vornado
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great£94.31avg listing price — sweet spot $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£22.92–£301.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad9,098.5avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad£20K£20K/yr · 33K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, vornado is a £20K/yr Amazon United Kingdom market (33K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 43/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
vornado market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- £24K–£47K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #1,022
- Page quality
- 0%
- Prime
- 40%
- Sponsored
- 40%
- Out of stock
- 11.7%
- Avg brand age
- 41 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
3 flat
Sellers
46
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
56%
Top 20: 100%
Open market
0%
- Vornado62%
- DREO20%
- Honeywell19%
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — >1,000% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 19.7×
Top vornado search terms
- vornado fan17K/yr
- vornado13K/yr
- vornado 6602K/yr
Top vornado products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vornado 460 Compact Whole Room Air Circulator Black
Vornado£84.454.6★5,198 rev
Honeywell TurboForce Power Fan (Quiet Operation Cooling 90 Variable Tilt 3 Speed Settings Wall Mount Feature Table Fan) HT900E
Honeywell£22.924.5★28,425 rev
DREO 25dB Quiet Desk Fan for Bedroom 70ft Powerful Airflow 12 Air Circulator with Wall Mount 120 Adjustable Tilt 3 Speeds for Home & Office 23 ft/s Efficient Cooling
DREO£38.954.5★7,586 rev
Vornado 560 Whole Room Air Circulator with 4 speeds 560-Medium White
Vornado£137.214.6★825 rev
Vornado VFAN Mini Classic Personal Vintage Air Circulator Fan Green
Vornado£73.594.5★10,769 rev
Newest
by launch date![DREO 20 dB Silent Standing Fan for Bedroom 42 Pedestal Fans with Remote 90 Oscillating 90 Manual Vertical Cooling Fan 8 Speeds Adjustable Height 8H Timer LED Display[Upgraded] Black](https://m.media-amazon.com/images/I/31bTJfbNqgL.jpg)
DREO 20 dB Silent Standing Fan for Bedroom 42 Pedestal Fans with Remote 90 Oscillating 90 Manual Vertical Cooling Fan 8 Speeds Adjustable Height 8H Timer LED Display[Upgraded] Black
DREO£62.176,343 rev
DREO 25dB Quiet Desk Fan for Bedroom 70ft Powerful Airflow 12 Air Circulator with Wall Mount 120 Adjustable Tilt 3 Speeds for Home & Office 23 ft/s Efficient Cooling
DREO£38.957,586 rev
DREO 20 dB Standing Fan for Bedroom 120+120 Omni-directional Cooling Fans 90 ft Circulator With Remote DC Motor Pedestal Fans 35-40 Adjustable Height Floor Fan 8 Speeds 3 Modes 8H Time
DREO£78.564,190 rev
DREO 40 Inch Smart RGB Pedestal Fan 20dB Silent Standing Fans for Bedroom 120+120 Oscillating Cooling Fan Wi-Fi/Voice Control DC Motor 9 Speeds 6 Modes 12H Timer 90 ft Circulator Silver
DREO£99.452,975 rev
DREO Smart Table Fan for Bedroom 28dB Silent Air Circulator Fan with Remote 7 Inch Diameter Cooling Quiet Desk Fan 120 Vertical Manual+90 Horizontal Oscillating 4 Speeds 5 Modes 12H Timer
DREO£54.254,005 rev
Trending
90-day click momentumVornado 560 Whole Room Air Circulator with 4 speeds 560-Medium White
Vornado£137.214.6★
Honeywell TurboForce Power Fan (Quiet Operation Cooling 90 Variable Tilt 3 Speed Settings Wall Mount Feature Table Fan) HT900NE1 - Blue
Honeywell£23.404.5★
Vornado 7803 Large Pedestal Whole Room Air Circulator Fan with Adjustable Height 3 Speed Settings Removable Grill for Cleaning Black
Vornado£264.604.6★
Vornado VFAN Mini Classic Personal Vintage Air Circulator Fan Vintage White
Vornado£88.664.5★
Vornado 460 Small Desk Fan with 3 Speed Settings Adjustable Tilt Chrome Glide Bar for Bedroom Office Home Air Circulation up to 70 Feet Quiet Table Fan White
Vornado£91.964.5★
What buyers say about vornado
What buyers praise and complain about, mined from review topics.What buyers love
“Quiet and Powerful”
“great value for money”
“It is very sturdy”
“A+ quality”
“Easy assemble”
“love the remote”
“Easy to use”
“sleek design”
“As advertised”
“Lightweight so easily movable”
What buyers complain about
“Annoying noise”
“small in size”
“Questionable quality control”
“costs more”
“almost falling apart”
“its a bit flimsy”
“Won't even turn on”
“Hard to access”
“this listing is misleading”
“you can't find the touch buttons”
Top return reasons
Common questions
- Is vornado profitable to sell on Amazon United Kingdom?
- The niche generates £20K/yr across 20 tracked products. 90-day search growth is >1,000%. Flapen's verdict: Skip it (43/100).
- How competitive is the vornado niche?
- 3 brands and 46 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in vornado?
- Top complaints mined from reviews: Noise Level, Size-Overall, Quality-Overall. The return rate is 0.8%.
- When does demand for vornado peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 19.7× the quietest.
- What does it cost to enter the vornado niche?
- Listings span £22.92–£301.85; the average listing price is £94.31 (sweet spot $15–$100). The average incumbent carries 9,099 reviews — the moat a new listing must climb.