Is Video Doorbell Wireless profitable to sell on Amazon United Kingdom?

Flapen scores Video Doorbell Wireless 48 out of 100 on Amazon United Kingdom, a Fail. Shoppers spend £299K a year across 11 tracked products. Amazon counts 3 of the 6 products launched in the last year as successful launches. Search demand grew +35.0% in the last 90 days.

How competitive is the Video Doorbell Wireless niche on Amazon United Kingdom?

10 brands and 25 sellers compete in Video Doorbell Wireless on Amazon United Kingdom. The top 5 Video Doorbell Wireless products take 82% of clicks, and the top 5 brands take 86%.

What do buyers complain about in Video Doorbell Wireless?

Video Doorbell Wireless buyers on Amazon United Kingdom complain most about Connectivity-Overall, Charging, and Battery Life. Returns run at 3.5% of orders.

When does demand for Video Doorbell Wireless peak?

Search demand for Video Doorbell Wireless on Amazon United Kingdom peaks in Oct–Nov–Dec, and the busiest month runs 4.6× the quietest.

What does it cost to enter the Video Doorbell Wireless niche?

Video Doorbell Wireless sells for £21.23 on average on Amazon United Kingdom, inside the $15 to $100 sweet spot. Listings run £7.60 to £44.98. The average product has 2,506 reviews, the count a new listing must catch up to.

Video Doorbell Wireless

Fail

The top 5 products take 82% of clicks, so Video Doorbell Wireless is a Fail.

Filters Low Review Barrier Out of Stock

Flapen Score: 48
48 / 100Ranks 1,131 of 2,225 DIY & Tools niches · −1 vs the category median of 49
Market size: £299K/yr781K searches / yr
90-day growth: +35.0%search demand this quarter
Competition: 82%top-5 click share · 10 brands · 25 sellers

Flapen Score

Video Doorbell Wireless against its category

The dotted line is the DIY & Tools average. Past it, Video Doorbell Wireless is stronger. Inside it, weaker.

48Fail

This niche Category average

See the method

Market

The Video Doorbell Wireless market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Video Doorbell Wireless 781K times last year and spent an estimated £299K. The top 5 brands take 86% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 781K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +35.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £299K a year.

Searches, last 12 months: 781K
Growth, 90 days vs prior 90: +35.0%
Conversion, latest week: 1.8%
Market size, estimated: £299Ka year
Peak month: October4.6× the quietest month
Top search term: blink doorbell598K searches a year

02 · Price

A sale here is worth £21.23.

Listings sell for £21.23 on average, from £7.60 to £44.98. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 6,000 to 8,000 of them. At £21.23 that is £127K to £170K a year per listing.

Average price: £21.23inside the $15 to $100 sweet spot
Price range: £7.60–£44.98
Amazon United Kingdom median price: £12.12across 27,606 niches
Units sold a year: 25K–30K
Units per listing a year: 6,000–8,000
Revenue per listing a year: £127K–£170K
Returns: 3.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 32.7% of listings are out of stock. The average listing ranks #166 within Electrical. It carries 2,506 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings: 73%
Prime listings: 100%
Out of stock, average day: 32.7%
Average rank: #166in Electrical
Average rating: 4.11 starsAmazon United Kingdom average 4.36 stars
Average reviews: 2,506per listing
Listings tracked: 11

04 · Newcomers

Amazon counts 3 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 6
Successful launches: 3Amazon's first-year sales bar
Average brand age: 28 months

Products

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

11%

Generic43%
Blink23%
Tizomi10%
Irrespek6%
FineLuck4%
EETU3%
Open — no brand owns it (4 brands, 11%)

Demand

Video Doorbell Wireless search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

What reviews say buyers love and hate about Video Doorbell Wireless

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Connectivity-Overall14%−0.18

Slow connection

Connection issues

loses connection all the time

Charging9%−0.14

Didnt charge

Not charging

Stopped charging

Battery Life9%−0.01

Battery doesnt last long

Battery life is terrible

Battery life short

Durability8%−0.14

Stopped working after a month of use

After 1 month it broke

Broke

Quality-Overall7%+0.74

The quality is diabolical

Inferior quality

Cheap rubbish

Love

Value For Money18%+1.37

Bargain price

Excellent Value

Amazing value

Quality-Overall14%+0.74

The build quality feels solid

Quality of product is well made

Build quality is excellent

Camera Quality10%+0.36

Camera quality great

Camera is very clear and good

the camera is Clear

Assembly/Installation9%+0.59

Easy install

Easy Setup

Easy to assemble

Battery Life8%−0.01

Good battery

Battery lasts AGES

Amazing battery life

Return

3.5% Return rate 8% Fixable by listing

Connectivity-Overall30%▇▇███▇

Slow connection

Connection issues

loses connection all the time

Functionality-Overall15%▇█▆▆▇▆

Performance very inconsistant

Not working good

Didn't work

Compatibility-Overall13%▅▆▇▅█▇

Failed to pair

Not fully compatible

could not get it to pair up

Charging7%█▅▆▅▅▅

Didnt charge

Not charging

Stopped charging

Size-Overall5%▅▅▆▇▆█

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FAQ

Common Video Doorbell Wireless questions

Answered from the same tracked data.

Categories

Video Doorbell Wireless

Video Doorbell Wireless against its category

The Video Doorbell Wireless market on Amazon at a glance