Wallpaper

Shoppers searched for this 7.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -29.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £252K a year.

Searches, last 12 months

7.5M

Growth, 90 days vs prior 90

-29.5%

Conversion, latest week

0.4%

Market size, estimated

£252Ka year

Peak month

February1.9× the quietest month

Top search term

wallpaper2.9M searches a year

Listings sell for £8.43 on average, from £3.27 to £60.86. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 100 to 250 of them. At £8.43 that is £843 to £2K a year per listing.

Average price

£8.43under the $15 to $100 sweet spot

Price range

£3.27–£60.86

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

50K–60K

Units per listing a year

100–250

Revenue per listing a year

£843–£2K

Returns

0.9%of orders · Amazon United Kingdom median 0.6%

80% of listings pay for placement with sponsored ads. 54% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #299 within Painting Supplies, Tools & Wall Treatments. It carries 801 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

54%

Out of stock, average day

7.4%

Average rank

#299in Painting Supplies, Tools & Wall Treatments

Average rating

4.33 starsAmazon United Kingdom average 4.36 stars

Average reviews

801per listing

Listings tracked

174

38 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

38

Successful launches

0Amazon's first-year sales bar

Average brand age

42 months