Vinyl Flooring

Shoppers searched for this 2.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £372K a year.

Searches, last 12 months

2.7M

Growth, 90 days vs prior 90

-21.1%

Conversion, latest week

0.6%

Market size, estimated

£372Ka year

Peak month

February1.7× the quietest month

Top search term

vinyl flooring361K searches a year

Listings sell for £23.90 on average, from £9.39 to £57.97. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £23.90 that is £2K to £6K a year per listing.

Average price

£23.90inside the $15 to $100 sweet spot

Price range

£9.39–£57.97

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

100–250

Revenue per listing a year

£2K–£6K

Returns

2.5%of orders · Amazon United Kingdom median 0.6%

94% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 14.9% of listings are out of stock. The average listing ranks #188 within Building Supplies. It carries 561 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

73%

Out of stock, average day

14.9%

Average rank

#188in Building Supplies

Average rating

4.33 starsAmazon United Kingdom average 4.36 stars

Average reviews

561per listing

Listings tracked

71

13 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

3Amazon's first-year sales bar

Average brand age

39 months