Wallpaper Borders
FailShoppers spend only $22K a year here, so Wallpaper Borders is a Fail.
- Flapen Score
- 49 / 100Ranks 1,033 of 2,225 DIY & Tools niches · on the category median49
- Market size
- £22K/yr313K searches / yr
- 90-day growth
- -30.6%search demand this quarter
- Competition
- 24%top-5 click share · 48 brands · 56 sellers
Flapen Score
Wallpaper Borders against its category
The dotted line is the DIY & Tools average. Past it, Wallpaper Borders is stronger. Inside it, weaker.
Market
The Wallpaper Borders market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wallpaper Borders 313K times last year and spent an estimated £22K. The top 5 brands take 32% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
0.8% of searches ended in a purchase last week.
Shoppers searched for this 313K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -30.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.
- Searches, last 12 months
- 313K
- Growth, 90 days vs prior 90
- -30.6%
- Conversion, latest week
- 0.8%
- Market size, estimated
- £22Ka year
- Peak month
- February2.0× the quietest month
- Top search term
- wallpaper border84K searches a year
02 · Price
A sale here is worth £8.99.
Listings sell for £8.99 on average, from £3.23 to £24.72. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £8.99 that is £0 to £899 a year per listing.
- Average price
- £8.99under the $15 to $100 sweet spot
- Price range
- £3.23–£24.72
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£899
- Returns
- 3.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #142 within Painting Supplies, Tools & Wall Treatments. It carries 185 reviews at 4.02 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 92%
- Out of stock, average day
- 12.0%
- Average rank
- #142in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.02 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 185per listing
- Listings tracked
- 92
04 · Newcomers
Amazon counts 1 of last year's 18 launches as successful.
18 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 18
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Wallpaper Borders products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
PVC Wallpaper Border Self Adhesive 10 Meter x 5cm - Knot Pattern Waterproof Peel & Stick Wall Border for Kitchen Bathroom Bedroom Living Room (A)
- Price
- £4.98
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 10mo ago
CRASPIRE 2.25m x 5cm White Crown Molding Peel and Stick 3D Foam Trim
- Price
- £5.64
- Rating
- 3.9/5
- Reviews
- 174
- Age
- 2y ago
Elegant Grey Floral Molding Wallpaper Border Peel Stick Home Ceiling Decorative Border for Bathroom Living Room Kitchen 10cm by 5meters
- Price
- £8.25
- Rating
- 4.4/5
- Reviews
- 525
- Age
- 7y ago
Peel & Stick Wallpaper Border 9.2m x 7.8cm Self-Adhesive Waterproof Wall Moulding Kit Protective Anti-Collision Trim for Skirting Boards Ceilings Mirrors TV Backdrops DIY Decorative Baseboard
- Price
- £8.81
- Rating
- 3.6/5
- Reviews
- 19
- Age
- 1y ago
ACESOME Wallpaper Borders Self Adhesive 10mx8cmx8mm Skirting Board Trim Skirting Board Covers 3D Anti-Collision Line Border Roll Wall Trim (White)
- Price
- £11.21
- Rating
- 3.8/5
- Reviews
- 110
- Age
- 1y ago
Trending
90-day click momentum
AG Design AWB 8482 Self-Adhesive Border Purple Watercolour Blossom Waterproof Decoration for Walls Furniture Wallpaper Wall Coverings and Doors Film Width 500 cm x Height 13.8 cm
- Price
- £11.37
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 10mo ago
JIANGCHA Border Wallpaper Decorative Border Stick Elegant Floral Molding Wall Trim Line Sticker for Bathroom Living Room Kitchen and Bedroom Wall
- Price
- £3.23
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 11mo ago
Laroal Gray Leaves PVC Self-Adhesive Wallpaper Wall Border Waterproof Stickers for Bathroom Kitchen Decorative Trim 10 Meters Durable Removable Decor
