Wallpaper
Wallpaper shows a fragmented shelf (top 5 take 15% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Wallpaper profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Wallpaper is a £252K/yr Amazon United Kingdom market (7.5M searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Feb. Verdict: Worth a look — 58/100.
Wallpaper: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -29.5% over the last 90 days and 0.4% of searches end in a purchase.
£252K
revenue / yr
Who owns the niche?
The top 5 brands hold 40% of demand, so 60% of the market is open.
60%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 174 products
Top Wallpaper products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Trafagala 3D Effect Wall Panels Textured Wallpaper Embossed Wood Panel Effect Embossed Wallpaper Tartan Wallpapers Neutral Art Deco for Living Room Feature Wall Bedroom Ceilings Taupe
- Price
- £5.61
- Rating
- 4.4/5
- Reviews
- 468
- Age
- 2y ago
Pamatio Marble Textured Glitter Effect Wallpaper Non-Woven Modern Luxury Silver Gold Vintage Classic Swirl Pattern - Slightly Shiny Effect - for Bedroom Adults Living Room Corridor Wallpaper 9.5m
- Price
- £4.97
- Rating
- 4.5/5
- Reviews
- 198
- Age
- 1y ago
LOVADA Peel and Stick Wallpaper Textured Brown Wood Slat 44.5x254cm Self-Adhesive Waterproof Removable Wall Paper for Kitchen Bedroom Office Decorative Wood Slat Wallpaper
- Price
- £7.75
- Rating
- 3.7/5
- Reviews
- 1,058
- Age
- 2y ago
Trafagala Beige Brown Mix Plain Wallpaper Metallic Detailing Concrete Effect Wall Paper Roll No Match Wallpaper for Adults Kids Bedroom Living Room Hallway and Stairs
- Price
- £5.78
- Rating
- 4.6/5
- Reviews
- 169
- Age
- 1y ago
Trafagala Non-Woven Taupe Wallpaper 3D Embossed Striped Feature Branch Glitter Wallpaper Flocking Textured Modern Minimalist for Bedroom Living Room TV Backdrop Hallway Hall Lounge
- Price
- £4.96
- Rating
- 4.5/5
- Reviews
- 347
- Age
- 2y ago
Trending
90-day click momentumPamatio Marble Textured Glitter Effect Wallpaper Non-Woven Modern Luxury Silver Gold Vintage Classic Swirl Pattern - Slightly Shiny Effect - for Bedroom Adults Living Room Corridor Wallpaper 9.5m
- Price
- £4.97
- Rating
- 4.5/5
- Reviews
- 198
- Age
- 1y ago
LOVADA Peel and Stick Wallpaper Textured Brown Wood Slat 44.5x254cm Self-Adhesive Waterproof Removable Wall Paper for Kitchen Bedroom Office Decorative Wood Slat Wallpaper
- Price
- £7.75
- Rating
- 3.7/5
- Reviews
- 1,058
- Age
- 2y ago
HAOKHOME Forest Wallpaper Self Adhesive Floral Jungle Leopard Animal Forest Removable Stick on Contact Paper for Home Decor Green/Brown/Pink 3m x 44.5cm
- Price
- £9.17
- Rating
- 4.6/5
- Reviews
- 131
- Age
- 1y ago
Trafagala Beige Brown Mix Plain Wallpaper Metallic Detailing Concrete Effect Wall Paper Roll No Match Wallpaper for Adults Kids Bedroom Living Room Hallway and Stairs
- Price
- £5.78
- Rating
- 4.6/5
- Reviews
- 169
- Age
- 1y ago
Beaded Wood Panel Sage Green Wallpaper - Modern Realistic Contemporary Trendy - Stylish Feature Wall
- Price
- £10.57
- Rating
- 4.3/5
- Reviews
- 154
- Age
- 1y ago
Newest
by launch date
Swehooirt Self Adhesive Thermal Wallpaper 3mm Thick Peel and Stick Wallpaper for Bad Cold Walls Textured Grey Insulating Wall Covering Roll Waterproof Damp Proof Ceiling Kitchen
- Price
- £5.78
- Rating
- 3.9/5
- Reviews
- 61
- Age
- 7mo ago
WADILE Wallpaper Peel and Stick for Cabinets and Removable Wall Paper Texture Adhesive Removable Contact Paper for Bathroom Garage Living Room 40cm × 200cm Beige
- Price
- £6.04
- Rating
- 3.5/5
- Reviews
- 54
- Age
- 7mo ago
Anttyscar Striped Wallpaper Modern 3D Embossed Pink Wallpaper Mix Plain Thick Textured Wallpapers for Bedroom Adults Teenager Living Room Lounge Hallway Hall
- Price
- £4.13
- Rating
- 4.2/5
- Reviews
- 99
- Age
- 10mo ago
Pamatio Marble Textured Glitter Effect Wallpaper Non-Woven Modern Luxury Silver Gold Vintage Classic Swirl Pattern - Slightly Shiny Effect - for Bedroom Adults Living Room Corridor Wallpaper 9.5m
- Price
- £4.97
- Rating
- 4.5/5
- Reviews
- 198
- Age
- 1y ago
HAOKHOME Forest Wallpaper Self Adhesive Floral Jungle Leopard Animal Forest Removable Stick on Contact Paper for Home Decor Green/Brown/Pink 3m x 44.5cm
- Price
- £9.17
- Rating
- 4.6/5
- Reviews
- 131
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.
Brands
64 falling
Sellers
106
Top-5 brand share
40%
Top 20: 81%
Top-5 click share
15%
Top 20: 42%
Open market
56%
- Trafagala16%
- Swehooirt8%
- Anttyscar7%
- HAOKHOME5%
- Hode4%
- Fine Decor4%
Wallpaper demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb · busiest ÷ quietest = 1.9×
Top Wallpaper search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- wallpaper2.9M/yr
- self adhesive wallpaper863K/yr
- peel and stick wallpaper692K/yr
- wallpaper for living room348K/yr
- bedroom wallpaper256K/yr
- bathroom wallpaper253K/yr
- grey wallpaper244K/yr
- wall paper188K/yr
- wallpaper for bedroom210K/yr
- green wallpaper200K/yr
What reviews say buyers love and hate about Wallpaper
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“The quality is solid”
“not expensive”
“Easy to use”
“Easy to assemble”
“and the finished look is amazing”
What buyers complain about
71% of reviews“Poor quality control”
“Felt thinner too”
“Poor adhesive”
“Deceptive advertising”
“It looks far more expensive than it is”
Wallpaper return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
72%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Wallpaper questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
