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Wall Plugs

Maybe

Returns run at only 0.4% of orders. But prices span $1.91–$15.67, mostly outside the sweet spot, so Wall Plugs is a Maybe.

Flapen Score
50
50 / 100
Top 43% of 2,225 DIY & Tools niches · +1 vs the category median of 49
Market size
£339K/yr483K searches / yr
90-day growth
-12.8%search demand this quarter
Competition
57%top-5 click share · 19 brands · 64 sellers

Flapen Score

Wall Plugs against its category

The dotted line is the DIY & Tools average. Past it, Wall Plugs is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wall Plugs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wall Plugs 483K times last year and spent an estimated £339K. The top 5 brands take 66% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

11.3% of searches ended in a purchase last week.

Shoppers searched for this 483K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £339K a year.

Searches, last 12 months
483K
Growth, 90 days vs prior 90
-12.8%
Conversion, latest week
11.3%
Market size, estimated
£339Ka year
Peak month
February1.5× the quietest month
Top search term
wall plugs183K searches a year

02 · Price

A sale here is worth £6.19.

Listings sell for £6.19 on average, from £1.91 to £15.67. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,250 to 1,500 of them. At £6.19 that is £8K to £9K a year per listing.

Average price
£6.19under the $15 to $100 sweet spot
Price range
£1.91–£15.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
1,250–1,500
Revenue per listing a year
£8K–£9K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #53 within Nails, Screws & Fasteners. It carries 1,206 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#53in Nails, Screws & Fasteners
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,206per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Wall Plugs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£34K£51K£68K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

64

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

57%

Top 20: 91%

Open market

29%

  • Lemiyoo17%
  • fischer17%
  • Merriway14%
  • Rawlplug11%
  • PLASPLUGS6%
  • Navoys5%

Demand

Wall Plugs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Wall Plugs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wall plugs183K/yr
  • rawl plugs76K/yr
  • raw plugs66K/yr
  • rawl plugs assorted32K/yr
  • wall plug21K/yr
  • raw plugs for brick wall12K/yr
  • wall plugs for brick14K/yr
  • wall plugs assorted9K/yr
  • rawlplug17K/yr
  • brick wall plugs5K/yr

Reviews and returns

What reviews say buyers love and hate about Wall Plugs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall22%−0.08

Poor quality screws

Rubbish

Average quality

Strength12%−0.06

Weakest screws Ive ever used

Not impressed, box very flimsy

Not very strong

Size-Overall11%+0.26

Firstly if you need larger sizes then this isn't the set for you

Very long though

Largest size is larger than expected

Value For Money8%+1.19

pricey

Wourth the money

slightly more expensive

Advertised Vs Actual Product4%+0.10

you don't get what is advertised

The box is different to that shown

quantities received differ to advertised

Love

Quality-Overall26%−0.08

Good quality, tool bag essentials

Decent quality

Good quality set

Socket/Port/Plug17%+1.64

great plugs

Great wall plugs

they are good quality plugs at a good price

Value For Money13%+1.19

Good price

Excellent value for money

Fair price

Advertised Vs Actual Product9%+0.10

Worked as needed

Did what I needed

As described

Size-Overall8%+0.26

OK fit great

Good variety of sizes

they always fit so snug

Return

0.4% Return rate 45% Fixable by listing

Size-Overall40%█▅▇▅▆█

Firstly if you need larger sizes then this isn't the set for you

Very long though

Largest size is larger than expected

Quality-Overall16%▆█▃▄▅▇

Poor quality screws

Rubbish

Average quality

Compatibility-Overall8%▃▃██▃▁
Socket/Port/Plug7%▅▅▇██▅

experience tells me that these plastic plugs are not strong enough

Rawl plugs arent great

Functionality-Overall7%▁█▃█▆▁

FAQ

Common Wall Plugs questions

Answered from the same tracked data.