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Wall Repair Paste

Maybe

Returns run at only 0.4% of orders. But prices span $5.71–$14.54, mostly outside the sweet spot, so Wall Repair Paste is a Maybe.

Filters Trending
Flapen Score
51
51 / 100
Top 38% of 2,225 DIY & Tools niches · +2 vs the category median of 49
Market size
£32K/yr52K searches / yr
90-day growth
+157.1%search demand this quarter
Competition
81%top-5 click share · 11 brands · 37 sellers

Flapen Score

Wall Repair Paste against its category

The dotted line is the DIY & Tools average. Past it, Wall Repair Paste is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wall Repair Paste market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wall Repair Paste 52K times last year and spent an estimated £32K. The top 5 brands take 81% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

7.7% of searches ended in a purchase last week.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +157.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
+157.1%
Conversion, latest week
7.7%
Market size, estimated
£32Ka year
Top search term
wall repair paste46K searches a year

02 · Price

A sale here is worth £8.10.

Listings sell for £8.10 on average, from £5.71 to £14.54. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £8.10 that is £810 to £2K a year per listing.

Average price
£8.10under the $15 to $100 sweet spot
Price range
£5.71–£14.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£810–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #39 within Adhesives & Sealers. It carries 1,441 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
91%
Out of stock, average day
7.2%
Average rank
#39in Adhesives & Sealers
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,441per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Wall Repair Paste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 falling

Sellers

37

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

15%

  • deuvuo39%
  • Sugelary18%
  • Generic9%
  • flintronic9%
  • SEISSO5%
  • IKKAB4%
  • Open — no brand owns it (5 brands, 15%)

Reviews and returns

What reviews say buyers love and hate about Wall Repair Paste

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Use12%+1.81

almost impossible to sand down

Too hard to be useful

Practically impossible to get out of tube

Functionality-Overall11%−0.11

Didn't do the job

Doesnt work

Filler wouldn't squeeze out of tube

Value For Money11%+0.37

12.99 £ is too much for this really scanty amount

Overpriced

expensive for the small amount you actually get in the tube

Size-Overall10%−0.02

Not fit for purpose

Small tubes

Only complaint is that the small pot is too tall

Quality-Overall9%−0.09

stopped just to say how awful this product is

Used better

Absolutely terrible

Love

Ease Of Use23%+1.81

so handy it's ready to use

Easy to use

it was very easy to apply

Advertised Vs Actual Product18%−0.05

does exactly as advertised

As it is described

Does it job

Quality-Overall14%−0.09

Its well-made, fit for purpose, and significantly less stressful than trying to mix your own powder and ending up with something the consistency of lumpy porridge

Overall really good quality filler

Great quality

Value For Money9%+0.37

Money well spent

Excellent value for money

Good value for money

Maintenance And Repair7%+0.89

Excellent for everyday DIY repairs

Ideal for repairs and making good

Great little repair kit

Return

0.4% Return rate 20% Fixable by listing

Leak-Proof20%█▅▂▅▃█

Arrived having completely leaked out into the box

The product arrived broken open and leaking, even though the seal was unbroken

Defective Material/Parts17%▇█▅▆█▆
Size-Overall12%▃▇▂█▂▅

Not fit for purpose

Small tubes

Only complaint is that the small pot is too tall

Functionality-Overall8%▁▂█▆▅▁

Didn't do the job

Doesnt work

Filler wouldn't squeeze out of tube

Product Condition5%█▁▅▁█▇

FAQ

Common Wall Repair Paste questions

Answered from the same tracked data.