Wallpaper
MaybeThe top 5 products take only 15% of clicks. But buyers convert on only 0.4% of searches, so Wallpaper is a Maybe.
- Flapen Score
- 58 / 100Top 12% of 2,225 DIY & Tools niches · +9 vs the category median of 4958
- Market size
- £252K/yr7.5M searches / yr
- 90-day growth
- -29.5%search demand this quarter
- Competition
- 15%top-5 click share · 64 brands · 106 sellers
Flapen Score
Wallpaper against its category
The dotted line is the DIY & Tools average. Past it, Wallpaper is stronger. Inside it, weaker.
Market
The Wallpaper market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wallpaper 7.5M times last year and spent an estimated £252K. The top 5 brands take 40% of clicks. Demand peaks in Feb. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
0.4% of searches ended in a purchase last week.
Shoppers searched for this 7.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -29.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £252K a year.
- Searches, last 12 months
- 7.5M
- Growth, 90 days vs prior 90
- -29.5%
- Conversion, latest week
- 0.4%
- Market size, estimated
- £252Ka year
- Peak month
- February1.9× the quietest month
- Top search term
- wallpaper2.9M searches a year
02 · Price
A sale here is worth £8.43.
Listings sell for £8.43 on average, from £3.27 to £60.86. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 100 to 250 of them. At £8.43 that is £843 to £2K a year per listing.
- Average price
- £8.43under the $15 to $100 sweet spot
- Price range
- £3.27–£60.86
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £843–£2K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 54% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #299 within Painting Supplies, Tools & Wall Treatments. It carries 801 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 54%
- Out of stock, average day
- 7.4%
- Average rank
- #299in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.33 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 801per listing
- Listings tracked
- 174
04 · Newcomers
Amazon counts 0 of last year's 38 launches as successful.
38 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 38
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Wallpaper products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Trafagala 3D Effect Wall Panels Textured Wallpaper Embossed Wood Panel Effect Embossed Wallpaper Tartan Wallpapers Neutral Art Deco for Living Room Feature Wall Bedroom Ceilings Taupe
- Price
- £5.61
- Rating
- 4.4/5
- Reviews
- 468
- Age
- 2y ago
Pamatio Marble Textured Glitter Effect Wallpaper Non-Woven Modern Luxury Silver Gold Vintage Classic Swirl Pattern - Slightly Shiny Effect - for Bedroom Adults Living Room Corridor Wallpaper 9.5m
- Price
- £4.97
- Rating
- 4.5/5
- Reviews
- 198
- Age
- 1y ago
LOVADA Peel and Stick Wallpaper Textured Brown Wood Slat 44.5x254cm Self-Adhesive Waterproof Removable Wall Paper for Kitchen Bedroom Office Decorative Wood Slat Wallpaper
- Price
- £7.75
- Rating
- 3.7/5
- Reviews
- 1,058
- Age
- 2y ago
Trafagala Beige Brown Mix Plain Wallpaper Metallic Detailing Concrete Effect Wall Paper Roll No Match Wallpaper for Adults Kids Bedroom Living Room Hallway and Stairs
- Price
- £5.78
- Rating
- 4.6/5
- Reviews
- 169
- Age
- 1y ago
Trafagala Non-Woven Taupe Wallpaper 3D Embossed Striped Feature Branch Glitter Wallpaper Flocking Textured Modern Minimalist for Bedroom Living Room TV Backdrop Hallway Hall Lounge
- Price
- £4.96
- Rating
- 4.5/5
- Reviews
- 347
- Age
- 2y ago
Trending
90-day click momentumPamatio Marble Textured Glitter Effect Wallpaper Non-Woven Modern Luxury Silver Gold Vintage Classic Swirl Pattern - Slightly Shiny Effect - for Bedroom Adults Living Room Corridor Wallpaper 9.5m
- Price
- £4.97
- Rating
- 4.5/5
- Reviews
- 198
- Age
- 1y ago
