Wallpaper Borders
FailShoppers spend an estimated $22K a year here, so Wallpaper Borders is a Fail.
- Flapen Score
- 49 / 100Ranks 1,033 of 2,225 DIY & Tools niches · on the category median49
- Market size
- £22K/yr313K searches / yr
- 90-day growth
- -30.6%search demand this quarter
- Competition
- 24%top-5 click share · 48 brands · 56 sellers
Flapen Score
Wallpaper Borders against its category
The dotted line is the DIY & Tools average. Past it, Wallpaper Borders is stronger. Inside it, weaker.
Market
The Wallpaper Borders market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wallpaper Borders 313K times last year and spent an estimated £22K. The top 5 brands take 32% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 313K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -30.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.
- Searches, last 12 months
- 313K
- Growth, 90 days vs prior 90
- -30.6%
- Conversion, latest week
- 0.8%
- Market size, estimated
- £22Ka year
- Peak month
- February2.0× the quietest month
- Top search term
- wallpaper border84K searches a year
02 · Price
A sale here is worth £8.99.
Listings sell for £8.99 on average, from £3.23 to £24.72. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £8.99 that is £0 to £899 a year per listing.
- Average price
- £8.99under the $15 to $100 sweet spot
- Price range
- £3.23–£24.72
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£899
- Returns
- 3.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #142 within Painting Supplies, Tools & Wall Treatments. It carries 185 reviews at 4.02 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 92%
- Out of stock, average day
- 12.0%
- Average rank
- #142in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.02 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 185per listing
- Listings tracked
- 92
04 · Newcomers
1 of last year's 18 launches cleared the first-year sales bar.
18 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 18
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Wallpaper Borders products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
PVC Wallpaper Border Self Adhesive 10 Meter x 5cm - Knot Pattern Waterproof Peel & Stick Wall Border for Kitchen Bathroom Bedroom Living Room (A)
- Price
- £4.98
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 10mo ago
CRASPIRE 2.25m x 5cm White Crown Molding Peel and Stick 3D Foam Trim
- Price
- £5.64
- Rating
- 3.9/5
- Reviews
- 174
- Age
- 2y ago
Elegant Grey Floral Molding Wallpaper Border Peel Stick Home Ceiling Decorative Border for Bathroom Living Room Kitchen 10cm by 5meters
- Price
- £8.25
- Rating
- 4.4/5
- Reviews
- 525
- Age
- 7y ago
Peel & Stick Wallpaper Border 9.2m x 7.8cm Self-Adhesive Waterproof Wall Moulding Kit Protective Anti-Collision Trim for Skirting Boards Ceilings Mirrors TV Backdrops DIY Decorative Baseboard
- Price
- £8.81
- Rating
- 3.6/5
- Reviews
- 19
- Age
- 1y ago
ACESOME Wallpaper Borders Self Adhesive 10mx8cmx8mm Skirting Board Trim Skirting Board Covers 3D Anti-Collision Line Border Roll Wall Trim (White)
- Price
- £11.21
- Rating
- 3.8/5
- Reviews
- 110
- Age
- 1y ago
Trending
estimated 90-day click momentum
AG Design AWB 8482 Self-Adhesive Border Purple Watercolour Blossom Waterproof Decoration for Walls Furniture Wallpaper Wall Coverings and Doors Film Width 500 cm x Height 13.8 cm
- Price
- £11.37
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 10mo ago
JIANGCHA Border Wallpaper Decorative Border Stick Elegant Floral Molding Wall Trim Line Sticker for Bathroom Living Room Kitchen and Bedroom Wall
- Price
- £3.23
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 11mo ago
Laroal Gray Leaves PVC Self-Adhesive Wallpaper Wall Border Waterproof Stickers for Bathroom Kitchen Decorative Trim 10 Meters Durable Removable Decor
- Price
- £6.70
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 1y ago
Peel & Stick Wallpaper Border 9.2m x 7.8cm Self-Adhesive Waterproof Wall Moulding Kit Protective Anti-Collision Trim for Skirting Boards Ceilings Mirrors TV Backdrops DIY Decorative Baseboard
- Price
- £8.81
- Rating
- 3.6/5
- Reviews
- 19
- Age
- 1y ago
PVC Wallpaper Border Self Adhesive 10 Meter x 5cm - Knot Pattern Waterproof Peel & Stick Wall Border for Kitchen Bathroom Bedroom Living Room (A)
- Price
- £4.98
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 10mo ago
Newest
by launch date
10m Display Borders for Classrooms Eucalyptus Bulletin Board Border Roll Green Classroom Decoration Wallpaper Border Trim Nature-Inspired School Display Border for Teachers Walls Notice Boards
- Price
- £8.77
- Rating
- 4.2/5
- Reviews
- 4
- Age
- 3mo ago
AG Design AWB 8484 Self-Adhesive Border Wildflowers Waterproof Decoration for Walls Furniture Wallpaper Wall Coverings and Doors Film Width 500 cm x Height 13.8 cm
- Price
- £10.37
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 10mo ago
PVC Wallpaper Border Self Adhesive 10 Meter x 5cm - Knot Pattern Waterproof Peel & Stick Wall Border for Kitchen Bathroom Bedroom Living Room (A)
- Price
- £4.98
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 10mo ago
AG Design AWB 8482 Self-Adhesive Border Purple Watercolour Blossom Waterproof Decoration for Walls Furniture Wallpaper Wall Coverings and Doors Film Width 500 cm x Height 13.8 cm
- Price
- £11.37
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 10mo ago
JIANGCHA Border Wallpaper Decorative Border Stick Elegant Floral Molding Wall Trim Line Sticker for Bathroom Living Room Kitchen and Bedroom Wall
- Price
- £3.23
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 24% of clicks, no more. An open shelf where new products get seen.
Brands
48 falling
Sellers
56
Est. top-5 brand share
32%
Top 20: 81%
Est. top-5 click share
24%
Top 20: 58%
Open market
63%
- WDragon8%
- Generic7%
- VisitRyl6%
- CRASPIRE6%
- Zayejod5%
- ACESOME ㅤ5%
Demand
Wallpaper Borders search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 2.0×
Search terms
Top Wallpaper Borders search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- wallpaper border84K/yr
- wallpaper borders64K/yr
- wallpaper borders self adhesive46K/yr
- self adhesive wallpaper borders18K/yr
- self adhesive border13K/yr
- self adhesive borders for walls16K/yr
- wall borders self adhesive12K/yr
- wall border10K/yr
- borders for walls8K/yr
- border wallpaper7K/yr
Reviews and returns
What reviews say buyers love and hate about Wallpaper Borders
We read the reviews and the return reasons for every product selling here.
“Poor adhesive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wallpaper Borders questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data