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Wall Panelling Kits

Maybe

The average product has only 148 reviews. But demand is soft, at -31.4% this quarter, so Wall Panelling Kits is a Maybe.

Flapen Score
51
51 / 100
Top 38% of 2,225 DIY & Tools niches · +2 vs the category median of 49
Market size
£49K/yr331K searches / yr
90-day growth
-31.4%search demand this quarter
Competition
38%top-5 click share · 20 brands · 26 sellers

Flapen Score

Wall Panelling Kits against its category

The dotted line is the DIY & Tools average. Past it, Wall Panelling Kits is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wall Panelling Kits market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wall Panelling Kits 331K times last year and spent an estimated £49K. The top 5 brands take 66% of clicks. Demand peaks in Jan–Feb. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 331K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -31.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
331K
Growth, 90 days vs prior 90
-31.4%
Conversion, latest week
0.7%
Market size, estimated
£49Ka year
Peak month
January3.5× the quietest month
Top search term
panelling kit166K searches a year

02 · Price

A sale here is worth £21.97.

Listings sell for £21.97 on average, from £5.44 to £60.86. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £21.97 that is £0 to £2K a year per listing.

Average price
£21.97inside the $15 to $100 sweet spot
Price range
£5.44–£60.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #175 within Building Supplies. It carries 148 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
50%
Out of stock, average day
0.0%
Average rank
#175in Building Supplies
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
148per listing
Listings tracked
42

04 · Newcomers

Amazon counts 3 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
3Amazon's first-year sales bar
Average brand age
18 months

Products

Top Wall Panelling Kits products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

26

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

38%

Top 20: 76%

Open market

28%

  • PARTY DECOR19%
  • Art3d15%
  • Home Treats12%
  • WOODICA11%
  • JSIWOTH9%
  • TourKing7%

Demand

Wall Panelling Kits search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Spike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 3.5×

Search terms

Top Wall Panelling Kits search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • panelling kit166K/yr
  • peel and stick moulding24K/yr
  • wall moulding20K/yr
  • paneling kit18K/yr
  • peel and stick wall tiles wood effect25K/yr
  • peel and stick wall moulding9K/yr
  • wall moulding kit peel and stick12K/yr
  • wall molding8K/yr
  • wall moulding kit5K/yr
  • stick on panelling5K/yr

Reviews and returns

What reviews say buyers love and hate about Wall Panelling Kits

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money15%+0.21

A bit pricey

However, only until I opened the box did I realise that the product I spent £90 on looked nothing like what was advertised on amazon

Overpriced for what it is tbh

Adhesion/Stickiness15%−0.14

I had some issue with the adhesive

Not great, fell off my wall after I needed to reposition adhesive Not very good as product too heavy for it

No adhesive backs

Size-Overall14%−0.03

not fit properly yet

Very small in terms of relief

Its wide, ugly and not very long

Quality-Overall9%+1.64

Cheap and nasty looking

Average quality

.not best quality

Advertised Vs Actual Product7%−0.09

Not as described

do not match the description

Not like in the pictures

Love

Quality-Overall28%+1.64

The panels feel of high quality

Decent quality

Great product 👌 Great seller

Ease Of Use15%+0.83

came in handy

Easy Peasy

Easy to apply

Value For Money12%+0.21

Good value

Good value for money

Worth the buy

Assembly/Installation12%+0.94

easy to put up

are simple to put together

Easy enough to install

Adhesion/Stickiness7%−0.14

Stick well

Good adhesive

Had no issues with them not sticking

Return

1.1% Return rate 46% Fixable by listing

Size-Overall26%█▄▇▇▇█

not fit properly yet

Very small in terms of relief

Its wide, ugly and not very long

Quality-Overall10%▄█▂▃▄▃

Cheap and nasty looking

Average quality

.not best quality

Material Quality10%▂▂▇▅▇█

that it looks like you end up having more of the black material. which the slats are glued to

Didn't use it as appearance is very plastic looking

Advertised Vs Actual Product8%▅▇▇▆██

Not as described

do not match the description

Not like in the pictures

Adhesion/Stickiness6%▇▆██▂▅

I had some issue with the adhesive

Not great, fell off my wall after I needed to reposition adhesive Not very good as product too heavy for it

No adhesive backs

FAQ

Common Wall Panelling Kits questions

Answered from the same tracked data.