LOVADA Peel and Stick Wallpaper Textured Brown Wood Slat 44.5x254cm Self-Adhesive Waterproof Removable Wall Paper for Kitchen Bedroom Office Decorative Wood Slat Wallpaper
- Price
- £7.75
- Rating
- 3.7/5
- Reviews
- 1,058
- Age
- 2y ago
HAOKHOME Forest Wallpaper Self Adhesive Floral Jungle Leopard Animal Forest Removable Stick on Contact Paper for Home Decor Green/Brown/Pink 3m x 44.5cm
- Price
- £9.17
- Rating
- 4.6/5
- Reviews
- 131
- Age
- 1y ago
Trafagala Beige Brown Mix Plain Wallpaper Metallic Detailing Concrete Effect Wall Paper Roll No Match Wallpaper for Adults Kids Bedroom Living Room Hallway and Stairs
- Price
- £5.78
- Rating
- 4.6/5
- Reviews
- 169
- Age
- 1y ago
Beaded Wood Panel Sage Green Wallpaper - Modern Realistic Contemporary Trendy - Stylish Feature Wall
- Price
- £10.57
- Rating
- 4.3/5
- Reviews
- 154
- Age
- 1y ago
Newest
by launch date
Swehooirt Self Adhesive Thermal Wallpaper 3mm Thick Peel and Stick Wallpaper for Bad Cold Walls Textured Grey Insulating Wall Covering Roll Waterproof Damp Proof Ceiling Kitchen
- Price
- £5.78
- Rating
- 3.9/5
- Reviews
- 61
- Age
- 7mo ago
WADILE Wallpaper Peel and Stick for Cabinets and Removable Wall Paper Texture Adhesive Removable Contact Paper for Bathroom Garage Living Room 40cm × 200cm Beige
- Price
- £6.04
- Rating
- 3.5/5
- Reviews
- 54
- Age
- 7mo ago
Anttyscar Striped Wallpaper Modern 3D Embossed Pink Wallpaper Mix Plain Thick Textured Wallpapers for Bedroom Adults Teenager Living Room Lounge Hallway Hall
- Price
- £4.13
- Rating
- 4.2/5
- Reviews
- 99
- Age
- 10mo ago
Pamatio Marble Textured Glitter Effect Wallpaper Non-Woven Modern Luxury Silver Gold Vintage Classic Swirl Pattern - Slightly Shiny Effect - for Bedroom Adults Living Room Corridor Wallpaper 9.5m
- Price
- £4.97
- Rating
- 4.5/5
- Reviews
- 198
- Age
- 1y ago
HAOKHOME Forest Wallpaper Self Adhesive Floral Jungle Leopard Animal Forest Removable Stick on Contact Paper for Home Decor Green/Brown/Pink 3m x 44.5cm
- Price
- £9.17
- Rating
- 4.6/5
- Reviews
- 131
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 15% of clicks. An open shelf where new products get seen.
Brands
64 falling
Sellers
106
Top-5 brand share
40%
Top 20: 81%
Top-5 click share
15%
Top 20: 42%
Open market
56%
- Trafagala16%
- Swehooirt8%
- Anttyscar7%
- HAOKHOME5%
- Hode4%
- Fine Decor4%
Demand
Wallpaper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.9×
Search terms
Top Wallpaper search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wallpaper2.9M/yr
- self adhesive wallpaper863K/yr
- peel and stick wallpaper692K/yr
- wallpaper for living room348K/yr
- bedroom wallpaper256K/yr
- bathroom wallpaper253K/yr
- grey wallpaper244K/yr
- wall paper188K/yr
- wallpaper for bedroom210K/yr
- green wallpaper200K/yr
Reviews and returns
What reviews say buyers love and hate about Wallpaper
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality control
Cheap quality
Bad quality
Felt thinner too
certainly not thick very thin
Paper is not thick
Poor adhesive
wouldnt stick properly
It doesn't stay stuck
Deceptive advertising
Misleading product
Very misleading
It looks far more expensive than it is
A bit pricey
someone had said that it was cheaper on Amazon
Love
The quality is solid
great quality paper
Amazing quality
not expensive
Excellent value
Excellent value for money
Easy to use
Easy to apply
Easy to hang
Easy to assemble
Easy enough to install
Easy to put up
and the finished look is amazing
it looks beautiful
Beautiful design
Return
0.9% Return rate 72% Fixable by listing
its a completely different colour
It's not white
Slightly darker than it looks in picture
The rolls are on the small side
Not fit for purpose
Tiny wall
Deceptive advertising
Misleading product
Very misleading
Poor quality control
Cheap quality
Bad quality
Poor adhesive
wouldnt stick properly
It doesn't stay stuck
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wallpaper questions
Answered from the same tracked data.