Is wall plugs profitable to sell on Amazon United Kingdom?

The niche generates £339K/yr across 29 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -12.8%. Flapen's verdict: Worth a look (50/100).

How competitive is the wall plugs niche?

19 brands and 64 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 66% of demand.

What do buyers complain about in wall plugs?

Top complaints mined from reviews: Quality-Overall, Strength, Size-Overall. The return rate is 0.4%.

When does demand for wall plugs peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the wall plugs niche?

Listings span £1.91–£15.67; the average listing price is £6.19 (sweet spot $15–$100). The average incumbent carries 1,206 reviews — the moat a new listing must climb.

wall plugs

Worth a look

Shows low returns (0.4%), but prices mostly outside the sweet spot ($1.91–$15.67) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great11.3%

search→purchase rate — share of searches ending in a sale

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Review moat

Good1,206.31

avg incumbent reviews — the moat a new listing must climb

Market size

Good£339K

£339K/yr · 483K searches

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-12.8%

90-day search growth — must beat 0% to launch

Avg price

Bad£6.19

avg listing price — sweet spot $15–$100

Price range

Bad£1.91–£15.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, wall plugs is a £339K/yr Amazon United Kingdom market (483K searches/yr). The top 5 brands hold 66% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

wall plugs market data

Units sold / yr: 50K–60K; avg 1,250–1,500/product
Revenue / yr: £310K–£371K; units × avg price
Conversion rate: 11.3%
Avg BSR: #53
Page quality: 0%
Prime: 100%
Sponsored: 72%
Out of stock: 1.3%
Avg brand age: 33 months
Avg seller age: 169 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

57%

Top 20: 91%

Open market

29%

Lemiyoo17%
fischer17%
Merriway14%
Rawlplug11%
PLASPLUGS6%
Navoys5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top wall plugs search terms

wall plugs183K/yr -16.1%8.5% conv.
rawl plugs76K/yr -0.7%9.5% conv.
raw plugs66K/yr -37.6%9.9% conv.
rawl plugs assorted32K/yr -22.7%10.8% conv.
wall plug21K/yr -15.7%3.4% conv.
raw plugs for brick wall12K/yr +33.3%8.8% conv.
wall plugs for brick14K/yr -13.9%7.5% conv.
wall plugs assorted9K/yr -14.8%7.9% conv.
rawlplug17K/yr -18.9%3.1% conv.
brick wall plugs5K/yr +24.6%5.6% conv.

All search terms

Top wall plugs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

188 Pcs Screws And Wall Plugs Set Anchor Bolts Assorted Heavy Duty Rawlplug

Lemiyoo£5.914.6★654 rev

Merriway BH07204 (120 Pcs) Assorted Heavy Duty Wall Plugs - Pack of 40 Each Yellow Red and Brown

Merriway£3.834.4★196 rev

fischer DuoPower 6 x 30 Universal Wall Plugs 100 Pack

fischer£3.834.7★11,148 rev

Rawlplug 68-635 Uno Plug Clip (Pack of 272) - Red / Brown / Blue

Rawlplug£8.354.7★1,945 rev

All in One Multi Purpose Multi Fix Use Assorted Size Wall Plugs Heavy Duty Raw Rawl Plug Fixings Brick Stone Cement Concrete Hollow Cavity Partition Partitioning Drywall Professional Hanging Clamps Screw Fixing in Different Sizes Pack of 52

PLASPLUGS£3.324.5★1,983 rev

Newest

by launch date

300 Pcs Assorted Wall Plugs Kit for Home Improvement and Decor Replace Picture Hanging Nails with Drywall Anchors for Picture Hangers Frame Canvas DIY Concrete & Dry Wall

DODIYDO£15.6739 rev

4mo ago

270 Pcs Assorted Wall Plugs Kit for Home Improvement and Decor Replace Picture Hanging Nails with Drywall Anchors for Picture Hangers Frame Canvas DIY Concrete & Dry Wall

DODIYDO£12.1139 rev

5mo ago

150pc Assorted Wall Plugs 8mm 7mm 6mm 5mm Sizes for Versatile DIY Fixings | Suitable for Brick Block Concrete & General Masonry (150pc - Assorted Plugs)

Navoys£3.4928 rev

7mo ago

272 Pcs Screws and Wall Plugs Set 134 Pcs Masonry Screws & 134 Pcs Expansion Wall Plugs with 4 Pcs Washers Self Tapping Screw and Wall Plug Assortment for Brick Concrete Plasterboard Fixings

Homtim£7.5621 rev

7mo ago

Gorffy 230PCS Screws and Wall Plugs Set 115 x Masonry Screws and 115 x Expansion Anchor Bolts M3/M4/M5/M6/M8 Assorted Wall Plug and Screw Masonry Screw for Brick Wall & Concrete Fixing

Gorffy£7.10122 rev

1y ago

What buyers say about wall plugs

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“Good quality, tool bag essentials”

Socket/Port/Plug17%

“great plugs”

Value For Money13%

“Good price”

Advertised Vs Actual Product9%

“Worked as needed”

Size-Overall8%

“OK fit great”

Ease Of Use4%

“which is convenient for storage”

Strength4%

“The plugs themselves feel sturdy and well made”

Grip2%

“No slipping or loosening so far”

Design-Overall2%

“Do what they were designed for”

Mounting2%

“This is a very handy set of screws”

What buyers complain about

Quality-Overall22%

“Poor quality screws”

Strength12%

“Weakest screws Ive ever used”

Size-Overall11%

“Firstly if you need larger sizes then this isn't the set for you”

Value For Money8%

“pricey”

Advertised Vs Actual Product4%

“you don't get what is advertised”

Material Quality3%

“not very good plastic”

Color3%

“I can't see any difference in colour”

Socket/Port/Plug3%

“experience tells me that these plastic plugs are not strong enough”

Locking Mechanism2%

“very hard plastic hard to get screw s to tighten in”

Adhesion/Stickiness2%

“they just keep stuff stuck in the wall”

Top return reasons

Size-Overall40%

Quality-Overall16%

Compatibility-Overall8%

Socket/Port/Plug7%

Functionality-Overall7%

Value For Money4%

Defective Material/Parts4%

Advertised Vs Actual Product3%

Mounting3%

Strength2%

Common questions

Is wall plugs profitable to sell on Amazon United Kingdom?: The niche generates £339K/yr across 29 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -12.8%. Flapen's verdict: Worth a look (50/100).
How competitive is the wall plugs niche?: 19 brands and 64 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in wall plugs?: Top complaints mined from reviews: Quality-Overall, Strength, Size-Overall. The return rate is 0.4%.
When does demand for wall plugs peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the wall plugs niche?: Listings span £1.91–£15.67; the average listing price is £6.19 (sweet spot $15–$100). The average incumbent carries 1,206 reviews — the moat a new listing must climb.