- Flapen Score
- 43 / 100Ranks 1,615 of 2,225 DIY & Tools niches · −6 vs the category median of 4943
- Market size
- £20K/yr33K searches / yr
- 90-day growth
- >1,000%search demand this quarter
- Competition
- 56%top-5 click share · 3 brands · 46 sellers
Flapen Score
Vornado against its category
The dotted line is the DIY & Tools average. Past it, Vornado is stronger. Inside it, weaker.
Market
The Vornado market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vornado 33K times last year and spent an estimated £20K. All 3 brands take every click. Demand peaks in May–Jun–Jul. Flapen scores it 43 out of 100, a Fail.
01 · Demand
0.7% of searches ended in a purchase last week.
Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.
- Searches, last 12 months
- 33K
- Growth, 90 days vs prior 90
- >1,000%
- Conversion, latest week
- 0.7%
- Market size, estimated
- £20Ka year
- Peak month
- July19.7× the quietest month
- Top search term
- vornado fan17K searches a year
02 · Price
A sale here is worth £94.31.
Listings sell for £94.31 on average, from £22.92 to £301.85. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £94.31 that is £0 to £9K a year per listing.
- Average price
- £94.31inside the $15 to $100 sweet spot
- Price range
- £22.92–£301.85
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£9K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
40% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #1,022 within Bathroom Hardware. It carries 9,099 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 40%
- Prime listings
- 40%
- Out of stock, average day
- 11.7%
- Average rank
- #1,022in Bathroom Hardware
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 9,099per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Vornado products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Vornado 460 Compact Whole Room Air Circulator Black
- Price
- £84.45
- Rating
- 4.6/5
- Reviews
- 5,198
- Age
- 10y ago

Honeywell TurboForce Power Fan (Quiet Operation Cooling 90 Variable Tilt 3 Speed Settings Wall Mount Feature Table Fan) HT900E
- Price
- £22.92
- Rating
- 4.5/5
- Reviews
- 28,425
- Age
- 15y ago

DREO 25dB Quiet Desk Fan for Bedroom 70ft Powerful Airflow 12 Air Circulator with Wall Mount 120 Adjustable Tilt 3 Speeds for Home & Office 23 ft/s Efficient Cooling
- Price
- £38.95
- Rating
- 4.5/5
- Reviews
- 7,586
- Age
- 2y ago

Vornado 560 Whole Room Air Circulator with 4 speeds 560-Medium White
- Price
- £137.21
- Rating
- 4.6/5
- Reviews
- 825
- Age
- 7y ago

Vornado VFAN Mini Classic Personal Vintage Air Circulator Fan Green
- Price
- £73.59
- Rating
- 4.5/5
- Reviews
- 10,769
- Age
- 10y ago
Trending
90-day click momentum
Vornado 560 Whole Room Air Circulator with 4 speeds 560-Medium White
- Price
- £137.21
- Rating
- 4.6/5
- Reviews
- 825
- Age
- 7y ago

Honeywell TurboForce Power Fan (Quiet Operation Cooling 90 Variable Tilt 3 Speed Settings Wall Mount Feature Table Fan) HT900NE1 - Blue
- Price
- £23.40
- Rating
- 4.5/5
- Reviews
- 28,425
- Age
- 3y ago

Vornado 7803 Large Pedestal Whole Room Air Circulator Fan with Adjustable Height 3 Speed Settings Removable Grill for Cleaning Black
- Price
- £264.60
- Rating
- 4.6/5
- Reviews
- 1,269
- Age
- 7y ago

Vornado VFAN Mini Classic Personal Vintage Air Circulator Fan Vintage White
- Price
- £88.66
- Rating
- 4.5/5
- Reviews
- 10,769
- Age
- 9y ago

Vornado 460 Small Desk Fan with 3 Speed Settings Adjustable Tilt Chrome Glide Bar for Bedroom Office Home Air Circulation up to 70 Feet Quiet Table Fan White
- Price
- £91.96
- Rating
- 4.5/5
- Reviews
- 2,566
- Age
- 10y ago
Newest
by launch date![DREO 20 dB Silent Standing Fan for Bedroom 42 Pedestal Fans with Remote 90 Oscillating 90 Manual Vertical Cooling Fan 8 Speeds Adjustable Height 8H Timer LED Display[Upgraded] Black](https://m.media-amazon.com/images/I/31bTJfbNqgL.jpg)
DREO 20 dB Silent Standing Fan for Bedroom 42 Pedestal Fans with Remote 90 Oscillating 90 Manual Vertical Cooling Fan 8 Speeds Adjustable Height 8H Timer LED Display[Upgraded] Black
- Price
- £62.17
- Rating
- 4.7/5
- Reviews
- 6,343
- Age
- 1y ago

DREO 25dB Quiet Desk Fan for Bedroom 70ft Powerful Airflow 12 Air Circulator with Wall Mount 120 Adjustable Tilt 3 Speeds for Home & Office 23 ft/s Efficient Cooling
- Price
- £38.95
- Rating
- 4.5/5
- Reviews
- 7,586
- Age
- 2y ago

DREO 20 dB Standing Fan for Bedroom 120+120 Omni-directional Cooling Fans 90 ft Circulator With Remote DC Motor Pedestal Fans 35-40 Adjustable Height Floor Fan 8 Speeds 3 Modes 8H Time
- Price
- £78.56
- Rating
- 4.5/5
- Reviews
- 4,190
- Age
- 2y ago

DREO 40 Inch Smart RGB Pedestal Fan 20dB Silent Standing Fans for Bedroom 120+120 Oscillating Cooling Fan Wi-Fi/Voice Control DC Motor 9 Speeds 6 Modes 12H Timer 90 ft Circulator Silver
- Price
- £99.45
- Rating
- 4.6/5
- Reviews
- 2,975
- Age
- 2y ago

DREO Smart Table Fan for Bedroom 28dB Silent Air Circulator Fan with Remote 7 Inch Diameter Cooling Quiet Desk Fan 120 Vertical Manual+90 Horizontal Oscillating 4 Speeds 5 Modes 12H Timer
- Price
- £54.25
- Rating
- 4.6/5
- Reviews
- 4,005
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 flat
Sellers
46
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
56%
Top 20: 100%
Open market
0%
- Vornado62%
- DREO20%
- Honeywell19%
Demand
Vornado search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 19.7×
Search terms
Top Vornado search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vornado fan17K/yr
- vornado13K/yr
- vornado 6602K/yr
Reviews and returns
What reviews say buyers love and hate about Vornado
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Annoying noise
It is noisy
Very loud
small in size
It is HUGE
This one is a bit shorter
Questionable quality control
Terrible quality control
Rubbish quality
costs more
a bit pricey
Expected more for the price
almost falling apart
it was completely broken
It broke after a few months
Love
Quiet and Powerful
Fairly quiet
Not noisy
great value for money
AMAZING VALUE
Decent price
It is very sturdy
Sturdy with a strong base
Good strong blow
A+ quality
Good Quality Fan
a great build quality
Easy assemble
Assembly was easy
Easy assembly
Return
0.8% Return rate 18% Fixable by listing
Annoying noise
It is noisy
Very loud
Won't even turn on
Didn't work
Personally, Not as effective as it claims to be
small in size
It is HUGE
This one is a bit shorter
its a bit flimsy
Not strong at all
Weak
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vornado questions
Answered from the same tracked data.








