113KCVR16.3%Products11Brands9Top 5 Brands82%OOS Rate5.8%Rating4.4★Reviews1,072Avg BSR#167
3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.9×

Top Wallpaper Brush search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • wallpaper brush35K/yr
  • wallpaper paste brush24K/yr
  • pasting brush15K/yr
  • paste brush16K/yr
  • wallpaper brush and smoother9K/yr
  • paste brush for wallpapering6K/yr
  • pasting brush wallpaper3K/yr
  • wall paper brush4K/yr

What reviews say buyers love and hate about Wallpaper Brush

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Quality-Overall22%

Great value and quality arrived quickly

Value For Money21%

Good for the money

Brush Quality18%

Great brush excellent price really good item

Advertised Vs Actual Product10%

Does the job

Ease Of Use8%

Easy to use

What buyers complain about

94% of reviews
Durability53%

Fell apart

Quality-Overall22%

Utter garbage

Paint Quality3%

I found this didnt hold the paint well

Ease Of Cleaning2%

then totally fell apart when cleaned

Adhesion/Stickiness2%

dont hold the paste well

Wallpaper Brush return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

23%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Quality-Overall
23%
2Size-Overall
21%
3Functionality-Overall
10%
4Durability
10%
5Soft Feel
6%

Common Wallpaper Brush questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wallpaper Brush 42/100 on Amazon United Kingdom — Skip it. The niche generates £105K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -24.8% over the last 90 days.
Search demand for Wallpaper Brush on Amazon United Kingdom peaks in Feb, where the busiest month runs 1.9× the quietest.