Vornado
brand-locked demand (top 5 brands take 100% of clicks) — Vornado doesn't clear our bar today.
Flapen Score
Is Vornado profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Vornado is a £20K/yr Amazon United Kingdom market (33K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 43/100.
Vornado: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved >1,000% over the last 90 days and 0.7% of searches end in a purchase.
£20K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 20 products
Top Vornado products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Vornado 460 Compact Whole Room Air Circulator Black
- Price
- £84.45
- Rating
- 4.6/5
- Reviews
- 5,198
- Age
- 10y ago
Honeywell TurboForce Power Fan (Quiet Operation Cooling 90 Variable Tilt 3 Speed Settings Wall Mount Feature Table Fan) HT900E
- Price
- £22.92
- Rating
- 4.5/5
- Reviews
- 28,425
- Age
- 15y ago
DREO 25dB Quiet Desk Fan for Bedroom 70ft Powerful Airflow 12 Air Circulator with Wall Mount 120 Adjustable Tilt 3 Speeds for Home & Office 23 ft/s Efficient Cooling
- Price
- £38.95
- Rating
- 4.5/5
- Reviews
- 7,586
- Age
- 2y ago
Vornado 560 Whole Room Air Circulator with 4 speeds 560-Medium White
- Price
- £137.21
- Rating
- 4.6/5
- Reviews
- 825
- Age
- 7y ago
Vornado VFAN Mini Classic Personal Vintage Air Circulator Fan Green
- Price
- £73.59
- Rating
- 4.5/5
- Reviews
- 10,769
- Age
- 10y ago
Trending
90-day click momentumVornado 560 Whole Room Air Circulator with 4 speeds 560-Medium White
- Price
- £137.21
- Rating
- 4.6/5
- Reviews
- 825
- Age
- 7y ago
Honeywell TurboForce Power Fan (Quiet Operation Cooling 90 Variable Tilt 3 Speed Settings Wall Mount Feature Table Fan) HT900NE1 - Blue
- Price
- £23.40
- Rating
- 4.5/5
- Reviews
- 28,425
- Age
- 3y ago
Vornado 7803 Large Pedestal Whole Room Air Circulator Fan with Adjustable Height 3 Speed Settings Removable Grill for Cleaning Black
- Price
- £264.60
- Rating
- 4.6/5
- Reviews
- 1,269
- Age
- 7y ago
Vornado VFAN Mini Classic Personal Vintage Air Circulator Fan Vintage White
- Price
- £88.66
- Rating
- 4.5/5
- Reviews
- 10,769
- Age
- 9y ago
Vornado 460 Small Desk Fan with 3 Speed Settings Adjustable Tilt Chrome Glide Bar for Bedroom Office Home Air Circulation up to 70 Feet Quiet Table Fan White
- Price
- £91.96
- Rating
- 4.5/5
- Reviews
- 2,566
- Age
- 10y ago
Newest
by launch date![DREO 20 dB Silent Standing Fan for Bedroom 42 Pedestal Fans with Remote 90 Oscillating 90 Manual Vertical Cooling Fan 8 Speeds Adjustable Height 8H Timer LED Display[Upgraded] Black](https://m.media-amazon.com/images/I/31bTJfbNqgL.jpg)
DREO 20 dB Silent Standing Fan for Bedroom 42 Pedestal Fans with Remote 90 Oscillating 90 Manual Vertical Cooling Fan 8 Speeds Adjustable Height 8H Timer LED Display[Upgraded] Black
- Price
- £62.17
- Rating
- 4.7/5
- Reviews
- 6,343
- Age
- 1y ago
DREO 25dB Quiet Desk Fan for Bedroom 70ft Powerful Airflow 12 Air Circulator with Wall Mount 120 Adjustable Tilt 3 Speeds for Home & Office 23 ft/s Efficient Cooling
- Price
- £38.95
- Rating
- 4.5/5
- Reviews
- 7,586
- Age
- 2y ago
DREO 20 dB Standing Fan for Bedroom 120+120 Omni-directional Cooling Fans 90 ft Circulator With Remote DC Motor Pedestal Fans 35-40 Adjustable Height Floor Fan 8 Speeds 3 Modes 8H Time
- Price
- £78.56
- Rating
- 4.5/5
- Reviews
- 4,190
- Age
- 2y ago
DREO 40 Inch Smart RGB Pedestal Fan 20dB Silent Standing Fans for Bedroom 120+120 Oscillating Cooling Fan Wi-Fi/Voice Control DC Motor 9 Speeds 6 Modes 12H Timer 90 ft Circulator Silver
- Price
- £99.45
- Rating
- 4.6/5
- Reviews
- 2,975
- Age
- 2y ago
DREO Smart Table Fan for Bedroom 28dB Silent Air Circulator Fan with Remote 7 Inch Diameter Cooling Quiet Desk Fan 120 Vertical Manual+90 Horizontal Oscillating 4 Speeds 5 Modes 12H Timer
- Price
- £54.25
- Rating
- 4.6/5
- Reviews
- 4,005
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
Brands
3 flat
Sellers
46
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
56%
Top 20: 100%
Open market
0%
- Vornado62%
- DREO20%
- Honeywell19%
Vornado demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Jun, Jul · busiest ÷ quietest = 19.7×
Top Vornado search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- vornado fan17K/yr
- vornado13K/yr
- vornado 6602K/yr
What reviews say buyers love and hate about Vornado
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“Quiet and Powerful”
“great value for money”
“It is very sturdy”
“A+ quality”
“Easy assemble”
What buyers complain about
67% of reviews“Annoying noise”
“small in size”
“Questionable quality control”
“costs more”
“almost falling apart”
Vornado return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
18%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Vornado questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
