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Wall Plugs

Maybe

An estimated 0.4% of orders come back. But prices span $1.91–$15.67, mostly outside the sweet spot, so Wall Plugs is a Maybe.

Flapen Score
50
50 / 100
Top 43% of 2,225 DIY & Tools niches · +1 vs the category median of 49
Market size
£339K/yr483K searches / yr
90-day growth
-12.8%search demand this quarter
Competition
57%top-5 click share · 19 brands · 64 sellers

Flapen Score

Wall Plugs against its category

The dotted line is the DIY & Tools average. Past it, Wall Plugs is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wall Plugs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wall Plugs 483K times last year and spent an estimated £339K. The top 5 brands take 66% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 11.3% of those searches ended in a purchase.

Shoppers searched for this 483K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £339K a year.

Searches, last 12 months
483K
Growth, 90 days vs prior 90
-12.8%
Conversion, latest week
11.3%
Market size, estimated
£339Ka year
Peak month
February1.5× the quietest month
Top search term
wall plugs183K searches a year

02 · Price

A sale here is worth £6.19.

Listings sell for £6.19 on average, from £1.91 to £15.67. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,250 to 1,500 of them. At £6.19 that is £8K to £9K a year per listing.

Average price
£6.19under the $15 to $100 sweet spot
Price range
£1.91–£15.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
1,250–1,500
Revenue per listing a year
£8K–£9K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #53 within Nails, Screws & Fasteners. It carries 1,206 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#53in Nails, Screws & Fasteners
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,206per listing
Listings tracked
29

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Wall Plugs products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£34K£51K£68K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

64

Est. top-5 brand share

66%

Top 20: 100%

Est. top-5 click share

57%

Top 20: 91%

Open market

29%

  • Lemiyoo17%
  • fischer17%
  • Merriway14%
  • Rawlplug11%
  • PLASPLUGS6%
  • Navoys5%

Demand

Wall Plugs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Wall Plugs search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wall plugs183K/yr
  • rawl plugs76K/yr
  • raw plugs66K/yr
  • rawl plugs assorted32K/yr
  • wall plug21K/yr
  • raw plugs for brick wall12K/yr
  • wall plugs for brick14K/yr
  • wall plugs assorted9K/yr
  • rawlplug17K/yr
  • brick wall plugs5K/yr

Reviews and returns

What reviews say buyers love and hate about Wall Plugs

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Quality-Overall”
0.4%of orders come back
“Poor quality screws”
A buyer, on “Quality-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Wall Plugs questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data