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Video Doorbell Wireless

Fail

The top 5 products take 82% of clicks, so Video Doorbell Wireless is a Fail.

Flapen Score
48
48 / 100
Ranks 1,131 of 2,225 DIY & Tools niches · −1 vs the category median of 49
Market size
£299K/yr781K searches / yr
90-day growth
+35.0%search demand this quarter
Competition
82%top-5 click share · 10 brands · 25 sellers

Flapen Score

Video Doorbell Wireless against its category

The dotted line is the DIY & Tools average. Past it, Video Doorbell Wireless is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Video Doorbell Wireless market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Video Doorbell Wireless 781K times last year and spent an estimated £299K. The top 5 brands take 86% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 781K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +35.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £299K a year.

Searches, last 12 months
781K
Growth, 90 days vs prior 90
+35.0%
Conversion, latest week
1.8%
Market size, estimated
£299Ka year
Peak month
October4.6× the quietest month
Top search term
blink doorbell598K searches a year

02 · Price

A sale here is worth £21.23.

Listings sell for £21.23 on average, from £7.60 to £44.98. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 6,000 to 8,000 of them. At £21.23 that is £127K to £170K a year per listing.

Average price
£21.23inside the $15 to $100 sweet spot
Price range
£7.60–£44.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
6,000–8,000
Revenue per listing a year
£127K–£170K
Returns
3.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 32.7% of listings are out of stock. The average listing ranks #166 within Electrical. It carries 2,506 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
32.7%
Average rank
#166in Electrical
Average rating
4.11 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,506per listing
Listings tracked
11

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
28 months

Products

Top Video Doorbell Wireless products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.

£0£45K£90K£134K£179K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

25

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

82%

Top 20: 100%

Open market

11%

  • Generic43%
  • Blink23%
  • Tizomi10%
  • Irrespek6%
  • FineLuck4%
  • EETU3%
  • Open — no brand owns it (4 brands, 11%)

Demand

Video Doorbell Wireless search demand

Weekly searches over the year, seasonality beneath. Pick a range.

120K80KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Video Doorbell Wireless search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • blink doorbell598K/yr
  • blink doorbell camera90K/yr
  • blink video doorbell32K/yr
  • blink door bell13K/yr
  • blink doorbell and camera bundle10K/yr
  • blink video doorbell wireless5K/yr
  • blink doorbell wireless5K/yr
  • blink doorbell camera wireless4K/yr
  • blink camera doorbell5K/yr
  • blink doorbell with chime4K/yr

Reviews and returns

What reviews say buyers love and hate about Video Doorbell Wireless

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Value For Money”
14%of negative reviews mention “Connectivity-Overall”
3.5%of orders come back
“Slow connection”
A buyer, on “Connectivity-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Video Doorbell Wireless questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data