- Price
- £6.70
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 1y ago
Peel & Stick Wallpaper Border 9.2m x 7.8cm Self-Adhesive Waterproof Wall Moulding Kit Protective Anti-Collision Trim for Skirting Boards Ceilings Mirrors TV Backdrops DIY Decorative Baseboard
- Price
- £8.81
- Rating
- 3.6/5
- Reviews
- 19
- Age
- 1y ago
PVC Wallpaper Border Self Adhesive 10 Meter x 5cm - Knot Pattern Waterproof Peel & Stick Wall Border for Kitchen Bathroom Bedroom Living Room (A)
- Price
- £4.98
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 10mo ago
Newest
by launch date
10m Display Borders for Classrooms Eucalyptus Bulletin Board Border Roll Green Classroom Decoration Wallpaper Border Trim Nature-Inspired School Display Border for Teachers Walls Notice Boards
- Price
- £8.77
- Rating
- 4.2/5
- Reviews
- 4
- Age
- 3mo ago
AG Design AWB 8484 Self-Adhesive Border Wildflowers Waterproof Decoration for Walls Furniture Wallpaper Wall Coverings and Doors Film Width 500 cm x Height 13.8 cm
- Price
- £10.37
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 10mo ago
PVC Wallpaper Border Self Adhesive 10 Meter x 5cm - Knot Pattern Waterproof Peel & Stick Wall Border for Kitchen Bathroom Bedroom Living Room (A)
- Price
- £4.98
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 10mo ago
AG Design AWB 8482 Self-Adhesive Border Purple Watercolour Blossom Waterproof Decoration for Walls Furniture Wallpaper Wall Coverings and Doors Film Width 500 cm x Height 13.8 cm
- Price
- £11.37
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 10mo ago
JIANGCHA Border Wallpaper Decorative Border Stick Elegant Floral Molding Wall Trim Line Sticker for Bathroom Living Room Kitchen and Bedroom Wall
- Price
- £3.23
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 24% of clicks. An open shelf where new products get seen.
Brands
48 falling
Sellers
56
Top-5 brand share
32%
Top 20: 81%
Top-5 click share
24%
Top 20: 58%
Open market
63%
- WDragon8%
- Generic7%
- VisitRyl6%
- CRASPIRE6%
- Zayejod5%
- ACESOME ㅤ5%
Demand
Wallpaper Borders search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 2.0×
Search terms
Top Wallpaper Borders search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wallpaper border84K/yr
- wallpaper borders64K/yr
- wallpaper borders self adhesive46K/yr
- self adhesive wallpaper borders18K/yr
- self adhesive border13K/yr
- self adhesive borders for walls16K/yr
- wall borders self adhesive12K/yr
- wall border10K/yr
- borders for walls8K/yr
- border wallpaper7K/yr
Reviews and returns
What reviews say buyers love and hate about Wallpaper Borders
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor adhesive
Doesnt stick
Doesn't stick well
Poor quality
On opening i thought it looked cheap
The quality feels a bit cheap
Overpriced for what it is
i would say its a bit overpriced for what it is
Not worth it
Very thin
I didn't twig that this is a thin
A little thinner than usual
one is darker than the other
Yellow
Most DEF NOT WHITE
Love
Easy to use
easy to put up
Easy to apply
High Quality, Noise Reduction and Ease of Installation
Excellent product
Good quality
Strong adhesive
Easy stick
Sticks really well
Fair price
Good value for money
Good price
did the job I needed it for
Exactly as advertised
Just what I wanted
Return
3.0% Return rate 55% Fixable by listing
Poor adhesive
Doesnt stick
Doesn't stick well
Poor quality
On opening i thought it looked cheap
The quality feels a bit cheap
one is darker than the other
Yellow
Most DEF NOT WHITE
Product advertised as 13 x 5 metres, but it's wrong as I only got 3 metres on my roll
finally giving up when I realized the product description was wrong
Not as advertised
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wallpaper Borders questions
Answered from the same tracked data.